Be The Change

Through Sport
Welcome to Week Two
What you need to know

• Thank you for your active engagement this week

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Rules of engagement

• The online sessions will be delivered on Bluejeans (link always shared in weekly newsletter)

• Each session will be recorded and made available on YouTube

• The chat function and Q&A have both been enabled. Please keep questions only to the Q&A

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• Excellence, Respect & Friendship! Keep the Olympic values in mind at all times
 Josefina Salas
IOC Young Leader Alumni
IOC Commission Member, Public Affairs and
Social Development through Sport

Olympic Refuge Foundation Board Member

The why and how of sport and social
business
 Yoan Noguier
Co-Founder & Managing Director
Yunus Sports Hub

@yonoguier @yunussporthub
WE BELIEVE

YOU
CAN MAKE A
DIFFERENCE
PROF. MUHAMMAD YUNUS
Father of microcredit and social business
Peace Nobel Laureate 2006, for his fight against poverty
“One of the greatest entrepreneurs of our time“ Forbes, 2012
GRAMEEN BANK
9 million borrowers in Bangladesh only
36 million family members profit from program
97% of clients are women
SOCIAL BUSINESS
a non-dividend business to solve a social or environmental problem

“A charity dollar has only one life. It goes out, does a great job, but does not come back.
A social business dollar has endless lives”
Prof Muhammad Yunus
WHAT IS SOCIAL BUSINESS

NGO / Charity SOCIAL BUSINESS Traditional business

Providing solutions to human

GOAL Maximizing profits
challenges

MEAN Grants and subsidies Financially self-sustainable model

“Conventional companies exist to make money; these exist to solve social problems while using business techniques and models" Prof. Yunus
WHAT
DOES IT
BRING TO
THE SPORT
TABLE ?
 SOLVING PROBLEMS IN
Ç SPORT
 HOW TO STRUCTURALLY SOLVE

SEXUAL HARRASSMENT IN SPORT MENTAL STRUGGLES IN SPORT GENDER INEQUALITY IN SPORT

RACISM & VIOLENCE IN STADIUMS HUMAN TRAFFIC AROUND EVENTS EXCLUSION FROM SPORT
ATHLETE SUPPORT

IOC ATHLETE 365

BUSINESS
ACCELERATOR

Empower Olympians on all 5

continents to become
entrepreneurs as a dual career or
career transition opportunity
 SOLVING PROBLEMS
Ç THROUGH SPORT
USING THE ECONOMIC POWER OF SPORT

ESS 2024

A program to help the social

economy sector to take advantage
of the economic opportunities
brought by the organization of the
Olympics and Paralympics in Paris

The idea: maximizing the share of

the social economy within the
Games 7 billion euros budget
USING THE GATHERING POWER OF SPORT

WINWIN AFRIQUE‘S AGORA

A self-sustainable sport centre made out of

recycled containers, located in one of the
poorest district of Abidjan (Ivory Coast)

The idea: gathering young people around sport

as an excuse to provide them access to
economic opportunity and basic services

Yunus Sports Hub‘s role is to run the

micro business incubator and to create a
social business fund to invest into self
sustainable solutions in all Agora Centres
in Ivory Coast
USING THE INFLUENCE POWER OF SPORT

THE REAL DEAL

A TV show to invest in social business

entrepreneurs, hosted by pro tennis player
Shikha Uberoi, n°1 tennis player in India

The idea: use the influence of high level

athletes to promote social business and
make it part of the popular culture
 BRINGING FINANCIAL
SUSTAINABILITY TO
Ç THE SPORT FOR DEV
SECTOR
TRADITIONNAL CHARITY MODEL

THE BRIGHT SIDE THE DARK SIDE

Fantastic impact and work Dependency exposes program continuity

Committed to the problem they address Time and ressource allocation

Deeply rooted in local communities Risk of mission drift

GREAT EXAMPLES WORLDWIDE

SKATEISTAN (Afghanistan) AMIGOS DEL MAR (Colombia) KICK4LIFE (Lesotho)

Skating school for young girls Surf-based education programs Football-based education programs

Business Model Business Model Business Model

High quality licensed products Production and sale of surfboard Facilities (restaurant, hotels and
branded “Skateistan“ distributed in parts with recycled plastic waste bedrooms) to attract sport tourism
European specialized skating shops collected on the beaches and youth camps
and online

Skateboarding is now the most Amigos del Mar sells its Kick4life is ranked first restaurant
popular sports for girls in surfboards parts to the national on Trip Advisor in the country
Afghanistan surf federation
 ATHLETES
1 Start a business to finance your carreer
Use your influence in the right direction
Start a social business to solve problems

SPORT ORGANIZATIONS
2 Federations, clubs, events organizers, sport
CALL TO ACTIONS governance bodies can build on their core
competencies to get involved in social business

SPORT FOR DEVELOPMENT

3 Entrepreneurs: Find sustainable business models
to sustain your social activities
Investors: Transform your philanthropic potential
into social business investments
 THANKS
“I always felt amazed at the limitless power of sport.
Ç
It is powerful because it is basic to human nature.
Where there is power there is always a chance to
make a meaningful difference in people’s lives.”
– Professor Muhammad Yunus

@yunussportshub
Q&A
Next steps

• The recording will be available on the IOC Young Leader YouTube playlist within 24 hours

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• You will receive your ‘Week Three’ newsletter on Friday, November 13th
 Thank you for joining. See you next week!

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