Production log Media Enterprise LAA

30/05/2020

Today I’m starting my media enterprise. In

today's lesson, I started a media enterprise.
I thought of different ideas and looked at
many different adverts and commercials.
The idea I started with was not the idea I
ended off with. I ​used my initiative ​to see
different commercials on electronics which
was my main idea at the time. I wanted to
see how companies such as Apple
presented their ideas. I started researching
a range of different sites and looked at
social media to see how they promoted
their products as I will most possibly be
doing the same but at a lower level.

03/06/2020
In my media enterprise research I am going
to ​use my initiative ​to see the use of
commercials and ads to see how they
present their products to the audience to
attract them and make them their
customers. I am going to be researching a
range of sites that are selling popular
electronic devices and seeing how they
promote their products.

04/06/2020
As you’re going to see I have started 
thinking and ​working independently ​by 
 using my knowledge and thought of 4 
different ideas that I may use to continue 
my research and do a review, podcast or 
an advert.

06/06/2020 In today's lesson, I have been continuing on

my media enterprise research. I started
working independently ​and looking at more
ideas as my teacher said we needed more
than 1 idea. I looked at the layout,
navigation and images that businesses use.
I started ​using my initiative ​to find things
about podcasts and reviews so the next day
I am going to be watching reviews on
podcasts and also adverts on sneakers
which is the idea I started to shift to as I
showed my teacher for confirmation about
my idea.

Here I asked for confirmation on my idea as

to when I did research on my electronics
idea I wasn’t as fascinated and also didn’t
make as much sense to me.

In today's lesson, I started reviewing

different adverts and commercials on
sneakers. I evaluated 5 different videos on
adverts/ reviews.
Here are 3 of the evaluations I did on my
ideas. I started off seeing how companies
and YouTubers promote and make their
youtube reviews and adverts interesting. So
I went on youtube and looked at 5 different
reviews. I evaluated the colour scheme,
background and the way they interact with
their audience. I also looked at the time
duration as to when I create my reviews on
sneakers. I must make sure I don’t make
one long review or one very short review.

In today’s lesson of me doing my research,

I thought of all my ideas that I was going to
possibly do, at first I thought of only 3 ideas
which weren’t that evaluated. As you can
see my first mind map wasn’t that detailed
however I made another one which was
way much more detailed.
First mind map

Second mind map

For my second mindmap, you can see it’s

way much more in detail and evaluates. As
you can see I have ticked the idea that I am
going to go through with, this idea is still the
same as my last mind map. At the end of
my mind map, I stayed with the same idea.
Today part of researching, I have ​used my
initiative ​and ​worked independently ​to
conduct a survey. I used this survey to help
find what people were interested in and to
also help me prepare on what content I
should show. Even though I watched other
products and services related to mine I still
had to understand the audience I’m going
to attract. In this survey I made, I asked 7
questions. In each question, I made them
more relevant to what my service is.

I sent my survey to my peers and also to

people who I thought will be interested in
my service. I managed to receive 13
responses.

Today in my media enterprise I continued

my analysing my research. As I did the
other day I conducted a survey and today I
am going to analyse the information I got
from my survey.

Here are some of the questions I evaluated

and analysed. I did this for all 7 questions.

Today I started my brief. In my brief, I had

to talk about my product/service and explain
it. This took me over a course of 3 days to
complete as I had to ​work independently
and conduct a research of my product so I
fully understand what I am doing before
explaining it to everyone else. This is what I
did on the first day.
Today I continued on my brief but also
continued on my portfolio. I conducted a
second survey as I ​self-evaluated​ my work
and realised that I needed more information
about my audience and also needed more
questions which will help me understand
what type of information I should give away
for my youtube channel. Here are the
questions I asked
On my second survey I asked 15 questions
and received 14 responses from my peers
and also other people who would be
interested in my service. I also reviewed all
my responses and collected all the
information and analysed it.

Here are the last 3 questions from my

survey.

Today I continue on my brief, I used the

information I got from my survey to create
an audience profile for my brief. This
audience profile helps the person seeing
my brief understand who my target
audience is and who I am directing it at.
This doesn’t mean I wouldn’t have another
audience besides my target audience it just
means that it’s aimed at more people who
would constantly watch my youtube reviews
an interact with it.

My audience profile contains all real

information that I received from my survey.

Today I carried on finishing my brief, and in

my brief I started talking about what
features I am going to be providing and
then went more in depth with all the
features on the next slides.
Today I ​worked independently and ​focused
on creating a logo for my service as every
youtube channel has a logo. This took me
around 2-3 hours to complete as i had to
hink about the name colour shape and
more.

Today ​I worked independently ​to finish my

brief. In my next slide I talked about the
social media platform, audience profile,
demographic profile and psychographic
profile.
On this slide I spoke about the social media
platforms that I'm going to be using to help
reach my target audience. This links back to
my survey where I asked a question. For
example, I asked “which of the following
social media apps do you use the most?”

For this question all responses choose

Instagram so when it came to me thinking
what social media platform to use it was
quite easy to pick as only one social media
platform was chosen. I also used youtube
as a platform as this is where I am going to
be providing my service.

For my audience profile. My audience

profile contained two different parts which
was a written audience profile which
describes the demographics and more and
then there was a graph and chart table
which I used the information from my
survey to complete. I made it up from the
feedback i got from my survey and also
from the research i did about people who
would be interested in my youtube channel.

The last two slides I had to do was the

demographic and psychographic profile.
Within the demographic profile I talked
about who my target audience are. I ​used
my initiative ​to think about my target
audience as this could end up being a big
range as sneakerheads haven’t got that
much of an age range. So I went back to
my survey and looked at the age range of
most of my responses and based it on that
as they’re the people who are most likely to
watch it. Although I have made an age
range this could always change once i
make my service.

As for my psychographic profile I had to talk

about what kind of people I am aiming at.
Today I continued on my portfolio, ​I used
my initiative ​and did a second research on
my service. However in this research I am
focused on my youtube channel and
analysing the background of sneakers and
how my viewers. As you can see I ​worked
with others ​to conduct an interview, in this
interview I asked a question which will help
me continue my secondary research such
as what do you want to see in a sneakers
review.
In today's research, I looked at the origin of
when sneakers started and when sneakers
started to become popular. The reason I
wanted to find this out was for my youtube
channel I am meant to be the specialist so I
had to educate myself on the history of
sneakers to show my viewers i’m not just
talking about random sneakers.
Today is the last day of me doing my
portfolio and my secondary research. I am
focusing on the way different companies
portray the way they review sneakers on
their websites and also their youtube
channel. They’re also somewhat my
competition so I had to think what I could do
differently from theirs to make mine special
and also take ideas from theirs to put into
mine.

Today I worked on my secondary research

by adding more information. I talked about
the percentage of users who watch youtube
and the age range this was useful as this I
the age range that i’m targeting for my
youtube service.
 Today, I have spoken about the format and
structure of my service, I talked about the
various multicam or single cam angles I will
be using and also talked about the duration.

Teacher feedback

1 ● Change anything that is called a 

podcast to a youtube channel 
● Main objective- talk about me 
being the host and also talk about 
the duration 
● Make a slogan for my title 
● Make sure the graphs are more 
clear (letters and numbers) 

2 ● Add a brief tagline explaining 

what my product is. (youtube 
channel reviewing sneakers) 
● Have detailed visual of sneakers 

3 ● Evaluate mind map

● Primary research
● What are my 3 ideas
● Product review
● Youtube analysis