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dollars a year, there are also some enormous competitor in food and drink processing
conglomerate market. Top 3 competitor of Nestle respectively are Mondelez, Unilever and
Danone. As the diagram show below, these three food and beverage companies’ performance is
nearly close with Nestle these years, this considered as a large threat of Nestle.
As a top competitor of Nestle, Mondelez operate in approximately 1,655 countries and have sales
of approximately $30 billion that are produced through all their product. The main products
category of Mondelez are biscuit, cheese, candy, chocolate and cheese. This brand continues to
innovate with innovative goods that provide excellent taste to satisfy customer needs.
Mondelez’s fastest growing categories are gum, candy, cookies, and chocolate. Due to their
fantastic and attractive categories, Mondelez is known to be one of the top Nestle competitors.
Unilever is also a significant competitor for Nestlé in that is food and beverage industry giants
similar to Nestle. Unilever is a British-Dutch company founded in the 1930s, their headquarter
based in the United Kingdom and Netherland. Unilever main products are food and beverage,
particularly frozen food, ice cream, tea-based beverage and cooking products. Their products are
available in around 190 countries and are popular in all the place. Their production of food
focuses on the main ideas of improving wellness, food safety, sustainable sourcing and
eliminating food waste. Because of the wide distribution channel, Unilever able to be one of the
largest competitors of Nestle. Danone, is a European multinational food-products corporation
headquartered in Paris. Danone was founded in 1919 at Barcelona, Spain. Apart of selling food
and beverage processing conglomerate product, Danone also selling pets foods, dietary
supplement and confectionary. Their production focus on the wellness and taste to fulfill the
needs of people of all ages. Their products appeal to fresh dairy products, medicinal wellness
products and early-life nutrition products for different age group of people to guide them having
a healthier life.
Table above showed the competitor analysis of Nestle with its top 3 competitors. This table
mainly focus on the comparison on the Nestle differences with other 3 competitors. We can see
although Nestle still leading in overall performance but other competitors starting to catch up and
trying level with the Nestle. Therefore, Nestle should make strategic plan to improve their
quality in order to maintain the leading position of them in the world.