You are on page 1of 3

History :

The pioneer years 1866

Our history begins in 1866, with the foundation of the Anglo-Swiss Condensed Milk Company. Henri
Nestlé develops a breakthrough infant food in 1867, and in 1905 the company he founded merges
with Anglo-Swiss, to form what is now known as the Nestlé Group. During this period cities grow and
railways and steamships bring down commodity costs, spurring international trade in consumer
goods.

Crisis and opportunity 1919-1938

After the war military demand for canned milk declines, causing a major crisis for Nestlé & Anglo-
Swiss in 1921. The company recovers, but is rocked again by the Wall Street Crash in 1929, which
reduces consumer purchasing power. However, the era carries many positives: the company’s
management corps is professionalised, research is centralised and pioneering products such as
Nescafé coffee are launched.

Riding out the storm

The outbreak of World War Two in 1939 affects virtually every market, but Nestlé & Anglo-Swiss
continues to operate in difficult circumstances, supplying both civilians and armed forces. In 1947,
the company adds Maggi soups and seasonings to its product range, and adopts the name Nestlé
Alimentana.

Towards Nutrition, Health and Wellness 1981

Following years of growth, Nestlé disposes of unprofitable brands and promotes those that satisfy
increasingly health conscious consumers, in line with its new ‘Nutrition, Health and Wellness’
ambition. The company expands in the US, Eastern Europe and Asia, and targets for global
leadership in water, ice cream and animal food.

Creating Shared Value 2006-today

Nestlé articulates its Creating Shared Value approach to business for the first time, and launches its
Nestlé Cocoa Plan and Nescafé Plan to further develop sustainable supply chains in cocoa and coffee.
While strengthening its position in traditional segments, infant formula and frozen foods, Nestlé
strengthens its focus on medical nutrition.

Vision

Our storiesWe're enhancing quality of life and contributing to a healthier futureEvery day we touch
billions of lives. We want to help shape a better and healthier world for individuals and families, for
our communities and for the planet.
Innovation

1. Willd Scape the frozen meals

products are a line of simple, healthy, frozen meals that were launched by our Nestlé
'intrapreneurs'. The products which are packaged in clear, fully reusable and recyclable containers.
Wildscape meals come in six different varieties, like the gochujang cauliflower with brussel sprouts,
chickpeas, quinoa, riced cauliflower, cashews and pickled onions.

The Wildscape brand is part of Foundry Foods Inc., an innovation incubator backed by Nestlé,
designed to support small, emerging brands with the goal of creating new and unique food products.
Products are available at select retailers in the United States and plans for national distribution are
ongoing.

2. Multi-stakeholder approach towards enhancing biodiversity

Protecting our natural capital is paramount as biodiversity is the cornerstone of a balanced


ecosystem. As the source of many of our raw materials, Nestlé’s long-term success depends on
maintaining the health of natural capital, particularly land, soil, trees and water. We encourage
diversity in crops, plants and animals to keep our ecosystems strong and healthy.

As a food company, we are committed to protecting and enhancing biodiversity through our
operations. For example, we have used the Integrated Biodiversity Assessment Tool to map Nestlé
factories located in areas of high biodiversity value. This has enabled us to identify factories that
should be first priority to implement biodiversity protection and promotion programs.

3. Driving innovation

The food and beverage industry is transforming rapidly. Smaller, more agile and fast moving start-
ups are challenging larger companies. Consumer needs are also evolving. There is a demand for
healthier, natural and more authentic products.

Find out from Stefan Palzer, our Chief Technology Officer, how we’re moving fast to meet new
consumer trends while strategically innovating for the future.

4. #3 global food trends we're hitting

We know that tastes are changing faster than ever before. Our consumers want delicious foods that
are also healthy and convenient. We also understand that if we want to compete — and win — in an
increasingly crowded and competitive marketplace, we have to constantly innovate to meet these
shifting tastes.

To do that, we’re launching new products, evolving brands you know and love, and making bold
acquisitions. By doing so, we’re prepared to meet consumers’ needs not just today, but for years to
come.

5.
More than a quarter (27 percent) of young children do not consume a single discrete serving of
vegetables on a given day, according to the latest findings from the landmark Feeding Infants and
Toddlers Study (FITS). Among the toddlers who do, french fries are the No. 1 vegetable consumed,
show the FITS findings, which have just been published in a series of eight papers in the Journal of
Nutrition, a publication of the American Society for Nutrition.

FITS is the largest dietary intake study in the United States focused on infants, toddlers and
preschoolers. Nearly 10,000 parents and caregivers of children under age four have been surveyed
over three FITS studies, which Gerber began in 2002. FITS is now conducted by Nestlé Research in
Lausanne, Switzerland with a team of leading independent pediatric experts and nutrition scientists
from academic, medical, government and research institutions. As part of the company’s Nestlé for
Healthier Kids initiative to help 50 million children lead healthier lives by 2030, FITS helps to build,
share and apply nutritional knowledge.

brands

Good Food, Good LifeWe have more than 2,000 brands, from global icons to local favourites.

We enable healthier and happier lives, drawing on more than 150 years of passion for nutrition to
bring them products they can trust.

You might also like