SEO Content Brief 9/5/2023

SEO Content Brief - HelloFresh

Use this document to outline the objective/s, key messages, and action items to take in
order to improve your website's online presence and visibility in search engine results.

‍ Main keyword
" HelloFresh healthy "

Goal of the piece

Rank top 3 searches on page 1 on Google

Establish HelloFresh as a leader in the meal kit delivery industry for healthy and convenient meal
options

Target audience
Age: Young adults and middle-aged individuals who are interested in healthy eating and meal kit
delivery services.

Gender: Both male and female.

Income level: Middle to high income.

Interests: Healthy eating, meal planning, convenience, sustainability, cooking tips, recipe ideas.

Challenges: Time constraints, lack of inspiration for meals, desire for convenience, dietary restrictions.

Goals: To eat healthy, save time on meal preparation, reduce food waste, try new recipes, customize
meals to fit dietary preferences.

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Competitor analysis to incorporate into piece

These are the top 3 articles found when searching for "HelloFresh healthy" on Google. They are using
specific keywords in the meta description. They added: real reviews of HelloFresh customers, beautiful
pictures of different meals on plates, illustration explaining a study related to the subject, comparison
between HelloFresh meals and other alternatives, etc...

https://www.cnet.com/health/nutrition/hello-fresh-meal-kit-reviews/

https://foodboxhq.com/blog/is-hellofresh-healthy/

https://www.organizeyourselfskinny.com/completely-honest-unapologetic-review-hello-fresh-coupon/

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 Other topics or secondary keywords to add to piece
Healthy meal options

HelloFresh review

Best meal kit delivery service

Fresh ingredients

Nutritious recipes

Healthy recipes

Healthy meals

Healthy cooking

Content outline
I. Introduction

Briefly introduce HelloFresh and its meal kit delivery service

Explain the focus of the blog post on the health benefits of using HelloFresh

II. HelloFresh's Approach to Healthy Eating

Discuss HelloFresh's commitment to using fresh, whole ingredients

Highlight the customizable nature of HelloFresh's recipes to fit different dietary preferences

Explain how HelloFresh's portion-controlled meals can help with weight management

III. Nutritional Benefits of HelloFresh

Discuss the nutritional benefits of using HelloFresh's meal kits, such as balanced macronutrients and
micronutrients

Highlight the convenience of having pre-portioned ingredients to reduce food waste and overeating

IV. Personal Experiences and Reviews

Include personal experiences and reviews of using HelloFresh's meal kits for healthy eating

Provide tips and suggestions for making the most out of the meal kits for optimal health benefits

V. Conclusion

Summarize the main points of the blog post

Encourage readers to try HelloFresh for healthy and convenient meal options

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Appendix
Images of fresh and healthy meals on plates

Next steps

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Next steps Owner Status Deadline

Share the Hala GOULLAL To do

blog post on
social media
platforms

Respond to Hala GOULLAL In progress

comments
and feedback
from readers

Track Hala GOULLAL Done

rankings

Good luck!

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