INDIVIDUALIZED PLAN OF WORK (IPW)

For this assignment, you will prepare a plan of work for the Capstone course based on the track you have chosen
to follow: CEO, CFO, or CMO. The Capstone Portfolio requirements for all tracks are outlined below.

In order to attain the minimum number of points required to pass this Capstone course, you must complete those
deliverables required for your track. However, we encourage you to complete additional tasks from other tracks –
time permitting – to integrate the many skills you have learned in this Business English Specialization and to have
a robust, well-rounded experience.

Your task now is to identify those deliverables that are required for your track and those additional tasks from
other tracks that you would also like to complete. Then delete any tasks that you will NOT complete from the IPW.

NAME Andrea Michelle Calderón López Track: CEO

:

WEEK 1 ALL EXECUTIVES COMPLETE THE SAME DELIVERABLES FOR WEEK

1
Deliverable 1 What’s my product?

Deliverable 2 Article Summary

Deliverable 3 Core Story: Economic / Market Conditions

Deliverable 4 Core Story: Customer Meets Product

WEEK 2 CEO CFO CMO

Deliverable 5 Meeting Agenda SWOT Analysis Calendar and Action Plan

Deliverable 6 Email Email Email

WEEK 3 CEO CFO CMO

Deliverable 7 “Why” Statement “Why” Statement “Why” Statement

Deliverable 8 Mission Statement Measurable Success Factors Market Analysis -

Competition

WEEK 4 CEO CFO CMO

Deliverable 9 90-Second Pitch (slide) Chart/Graph (slide) Mock Up (slide)

Deliverable 10 90-Second Pitch (audio or

video presentation)

WEEK 5 ALL EXECUTIVES COMPLETE FINAL PORTFOLIO

Final Capstone Portfolio
Deliverable