Professional Documents
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Company Profile - NexGen MR
Company Profile - NexGen MR
Professional
Affiliations/Certification-
www.nexgenint.com www.marketresearchinindia.com
About NexGen
NexGen Market Research Services Pvt. Ltd. is established in 2005 with a vision to give the cost effective, quality services on time.
NexGen offers high quality marketing research, analysis and consulting services across the country. In a very short time span
today NexGen has evolved as a leading market research services provider catering to needs of clients from different sections.
As a company, we work very closely with our clients in providing a very 'hands-on' approach to the management of all campaigns.
NexGen works exclusively with companies looking for a personal guide through the varied cultures in India and the Asia Pacific.
The professional team of the company help such clients to connect with the local populace, delivering a unique perspective on
the market situation.
The company believes in building a lasting relationship with clients, instead of sighting opportunity as just another business deal.
Since its inception, NexGen has established many friends among international companies by acting as their personal chauffer
through the Indian and Asia Pacific Markets. With ever-expanding exclusive research network, currently spanning 100 cities within
India along with affiliated partners across the region, NexGen is poised to always help you reach your target market.
Vision
“We're a company that never stops trying to do it better. Clients are the essence of our business with whom we deal. We work to
satisfy our clients' requirements and anticipate their expectations. To succeed, we must work with our clients to help make them
winners by exceeding our best services.”
Mission
NexGen Research will never rest until its clients are satisfied. The firm will 'go extra mile' to fulfill its promises. It endeavors to
provide timely services and client care with the mission of establishing a long-lasting relationships and earning the trust of the
clients for future projects.
www.nexgenint.com www.marketresearchinindia.com
Services Offering
NexGen provides a comprehensive range of market research and consulting services reflecting our experience & strong
capabilities. Our market research services are as follows-
www.nexgenint.com www.marketresearchinindia.com
Market Research Methodologies
From this DECIDE model we do data collection by using the following methodologies as per the project requirements…
Secondary (Desk Research) – NexGen has a its own library of different market research projects for secondary
research. We also find it fast by using the web and other resources.
Qualitative –
@ Central Location Tests (CLT) – 15 Professional recruiters & 5 in hall executives
@ Focus Group Discussions (FGD) – 2 Professional moderators & 12 recruiters
@ In-depth Interviews (IDI) – 2 Professional moderators & 5 interviewers
Quantitative –
@ Face to Face Interviewing – Nationwide more than 200 trained interviewers coordinated by local supervisors
@ CAWI (Computer added web interviewing) – Complete in house setup
www.nexgenint.com www.marketresearchinindia.com
Industry Expertise
NexGen is having a proven track record of serving the following industries by giving the best suit solutions–
www.nexgenint.com www.marketresearchinindia.com
Infrastructure & Coverage
Based at New Delhi, India NexGen covers almost every part of the country with its own network & channel partners at
South, West , North & East India.
NexGen have a very good office infrastructure at each centre. We have separate facilities for field, research & data entry.
We hired best available service providers for broadband, telephone & power backup.
For all the employees we have set parameters for the security checks.
New Delhi 169/3, Govindpuri, 2nd Floor, Kalkaji, New Delhi, Pin -110019
NexGen is having a network of trusted associates across India. In any of the field data collection project, we send the team leaders
from Delhi offices to recruit the right set of interviewers, briefing to the interviewers, quality checks and to ensure the timely
despatch of the filled in questionnaires to the Delhi office.
As a plan of expansion we are going to open our new offices in following cities in current fiscal year:
www.nexgenint.com www.marketresearchinindia.com
Major Clients & Studies
Healthcare business
Baxter, India New products launches studies in India
(Pharmaceuticals)
Healthcare business
Esaote, Italy Study on Ultrasound machines in India
(Hospital equipments)
www.nexgenint.com www.marketresearchinindia.com
Major Clients & Studies
Management
Education e Governance award study
Development Institute
www.nexgenint.com www.marketresearchinindia.com
Major Clients & Studies
Puri Oil Mills Ltd. (P Study among the consumers & retailers in Jammu &
Mark) P Mark FMCG
Kashmir
Dixy Chicken India Feasibility study to open the new restaurants in Delhi,
Hospitality (Restaurants)
Pvt. Ltd. Trivandrum
Go Ape, UK (Zip
Adventure sports New concept test for adventure sports in India
Adventures)
www.nexgenint.com www.marketresearchinindia.com
Major Clients & Studies
Infolona Information portal Managing secondary research and desk research for portal
e Stats India Consulting B2B market place for Indiamart across India
Live Events Events management Beauty parlours profiling study in Delhi NCR
www.nexgenint.com www.marketresearchinindia.com
Major Clients & Studies
SMR Solutions P. Ltd. IT Services New IT products launches studies in Delhi NCR
IT research &
IDC India Ltd. Field Data collection in North India
consulting
Annik Technologies
IT Consulting MBA institutes ranking 2008 study for MBA Universe
India Pvt. Ltd.
Info Search InfoSearch Consulting Ad impact track study for Mail Today
Market research
ORG Guild Pvt. Ltd. Data collection for all studies across India
consultant
Market research
Smart Mandate Data collection for all studies across India
consultant
Market research
The Nielsen Company Data collection for all studies across India
company
Market research
Algorithm Data collection for all studies across India
consultant
Market research
Diffussion Field Data collection across India
consultant
www.nexgenint.com www.marketresearchinindia.com
Operations & Quality Management
NexGen Research use an operating manual that outlines strict research guidelines. Emphasis is placed on quality
control to achieve only accurate results.
Fieldwork is always handled by qualified professional field managers throughout the country. Randomly selected data is
validated by the respective field manager in New Delhi for quality control purposes.
Data collected from the field is entered by the in-house professional data entry operators in MS Excel or SPSS and cleaned.
Analysis of data by using the SPSS & MS Excel.
At NexGen we do all kinds of analysis like Factor Analysis, Conjoint, Multivariate Analysis and Regression Analysis as per
client requirements.
www.nexgenint.com www.marketresearchinindia.com
Organization Structure, Key Personnel's
www.nexgenint.com www.marketresearchinindia.com
Key Personnel's
Ayush Ashthana (ayush@nexgenint.com)
• Working as a Manager Research at NexGen from last one and half year. He is heading the Quality
Control and Data Management Department at NexGen. He has very good exposure on Healthcare
Research. He is also having good exposure on national level marketing.
• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.
Shishir (shishir@nexgenint.com)
• Working as a Senior Operations Executive with NexGen from last one and half year. Handling the
teams of field interviewers in market research assignments. Headed the Vodafone mystery shopping
assignment for a year effectively.
• MBA in Marketing & Finance from IAMR, Ghaziabad has started her professional career with NexGen.