Content

1. Executive summary

2. Introduction

3. Company overview

4. SWOT analysis

5. Competitors

6 .Market segmentation

7 .Targeting

8 .Mission statement

9. Marketing objectives

10 .Positioning statement

11. Marketing mix

12. Value proposition

13. Pricing strategy

14. Value based pricing

15. Location and Distribution

16. Physical Evidence

17. Service process

18. Budget

19. Conclusion

20. REFERENCE
Executive Summary:

TravelTime Tours and travels provide with travel packages and adventurous sports like mountain
hiking, paragliding and jet skiing.

Our target customer are the general people and higher class people with a salary at least
BDT 200000. This business will provide packages both Bangladesh and Asian Countries. We will try
to give our customers comfort; happiness and excitement that they will want to come back to us.
The price of our services will be affordable with good services.

Our major competitors are Asian Holidays Ltd and Honeymoon Tours and Travels. People of
17 to 70 ages will be our target groups. People of all over Bangladesh will be our customers and
also foreign people who come to visit our country. All the facility to have a comfortable journey and
a skilled tour guide will be provided as well.

Our pricing strategy will be mainly market penetration and value based pricing. Our main
office will be in Dhaka and Chittagong. It will be direct distribution channel where no intermediaries
will be involved.

We will have online and direct process service so that customer can use whatever way they
feel more comfortable. They can easily find details information in our website and social media. If
they need to contact us, contact information is given there.

Introduction:

Bangladesh is one of the beautiful countries. There are so many places which are very much
attractive and give us joy being there. Rivers, tea gardens, hills are all beautiful. Even the historic
monuments of our country are something to visit and enjoy. But somehow the tourism industry
could not develop because of lack of research and investigations.bangladesh has a lot to attract
both international and domestic tourists as it has so many attractive and beautiful spots.

On the other hand, we can see that there are many people from Bangladesh who wants to visit
outside the country but usually cannot as they find it a big hassle to apply for visa and processing.
Moreover they often find it not much secure to travel with families.

To solve these problems we, TravelTime, are introducing ourselves as a travel agency of
Bangladesh and are creating a great opportunity for the tourists and families to travel around the
world with us.

Travel time is a private service which has different packages to offer to our lovely customers and
along with it some excitements too.

Company Overview:-
  Name of Business: Travel Time Tours and Travels.
 Nature of Business : Offering tours and Adventures sports
 Type of Ownership: Partnership
 Potential Market : Affluent people
 Local Market : Dhaka and Chittagong City
 Tagline : “ Your Comfort, Our priority”
 Objectives : Give the best to our customer with preferable price

Travel time SWOT analysis

Strengths:
 Attractive place and comfortable
weather condition
 Good relationships with local
authorities, residents and youth
community at the visited destinations
 Excellent staff who are highly trained
and very customer attentive.
 Superior management team
Opportunities:
 Increase internet technology to gain
the trust of the customers
 Motivate the young generation in
adventure sports
 Attract the rich people in taking part in
travelling.

Weakness: Threats:
 Financial problem  Growing competition from local
 Natural catastrophe companies and international
companies
 Same services will be implemented by
competitors

Competitors:

1. Asian Holidays Ltd.

Strength
 Number one tour operator in
Bangladesh.
 Tour packages in Thailand,
Singapore, Malaysia, Dubai and
Nepal.
 Visa service centered for Thailand,
Singapore, Malaysia and Dubai.
 Attractive packages for elite clients.
Weakness
 High cost.
 The tour packages are limited only
for Asian countries.
 Nepal visa processing is no
included.
 Their target customer are from
higher-class customers.

2. Honeymoon Tours and travels.

 Strength
 An international tours and travels
agency
 One of the largest registered travel
agency in Bangladesh
 Trained employees
 Highly competent tour guide.
 Give priorities to make the client
happiest by satisfying their travels
needs.
Market Segmentation
Geographic Segmentation
1. Dhaka city is one of the most populated
are in Bangladesh.
2. One of the easiest spot to attract
customers.
3. Different class of people lives here.
4. Most of the foreign people live here.
5. We can approach customers from all
over Bangladesh as well.
6. We can use social media to approach
customer.
7. Customers can find us easily through our
webpage.
Psychographic Segmentation
1.Adventurers lovers
2.People who loves visiting new places
3.Sports lover
4.People who search for thrills and
excitement
5.People who loves to go on tours
Weakness
 No tours in Bangladesh
 For one segmented people
 High cost.
Demographic Segmentation
1.Age group will be from 17 to 70 years
2. It will be for both male and female
3.People who are financially solvent
4.Middle class
5. Higher class.
6. Income: From BDT 2,00,000
Behavioral Segmentation
1. Occasions: we can give special offers for
students who gave exam in SSC/HSC and O-
level/A-level exam. During the whole year
there will be different types of tours
packages. Like: eid occasions.
2. Benefits sought: our service will give
customers unforgettable memories. They
will be fully entertained. They won’t be
bored at all. They will find themselves in
wonderful places where they will like to
come back again and again.
3. User status: we will attract customer
who loves travelling the most. We will give
excellent service so that customer wants to
come again.
Targeting:

 18 to 70 years
 Middle class and Higher-class people
 Adventurer’s lovers
 Family who loves to travel
 Young solvent people who love to go on tours.
 Foreigners who likes to be sightseeing.
 People whose income start from BDT 200000

NEEDS: WANTS: DEMANDS:

 Customer’s  Short trips  High quality

happiness  Good hotel service.  Adventurous sports
 Stress reliever  Tour guide  Premium Service
 Good transportation  Good hospitality  Spa given
 Skilled tour guide.

Mission statement

Traveltime’s mission is to become one of the top most travel agencies internationally. Our purpose
is also to develop strong relationship with our customer and ensure their happiness by providing
high quality, innovative experiences.

Marketing Objectives:-
 Establish our business within the next five years
 To maintain a decent profit margin
 To create a brand image and increase legal consumer.
 To expand our business more internationally, increase market share and compete with top
most competitors.
 To give the best to our consumers.

Tagline:-
“Your Comfort, Our Priority.”
Positioning statement
For tourists who are looking for experience and journey to cherish, traveltime is offering the most
adventurous sports along with trips both outside the country and inside Bangladesh at reasonable
budgets.

MARKETING MIX:

Product: Our business is a service business. In other words, we sell happiness to our dear customer
rather than a product. We give them a chance to have amazing experience. The services we are
going to provide for them are:

A. In Bangladesh:
1. Bandarban Package:Dhaka-Bandarban-Dhaka in AC Bus, 3 days and 2 nights in Deluxe Hotel
Bandarban,Mountain Hiking(optional), Breakfast.

(Bandarban)
2. Sundarban Package: Dhaka-Sundarban-Dhaka in AC Bus, 4 days and 3 nights in Sundarban
Tiger Camp(rustic resort) touring with a cruise within the forest.
(Sundarban)

3.Cox’s Bazaar Package: Dhaka-Cox’s Bazaar- Dhaka in AC Bus, 3 days and 2 nights in Hotel Sea
World, Jet Skiing.

(Cox’s Bazar)
International:
1. Thailand Package:travelling by flight, 5 days and 4 nights, tour guide for Bangkok and
Phuket, Mountain Hiking in KhaoMokuju.

(Thailand)

2. Malaysia Package: travelling by flight, 5 days and 4 nights, tour guide for Kuala Lumpur and
Penang, Paragliding in Kuala Lumpur.

(Malaysia)
 3. Nepal Package:travelling by flight, 5 days an 4 nights, tour guide, Kathmandu, Pokhara,
Nagaorkot.

Adventurous Sports:
We are going to give our customers three types of adventurous sports. These are given below:-
1. Mountain Hiking: Mountain Hiking can be done both by young people and middle aged
people. It is enjoyable and there is more interaction with nature.
2. Paragliding:It is one of the exciting sports which people try to reach the sky. It is like
flying. This sport is played by people who like to test their courage and strong heart. In
other words, they mostly are young people.

3. Jet Skiing:It’s a sport which is enjoyed in vast water. The sea is the perfect place for it.
 Price:

Package Offering Bangladesh International

Bandarban Per person: BDT 5500
Sundarban Per person: BDT 10,000
Cox’s Bazaar Per Person: BDT 9500
Thailand Per person: BDT 30,000
Malaysia Per person: BDT 35,000
Nepal Per person: BDT 25,000

Integrated Market Communication:-

1. Advertising: To promote our idea, we need to present our services to our customers. Also
we should sponsor our product:-
 We will promote our service through the social media; Facebook, Twitter,
Google plus.
 We will advertise our product in YouTube channel through various video
 Hanging banners and posters in specific area.
2. Public Relations:
 We will inform our customer about our product through newspaper.
 We will join in various types of event and trade fair related to tours and travel.
 We will create a blog where all the information about our business will be updated
daily.
3. Sales Promotion:
 Buy 2 tickets and get 1 half of the price.
 Early arrivers in winter will get 25% discount
 Coupon receiver will get 1 ride free.

Place:

The customer can find us easily in:-

Dhanmondi is one of the most active places in Dhaka city. To set up a business there will be quite
noticeable by different types of people. All types of people live there.

Another branch will be situated in Chittagong, Chwakbazar. Like Dhaka city, one of the liveliest
place.

There will be an office which will be visible very clearly from afar.Our customer can find us in
Facebook. We have our own webpage as well; they can e-mail us and call us through the number
we will give for any types of inquiry.
VALUE PROPOSITION:-

 Will help in visa processing.

 Will help in ticket processing
 Will help in hotel booking
 Will be able to save money and precious time
 Will make sure to have a smooth journey
 Extra services will be there for you.
 Will provide with the best tour guide
 Will recommend the best place to go for sightseeing shopping etc.
 Will provide all types of information about the trip.

Pricing Strategy:

Costs Customer Competitors

Market  Highly price  Incur low cost to  Must be careful
Penetration sensitive attract more of other
 Penetrate the customers. companies
market very  Encourages the  Can’t set the
easily customer to buy price too low or it
 Gives time to our service. will attract more
coordinate and  Most competitors
adjust importantly, it  Competitors will
advertising will encourage not be willing to
and sales people who lower price easily.
training have monthly
salary of
BDT200000.

Costs Customer Competitors

Product-Bundling  In tours and  Most  In this
Pricing travel services, customer business
most of the prefers tours sector, there
service come packages are more
together as  It is easily to competitors.
package handle and  Some of them
 Our business remain are using
will provide tension free. product-
the service in  Customer will bundling
 this system to be less system
reduce the burdened  Some again,
cost as well. with the help are using
 Cost of single of product customized
tour is more bundling
comparatively pricing
to package system.
tour.

Value Based Pricing:

 Since our business is new, we need the service product to be accepted quickly and deeply.
 Value based pricing is customer driven strategy
 It can help us the service to be accepted quickly with the help of need, want, and demand.
 It can help us to understand the customer better as well.

Locations:

Dhaka Dhanmondi- near Shonkor

Chittagong- Chwakhbazar

Distribution Channel:

Our distributor channel will be Channel One as per the level. Since our business is a service
industry, it needs direct contact with a customer.

Direct Channel
C

But because of this, it will need:

 More financing
 We need to accumulate more information
 We need to promote our market

Keep good relationship with our customer and create regular contacts with them.
Physical Evidence:

In Bangladesh:

1.Bandarban
Day/ Night: Description:
Night 1 Leave Dhaka by bus for Bandarban
Day-1/Night-2 Hotel checks in and refresh. After lunch, short sightseeing in
Bandarban. Evening back to hotel. Staying overnight in
Bandarban.
Day-2/Night-3 Start our journey to Nilgiri; mountain hiking will be done there.
We will also visit Chimbuk and Shoilopropat. Back to the hotel.
Day-3 This day we visit Sangu River, SwarnaMandir, ChakmaRajbari,
Meghla Garden. After lunch, transfer to Dhaka.

2.Sundarban
Day/Night Description
Night-1 Reaching Khulna through Bus
Day-1 Our boat will be waiting in Rupsha ferry ghat
early in the morning. Then we will start to
cruise towards the Sundarban forest. On the
way, the boat will stop at
Dhangmari/Chandpai Forest Station. Take the
permit and pay the fees. Take two armed
guard to enter Harabia forest office. It will
continue till Kotka arrives.
Day-2 Very early in the morning, take the small boat
for a short cruise inside the forest for bird
watching. Back to the hotel to take breakfast.
Then walk through the mangrove forest and
climbing the watch tower to Jamtala sea
Beach and then back to the ship. From there,
it will resume its journey toward the forest
which will continue till Kochikhali. Upon
arrival, the tour guide will guide us to the
Kochikhali Forest Office. We will be able to see
plenty of deer, monkey, birds etc. Back to the
boat, we will have some snacks and BBQ
party. After that we will stay overnight in a
hotel.
Day-3 After breakfast, we wil reach Karamjal Forest
office and resume its journey towards Khulna
in the evening.
Day- 4 Check for Dhaka. Then, return to Dhaka
 overnight.

Cox’s Bazaar
Day/Night Description
Day-1 Leave Dhaka for Cox’s Bazaar
Day-2 After reaching Cox’s Bazaar in the morning, a
short beach tour will take place. After lunch,
jet skiing will take place in the Inani beach.
Then enjoy the sunset and the night view and
stay overnight in the hotel.
Day-3 Enjoy the morning beach. Start enjoying the
Laboni point, Himchari falls. Back to the Cox’s
bazar in the evening, have dinner and start the
journey to go back to Dhaka.

International:

Thailand:
Day/Night Description
Day-1 In the morning, departure from Dhaka to Bangkok. Midnight
arrives in Bangkok Airport. Connecting flight to Pukhet in the
morning. The tour guide will come to pick up. Stay overnight
in Pukhet.
Day-2
Time: 8:00 – Air conditioned vehicle will be there to go to Phi Phi Island.
10:00 - Pass by Monkey Beach, the boat slows down in order for u to
take photos, after that the boat will take you to Phi Phi Ley.
10:30 – Enjoy swimming, snorkeling in the crystal clear water.

12:00 - Sightseeing at the Viking Cave and observe swift’s nests used
in making the world famous bird’s nest soup.
13:15 - Stop at Laemtong Beach for a great Buffet lunch at PP Erawan
Palm Resort beachside restaurant. Free time after lunch.
15:30 – Arrive at the boat Lagoon Marina: Transfer to your hotel.

16:00 - Sightseeing tour in Pukhet

Note: The timing mentioned above is approximate. It could be
change according to the conditions of the weather or any
other problems.
Day-3 Breakfast in hotel in early morning. Start for KhaoMokuju for
mountain hiking
Day-4 Breakfast in hotel. Then start complementary city tour with a
 tour guide.
Day-5 Transfer out to Bangkok, Subharnabhumi International Airport
for Dhaka.

Malaysia:
Day/Night Description
Day-1 Arrive in Kuala Lmpur International Airport. Meet the tour
guide after immigration and custom clearance. Transfer to
Kuala Lumpur and stay overnight.
Day-2 Breakfast in hotel. Enjoy paragliding in Kuala Lumpur. Then
transfer for Penang. Stay overnight in Penang.
Day-3 Breakfast in hotel. Then start for Penang hill and Temple tour.
Then transfer to Kuala Lumpur
Day-4 Breakfast in hotel. KL city tour visit, such as King Palace,
National Monument, Independent Square, KLCC and Chocolate
House.
Day-5 Breakfast in hotel. Free time till transfer to Kuala Lumpur
International Airport for Dhaka.

Nepal:
Day/NIght Description
Day-1 Arriving in Kathmandu Airport and transfer to
Nagarkot Sunset Tour. Stay overnight
Day-2 After light breakfast, start for
NagarkotParanomic hiking trail or paragliding.
After lunch, start for Pokhara city. Stay
overnight.
Day-3 After breakfast, full day sightseeing around
Pokhara City. Stay overnight.
Day- 4 After breakfast, start for Kathmandu. Free
time and sightseeing around the city.
Day-5 Start for Kathmandu Airport for Dhaka.
Service Process:-

TRAVELTIME

Tours and travels

Online Reservation Reservation by going to the Agency

Log on to www.traveltime.com Meet up with an office worker

Choose desired destination

Click on new account

Enter details to create new

account

Click on a desired destination Book you trip

Budget:

Since we are starting our new business, Our initial capital will be Tk 10, 00, 000

Budget Year 1 Year 2

Dr (Tk) Cr (Tk) Dr (Tk) Cr(Tk)
Income:
Sales general 70,000 90,000
Revenue from promotion 30, 000 50,000
Expense:
IMC- Printing cost of leaflet &
Banners 30,000 25,000
Setting stalls in fairs 10,000 10,000
Office rent 36,000 36,000
Set up cost 10,000 -
Advertising cost 20,000 30,000
Electricity cost 7,000 7,000
Salaries and wages 5,000 5,000
Legal cost 5,000 5,000
Stationary cost 4,000 4,000
Maintaining cost 2,000 2,000
(1,29,000) (1,25,000)
Loss/ Profit (29,000) 15,000

CONCLUSION:

So, as we are taking courage to build a new brand in such a competitive market,Traveltime has
taken into consideration that it will face tough times but at the same time we are very positive that
we will be able to make our journey smooth and reach our destiny we have our aim to.
Reference:

 http://www.amazingtoursbd.com/dhaka-bandarban-dhaka/
 http://www.amazingtoursbd.com/visit-the-world-famous-mangrove-forest-sunderban/
 http://www.amhttp://www.amazingtoursbd.com/dhaka-coxs-bazar-dhaka-tour-
package/azingtoursbd.com/dhaka-coxs-bazar-dhaka-tour-package/
 http://www.amazingtoursbd.com/bangkok-phuket-4night-5days-tour-package/
 http://www.amazingtoursbd.com/penang-kuala-lumpur-tour-package-from-dhaka/
 https://www.linkedin.com/pulse/tourism-bangladesh-present-status-future-prospects-
ahasan-h-