List

Following students are required to submit the following assignment in writing latest by Feb 08, 2011. in lieu of MIS pr

Roll Nos.
3
4
5
8
13
14
15
22
26
27
32
36
38
39
49
53
54
55
59

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 List
st by Feb 08, 2011. in lieu of MIS presentations

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 Question 1
Explain the current scenario of CRM Industry in India. What are the reasons for low utilization of CRM packages sold
Also Explain 2 new initiatives taken by CRM vendors to increase sales.

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 Question 1
w utilization of CRM packages sold. What steps are companies taking to tackle the issue.

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 Question 2
A leading Credit card company wants to help its credit managers to make better lending decisions.
The company has extracted the performance data of 50 of its customers.
What Decision rules should be used by the system so as to improve default predictions.

Customer id Age Gender Occupation

C01 Young Professional Female Self Employed Non Professional
C02 Retired Female Self Employed Non Professional
C03 Middle Age Professional Male Salaried
C04 Middle Age Professional Male Self Employed Professional
C05 Young Professional Female Self Employed Non Professional
C06 Middle Age Professional Female Salaried
C07 Retired Male Self Employed Non Professional
C08 Middle Age Professional Male Self Employed Professional
C09 Young Professional Female Self Employed Professional
C10 Young Professional Male Self Employed Non Professional
C11 Young Professional Female Self Employed Non Professional
C12 Young Professional Male Self Employed Non Professional
C13 Middle Age Professional Male Salaried
C14 Middle Age Professional Female Self Employed Non Professional
C15 Middle Age Professional Male Salaried
C16 Young Professional Female Salaried
C17 Young Professional Female Self Employed Non Professional
C18 Young Professional Female Salaried
C19 Retired Male Self Employed Professional
C20 Retired Female Self Employed Non Professional
C21 Retired Female Self Employed Professional
C22 Young Professional Female Self Employed Non Professional
C23 Retired Female Self Employed Professional
C24 Middle Age Professional Male Self Employed Professional
C25 Young Professional Male Self Employed Professional
C26 Middle Age Professional Male Salaried
C27 Retired Female Salaried
C28 Young Professional Male Salaried
C29 Young Professional Male Self Employed Professional
C30 Middle Age Professional Female Self Employed Professional
C31 Retired Female Self Employed Professional
C32 Young Professional Male Self Employed Professional
C33 Young Professional Female Self Employed Professional
C34 Young Professional Male Salaried
C35 Retired Male Salaried
C36 Middle Age Professional Female Self Employed Professional
C37 Retired Male Self Employed Professional
C38 Middle Age Professional Male Self Employed Professional
C39 Middle Age Professional Female Salaried
C40 Retired Male Self Employed Non Professional
C41 Middle Age Professional Female Self Employed Non Professional
C42 Young Professional Female Salaried
C43 Retired Male Salaried

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 Question 2
C44 Young Professional Female Salaried
C45 Young Professional Female Self Employed Non Professional
C46 Young Professional Male Salaried
C47 Young Professional Female Self Employed Professional
C48 Young Professional Male Self Employed Professional
C49 Retired Female Self Employed Non Professional
C50 Middle Age Professional Male Self Employed Professional

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 Question 2
make better lending decisions.
ers.
default predictions.

Residence Banking CC Limit Market Feedback Default

Owned Poor High Positive Yes
Owned Good Low Negative Yes
Owned Average High Positive No
Owned Average High Positive Yes
Owned Poor Low Neutral No
Owned Average Low Positive Yes
Owned Average Low Neutral Yes
Owned Poor High Neutral Yes
Owned Good Low Positive Yes
Owned Poor Low Positive No
Owned Average High Negative Yes
Rented Poor Low Neutral Yes
Rented Poor Low Neutral Yes
Rented Average High Neutral No
Owned Poor Low Positive No
Owned Average Low Negative No
Rented Good Low Positive No
Owned Poor High Negative Yes
Owned Good Low Positive No
Owned Average Low Neutral No
Rented Good Low Negative Yes
Owned Average High Neutral No
Rented Poor High Neutral Yes
Rented Poor Low Positive No
Owned Good High Neutral No
Owned Good High Positive No
Owned Average High Neutral No
Owned Poor Low Neutral Yes
Rented Good High Negative No
Owned Poor High Neutral No
Rented Good High Positive No
Rented Good Low Neutral Yes
Owned Average High Neutral No
Rented Good Low Neutral No
Owned Average High Positive No
Owned Good Low Positive Yes
Rented Good High Negative No
Rented Good Low Positive No
Owned Poor Low Negative Yes
Owned Good High Neutral Yes
Owned Good High Neutral Yes
Rented Good High Positive Yes
Owned Poor Low Neutral Yes

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 Question 2
Owned Poor High Positive Yes
Owned Average Low Negative No
Rented Good Low Neutral Yes
Owned Average High Negative No
Owned Average High Positive Yes
Owned Average High Positive No
Rented Poor High Positive Yes

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Question 2

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Question 2

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 Question 3
Select the most appropriate forecasting equation to be used by the DSS to forecase approximate number of visitors i
Use the following possible trend equations
1) Linear
2) Quadratic
3) Cubic
4) Exponential
Also Forecast the approximate number of visitors in 26 to 30th month

Month Number of Visitors

1 100
2 200
3 250
4 275
5 260
6 350
7 450
8 700
9 675
10 750
11 750
12 825
13 900
14 1300
15 1345
16 1325
17 1250
18 1300
19 1500
20 1675
21 2000
22 2200
23 2100
24 2400
25 2350

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 Question 3
imate number of visitors in a mall and explain the reasons for you choice

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