This survey is a part of course curriculum (MBA, Christ University Institute of

Management, Bangalore) and would take less than 20 minutes for you to fill up.i assure you
that the information provided by you will be completely confidential and will be used for
academic purpose only.
The questionnaire below has four parts:
A: Personal Information
B: Lifestyle
C: Individual Assessment

Questionnaire
A: Personal Details
1. Name
2. Gender Male : 1 Female : 2
3. Contact No (mobile)
4. Marital Status
Single : 1 Married : 2
5. Age(Years)

6. Occupation
7. Your highest level of
Education Completed is?
8. Are you the chief Earner
B: Lifestyle
____ Student Graduation: 1
____ Student Post Graduation: 2
____ Student Other Courses: 3
____ Home Maker: 4
____ Freelancer: 5
____ Business with 0 Employees: 6
____ Business with 1-9 Employees: 7
____ Business with 10+ Employees: 8
____Clerical Job: 9
____Supervisory Level: 10
____Junior Level Executive: 11
____Middle/Senior Level Executive: 12
____ Between Jobs/Unemployed: 13
Yes: 1 No: 2
 of your house?
Details of Chief Earner: Answer 9,10,11Only if 8 is “No”
9. Name & Relation
10. Highest Education
____ Freelancer: 5
____ Business with 0 Employees: 6
____ Business with 1-9 Employees: 7
____ Business with 10+ Employees: 8
11. Occupation ____Clerical Job: 9
____Supervisory Level: 10
____Junior Level Executive: 11
____Middle/Senior Level Executive: 12
____ Between Jobs/Unemployed: 13

Which of the following categories best describes your annual income?

Under 15,000
Rs 15,000 - 29,999
Rs 30,000 - 44,999
Rs 45,000 - 59,999
Rs 60,000 - 74,999
Rs 75,000 - 89,999
Rs 90,000 or more
Prefer not to answer

Individual assessment

1.how often do u go for shopping?

Very often
Often
Sometimes
Hardly ever

Overall, how satisfied or dissatisfied are you with the store?

Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied

How satisfied or dissatisfied are you with the price of the items you purchased?
Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied

How likely do you make use of the membership cards during shopping?

Very likely Somewhat likely Neutral Somewhat unlikely Very unlikely

Membership cards is an effective way of retaining customers?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Membership cards given by the retailers motivates me for buying more ?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

How satisfied or dissatisfied are you with the quality of the service in the retail shop?

Very satisfied
Satisfied
Neither satisfied nor dissatisfied
Dissatisfied
Very dissatisfied

Membership cards has little effect on the increase in buying beheaviour of customers?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

Membership cards helps to improve the customer relationship?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

were u informed in advance about the existence of a membership card in the store?
Yes
No

Whether information on membership cards properly advertised?

Yes
No

Offers provided from the membership cards where beneficial ?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

A good selection of products where present?

Strongly agree
Agree
Neutral
Disagree
Strongly disagree

What are the other factors apart from membership card that motivates you to buy from the
store?