A

ADVERTISEMENT
ON
MOTIVATION & PERCEPTION
In Partial Fulfillment of
Master of Business Administration [Financial Services] Sem-II
Submitted To
Pro. NIKUNJ NAYAK

Submitted by
PANDYA SWETA [05]
PATEL RACHANA [14]
PRASAD KUNAL [19]
RAJPUT DHARMENDRA [20]
MOTIVATION:

MOTIVATION :
Motivation is an internal drive that that makes a person move toward whatever goal they are
trying to accomplish. To be motivated a person must have a motive, which is to say that they
have to have a reason to take an action. Motivation is a conscious or subconscious choice that we
make inside ourselves to decide to do something that we wish to accomplish.
Motivation is a psychological term and it can be described as a behavior. You can't measure or
see a person's motivation; all you can do is watching the behavior. What makes that person do
something? Motivation is all about the way a person thinks and then acts on what is important to
them.

I) Give blood give life:

Description : In given advertisement a girl is saying thank you to all the people for saving her life
. Hence the people who are not donating a blood are also get motivated to donate blood to such
small children and save their life from Thalasimiya.

It can occurred if the mother and father both are Thalasimiya minor and their children are
suffering Thalasimya major, and hence they required to change their blood at the interval of
every 10 to 15 days, and hence they are in need of blood.

II) Jago Grahak Jago :

Description :

In Given advertisement customers are motivated to fight for their rights. And they are guided
towards the rights which legally they have, and through which they can protect against unfair
trade practises.

Thus such examples are the good motivators amonge the customers for their awareness.
PERCEPTION :
I ) Fair and Handsome:
How the motivated person actually acts is influenced by his or her view or perception of the
situation.

The process by which sensation are selected, organized& interpreted.

Description : In given advertisement, it shows the difference in the perception between , fairness
cream of men and women that both are different as their complexsion are different.

II ) Save Water Save life:

Description :

Sachin is now on front foot to save water. Sachin is now brand ambassador for Mumbai’s civic
authorities to promote water conservation. In urgent need of water, Sachin bathes using just a
bucket of water and so do his wife and children.

In an advertisement released on Saturday, Sachin Tendulkar requests Mumbai to save water so

that Mumbai can tide over its water crisis. Mumbai Mayor Shraddha Jadhav released CD of 30
seconds, featuring Sachin Tendulkar’s appeal for save water. This ad was shot on MCA grounds
in the Bandra-Kurla Complex on Sunday. In the ad Sachin dressed as a cricketer and talks about
saving water in both languages Hindi and Marathi.

“Thirst for runs never ends but if thirst for water has to be quenched then it should be used with
great care,” says the advertisement.

Sachin stops taking Shower and bathes with only a bucket of water

One of the most popular people and awesome batsman Sachin Tendulkar, has stopped taking
shower, as taking a shower wastes a lot of water, and instead he uses just a bucket of water to
take bath.

This fact was revealed when Sachin went to shoot a ‘Save Water’ ad for the civic body, and the
civic body was impressed with this, and to make the ad more effective they used this fact in their
ad campaign as well.
Subliminal perception:
Existing in the mind, but below the surface or threshold of consciousness; that is, existing as
feeling rather than as clear ideas.

Inadequate to produce a sensation or a perception existing or functioning below the threshold of

consciousness.
Sensation:
A perception associated with stimulation of a sense organ or with a specific body condition.
The faculty to feel or perceive; physical sensibility.
An indefinite, generalized body feeling.

Eyes :

Introduced in 1953, JOHNSON'S® Baby Shampoo was the first specially formulated product to
be as mild to a baby's eyes as pure water. We know just how different a baby's still developing
eyes are, and we also know that they need to be protected from potential irritation—like
accidental splashes in the bath or during shampooing. Our unique knowledge of babies and the
importance of developing products designed specially for their unique needs, including their
eyes, led our scientists to invent JOHNSON'S® Baby Shampoo with its NO MORE TEARS®
Touch :

Description :

Johnson's Baby Hair Oil Enriched with Avocado & Pro-Vitamin B5. Pure, mild & gentle. A light
non-greasy hair oil enriched with Avacado and Pro-Vitamin B5(Panthenyl Triacetate) that helps
make hair look soft and healthy.

To Use for Johnson's Baby Lotion :

Apply lightly on baby's scalp. Spreads easily and evenly.

Safety :

For external use only. Keep out of reach of children.

Johnson's Baby Lotion Ingredients :

• Mineral Oil
• Persea Gratissima(Avocado) Oil Unsaponifiables
• Fragrance
• Panthenyl Triacetate
Toungue:

The moppet who put Amul on India's breakfast table

50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a year in
1966 to over 25,000 tonnes a year in 1997. No other brand comes even close to it. All because a
thumb-sized girl climbed on to the hoardings and put a spell on the masses.

In India, food was something one couldn't afford to fool around with. It had been taken too
seriously, for too long. Sylvester daCunha decided it was time for a change of image.

The year Sylvester daCunha took over the account, the country saw the birth of a campaign
whose charm has endured fickle public opinion, gimmickry and all else.

The Amul girl who lends herself so completely to Amul butter, created as a rival to the Polson
butter girl. This one was sexy, village belle, clothed in a tantalising choli all but covering her
upper regions. "Eustace Fernandez (the art director) and I decided that we needed a girl who
would worm her way into a housewife's heart. And who better than a little girl?" says Sylvester
daCunha. And so it came about that the famous Amul Moppet was born.

That October, lamp kiosks and the bus sites of the city were splashed with the moppet on a horse.
The baseline simply said, Thoroughbread, Utterly Butterly Delicious Amul,. It was a matter of
just a few hours before the daCunha office was ringing with calls. Not just adults, even children
were calling up to say how much they had liked the ads. "The response was phenomenal," recalls
Sylvester daCunha. "We knew our campaign was going to be successful."
Nose :

Deodorant is a low investment category where customers are loyal but willing to experiment.
Market leader HUL has a strong positioning of “girls chasing boys that have an axe effect”.
As Kotler says ” In case of a strong market leader you have two choices, one, identify a small
segment and target that; two, go for a frontal attack which of course is risky.
Zatak has already made its choice for a frontal attack to position itself alongside axe through this
ad.
Though it leverages on the category positioning of an “Urban,Uber-cool, high sex appeal”
product. Zatak has successfully given an international feel to the brand by using foreign models
in all its ads to be seen alongside axe.
As Afaqs report says , “HUL stil hasn’t reacted to the sppof and isn’t planning to do so”. Very
logical on part of HUL, as any response would promote the new entarant Zatak only. Still, Zatak
shouldn’t continue the spoof series for long, as that would imply that the brand cannot stand on
its own and also lose on its strong points of difference of being the coolest, sexiest.
Hear

Karbon the mobile manufacturer has done itself wonders by associating with the IPL 2010.
Commentators obliging the karbon kamal catch is a very popular term these days.

That said, i wonder why the karbon team came up with this particular ad for their dual
SIM mobiles. I just dont get it.

The karbon dual SIM ad repeats often, very often, which is good, but the idea of two
people using one "mobile" phone is beyond me. Isnt it like going back in time, to times before
mobile phones!!! The problem for dual sims to solve is that of many, isnt it? How will one
individual with more than one SIM benefit from one mobile, thats the problem. Ideally karbon
wants more people to buy their phones, Not less, isnt it?

Showing Virendar Sehwag and Gautam Gambhir fighting to pick or ignore a call on mobile
bewilders me. Ignoring or passing calls for others to pick is a problem that occurs in an office
cubicle. Mobiles were invented to solve the very problem, so that each one have their own
phone. Lower prices meant higher sales.

So, karbon is this a strategy to turn things upside down to catch attention? Or is this a blunder? I
think its the latter