A PROJECT REPORT ON

SMOOTH AYURVEDIC
PHARMACY
PVT. LTD.

Submitted To : IDEA FOUNDATION

Submitted BY : Pavan Tilwani

 Establishment
•  The company was established in the year 2003.
• The manufacturing units of ayurvedic syrup and
tablets was set up at Changodar, near Sanand.
• The company also started manufacturing
confectionery products in the year 2005. 
• The target market of SAPC is in South Africa and
export is done through mercantile basis.
 Company Profile
• Founded :2003
• Chairman : Tarachand .J. Mehtani
• Business Head :Ajit kumar .J. Mehtani
• Location :Changodar, Ahmedabad
• Industry : Manufacturing
• Market : South Africa
• Employees :100 approx.
• Website :www.smoothayurvedic.com
Products
 STRATEGIES MOVES
• The company dropped business of manufacturing activity of
the production of Tablets and started business of syrup &
candy in the year 2005. So the business of these products
has received tremendous effort from the public in South
Africa.

• They will also make strategies to launch new product jelly

& wafers by the end of 2010.
 Syrup process
• Washing bottles
• Inspection of bottles
• Filling
• Sealing
• Manual visual checking
• Labeling
• Coding
• Packing
 Ratio Analysis
RATIOS YEAR

2007 2008 2009

1)Gross Profit Ratio 8.47% 7.78% 9.80%
2)Net Profit Ratio 2.39% 2.45% 3.72%
3)Operating Ratio 97.60% 97.55% 96.28%
4) Current Ratio 50 : 1 301 : 1 117 : 1
5) Liquid Ratio 49 : 1 298 : 1 115 : 1
 Swot Analysis
• STRENGTH
 Low labour turnover rate
 Maximum utilisation of resources
 Marketing through merchandise agency
 Good relations between labour and management.
 Highly equipped testing laboratory.
• WEAKNESS
• Staff with low profile education.
• High wastage ratio.
• Very Poor inventory management.
• No market in India.
• Communication gap in all the departments.
• OPPORTUNITIES
• Larger potential for geographical expansion in other
parts of the world.
• Growing literacy rate about Ayurvedic products.
• Chemical versus Ayurveda.

• THREATS
• High risk of exchange rate may affect the business.
• Change in govt. policy.
 Encounter
• Wastage of raw materials.
• No asset management.
• Lack of employees welfare policy.
• Very low market in India.
• Staff with low profile education.
• Poor inventory management.
• Ignoring corporate social responsibility.
 Recommendation
• Wastage of raw material should be reduced.
• Must initiate to safeguard the assets.
• Ear plugs given to employees to protect them from
ear disruption should be made compulsory.
• Company should introduce their products in India.
• Highly educated people should be appointed in the
interest of the company.
• Inventory management should be given importance.
• Should go for CSR.