An

INSIGHT
To
MOTHER DAIRY
BY : KANHAIYA LAL MOURYA
 TABLE CONTENT
• Introduction
• Vision and Mission
• Process
• Product Specification
• Product
• Facts
 Revenue share
 Delhi-NCR Sharing structure
 Capacity
• Strategies
• Product Gallery
• CSR
• Famous Punch line
 INTRODUCTION
• Set up in 1974 in Delhi under the Operation Flood Programme.
• Subsidiary of NATIONAL DAIRY DEVLOPMENT BOARD
• Revenue:- 4000 cr
• Employee:- 3000
• Operational Regions:
 Delhi-NCR
 Uttar Pradesh
 Haryana
 Mumbai
 Saurashtra
 Andhra Pradesh
 VISION AND MISSION
• Vision – “Provide quality food and beverages to
consumers at affordable prices while ensuring fair
returns to the producers.”
 
• Mission – “Mother Dairy’s heritage is intrinsically linked
to the cooperative movement in India. With
determination & pride we will continue to serve our
farmers, rural India & our consumers. Our values reflect
who we are & what we firmly believe in.”
 MILK PROCESS
RAW MILK
CLARIFICATION STANDRADIZATION
RECEPTION

PASTEURIZATION HOMOGENISATION

PROCESSED MILK DEEP CHILLING DISPATCH

 PRODUCT SPECFICATION

Full Cream Premium: Fat-7%

SNF-9.0% Cow Milk: Fat-3.5% SNF-8.5%

Standardised Milk: Fat-4.5% UTH Toned Milk: Fat-3%

SNF-8.5% SNF 8.5%
 PRODUCT SPECFICATION

Double Toned: Fat-1.5%

Toned Milk: Fat-3.0% SNF-8.5%
SNF-9.0%

Full Cream: Fat-6.0% SNF-9.0% Skimmed Milk: Fat-<0.5% SNF-8.7%

 MOTHER DAIRY PRODUCT
• Milk
• Dairy Products
• Ice-Creams
• Edible Oils
• Fresh fruits and vegetables
• Frozen
• Fruits and Vegetables
• Processed Food
• Grocery
• Juice and fruit beverages
• Mineral Water
REVENUE SHARES
Delhi-NCR SHARE STRUCTURE
• Mother dairy:-68%

• Amul:-8%

• Gopal jee:-4%

• DMS:-2%

• Others:-18%
 CAPACITY
Indian Market Consumption
: 127.9 million ltrs
Mother Dairy production capacity
: 4.6 million ltrs
Market share in total: 3.59%
Unorganized Market Capacity: 48.36%
Total Population: 1.24 Billion
Growth Rate of Population is 17%/ Year
Growth Rate of Dairy Industry at 4%/Year
Conclusion : Mother dairy have huge scope for
Expansion.
 STRATIGIES
• Focused Approach: Focused on MILK for 22 yrs, but now
concentrating on diverse product range from ice cream, vegetable, oil,
water etc

• Wider Spread: Mother Dairy started operations in Delhi-NCR region

and remained for longer period at same region, but now exploring new
horizons such as Maharashtra, Kolkata, Saurashtra, Andhra Pradesh,
Bangalore etc
• Also Mother Dairy is going global, by selling its product indirectly to more
than 40 countries abroad such as USA, Europe, Middle East, Russia and Far
East Asia
• Product differentiation: Mother Dairy is focusing on
different products from oil, frozen veggies, dairy
products, fruits and mineral water.

• Smart Marketing: Mother Dairy is now focusing on

communication with consumers, to improve its market
share.

• Product enhancement : It is continuously trying to

upgrade its product according to taste and preferences
of consumers .
• Quality: Have stringent quality control system, to avoid
any adulteration in its product.
 EXPANSION STRATEGIES
• Diversification :Mother Dairy is
diversifying itself with regards to product
and Region
Expansion in South India
• Offering coconut flavored milk and ice-
creams in south India.
• Offering safal’s frozen peas, Read to eat
allo tikki corn and mix veg in south india.
 OTHER STRATEGIES

• Advertisement and promotion strategies by

mother dairy.”MAKHAN SINGH” was very
much successful in attracting children's.

• Attractive packaging of the products.

PRODUCT GALLERY
PRODUCT GALLERY
 CSR
• Solar panels.

• Rain Water Harvesting.

• Effluent treatment Plant.

• COW Programme: For Poor people.

• Issuing Franchise to Retired Army Personals.

• Sells 11 lakh ltrs loose milk, reducing plastic usage.

 FAMOUS QUOTES

• "The country needs you, grow faster”

• "Cheese khao superhero ban jao“

• "Cheese ke saath bees ke cheez,“