A

Project Report

On

Industrial Visit Of

Gujarat Tea Processors & Packers Ltd.

Submitted To

SOM LALIT INSTITUTE OF BUSINESS ADMINISRATION

Affiliated of Gujarat University

Towards Particle fulfilment of Second year B.B.A. Programme

2018-19

Guided By

Prof. Parin Shah

Submitted By,
Prajapati Govind A
Roll No :- 105
Class :- SY B.B.A.
 CERTIFICATE

This is to certify that Mr. Govind Prajapati has prepared report on “Gujarat Tea
Processors & Packers Ltd” And Submitted to “SOM LALIT INSTITUTE OF BUSINESS
ADMINISTRATION” affiliated to Gujarat University partial fulfilment of the requirement for the
completion of the partial studies of the SY B.B.A (SEM-4) programme for the year 2018-19.

Faculty in charge collage stamp Director.

Mr. Parin shah Mr. K. J. Patel

 ACKNOWLEDGMENT

This project would not be possible without guidance, help and co-operation of number
of people. We extend our gratitude to all these people who helped us some or the other way
to complete our project.
I feel great pleasure is expressing my gratitude Mr. K.J. Patel, director, Som-Lalit institute
of business administration, to whose kindness and encouragement I owe this project.
I am also grateful to my parents and friends for giving me moral support and constant
encouragement. However, I accept the sole responsibility for possible error of mission and
would be extremely of this project report if they bring such mistake to my notice.
 PREFACE

The project report is accompanied with practical experience to add some

worthiness to education. This practical training in B.B.A program develops core competencies
of business world. Thus, we have a practical outlook of the managerial experts and witness
the function of management in real business.
My work in this project is, therefore, a humble attempt towards this end.
In spite of my best efforts, there may be errors of omissions and
commissions, which may please be excused.
 INDEX

No. SUBJECT NAME PAGE

NO.
1. JOURNEY 1
2. INTRODUCTION 3
3. COMPANY INFORMATION
1) BASIC DETAILS 4
2) ORGANISATION STRUCTURE 5
3) HISTORY 6
4) EVOLUTION 6
4. MISSION & VISSION 7
5. PRODUCTION DEPARTMENT 8
6. MARKETING
1) INTRODUCTION OF MARKETING 10
2) PRODUCTS & TYPES 12
3) DISTRIBUTION 15
4) PROMOTIONAL ACTIVITIES 16
5) EXPORT 16
7. FINANCE 17
8. SWOT ANALYSIS 18
9. PRODUCTION
1) INTRODUCTION 20
2) PLANT LOCATION 21
10. PEST ANALYSIS 22
11. PORTER’S 5 FORCES ANALYSIS 23
12. AWARDS & ACHIVEMENT 25
13. QUALIFICATION CERTIFICATES 26
14. CONCLUSION 27
15. BIBLIOGRAPHY 28
 JOURNEY OF WAGH-BAKRI PVT LTD.

 Gujarat Tea Processors & Packers Ltd is 3rd largest packaged tea company in India;
headquartered in Ahmedabad, Gujarat.
 Gujarat Toa Processors& Packers Ltd markets regular leaf, dust, and flavoured tea under its
major brand.
 Gujarat Tea Processors & Packers Ltd (GTPPL) company distributes certified organic green tea
bags and cartons across India, including the states of Gujarat, Rajasthan, Madhya Pradesh,
Maharashtra, Delhi & Hyderabad and it has recently entered in states of Chhattisgarh and Goa
 The company also owns and operates Tea Lounges located in cities of New Delhi and Mumbai,
India

Year 1892: - Procurement of tea estate.

Year 1919: - Establishment of business in Gujarat, namely "The Gujarat Tea Depot Co.' with
first retail outlet for wholesale teas.

Year 1925: - Wagh Bakri brand was launched.

Year 1944: - The Good Morning brand of premium blended tea leaf was introduced.

Year 1980: - The group established 'Gujarat Tea Processors & Packers Limited to meet a
growing demand for quality blends of branded teas and with the aim of selling quality tea
products.

Year 1986: - The Standard Tea Processing Co. Limited was established with a view to avail
the benefits of mechanized operations and meet with demands for bulk teas.

Year1989 to 1994: - 'Darjeeling tea ‘and 'Mili tea were launched.

Year1998 to 1999: - The Wagh Bakri brand launched in Rajasthan and Madhya Pradesh.

Year2004: - Company received ISO: 9001: 2000 and HACCP Certification.

1
Year2006: - Tea Processing Co. Ltd. merged into Gujarat Tea Processers &Packers Ltd.

Year2007 to 2009: -Company started office at Mumbai (India) to expand its operations.it was
between 2007 and 2009, when Wagh Bakari' Tea brand was launched in the states of
Maharashtra, Delhi, Uttar Pradesh, and NCR (National Capital Region) India. The company also
launched of a Tea Lounge under the brand name "Wagh Bakri Tea Lounge' in Mumbai. Wagh
Bakri Tea Lounge serves variety of flavoured tea and snacks. Taking the lounge facility further
Wagh Bakri Tea Lounge was launched in Delhi.

Year2014: - The Company launched another Tea Lounge at Bharat Diamond Bourse in Mumbai,
Maharashtra.

2
 INTRODUCTION

Wagh Bakri group of company is largest tea manufacturing company in India

and it is a third largest tea manufacturer in India. Founded by Mr. Narandas Desai company has
been established in 1892 with large coverage area and having a good tea production facility.
Nowadays company has a good distribution team and having turnover of 1400 cr. Wagh Bakri has
a solid network of the retailers and wholesalers all over the worlds.

Wagh Bakri group strongly believes that the key pillar of its growth is its firm
commitment to provide supreme quality products with good service providing ability. Wagh Bakri
has a huge manufacturing plant at Dholka, Gujarat having a large production capacity and number
of employees. Wagh Bakri has a capacity to produce 1 lakh kg/per day.

With huge numbers of Wagh Bakri lovers across the world it has emerged as a
truly global and favourite brand. Wagh Bakri group has a following super product brands and all the
brands are very famous in around the world. Not just quality, company also believes in variety of
Wagh Bakri,Mili,Good Morning & Navchetan.

3
 COMPANY’S INFORMATION

WAGH BAKRI TEA LTD. Was founded in 1892. Shri Narandas Desai
was the founder of the company in India. Mr. Piyush desai is the chairmen & managing director of
Wagh bakri tea ltd. & Mr.parag desai is the executive director this company. It distributes certified
organic tea cartons & tea bags in all over the India, including the states like Gujarat, Maharashtra,
Hyderabad, Goa, Delhi, Kolkata, Rajasthan, Madhya Pradesh etc. now a day the company
distributes certified organic hot-water tea & cold-water tea in the market. It also markets regular
leaf, dust and different types of flavoured tea under its major brand.
The company is dealing with tea for more than hundred years. The
company also distribute the small tea bags like green tea bags ,orange tea bags etc. in the market.
This company also distribute different quantity’s tea bags in the market like 1 kg ,500 gm, 36 gram
& 16 gm. Wagh bakri have a largest godowns in the company & the capacity of this godowns is 30
lakhs for one month.in this company there is first automatic Machin for loading tea bags in godowns
in India. Wagh bakri spread there market in 132 country in the world and also spread 11 stat in
India. The company also owns and operates tea lounges located in cities like New Delhi, Mumbai
and also at Ahmedabad.

Headquarters:
Ahmedabad, Gujarat, India.

Registered office:
Wagh Bakari Tea Group.
Opp. kalikund, Dholka.
Ahmedabad
Gujarat, India.
Form of organisation:
Private Limited.
Website:
WWW.waghbakritea.com

4
 ORGANISATION STRUCTUCHRE

TOP
MANAGEMENT

PRODUCTION FINANCE HR MARKETING

DEPARTEMENT DEPARTMENT DEPERTMENT DEPARTMENT

RESEARCH
DEVELOPMENT

QUALITY
CONTROL

5
 HISTORY
Wagh Bakri Tea Group is a Premium Tea Company, having presence in tea business
since 1892. Today it is the One of the leading packaged tea company in India with a turnover of over
Rs. 1100 Cr. and over 40 million Kgs of tea distribution. Shri Narandas Desai started out in 1892 with
500 acres of tea estate in South Africa. Taking on the fine task of nurturing tea, passionately and
single-handedly, he learnt the intricacies of cultivating and producing tea, along with the aesthetics
and norms of the business. However racial discrimination forced him to return to India with nothing
but a few valuables and a certificate from Mahatma Gandhi for being the most honest and
experienced tea estate owner in South Africa.
Shri Narandas Desai's three sons Shri Ramdas Desai, Shri Ochavlal Desai and Shri
Kantilal Desai followed in their father's footsteps by joining the business.in 1919, The Wagh Bakri
continued to sell tea in wholesale as well as retail through 7 retail outlets. Also, the first to recognise
the need for packaged teas.in 1925 the Wagh Bakri brand was launched the company also started an
office in Kolkata to oversee and check the purchase of tea at auction centres there. The Good
Morning brand of premium blended tea leaf was introduced in 1944.The group established “Gujarat
Tea Process & Packers Ltd” to meet a growing demand for quality blends of branded teas and with
the goal of selling quality products in the year of 1980.
The standard tea processing Co. Limited was established with a view to avail the
benefits of mechanized operation & meet with demands for bulk teas in 1986. After succeeding brand
Good Morning the company has launched “The Darjeeling tea & Mili tea” in the year of 1989 and
1994. Wagh Bakri has received ISO: 9001:2000 certificate in the year of 2004.The corporate office of
Wagh Bakri was inaugurated in 2006. It is a tribute to the founder that his vision is blended with a
futuristic outlook, dedication and trust built over many years. In the year of 2007, the company has
started Head office at Mumbai (India) to expand its operations.
The company launched another Tea Lounge at Bharat Diamond Bourse in 2014 at
Mumbai, Maharashtra. The company processes and packs tea leaves from a tea factory located
in Kheda District, Gujarat, India and has its head office based in Ahmedabad City, Gujarat. Packaged
tea is distributed through a supply chain and a distributor network.

Evaluation:
The name 'Wagh Bakri' symbolizes the co-existence of one and all creating long lasting relationships
in society by dissolving differences over a good cup of tea. We serve best quality of tea consistently
throughout the year to one and all. In other words, Wagh Bakri stands for relationship and harmony.

6
 MISSION

“India’s company adding sweetness to relationship by serving the

best quality tea in every convers of the world through retail and
quick service restaurant formats.”

VISION

“India based globally reputed tea company delivering superior

value to all its stakeholders “

7
 PRODUCTION DEPARTMENT

Production is regarded as the most economic activity in the present-day

world economy. Production is the preliminary objective of the business. From the society point of
view new product is the most important because without production it is impossible to satisfy
human needs and desires.
The Wagh Bakri Tea Group's production house is based at Dhokla, Gujarat
with impressive spread of 65000 yards with a modern processing plant and state of art blending
and packing unit that confirms to international norms in processing, blending and packaging of the
finest tea for the worldwide consumption.
First of all the raw material is sent for blending then packing takes place
and at last the product is dispatched through various means of transportation. The company has an
outstanding storage of raw material. It comprises of various racks and pallets on that racks. A special
machine is also installed for putting the material in the rack and taking the material out for sending
it to blending department. On an average 5346 pallets are there in the storage.
The company has two types of blending machines: i) one ton, ii) two ton.
On an average 30 lakh kg tea is blended per day. The company has recently bought India's first and
world's latest machine to produce non-staple tea bag, IMA-Industrial Automatic he Machine
(IMA C27) from Italy. The company has various other machines also which are also good with
respect to technology. After the tea is produced, it is tasted by the experts and if experts are happy
with it then the top level officials also tastes the tea. And if they also agree with the experts then
and only then the tea is sent for packing. So, tasting is also done, which assures the best quality.
Thus, it can be said that the Wagh Bakri Tea Group is quality conscious.
After blending is completed the product is sent for packing. The quality
control room of the packing material is also there. It checks the packing material and finalise the
packing material for the product. Three layers are there in packing material. The first is celling, the
second is used for strength, and the third and final layer is used for attraction. Storage of packing
material is also there at the production house. RameshBhai is the incharge of this storage. This
storage includes all the materials that is needed for packing of the product. Distribution of the
product takes place after the tea is packed. Aslali is the main distribution canter of the company
from where the company manages the dispatch. The tea is sent to Aslali by road and then from
Aslali tea is dispatched to various distributors and dealers.
8
 Instant coffee is the new product of the Wagh bakri tea. And it is very
testy and very healthy for us. Wagh bakri also made a tea bags in company & the Machin of making
tea bags has import from Italy. The capacity of Wagh bakri for making tea bags is 250 packets per
minute and the paper which has been used for tea bags is import from USA. Wagh bakri tested 400
to 600 tea sample in one day.
Hence, this is the production process of the company The company offers
a basket full of brands for different groups and price segment. For example, Good Morning Wagh
Bakri, Wagh Bakri Masala Tea Bags, Good Morning Darjeeling Toa Bags, Wagh Bakri Tea Quick Tea
Bags, Milli etc. This is the glimpse of product range of The Gujarat Tea Processors & Packers Ltd.

9
 MARKETING

As we all know marketing plays a major role in each and every

business organisation. Basically, the process of marketing includes the promotion of
the product with a view to increasing the sale of the product. Hence, the marketing
strategies must be effective and efficient for smooth running of the business firm.
Wagh Bakri Tea Group has hired the nationally renowned agency for their
different brands. Triton Communication, Harmer MS & L and Percept Advertising are
working on creative part to help them in communicating to their target group.
Publishing agency is hired for publishing creatives made by the agencies in the print as
well as in electronic medium.
Wagh Bakri always held belief in marketing research, which had been
carried forward by purchasing syndicated marketing research report and conduct
market research by marketing companies
Last year they had presence on number of channels like Colours, Star
Gold, Aaj Tak, Star One, Set Max, Zee etc. The plan broadcasting behind these channels
is to communicate brand value to a particular customer. The company wants to break
the margin of four states which are MP, Rajasthan, Gujarat, and Maharashtra to
communicate to their future customers across India. In short they want to spread in
PAN India which is the best way to reach prospective customers and make them aware
about the brand.
The company think that print medium of advertisement is the second
most effective way of advertisement after the electronic medium. Print medium is
being used for two main points which are,
1) to communicate the ongoing consumer promotion scheme and
2) for brand building activity. The group has good presence on this medium also
whether it is local newspaper or national newspapers.

10
 Wagh Bakri is now catering to customers seeking tea online. Their online
selling portal have all the facilities required for the online selling portal. This initiative
has kept them on global platform. www.premiumtea.com and www.buytea.com are
the two websites which are catering to tea lovers seeking packed tea over the net.
Wagh Bakri has accepted the importance of new form of marketing
which is organized retail network. This retail network is growing up rapidly. The
company has opened over 2,00,000 tai outlets. They have started the activity of
gondola displays, floors stack displays and also used promoters at the selected outlets
where they can interact with the end-users
Customer promotion is also given importance by the group. Customers
are given cither various gift coupons or something, from which they get satisfaction.
Someone has said, "satisfied customer is the biggest mean of advertisement."
WaghBakri tea group is following this statement. Various seminars and stalls are also
held by the company at different exhibition to aware the customers about the brand.
As I have mentioned earlier that the company has recently launched Tea Lounges not
for making profits, but the group has launched this facility as an advertisement mean.
The company currently has seven tea lounges and the plan is to double the number.
The main objective behind launching these lounges is advertising the brand and
attracting the people towards the brand. Thus, the company has done many things for
the marketing of its brand, like promotion through print media, promotion through
social media, internet promotion marketing by retail outlets, customer promotion,
launch of tea lounges etc.

11
  PRODUCTS

1) Good Morning
True to its name, Good Morning is a
blend of premium Assam C T C t e a a n d
t r a c e s o f o r t ho d o x t e a w h i ch i s h i g h o n
t a s t e a n d aroma. Its fruity flavour tempts you to
reach for another cup. In keeping with the
Group’s high-quality standards, the blend is
not offered in the market if good quality tea
is not available due to external factors. No
wonder, Good Morning enjoys a strong customer
loyalty. Good Morning has been rated by experts
as one of the best blends in the world. Available
in pack sizes of 250 Mgs. And 500
grams. Soon to be introduced in 100Gms.

2) Wagh Bakri
Our very raisons deter. A legendary brand with
extraordinary brand loyalty built and preserved painstakingly
for more than 5 years. It’s the best-selling brand in Western
India. Customers are known to carry along supplies on long and
overseas journeys! A blend of select Assam teas, Wagh Bakri
high on strength and instantly refreshes person. Consistency of
quality through the years is another feather in our cap. Itis
available in Leaf, Dust and Fanning varieties. Wagh Bakri (Leaf)
with large granules brews a strong and sweet taste (earning it
the sobriquet of ‘Kadak Meethi’). Wagh Bakri (Dust) with very
fine granules is the strongest variety and is preferred by
institutional segment. It produces largest number of cups per kg
of tea. Wagh Bakri (Fanning) is a blend cut between Leaf and
Dust. It is strong in taste and bright in colour Available in pack
sizes of 25 grams, 50 grams, 100 grams, 250 grams, 500-gram
poly. pouches and 1 kg PET jar. Now also available in 500 gm.

12
3) Milli tea
Mili is an ideal brand for those who otherwise prefer loose
tea. Mili offers good taste & strength with consistent quality and
hygienic packaging along with great pricing value. Mili is a blend of
good Assam teas and comes in Leaf and Dust form. It comes in an
attractive bandhani pack design. Available in 1Kg Pack and Pet jars of
500 Mgs and250 Mgs.

 Tea Bags:-

 Wagh Bakri Masala Chai Tea Bags

An Aromatic Delight with a Difference now gets more

out of your regular cup of tea, with the Wagh Bakri Masala Chai.
A fine International blend of the rich Assam tea and the spices,
Wagh Bakri Masala Chai, in every sip, is truly an enticing
experience. The hand plucked leaves are blended with exotic
spices, which enhance the flavour of the tea, and the tea tastes
deliciously different. No wonder then, the refreshing aroma of
Wagh Bakri Masala Chai fills up your senses like never before, cup
after cup.

13
 Good Morning Tea Bags (Assam)

Good Morning Tea Bags make for the 'fast and fashionable' way
of drinking fine tea. The Assam blend is available in a pack of 100
tea bags. These tea bags have a double chamber for faster infusion
of tea, and come sealed in an envelope to keep the tea fresh and
flavourful.

 Good Morning Tea Bags (Darjeeling)

Good Morning Tea Bags make for the 'fast and

fashionable' way of drinking fine tea. The Darjeeling blend is available
in a pack of 100 tea bags. These tea bags have a double chamber for
faster infusion of tea, and come sealed in an envelope to keep the tea
fresh and flavourful.

 Wagh Bakri Tea Quik Tea Bags

Tea bags are convenient and hygienic where the

normal elaborate preparation is not feasible. Tea Quik tea
bags from Wagh Bakri was one of the first ones to enter the Teabag
segment. Tea Quik is especially favoured as it creates c u p p a t h a t
i s v e r y cl o s e t o t he n o r m a l l y b r e w e d t e a .
Moreover, the advanced imported production facility of Tea
Quik produces tea bags free from staple pins. Available in packs of 25
& 100 tea bag
14
 Distribution

Most producers use intermediaries to bring their product to market. Then try
to forget distribution channel.

A set of independent organization involved in the process of making a productor

service available for use or consumption by the consumer or business user.

Distribution network facilitates to reach customer throughout the country by a

strong chain of distribution outlets.

Company distributes through hyper market, super market, grocery stores,

hotel &restaurants.

Promotion and advertising campaign:

Promotion and advertisings are mainly done through electronic

media like TV, radio etc. and print media like newspapers.

Competitors:

The main competitors of Wagh Bakri are Tata and HUL.

Exports:

Wagh bakri exports tea to countries like North America, USA, Canada, The
Middle East countries, West Africa Next face target export countries are Germany, France and Ireland.

15
 PROMOTIONAL ACTIVITES

Promotion r e p r e s e n ts all of the

c o m m u ni ca t i o n s t h a t a ma r k e t e r m a y u s e i n t he m a r k e t pl a c e . P r o m o t i o n
h a s f o u r d i s t i n c t e l e m e n ts : A d v e r t i si ng , P u b l i c r e l a t i o n s , W o r d o f m o ut h
a n d P o i n t o f s a l e . A ce r t a i n a m o un t o f cr o ss o v e r o c c u r s w h e n pr o mo ti o n
u s e s t h e f o u r p r i n c i p l e el e m e n t s t o g e t h e r , w h i c h i s co m mo n i n t he f i l m
p r o mo t i o n. A d ve r t i s i n g co v e r s a n y co m m u ni ca ti o n t ha t i s p a i d f o r , f r o m
t e l e v i s i o n a n d c i n e ma co m m e r ci a l s , r a di o a n d i n t e r ne t a d v er ts t h r o ug h
p r i n t m e d i a a n d b i l l b o a r ds . O ne o f t h e m o s t no t a bl e me a n s o f pr o m o t i o n
t o d a y i s t h e p r o m o t i o n a l p r o du c t , a s i n us e f u l i t e m s di st r i b u t e d t o
t a r ge te d a u di e n ce s w i t h no o bl i g a t i o ns a t t a c h e d .
T hi s ca t e g o r y h a s g r o w t h ea c h ye a r f o r t he p a st de c a de
w hi l e mo s t o th e r f o r m s ha v e s uf f e r e d. It i s o n l y f o r m o f a dv er t i s i n g t ha t
t a r ge t a l l f i v e s e n s e s a n d h a s t h e r e c i p i e n t t h a n k i n g t he g i ve r . P u bl i c
r e l a t i o n s a r e w h e r e t he co m mu n i ca t i o n i s n o t d i r e ct l y pa i d f o r a n d
i n c l u de s pr e s s r e l e a s e s, s po n so r s h i p d ea l s , e x hi b i t i o ns , co n f e r e n c es ,
s e m i n a r s o r t r a d e f a i r s a n d e v e n ts .

16
 FINANCE

In a Morden money using economy finance may be defined as, the provision of
the money at the time when it is needed.
Financial management is concerned with two things which are as under:
 A raising of funds on as favourable terms as possible.
 The efficient allocation of funds within the enterprise.

The tea group mainly manages its finance by retaining profit. However, it should
be noted here that the reason of launching tea lounges is not profit making but the lounges
are launched only and only for advertisement purpose. The company is having the growth
rate of 11.6 % when the overall growth of an industry is 6 to 7 % only.

Thus, the company is maintaining its finance by retaining its profits, as it is

getting the huge amount of the profit.

17
 SWOT ANALYSIS OF WAGH-BAKRI

SWOT Analysis is the study undertaken by an organisation to identify the

internal strength and weakness as well as its external opportunities and threats. It plays
crucial role in each and every organisation. So here also it plays major and important role,
which can be explained as under

Strengths

 Tea market is huge in the UK-Existing loyal customers High-end and luxurious
image that no other tea pod machine companies can compete with- Famous
spokespersons

 Premium product quality Opportunities

Weakness

 Higher prices

 Limited distribution of products

18
 Opportunities

 the demand (U.K tea buyers have the highest revenue, so they are
more able to buy high -end tea

 convince new customers (pre-ground tea user)

 Huge market, continually growth since 2007

 Find new tastes (UK consumers need of quality), diversify the offer (large
range)

Threats

 Huge and powerful competitor: Keurig

 More affordable competitors: Starbucks

 Substitute products (soft drinks, coffee.)

 Potential entry of new actors (no high entry barriers)

 Low switching costs of for the customers

19
 PRODUCTION

Introduction:
Production is regarded as the most important economic activity in
the present-day world economy. Production is a part of the business activity. Production is the
preliminary objectives of business. From the society point of new products is of most important because
without production itis impossible to satisfy human needs and desires.

Production takes place when something gifted by nature is transported into a

useful product. In other words, Production is defined as creation of activity. Business of every kind has
production function in greater or lesser degree. Several types of company in particular industry have
to do with production. Production is creation of goods and services but the manufacturing mining,
farming, fishing of manufacture is the most direct concern with production manufacturing changes the
form utilizing the goods.

20
 Plant location

When the promoters of an industry take a

conscious decision regarding the site of the industry, it is called location of industry.
Location has a very great influence on productivity, efficiency and profitability of
the particular industrial unit. The plant base is at Dhokla in an impressive spread of 65000
yards with a modern Processing plant and state of art blending and packaging unit that
conforms to International norms in processing, blending and packaging of the finest tea f
or worldwide consumption.

21
 PEST ANALYSIS

(A) Political Factors:

Political Factors Favourable/Unfavourable Decrease in tax Favourable Impact on
economy Favourable Change in regulation Favourable Fossae norms Unfavourable Encouragement to
Private sector Favourable Relaxed FDI norms Favourable Mitigation of risk Favourable.

(B) Economic Factors:

Economic Factors Favourable/Unfavourable Gross Domestic Product Favourable Per
Capita Income Favourable Inflation Rate Favourable Unemployment Trends Unfavourable.

(C) Socio-cultural Factors:

Socio-cultural Factors Favourable/Unfavourable Age Distribution Favourable
Drinking Habits Favourable Culture Favourable Health Consciousness Unfavourable.

(D) Technological Factors:

The labour force accounts for about 50per cent of the cost of production. The
technology that is used in tea production is not very advanced. Being highly labour-intensive
technological factors is least affecting the tea industry. Incorporating the highest technological
standards in its production of tea.

22
 PORTER’S 5 FORCES ANALYSIS

1. THREAT OF NEW ENTRY

 Not too expensive to enter the industry
 Experience needed, but training easily available.
 Some economics of scale.
 Some cost benefits if in business for some time.
 No technology protection.
 Low barriers to entry.
 New entry quite easy.
2. CMPETITIVE RIVALRY
 Many competitors
 Commodity products
 Low switching costs
 High cost of living market
 Overall
3. BUYERS POWER
 Few large supermarkets
 Many be co-operatives?
 Very large orders
 Homogeneous product
 Extreme price sensitivity
 High buyer power
23
4. SUPPLIER POWER
 Moderate number of suppliers
 Suppliers large
 Similar products
 Able to substitute
 Able to change
 Neutral supplier power
5. THREAT OF SUBSTITUTION
 Some cross-product substitution
 Ability to import food
 Some substitution

24
 AWARDS & ACHIEVEMENT

Serving the taste of trust. An idea that's integral to that everything

to form part of continuous development at Wagh Bakri. The chant to excel is the only constant in
our m i s si o n p hi l o so p hy a n d w ha t p r o pe l s o u r v i s i o n . A s w e k e e p p a c e w i t h t h e
r a p i d strides of changing times, the pursuit only fosters as we imbibe every contemporary
inspiration to nurture the pedigree that's build on faith. Presented herewith are some of the coveted
quality certifications that hold testimony to Wagh Bakri quality commitment and bespeak the
excellence the name reverberates in millions of hearts every morning.

Parag Desai was awarded with the NRI Seturatna Award at a ceremony organised by Global
Gujarati Federation at Ahmedabad Management Association on Sunday, 12 November 2017.

Speaking about the task of increasing brand recognition of Wagh Bakri Tea Group he said "I travel
extensively and with the blessings of the elder generation and the support provided the team of
professionals working at Wagh Bakri Tea Group we have been successfully able to increase brand
awareness globally. The NRI community has played a key role in taking their favourite tea brand ‘Wagh
Bakri Tea’ to the international market. I dedicate this award to millions of Gujarati’s who are the true
brand ambassadors of Wagh Bakri Tea".

Enumerating the major achievements and research undertaken by Wagh Bakri Tea Group, Mr Desai
said that “It is noteworthy that Wagh Bakri Tea is now available on the Facebook Campus and on
Singapore Airlines. We constantly innovate in our state of the art NABL certified laboratory and we
would soon be launching a product with medicinal benefits”.

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 Quality Certifications

Locon GMBH, Germany

 Certified Organic as per NPOP, Council regulation EC and Swiss Organic Farming Ordinance

 Certified 100 % Organic as per the NOP standards of the USDA

Intertek Semco Certification AB-KISTA, Stockholm, Sweden

 Quality Management System

ISO 9001:2008 – Quality Management System, Swedac Certification

 Food Safety Management System

- HACCP - Principles of Food Hygiene, by Intertek

- ISO 22000:2005 - Food Safety Management System, Swedac Certification

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 CONCLUSION

Hereby We have completed Our project report on Wagh Bakri rt is

possible only Ltd. The successful completion of this repo with the help of my college and
Teachers.
Practical knowledge is as important as theoretical knowledge. The
purpose of preparing this project report is to get an idea about various aspects of marketing
management and to get knowledge about market research.

This project report has provided as an opportunity to get a brief view

of the market for the chain of Tea and other product. This project report has thought us the
important of hard work, Team work, has made us how to coordinate things Practical
knowledge is as important knowledge. The purpose of preparing this project report is to get
an idea about various aspects of marketing management and to get knowledge about
market research.
This project report has provided as an opportunity to get a brief view
of the market for the chain of Tea and other product. This project report has thought us the
important of hard work, Team work, has made us how to coordinate thing labour and
resources and has enriched our communications skills. The qualifications which have
increased our knowledge notably

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 BIBLIOGRAPHY

www.scribd.com

 www.waghbakritea.com

www.wikipedia.org

 www.krishijagaran.com

 https://blog.infodiagram.com

www.investopedia.com

 www.linkedin.com

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