A

PROJECT REPORT
ON
“BALAJI WAFERS PVT. LTD.”
IS SUBMITTED TO
(COLLEGE CODE: 385)
GOVERNMENT B.B.A COLLEGE (SELF-FINANCED)
(AFFILIATED TO GUJARAT UNIVERSITY)
TOWARDS THE PARTIAL FULFILMENT OF THE AWARD
FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
OFFERED BY
GUJARAT UNIVERSITY

UNDER THE GUIDENCE OF

PROF. HIRAL PATEL

SUBMITTED BY:
NAME: KACHHIYA UTTAM HIMMATBHAI
ROLL NO: 3033
YEAR: 2022-2023

1
 PREFACE

This Project Report has been prepared in partial fulfilment of the requirement for
the Subject: Practical Studies of the program B.B.A. (Sem. II) in the academic year
2022-2023.

For preparing the Project Report, we visited the Manufacturing Company, to avail
the necessary information. The blend of learning and knowledge acquired during
the visit to the company is presented in this Project Report.

The rationale behind visiting the manufacturing company and preparing the Project
Report is to study the production basics, and its areas like the marketing
department, services, human resource department, and financial department.

2
 ACKNOWLEDGEMENT

I wish to express my gratitude to Gujarat University for giving me an opportunity

to be a part of such kind of learning experience, which will surely enhance my
knowledge and skills.

I am grateful to Prof. Hiral Patel for their valuable guidance and cooperation during
the course of the project.

She provided me with assistance and support whenever needed which has been
instrumental in the completion of the project The project has been a great
experience, and the learning, and exposure, I got through this project were immense
and will surely help in my future pursuits.

I would like to give my heartfelt thanks to my parents who always gave me moral
support

Kachhiya Uttam Himmatbhai

Name of the Student

Signature of Student

Date

3
 PROJECT COMPLETION CERTIFICATE

This is to certify that Mr. Kachhiya Uttam Himmatbhai student of Bachelor of

Business Administration studying in First Year B.B.A (Semester: II), has carried
out the project work as per the syllabus of Gujarat University. He prepared this
annual project entitled "Balaji Wafers Pvt. Ltd.".

The guidance and contribution of Prof. Hiral Patel in making this report during the
academic year 2022-2023 is highly appreciated.

To the best of my knowledge, the details presented by him are original in nature
and have not been copied from any other source.

Prof. Hiral Patel Prof. Ishwar Rathod Dr. Yogesh Yadav

(Project Guide) (Co-ordinator) (Principal)
Government B.B.A. College Government B.B.A. College Government B.B.A. College
(Self-finance) (Self-finance) (Self-finance)

4
 TABLE OF CONTENT

Sr. Number Content Page Number

1 Section: 1 company profile

1.1 Name of the organisation 7
1.2 Registered profile 8
1.3 Brief history 8
1.4 Vision & Mission 10
1.5 Products 11
1.6 Form of organization 15
1.7 Organisation structure and chart 16
1.8 Locational issues 18
1.9 Awards and Achievements 19

2. Section: 2 Productions
2.1 Product classification 21
2.2 Production process 22
2.3 Production Capacity 24
2.4 Plant layout 25
2.7 Raw Material and Its Procurement 26
2.8 Way to handle industrial waste 27

3. Section: 3 Marketing
3.1 Basic data about product 29
3.2 Price distribution and promotion as 4 p’s 31
of marketing
3.3 Competitors 34

4. Section: 4 Human resources

4.1 Number of employees at each level 36
4.2 Shifts 36
4.3 Recruitment 36
4.4 Selection 37
4.5 Training initiatives 39
5
 4.6 Compensation 40
4.7 Policies regarding Promotion and 40
transfer

5. Section: 5 Finance
5.1 Investment in the organization 41
5.2 Sources of funds 42
5.3 Last 3 years’ sales turnover 42
5.4 Profit and lost A/C & Balance sheet 43

6. Conclusion 45

7. Bibiliography 46

6
Balaji Wafer Pvt. Ltd.

7
 Company
Company profi
profile

REGISTERED ADDRESS

➢ Vajdi,
Kalawad Road,
Tal-Lodhika,
Rajkot – 360021,
Gujarat

HISTORY

➢ The company is owned by Chandubhai Virani. Chandubhai and his brothers Bhikhubhai and Kanubhai
migrated from a small Village Dhun Dhoraji, Kalavad Taluka, Jamnagar district of Gujarat. Their father
Popatbhai Virani was a farmer, who sold ancestral agriculture land and gave Rs. 20,000 (US$250) to
them to venture into business.

➢ The Virani’s invested in farm equipment but could not succeed and lost the money. Kakubhai and his
brothers started a wafer business from a canteen of a cinema hall in Rajkot in 1974. Until 1989, the
wafers were produced at the Virani’s’ house and distributed in and around Rajkot city.
8
➢ In the initial stage, Balaji Wafers set up their plant at Aji Vasad (Industrial Zone, Rajkot) with a new
concept of making potato chips. The main benefit they got is the readymade infrastructure availability
due to which their cost was reduced to a large extent. They operated there for around 22 years.

➢ In 1974, The brothers came to Rajkot looking for a job. They landed one in the canteen of Astron
Cinema. They were loyal and determined. Soon they were asked to run the canteen.

➢ In 1981, The Viranis started making wafers on their own. They even came up with the name ‘Balaji’
to sell their wafers and sandwiches in the canteen.

➢ In 1989 viranis Took a loan to setup a semi-automated plant in Rajkot. The aim was to improve several
aspects of the product, mainly quality and hygiene.

➢ In the year 1995 Became a private limited company. Set up a fully automated manufacturing plant.
Extended the line of products to namkeen and other snacks.

➢ Balaji Wafers then set up a fully automatic plant near Metoda G.I.D.C. which is in the area of the village
Vajdi, outside the town of Rajkot.
9
 Mission

➢ “To Provide healthy and hygienic food to people at an economic price.”

The above mission statement of the Balaji Group shows that they are caring for the people of the
society for their health and economic conditions.

Vision

➢ “At least one product for every occasion”

This vision meets the buying capacity of an average Indian and it also reflects the motto to provide best
quality product line.

10
 Products

1.stack up :

➢ Ingredients :
Potato powder, Edible vegetable oil, Rich flour, Potato starch, Tapioca starch, Edible common
salt, Sugar, Emulsifier, Maltodextrin, Flavour Enhancers, yeast extract.

2.Balaji masala masti :

➢ Ingredients :
Choicest Potatoes, Edible Oil, Chilli Powder, Iodized Salt, Spices and Condiments.
11
3.Balaji tomato twist

➢ Ingredients :

Choicest Potatoes, Edible Oil, Chilli Powder, Iodized Salt, Sugar Spices, Condiments and
Added Flavour.

4.Balaji simply salted :

➢ Ingredients :

Choicest Potatoes, Edible Oil and Iodized Salt.

12
5.Balaji sev murmura :

➢ Ingredients :

Puffed Rice, Chickpea Flour, Edible Vegetable Oil, Rice Flour, Iodized Salt, Spices and
Turmeric, Chilli, Clove, Ginger, Asafoetida, Curry Leaves.

6.Balaji aloo sev

➢ Ingredients :

Edible Vegetable Oil, Potato Flakes, Chickpea Flour, Rice Flour, Maltodextrin, Iodized Salt, Spices &
Condiments, Dehydrated Vegetable Powder, Acidity Regulator, Flavour Enhancer, Soya Powder

13
7.Rumbles :

➢ Ingredients :

Potato, edible vegetable oil, edible common salt, maltodextrin, spices & condiments , dehydrated
vegetable powder, sugar, black salt, acidity regulator, anticaking agent. Flavour enhancer, natural &
nature identical flavouring substance.

8.Ratlami Sev :

➢ Ingredients :

Chickpea Flour, Edible Vegetable Oil, Moth Bean Flour, Spices & Chilli Powder, Ginger Powder,
Clove Powder, Pepper Powder, Carom Seed, Cumin Powder, Asafoetida, Iodized Salt.

14
 Form of organisations

➢ Every business has a different form of organization depending on the investment and registration of
that particular company.

➢ There are four types of organization that are as under:

• Sole proprietorship
• Partnership
• Corporation
• Limited liability company

➢ Balaji Wafers Pvt Ltd is a private company and follows each and every rules and regulations of the
Companies Act 2013.

➢ Balaji Wafers Private Limited is a Non-government company, incorporated on 22 Sep, 1995. It’s a
private unlisted company and is classified as ‘company limited by shares’.

➢ Balaji Wafers Pvt Ltd., Company’s authorized capital stands at Rs 5500.0 lakhs and has 96.18873%
paid-up capital which is Rs 5290.38 lakhs.

➢ The last annual general meeting of Balaji wafers was held on 30 September, 2022.

15
Organisation structure

➢ The following is the organisational structure of Balaji wafers pvt.ltd.

16
➢ Chandubhai Virani is the Chairman of Balaji Wafer.

➢ The organization is establishing of effective authority relationship among selected works, Persons and work
places in order for the group to work together efficiently. Organisation Is a basic activity of any business
firm.

➢ The best definition of organisation of “The process of combining the work which individual Or group have
to perform with facilities necessary for its executions that the duties so Performed proved the best channel
for its efficient , systematic, positive and coordinated Application of available resources.

➢ Organization structure is established pattern of relationship among components of the Organization. This
prescribes relationship among various positions and activity. So let’s Think about Balaji Wafers Pvt. Ltd
we can say it is a good company, which has an Excellent organisation structure.

➢ Organization structure is a basic frame work of company management. It is the pattern in which various
departments of the company are interconnected.

➢ In Balaji Wafers Pvt Ltd. There is a line type of organization in which responsibility flow upward and
authorities flow downward and upward.

17
 Locational issue

➢ Location of industry is the main factor, which directly concern with the success and failure of any
company. It plays a vital role in the development of any company. Every entrepreneur of a business
unit must give full consideration to suitable location of his enterprise because location factors are crucial
for profit maximization. An entrepreneur has to choose such type of location, which minimize the cost
of production as well as distribution to a considerable extent.

➢ Balaji Wafers Pvt Ltd. Is situated at Vajdi, Kalawad Road in Rajkot City of Gujarat. The old factory is
situated in Aji GIDC area. It is covered in the total area of 25000 to 30000 sq. metres. Due to the
location of company edging many advantages. The major factors affecting Balaji Wafers Pvt Ltd. Are
as follows:

1.avability of material : “Balaji Wafers” one of the topmost potato wafers producer in Gujarat. They
are producing more than 20 items from these, they require raw materials in surplus and large quantity.

2.cheap labour : labour force is the main and essential part of production process, if the labour force
is efficient and effective then the production would be better and properly as per planned and ultimately
leads to increasing capacity and profit. As the company is situated at a rural area, so they get cheap,
skilled and efficient labour easily, the company has 75% of women labour.

3.quick transportation : as the area is covered by the other industries which are situated on
highways that is far from city and because of that there is no problem of transportation.

4.electricity supply :Due to many industries situated there the government is ready to provide 24 hours
electric power supply which is beneficial for company that it can carry on their activities and production
without any hurdles and problems of power.

18
Awards and achievements

➢ Shri Chandubhai Virani, MD – Balaji Wafers has won the 18th EY Entrepreneur of the Year
Award in the Consumer Products & Retail Category. The awards were presented in the presence
of over 400 guests including eminent business leaders & senior government functionaries.

19
The international magazine published an exclusive article talking about the food quality of Balaji
Wafers, called chip off the old block.

➢ The Balaji group is a member of the snacks food association of India for a long time now.

➢ Evidently, Chandu bhai’s career is an inspirational one. Born in a poor family, struggling since
Birth, starting a small-scale business to turning it into a multi- million dollar company is a
Spectacular achievement. Ever since its establishment, the Balaji group too has come a long Way.
Serving quality food to people, it has created a good name and reputation among Consumers.
Initially, a lot of people used to mock at Chandu bhai’s wafer venture but now they Die to know its
secret of success. What we forget is that success depends on experience. With Time, people gain
knowledge, expertise, tactics, and learn from their failures. If you are Dedicated enough, success
would come to you someday for sure.

➢ Balaji’s share of the local potato and vegetable chips market.grew from 9.5% in 2008, to 13.7% in
2012, according to Euromonitor. Balaji also dominates in the western market with a share of 71%.
In its home state Gujarat, it has a share of 90%.

➢ Balaji Wafers is also a member of the Snack Food Association.

➢ The Economic Times recognized Balaji Wafers as ‘Sultan of Waffers

20
 Production

Product classification

➢ Namkeens : Yumstix, Punjabi Tadka, Sago Balls, Khatta Mitha Mix, Tikha Mitha Mix, Mitha Farali
Chevda, Farali Chevdo, Chana Jor Garam, Bhel Mix, Mung Dal, Chana Dal, Masala Peas, Shing Bhujia,
Nimbu Shing Bhujia, Salted Peanuts, Masala Shing, Aloo Sev, Classic Sev, Bhujia Sev, Gathiya,
Ratlami Sev, Sev Murmura, Masala Sev murmura.

➢ Wafers : Stack Up- Sizzling Chilli, Stack Up Salted, Wafers- Simply Salted, Wafers- Masala Masti,
Wafers- Tomato Twist, Wafers- Chaat Chaska, Wafers-Cream & Onion, Peri peri Wafers, Wafers-
Pizzy Masala, Crunchex- Simply Salted, Crunchex- Chilli Tadka, Rumbles- Pudina Twist.

➢ Western snacks : Gippi Noodles, Moon Crunchies- Masala, Flamin Hot Nachos, Tomato Salsa
Nachos, Cheese Chilli Nachos, Funne- Spicy Punch, Scoopitos, Poprings- Yummy Cheese, Poprings
Masala, Wheelos- Masala, Chataka Pataka- Flamin Hot, Chataka Pataka- Chinese Chaska.

❖ There are total 23 namkeens, 12 Wafers and 12 western snacks.

▪ Here some products are for the children like simply Salted, masala masti, tomato twist, bhel mix
etc.

▪ Some products are for the young age people like flamingo hot, nachos, cheese chilli nachos etc.

▪ Some products for the old age people like sev murmura, mung dal, gathiya, farali chevda etc.

21
Production process

➢ The production process are as under

RAW MATERIALS

WASHING

PEELING

INSPECTION

CUTTING

WASHING

FRYING

INSPECTION

ADDING SPICES

DISPATCH

22
➢ Production process of crunchex

• The production process begins with the raw material.

• First raw material i.e Potato goes in.
• In fit Conveyer belt they are washed.
• Then through vertical elevator it goes to the inspection belt.
• Those poor qualitie potatos are sort out by the workers.
• Then it goes to paced and is paced off.
• After pacing potatoes are chopped off by a potato sticker.
• Potato chips are then washed by the hot waters so that portion of sugar decreases.
• Then chips are sent for frying where they are fried at equal temperature, which is
Controlled by computers.
• After that the chips was goes to mix with spices.
• Than after batter quality chips was going to packing.
• After this chips are going into packets and packets going into box.
• These boxes was packed by fully automatic robots.

23
Production capacity

➢ The initial business was started in canteen of Astron talkies. Then it Acquired a small place with
every limited investment wile indigenous frying Method. Thereafter, a semi-automatic plant was
established with production Capacity of 200 kg per hour. Finally, a fully automatic plant, the first
of its king In Gujarat, was established to offer excellent food products to food lovers of Gujarat.

➢ A fully automatic plan t worth Rs. 80 lacs of wood tap aria Ltd.. Indore and one packing machine
of Woodmal Company of USA Valued Rs. 60 lacs has been installed with production capacity of
4500 Kgs per hour.

➢ Today, the company employs more than 1800 personnel in their Rajkot and Valsad manufacturing
facilities.

➢ Balaji can manufacture 100,000 kg of potato wafers and 500,000 kg of savoury snacks per day.

➢ It has capacity of 1,500 kg an hour and will run 16 hours a day,” said Keyur Virani, director,
Balaji Wafers.

➢ The new production lines will manufacture wafers and other snacks. Balaji is also planning to
Launch new flavours in the market in coming days.

➢ Virani said, “The expenditure for the two new production lines would be about Rs 80-100 crore.
We started investment for this project last year and the fund for this was managed from internal
Accruals.”

➢ Production capacity of the new production lines, which would be fully automatic, will be Around
5,000 kg per hour.

➢ Currently, the production capacity of Rajkot plant is 8,000-10,000 kg per hour in which the
Company produces multi-flavoured wafers, chana dal, mung dal and 25 other snacks.

24
Plant layout

➢ Some photos of Balaji plant

25
 Raw materials and its procurement

➢ “Balaji Wafers” one of the topmost potato wafers producer in Gujarat. They are producing more than
20 items from these, they require raw materials in surplus and large quantity. Some of the raw materials
used by them are banana, chana dal, mung dal, besan powder, edible oil and many more. So the
company gets all these raw materials easily.

➢ Following are the Raw materials used by “Balaji Wafers” to produce the products.

• Potato

• Banana

• Dry grapes

• Sesame

• Sounf

• Ground nuts

• Edible oils

• Black Salt

• Chilies

• Citric acid

• Sugar

• Amchur

• Garam masala

• Iodised salt

26
 Way to handle industrial wastage

➢ When it comes to cleaning in India, not many industries appear to follow clean & green practices; the
gloom and doom in maintaining profitability simply doesn’t let the management concentrate on
cleaning. Among the few companies that have swayed from the Intertie du dirtiness to the aisle of
‘clean’ practices, is Balaji Wafers. Also known as the ‘Sultan of Wafers’, Balaji Wafers has won
accolades across the globe for quality maintenance of its manufacturing facility.

➢ Balaji Pvt. Ltd. Produces a great waste, for preventing pollution they also set up a recycle plant.

➢ So far, 50 staff members have been deputed for the cleaning of both the plants. Though training was
being provided initially the high attrition makes the process of training less effective. We are now hiring
skilled, educated and experienced people who can do the job effectively just after a few days training.
➢ They planted approx. 200 trees in their nearby area.
27
➢ The cleaning and maintenance are taken care by the plant heads and the supervisors.

➢ Balaji have bought ride on sweepers to clean the plant area. High pressure jet cleaning systems are
installed at the shop floor for cleaning the machines. Deep cleaning is done once a week.

➢ Among the waste are water and the discoloured potato chips/mung dal that are shot out through air jet.
Big ETPs have been installed to process the waste water and later used for irrigation purposes. The
water also supplied to chemical factories.

➢ While the bio gas plants have been established to generate bio-fuel from organic waste that is further
used as fuel, wind mills too have been established at each of the plants that multiplies the clean and
green ingredient reducing the overall carbon black generation.

➢ Has come a long way by taking over 70% snack market of Gujarat and 40-50% of Maharashtra, Goa,
Rajasthan and MP. Instead of preparing wafers by the traditional frying method, it uses the fully
automatic plant which helps to maintain cleanliness and hygiene levels of the shop floor.

➢ Speaking to Clean India Journal, Chandubhai Virani, MD of Balaji Wafers informs, “We have Two
plants in Rajkot and Balsar each spread over around 35 acres is fully mechanized and Automated. Forty
years of experience in this field helps achieve the highest of the quality and Hygiene.”

➢ To ensure fresh product availability across every 100 Metres of its market, the company has established
a good Distribution network. The plants process around three lakh Potatoes on a daily basis. Thereafter,
the manufactured And ready packets reach the distributors, dealers , retailers And at the end consumers.

➢ “We have bought ride on sweepers to clean the plant area. High pressure jet cleaning systems are
Installed at the shop floor for cleaning the machines. Deep cleaning is done once a week.”

28
 Marketing

Basic data about product

➢ Ingredients:

Choicest Potatoes, Edible oil, chilli powder, Iodized Salt, spices and condiments.

➢ About the product :

• Things can never go wrong with potato and spices. Exactly what this product is, a mixture of
fried potato wafers with a salted flavour providing as the ideal movie or picnic snack for you to
enjoy with your loved ones! Keeping it simple and salty! The true essence of potato and garam
masala, deep fried to make it crispy and delicious. A salty treat for your taste buds along with
some chilled beverage to make it your favourite go to snack.

• Introducing the good old potato wafers sprinkled with iodised salt for a mildly flavoured
experience only from Balaji, a trusted brand for many years.

• These chips are a hit among chips lovers of all ages from 5 years to 50! A perfect fusion of
crunch and much with a fusion of savoury.

29
➢ Nutritional facts:

• 2330 kj.

• 557 kcal.

• 34.50g.

• 16.000g. Trans Fat.

• 0.200g. Carbohydrates.

• 55.20g. Protein

➢ Storage:
Store away from direct heat and sunlight.

➢ Others information

• EAN Code- 30010135

• Country of origin- India.

30
 Price distribution and promotion as 4p’s of marketing

➢ The 4Ps of marketing are the key factors that are involved in the marketing of a good or service. They
are the Product, Price, Place and Promotion of a good or a service. Often referred to as Marketing Mix,
the four Ps are constrained by internal and external factors in the overall business environment and they
interact significantly with each other.

➢ The 4Ps are used by companies to identify some key factors for their business, including what
consumers want from them, how their product or service meets or fails to meet those needs, how their
product or service is perceived in the world, how they stand out from their competitors, and how they
interact with their customers.

31
➢ 4p’s of marketing :

• Product : Balaji do not advertise its products nor run any retail schemes or promotions to sell
their products. Instead of misspending on superficial aspects like packaging and design which
does not really benefit either the company or the consumer, Balaji believes in investing on
ensuring that fresh and quality products reach the market. Balaji does not use artificial flavours
in its snacks and prefers to use local spices which give a made-at-home taste to its snacks.

• Price : Balaji has affordable price unlike other popular brands almost 50% less, despite of in
cost bearing process like engaging in research, sustainability, product innovation and new
manufacturing techniques this all is possible as Balaji makes good use of freely available
resources like water and air, it makes biogas to use in the canteen by treating waste water from
the plant, generates electricity worth 25-30 lacs which is used in the plant. Benefits from these
savings are transferred to the consumer. Apart from all this, Balaji also concentrates on ensuring
that it maintains good relations with distributors & retailers who give the brand good visibility
at the point of sale.

• Place : Balaji Group processes around 450,000 kg of potatoes per day and 400,000 kg of
namkeens per day. Balaji has a dense network of 550 distributors and its products are sold upto
400,000 retail outlets across India.

• Promotion : Balaji brand is not an outcome of intensive marketing and advertising campaigns
but has been created solely by the importance the company places on delivering quality and
affordable products and various CSR initiatives that it has Undertaken, making it a classic
example of ‘word of mouth’ promotion.

32
➢ Advertising :

Is any paid form of non-personal communication and promotion of ideas, goods or services by an
identified sponsor? Although some advertising is directed at specified individuals, most advertising
messages are tailored to a group.

➢ Personal selling :

Is interpersonal communication with one or more prospective purchasers for the same of making sales?
Examples include sales calls to a business by a field representative.

➢ Public relations :

Is a co-ordinate attempt to create a favourable product image in the mind of the public by supporting
certain activities or programs, publishing commercially significant news are a widely circulated
medium or obtaining favourable publicity.

➢ Sale promotion :

Sale promotion Consists of marketing activities that add to the basic value of the product or service for
a limited time and directly stimulate consumer purchasing, stimulate the distributors to carry the
product and promote the product or service or stimulate the effort of the sales force.

➢ Balaji Wafers Pvt. Ltd. Promote their products by personal selling, advertisement with light boards,
banners, wall painting, gifts, stickers, etc.

33
 Competitors

1.Haldiram’s :

➢ haldiram is a biggest rival of Balaji wafers.

➢ Potato, Refined Palmolein Oil, Bengal Gram Flour, Potato Flakes, Potato Starch, Tapioca Starch,
Tapary Beans iodised Salt, Red Chilli Powder, Black Salt. Idly ,regulator, Black Pepper, Clove.
Cardamom, Dried Ginger Powder, Dried Garlic Leaves, Nutmeg, Cinnamon & Mint Leaves. These are
the ingredients of haldiram namkeen.
➢ Haldiram is becoming a rival to Balaji because of his taste and quality.

2.Gopal :

➢ Gopal was one of the most popular snacks and namkeen in India.
➢ Gopal Namkeen is seen as one of Balaji Wafers’s top competitors. Gopal Namkeen was founded in
1994, and its headquarters is in Rajkot, Gujarat. Gopal Namkeen operates in the industry. Gopal
Namkeen has 4,657 fewer employees than Balaji Wafers.
➢ Refined Wheat Flour, Corn Starch, Edible Vegetable Oil, Edible Common Salt, Vegetables Powder,
Spices & Condiments, Bicarbonate Of Soda, Sodium Carbonate, Calcium Carbonate. These are the
ingredients of gopal plane.
➢ Gopal is running in most markets of India for its quality, quantity and taste.
➢ Gopal was one of the favourite namkeen of Indian people.
➢ Gopal is becoming competitor Other namkeens for its quantity taste and quality.
➢ Currently, Gopal is a major competitor of Balaji Wafers.

34
 3.samrat:

➢ Samrat Namkeen Private Limited is a Private incorporated on 01 January 1992.

➢ Its authorized share capital is Rs. 5,500,000 and its paid up capital is Rs. 5,313,100.
➢ Samrat Namkeen is seen as one of Balaji Wafers’s biggest rivals. Samrat Namkeen is headquartered in
Ahmedabad, Gujarat, and was founded in 1979. Like Balaji Wafers, Samrat Namkeen also works within
the Food Processing sector. Samrat Namkeen generates 16% the revenue of Balaji Wafers.
➢ Samrat manufactures an extensive range of snack food products: Aloo Wafers, Kela Wafers, Farali
Chevda-mola, Farali Chevda-tikha, Sing Bhujia, Mung Dal, Bikaneri Sev, Ratlami Sev, Aloo Sev.
➢ Mashed Chickpea, Edible Vegetable Oil, Iodized, Salt, Red Chilli Powder, Dried Mango Powder, Black
Pepper, Spice Blend, Turmeric Powder.
➢ Due to the taste and quality of Samrat Namkeen, it is becoming a competitor of Balaji Wafer today.

4.The green snack.

➢ The Green Snack is one of Balaji Wafers’s top rivals. The Green Snack is a Private company that was
founded in Mumbai, Maharashtra in 2015.
➢ The Green Snack Co. has a private label “Kale Chips” for packaged chips. Offers it in 3 flavours – Thai
sweet chilli, sea salt & vinegar, cheese & onion.
➢ The Green snack becoming a competitor of Balaji for the quality of products that are useful for the
health of the body.

35
 Human resource

➢ Human resource management is the strategic approach to nurturing and supporting employees
and ensuring a positive workplace environment.

➢ Number of employees at each level :

▪ There are around 5000 employees in the Company divided into particular departments according to
taking in consideration their Abilities, qualities, skills, qualification and etc.

▪ The main aim of personnel department is To keep smooth relationship between the employers and
the employees in the organisation. The Management of human resources is very complicated and a
challenging task for those who are Entrusted with the responsibility of human.

▪ The personnel department of Balaji wafers Pvt. Ltd is an efficient one. There is good Environment
in the company and all are working as the family members of the same house the Personnel officer
is experienced person in the field of various function.

➢ Shifts :

▪ The company has both shift day and night.

▪ Human capital is the greatest asset of a business enterprise. Personnel department is mainly
Concerned with human being within the organisation. The main aim of personnel department is To
keep smooth relationship between the employers and the employees in the organisation. The
Management of human resources is very complicated and a challenging task for those who are
Entrusted with the responsibility of human.

▪ The personnel department of Balaji wafers Pvt. Ltd Is an efficient one. There is good Environment
in the company and all are working as the family members of the same house the Personnel officer
is experienced person in the field of various function.

➢ Recruitment :

▪ Recruitment is defined as the process to discover the source of manpower to the supplying
Schedule and to employ effective measure for attracting that manpower in adequate number to
Facilitate effective selection of an efficient worker.

▪ There are mainly two sources of recruitment:

• Internal sources

• External sources
36
 ▪ Internal sources means to select the required person from the company itself. While external
Sources means to recruit the person from outside the organisation through Advertisements,
Employment agencies etc. The Balaji Wafers Pvt. Ltd Mostly works on external sources. But
They sometimes use internal sources also. They have adopted the following policy:

▪ Minimum qualifications:

• For staff Selection – Graduates

• For Production Staff- Graduation In I.T.I.

• For Operation- S.S.C, I.T.I.

• Age limit: Minimum age limit is 21 years and maximum is 58 years as per government rule.

• Type of Labour: Skilled , Experienced , Contractors, Administrative Officers.

➢ Selection :

▪ Selection is the process of choosing the right person for the right job which is from the
recruited Ones.

▪ Following are the selection policy After going through all the above quoted steps the
company Person for the required job.

37
➢ Followings are the steps of selection:

• Job Design.
• Position Description.
• Forming a Selection Committee.
• Recruiting.
• Initial Screening of Candidates.
• Phone, Video or other Pre-Interview Options.
• Campus Visits and In-Person Interviews.
• Recommendation for Hire.
• Offers and Notices to Applicants.
• Documentation and Record Keeping.
• On boarding and Preparing for New Hire.

➢ Balaji Wafers hires those who pass the above steps.

38
➢ Training initiative :

▪ Training initiatives are specific actions and procedures that are implemented in the workplace
to allow employers to train their teams in such a way that they learn to utilize their skills to the
fullest potential. Employees will learn to use their abilities to adapt even to a constantly
changing work environment.

▪ Training initiatives promote innovation and productivity and can, on the whole, work toward
advancing and improving multiculturalism and reducing other HR issues within the company.

▪ Balaji provide training to their employees at work.

▪ Training is a learning experience in there it seeks relatively permanent charge In an individual

that will improve his ability to perform on the job.

▪ Training is in business fields Training to play very important role about new technology. In case
of Balaji Wafers it takes into Consideration first their employees training and set up programmes
devised in that direction to Make their employees efficient to work for the company and give
their best towards achieving Common goal.

❖ Company use following methods of training:

▪ On the job : In this training method they give job instructions, job rotation, coaching etc.,
appreciation, versatile and organization training etc. We can say that it is the best way to give
the training to the personnel by the company.
▪ Off the job : Off the job training considers lectures, conferences, case studies, role playing and
discussion etc.

39
➢ Compensation :

▪ Compensation is generally refers to the reward given to the employees for their work. The worker
and employees expect a reward in a monthly form from the organisation for which He is working.
The amount is called wages or compensation

▪ The compensation is decided on the basis of the performance of the staff. Average Annual salary
in Balaji Wafers is INR 4.1 lakhs.

▪ Salary estimates are based on 450 Balaji Wafers salaries received from various employees of Balaji
Wafers. Average salary Balaji Wafers sales Representative in India is 2.6 lakhs per year with less
than 1 Year of experience.

➢ Policy regarding transfer and promotion :

▪ For transfer policies it is necessary to have proper job description and job analysis, care should Be
taken to ensure that frequent or large scale transfer are avoided by laying down adequate Selection
and placement procedures for the purpose. But in Balaji wafers has adopted Kataria Transport.

▪ It is very import in business company gives the promotion to promotion of managers Supervision
in company scheme the person is transferred to higher post and given various Facilities such as
medical facilities, housing facilities & various facilities.

▪ In Balaji wafers promotion is given as per the performance seniority and works etc. There is no
Special promotion policy, in this promoter the personnel only as per the work.

40
 finance

Investment in the organisation

➢ Balaji wafers now preparing to enter Uttar Pradesh, will invest 600-700 Crores to build food park on
100 acres | Balaji Wafers is now preparing to enter Uttar Pradesh, will build a food park on 100 acres
with an investment of 600-700 crores Balaji Wafers Plant located in Rajkot, Gujarat.

• The company expects a turnover of 3000 crore in 5 years in Uttar Pradesh.

• In 2016, the company set up a plant outside Gujarat in Madhya Pradesh for the first Time.

➢ Balaji Wafers Private Limited, a Rajkot-based company that makes wafers and packed snacks, Is now
set to start its second plant outside Gujarat. In a conversation with Dainik NewsBust India, the
company’s chairman and managing director (MD) Chandubhai Virani Said that the company’s large
plants are currently located in Rajkot and Valsad, Gujarat.

➢ Apart from these, the second plant outside Gujarat is in Indore, Madhya Pradesh. Now the Company is
preparing to move to North India. Under this, work has started on the plan to Build a food park in Uttar
Pradesh.

➢ To launch corn chips and other products the company needs to upgrade its packaging unit. The
Company would set up the new packaging facility with investment to the tune of Rs 1.5 crore. Besides,
the company has also invested Rs 5 crore to set up a food laboratory for product testing Firm to invest
Rs 25 crore to roll out corn chips.

➢ Balaji Wafers plans capacity expansion of its production unit at Valsad in South Gujarat at the Cost of
Rs 50 crore. Besides, the company is planning to invest Rs 25 crore for launch of new Range of products
including corn chips.

➢ The company will invest Rs 600-700 crores

▪ Balaji Wafers director Kayur Virani said that we have seen many places near Kanpur and
Lucknow in Uttar Pradesh. A decision will be taken about the plant soon. The company will
Invest Rs 600-700 crore in the initial phase for this food park to be built on 100 acres. Part of
This investment is planned to be made from internal sources.

➢ Planning to provide all facilities in one place

▪ Kayur Virani said that in the food park, we will give space to our material suppliers like
Potatoes, grains, spices. Warehouse and processing units will also be started for this. Our
Concept is such that all facilities are available in one place, so that there is no problem in
Production. We are moving ahead with this target that in five years, the turnover of this food
Park will reach Rs 3 thousand crore.
41
Sources of funds

➢ Balaji Wafers in talks with Pes to raise $100-125 million: Sources Snack maker Balaji Wafers is in
separate talks with private equity-funds, including Blackstone Group and Axis, to raise between $100
million and $125 million, two sources with direct Knowledge of the matter told Reuters.

➢ Chandu Virani, managing director of Balaji Wafers, confirmed that the company was in tals With
private-equity investors, but declined to give details.

➢ “We are looking for growth capital investment and are in talks. I cannot give further details or A time
frame,” Virani told Reuters.

➢ He said Balaji Wafers is the No.1 maker of savoury Indian snacks, called ‘namkeen’, in the Western
states of Gujarat, Maharashtra, Rajasthan and Madhya Pradesh. Blackstone and Axis Declined to
comment.

➢ Private equity investments in India were up 17.7% to $2.3 billion during the second quarter of This
year compared to same period last year, according to Venture Intelligence, an Industry Tracker.

Sale turnover

➢ Balaji wafers private limited’s operating revenues range is over INR 500 cr. For the financial year
ending on 31 March, 2022. It’s EBITDA has increased by 12.08% over the previous year. At same
time, it’s Book networth has increased by 0.49%.

▪ Operating Revenue Over INR 500 cr.

▪ EBITDA 12.08 %
▪ Networth 0.49 %
▪ Debt/Equity Ratio 0.12
▪ Return on Equity 0.40 %
▪ Total Assets 9.85 %
▪ Fixed Assets 12.63 %
▪ Current Assets 4.61 %
▪ Current Liabilities 64.80 %
▪ Trade Receivables -51.19 %
▪ Trade Payables 123.78 %
▪ Current Ratio 2.51

42
➢ Here is a summary of financial information of Balaji Wafers Private Limited for the financial year
ending on 31 March,2022.

▪ Revenue of Balaji Wafers Private Limited is over INR 500cr.

▪ Networth of the company has increased by 0.49%
▪ EBITDA of the company has increased by 12.08%
▪ Total assets of the company has increased by 9.85%
▪ Liabilities of the company has increased by 64.80%

43
 Conclusion

➢ BALAJI WAFERS PVT LTD is the adventure of Gujarati Family. It is located at GIDC Rajkot and
almost all the cities of Gujarat they have their dealers.

➢ In this company the internal relation between the workers and management are very well. All the
workers and management behave with each other as family members. It is the plus point of the
company. The management of the company is well planned and very effective.

➢ On the point of completing this visit report I am concluding that BALAJI WAFERS PVT LTD is
very well developed, well organized and progressive company.

➢ I have learned a lot about Balaji Wafers from the Balaji Wafers project Chandubhai Virani, The
owner of Balaji Wafers, started his wafer business in 1974 from the canteen of a cinema hall.

➢ Initially, Balaji started his plant in Aji vasad to make potato chips. In 1989, Virani brothers took a
loan and set up a semi-automatic plant in Rajkot.

➢ Chandubhai Virani had a lot of difficulty in managing the business. At present there are 65 products
of Balaji Wafers in the market Which includes wafer, namkeen and snacks.

➢ Balaji Wafer is a non-government company. Balaji’s production process is done by machine.

➢ Balaji Wafer has also managed waste from its plant.They have planted around 200 trees.

➢ Balaji uses 4P to market its products.Balaji continuously strives to improve the quality of each of
its products.Balaji’s main competitors include Gopal Snack Haldiram Samrat Namkeen and Green
snacks.

➢ Balaji has different levels of employees.Balaji has a two shift system for employees.Balaji also
undertakes the recruitment process as required and Balaji also initiates training for its employees.

➢ Balaji had invested 20 thousand in the early days.Balaji Wafers plans to set up a 600-700 crore
plant in Uttar Pradesh.

➢ My heartily best wishes are always with them for their great sparkling and bright future.

44
 Bibiliography

• https://www.balajiwafers.com/

• https://www.tofler.in/

• https://www.business-standard.com

• https://www.owler.com/corp

• https://www.thehindubusinessline.com/

• https://www.ukessays.com/

• https://www.zaubacorp.com/

• https://www.seair.co.in/

• https://www.forbesindia.com/

45