A

PROJECT REPORT
ON
INDUSTRIAL VISIT
AT
MAAHI MILK PRODUCER COMPANY LIMITED
JUNAGADH

GUIDED BY: - SUBMITTED BY:-

Mr. SOYABKHAN BALOCH NAME:- PATEL PRATHAM R.
PRN:- 2021095900001643
NAME:- PATEL ARYA P.
PRN:- 2021095900001635
SEM:-II
SUBMITTED TO
SMT. S. B. PATEL INSTITUTE OF BUSINESS MANAGEMENT
VISNAGER-384315
AFFILIATED TO

ACADEMIC YEAR: 2021-2022

 Index
Sr no. Particular Page
no.
Preface I
Acknowledgement II
Executive Summary III
1. General Information
1.1 History and development of the unit 2
1.2 Size of the unit and form of organization 3
1.3 Departmental information 4
1.4 Company profile 5
1.5 Achievement and awards 6

2. Production department
2.1 Organization of production department 8
2.2 Manufacturing processes 9
2.3 Products 10

3. Human resources management department

3.1 Organization of HRM 19
3.2 Recruitment, selection and induction 20
3.3 Training and management department 21
3.4 Job evaluation 22
3.5 Promotion and transfer policy 23
3.6 Performance appraisal mechanism 24
3.7 Wage and salary administration 25

4. Marketing department
4.1 Organization of marketing department 27
4.2 Product Planning 28
4.3 Market segmentation 29
4.4 Pricing policies 30
4.5 Distribution channel 31
4.6 Sales promotion 32
4.7 Advertising 33

5. Finance department
5.1 Organization of finance and accounts department 35
5.2 Financial planning 36
5.3 Capitalization 37
5.4 Capital stucture 38

6. Bibliography
7. Annexure
 PERFACE

The Research provides an opportunity to demonstrate the application of knowledge,

skills and competence required during the technical sessions, to evaluate the performance and
to provide feasible recommendation on the provide data.

Considering above research and, we are pleased to submit project work related with
business management. This project has given an ample opportunity to explore various areas
of Management, which increased our understanding of the concept studied. This has resulted
in enhancing our Analytical, Interpreting and creative skills.

We have prepared this project on “MAHI MILK PRODUCER COMPANY

LTD.” With our belief, ideas, understanding and observation in the company during visiting
period.

i
 ACKNOWLEDGMENT

would not have been possible without co-ordination and support of my professors, friends, and
employees This industrial visit helped us in developing my practical ability. We are very
thankful to Dr. Jayshri Datta, principal of our institute who had arranged this type of industrial
visit to get more and more practical aspects of the company. We are expressing our special
gratitude to Mr. Prashant sir of MAHI MILK PRODUCER COMPANY LTD. Mr. Prashant
sir advise has helped us to resolve doubts & have proceeded in the right direction.

Finally, we should like to express our humble thanks to Mr.Soyabkhan Baloch, the
professor, for giving us constant guidance in particular area, their support, and useful suggestions
and encouragement throughout this project.

The successful completion of this report and staff of MAHI MILK PRODUCER LTD.

ii
 EXECUTIVE SUMMARY

This project report of the MAHI MILK PRODUCER LTD. Includes various function
of management like production, sales, marketing, finance and human resource. This report is
prepared after visiting the company’s location at Junagadh. It includes the various department
of the company.

This report mainly focuses on various department of the company in which includes
production department, marketing department, human resourcedepartment, finance department.
This report has tried its best to collect the information as such as possible about the company.

At the end of the report, we have mentioned various references and bibliography.

iii
1. General Information

1
 1.1 History and development of the unit

Maahi Milk Producer Company Limited is a producer company incorporated under the
provisions of part-IXA of the companies Act, 1956 ( now chapter XXI-A of the companies
Act 2013) on June7, in the state of Gujarat.

The main objects of the company is to undertake the business of pooling , purchasing,
processing of milk products primarily of the members and also of others , marketing of the
same and to deal in activities that are part of or incidental to any activity related thereto.
The motto of the company behind the establishment and operations is the upliftment of
villages & growth of the livelihood of milk producers . the company’s registered office is
located at 3rd &4th floor . saakar building opp.rajkumar college, Dr. Radhakrishan Road,
Rajkot Gujarat.

2
 1.2 Size of the unit and form of organization

1 Small scale of the unit

Small scale industries occupy an important place in the individual development of

back word or less developed economics like india. Investment covers only
investment in plant and machinery, land and factory building are excluded.

1. Medium scale of the unit

Generally all the industrial units with the capital investment of more than 3 crores
and up to about rs. 100 crores are classified as medium scale industries.

2. Large scale of the unit

Where the capital requirement to start an industrial unit is enormous and where
labour laws are applicable. It is known as large scale industries. Iron and steel
automobile, petroleum, machine tools etc.

3
 1.3 Departmental Information

Production Department Vasant Kalariya

Marketing Department Punit Pandya

Human Resource Akhil Pratap Singh Sisodia

Department

Finance Department Vinay Kumar inani

4
 1.4 Company profile

Type Subsidiary of National Dairy Development Board

Industry Milk and Dairy Products

Founded 1974; 48 years ago

Headquarters Sector-1,

Junagadh, Gujarat

India

Key people Sanjay Talati ( company secretary)

Milk
Products
Dairy Products
Icecream

Revenue ₹ 11,000 crore ($1.6 Billion) (2020)[1]

Owner National Dairy Development Board, Ministry of Fisheries, Animal

Husbandry and Dairying, Government of India

Website www.motherdairy.com

5
 1.5 Achievements & Awards

• Winner – safety management (FMCG sector)Award

presenter 18’’’
Annual Greentech safety Award-2019Date:- 8
Dec 2019

• Winner GHKC-Greenvcontest-2019(foods & dairy category)Award

presenter: Baroda productive council
Awarded for: Junagadh unitDate:-
22 Oct 2019

• Safety innovation Award- 2019

Award presenter: institution of Engineers
Awarded for: Junagadh unit
Date:- 16 Sep 2019

6
 Vision

With strong commitment to our values,

Mahi will be known as one of the World’s leading
companies in the area of milk business.

Mission

Mahi Milk Producer Company Limited Is

committed to giving maximum return to
The member through dairying.

7
2.Production Department

8
 2.1 Organization of production department

A production department is a group of functions within a business that isresponsible for

the manufacture of goods. This can include just a few specialized functions with all other
work outsourced, or a fully functioning department that converts raw materials, assembles
components into finished goods, and packages them.

The production department can be the largest organization within a business. It may
employee mechanics, machine setup specialists, maintenance personnel, and machine
operators.

A key focus of the production department is efficiency. To that end, the bottleneck
operation within the facility is closely monitored and supported so that throughput
(revenue minus variable costs) is maximized. While it is generally profitable to reduce
costs where possible in this department, that is not the case with the bottleneck
operation, which should be fully supportedat all times.

9
 2.2 Manufacturing process

1. Milk collection from farmers

2. Transportation
3. Testing (23 process)
4. Receiving dock (raw milk stored under 6*c)
5. Clarification
6. Homogenization & fortification
7. Pasteurization (Heated 72* and chilled at 4*c)
8. Standardization
9. Filing dock
10.Control room
11.Multiple mode of vending milk in the market 12.Milk
booth supply

10
 2.3 Products

1. Taaza

1) Maahi’s highest selling and most preferred pasteurized fortified tonedmilk

with minimum 3.0% milk fat minimum 8.and 5% SNF.
2) Vitamin A is required for better eyesight and Vitamin D is importantfor
healthy bones.
3) Since the milk is homogenized, fat doesn't come up on the top.4)
Maahi Taaza is the best choice for all purposes.
5) Available in 200 ml, 400 ml and 500 ml pack.

11
2. Gold

1) Maahi Gold contains minimum 6.0% milk fat and 9.0% SNF.
2) Creamy and delicious milk suitable for drinking. it is considered to besuitable
for the entire family for all purposes.
3) Available in 500ml and 6 litter pack.

12
3. Butter Milk

1) Refreshing drink that is easily digestible and of uniform consistency fordirect

use singly or with meal.
2) Ideal as thirst quencher.
3) Available in400ml and 6 litter pack.

13
4. Dahi

1) A nutritious fermented milk product with high milk solids ideal forbeing a
part of Indian daily diet

2) Made from homogenized milk fermented with high quality importedCulture

which contribute high therapeutic value of the product.

3) Available in 85g & 200g Cups and 200g, 400g & 1kg Pouches.

14
5. Super gold

1) Pasteurized full cream milk with minimum 7.0% milk fat and
minimum 9.0% SNF.
2) This milk is very rich in taste and suitable for ghee manufacturing at home.
3) Available in 500 ml pack.

15
6. paneer

1) Maahi paneer is very rich source of high quality protein , milk fat,minerals
and vitamins.
2) It is used to make several culinary preparation and snacks.
3) Available in 200 g and 1 kg.

16
7. Maahi Ghee

1) Danedar maahi ghee has pleasant aroma with whitish granular texture
originated from kathiyawad
2) This natural aroma and floor of ghee retains throughout the shelf life.
3) Available in 15 ml & 500 ml 1litre & 15 kg tin and 500ml & 1 litre cekapack.

17
3.Human resources management department

18
3.1 Introduction of HRM

Human Resource Management was originally known as personnel or people

management. In the past, its role was quite limited. Within any company or organization,
HRM is a formal way of managing people. It is a fundamental part of any organization
and its management.

The main responsibilities of the personnel department include hiring, evaluating, training,
and compensation of employees. The human resourcesdepartment deals with any issues
facing the staff in their working capacity within an organization. HR is concerned with
specific work practices and how they affect the organization’s performance.

Today, Human Resources Management deals with:

• Anything related to managing people within a company or organization. This means
decisions, strategies, principles, operations, practices, functions, activities, and the
methods used to manage employees.
• The type of relationships people have in their places of employment and anything
that affects those relationships in a positive or negative way.
• Ensuring that employees are satisfied with the conditions of their employment. This
leads to better services and production of goods and helps the company’s success.

19
3.2 Recruitment , selection and induction

Recruitment, selection and induction are part of the human resources processto find, hire
and train new employees. The talent pool in today's global marketis often very big and
very competitive. Without a strategic process in place, human resource leaders might not
bring the most appropriate talent into the company. This is sometimes called full life-cycle
recruiting.

20
3.3 Training and Management Department

Training and development refers to educational activities within a company created to

enhance the knowledge and skills of employees while providing information and
instruction on how to better perform specific tasks.

Training is a short-term reactive process meant for operatives and process while
development is designed continuous pro-active process meant for executives. In training
employees' aim is to develop additional skills and in development, it is to develop a total
personality.

In training, the initiative is taken by the management with the objective of meeting the
present need o fan employee. In development, initiative is taken by the individual with the
objective to meet the future need o fan employee.

21
 3.4 Job evaluation

A Job evaluation is a systematic way of determining the value or worth of job in

relation to other jobs in organization. It tries to make a systematiccomparison between
jobs to assess their relative worth for the purpose of establishing a rational pay structure.

• Process of job evaluation

1. Gaining acceptance
2. Creating job evaluation committee
3. Finding the jobs to be evaluated
4. Analysing and preparing job description
5. Selecting the methods of evaluation
6. Evaluating jobs

22
3.5 Promotion and transfer policy

Developing effective incentives for employee initiative and ambition is of major concern
to the University. One of the most successful ways for departments to obtain skilled and
experienced employees is to encourage advancement opportunities through transfers and
promotions. When they meet all qualifications prescribed for the new position, Murray
State University employees are encouraged to apply for job vacancies which would
result in a promotion or transfer.

Transfer or promotion within a department or from one department to another may be

made. Careful consideration should be given to the benefits which can be derived
for both the employee and the University.

23
 3.6 Performance Appraisal mechanism

Performance evaluation" redirects here. For the academic journal in science, see
Performance Evaluation.
"Performance review" redirects here. For the television episode, see
Performance Review.
A performance appraisal, also referred to as a performance review, performance
evaluation, (career) development discussion, or employee appraisal, sometimes
shortened to "PA", is a periodic and systematic process whereby the job performance of
an employee is documented and evaluated. Performance appraisals are a part of career
development and consist of regular reviews of employee performance within
organizations.
Performance appraisals are most often conducted by an employee's immediate manager
or line manager. While extensively practiced, annual performance reviews have also been
criticized as providing feedback tooinfrequently to be useful, and some critics argue that
performance reviews in general do more harm than good. It is an element of the principal-
agent framework, that describes the relationship of information between the employer and
employee, and in this case the direct effect and response received when a performance
review is conducted.

24
 3.7 Wage and salary Administration

Wages constitute the major factor in the economic and social life of any
community in an economic sense; wages represent payment of compensation in
return for work done. In a sociological sense, wages characterize stratification of
occupational categories. In a psychological sense, wages satisfy need directly
and indirectly in response to changing employee aspiration.

Its constitutes one of several elements of job satisfaction and is instrumental for
the satisfaction of some needs more than others. In a legal sense, the term wages
or salaries has acquired variousconnotations, depending on the context and has
become a subject of special law in many countries. It is most important to an
industrial worker because his standard of living and that of his family depends
upon his earnings.

25
4. Marketing Department

26
 4.1 Organization of Marketing Department

Marketing management involves creating and implementing a marketing plan. That means
creating tasks, as well as monitoring and tracking the progress of your marketing strategy
as it unfolds. Project Manager is cloud-based workmanagement software that delivers the
real-time data needed to make insightful decisions. Keep Teams in the Loop

n short, marketing management is a business component that makes and develops an

institution's marketing strategy. Important Facts about this Occupation Source: US Bureau
of Labor Statistics Education Marketing management is a formal academic discipline with
degree and certificate programs available at many levels at colleges and universities.

The American Association of Marketing define marketing management as the process of

planning and executing the conception, pricing, promotion and distribution of ideas, goods
and services in order to create, exchange and satisfy individual and organizational
objectives (Grönroos, 1989). Marketing Management Description *

Marketing management is the process of decision making, planning, and controlling the
marketing aspects of a company in terms of the marketingconcept, somewhere within the
marketing system. Before proceeding to examine some of the details of this process,
comments on two aspects will be helpful background.

27
 4.2 Product Planning

Product Planning, or product discovery, is the ongoing process of identifying and

articulating market requirements that define a product's feature set. It serves as the basis
for decision-making about price, distribution and promotion. Product planning is also the
means by which companies and businesses can respond to long-term challenges within the
business environment, often achieved by managing the product throughout its life cycle
using various marketing strategies, including product extensions or improvements,
increased distribution, price changes and promotions. It involves understanding the needs
and wants of core customer groups so products can target key customer desires and allows
a firm to predict how a product will be received within a market upon launch.

28
 4.3 Market Segmentation

• Market segmentation seeks to identify targeted groups of consumers to tailor

products and branding in a way that is attractive to the group.
• Markets can be segmented in several ways such as geographically,
demographically, or behaviorally.

• Market segmentation helps companies minimize risk by figuring out which products
are the most likely to earn a share of a target market and the best ways to market
and deliver those products to the market.
• With risk minimized and clarity about the marketing and delivery of a product
heightened, a company can then focus its resources on efforts likely to be the most
profitable.

29
 4.4 Pricing Policies

Companies often have different priorities when determining how to price their products.
Your new company might need to introduce its services while offering good value to
consumers, or it might be a well-established and highly profitable company that sells in
a market willing to pay higher prices. The most important considerations for pricing
policies are:

Competition: Your business likely understands who its competitors are and what
they charge consumers. Pricing policies heavily consider competition with other
firms in the market.
• Profit goals: You might choose a pricing policy to meet a specific profit goal for
your company.
• Sales totals: Pricing policies directly affect how many people buy your company's
product and how much they purchase.
• Firm health: The financial circumstances of your company may enable it to
prioritize market strategy over immediate profit, or you may need to earn revenue
as soon as possible to remain in business.
• Flexibility: Companies often react to market shifts by changing prices. Your
company might consider if your initial price enables you to respond to the market
without losing profitability.
• Government regulation: To protect consumers, the government regulates the
pricing of certain goods and services. Depending on your industry, this may be
irrelevant or a central concern in pricing policy.
• Method of price adjustment: Increasingly, companies that sell vast amounts of
goods may automate pricing with specialized software. Pricing policies consider
how your company intends to change prices.
• Sales venue: If your company sells the same product in wholesale, retail or other
venues, pricing policies may differ for each one.

Objectives for pricing policies

As with many businesses, you may have objectives other than simply making money in
the short-term. Your pricing policies are key tools for achieving the various goals
businesses commonly have, such as:

30
• Profit: The most basic business objective of making profit is still an important
one. For some businesses, it might be critical to maximize profit in the immediate
future.
• Firm survival: Sometimes the only available pricing policy is the one that enables
your firm to continue operations.
• Limiting competition: Your business may have structural advantages that enable
it to produce a good at a price point no competitor can match. Businesses typically
weigh the competitive consequences of any price point against profit potential.
• Gaining market share: Your pricing policy might aim at maximizing market
share. Earning a large portion of market share provides both strategic and financial
advantages.
• Accessibility: If your company values offering its product to as many people as
possible, your pricing policy might have to adapt.
• Consumer satisfaction: Consumers' expectations change depending on the price
they pay for something. Your business might consider what expectations you want
to meet and price accordingly.

31
 4.5 Distribution Channel

A distribution channel represents a chain of businesses or intermediaries through

which the final buyer purchases a good or service. Distribution channels include
wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the
manufacturer sells directly to the consumer.

A distribution channel is a path by which all goods and services must travel to arrive at
the intended consumer. Conversely, it also describes the pathway payments make from
the end consumer to the original vendor. Distribution channels can be short or long, and
depend on the number of intermediaries required to deliver a product or service.

32
 4.6 Sales Promotion

A sales promotion is a marketing strategy in which a business uses a temporary

campaign or offer to increase interest or demand in its product or service. There are
many reasons why a business may choose to use a sales promotion (or 'promo'), but the
primary reason is to boost sales

Sales boosts may be needed to reach a quota as a deadline approaches, or toraise

awareness of a new product.

Let’s take a closer look at different types of sales promotions, as well as thepros and cons
of using any type of promotion.

Types of sales promotion

There are 12 main types of sales promotions. Not all of them are suited for every business,
product, or service, but each one offers unique ways of boostingsales and connecting with
customers through different methods of sales psychology. Each is also an interesting
take on spin selling and offers a lookinto sales methodology comparison.

33
 4.7 Advertising

Advertising is a marketing communication that employs an openly sponsored, non-

personal message to promote or sell a product, service or idea. Sponsors of
advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has
control over the message. It differs from personal selling in that the message is non-
personal, i.e., not directed to a particular individual. Advertising is communicated
through various mass media, including traditional media such as newspapers, magazines,
television, radio, outdoor advertising or direct mail; and new media such as search
results, blogs, social media, websites or text messages. The actual presentation of the
message in a medium is referred to asan advertisement (advert or ad for short).
Commercial advertisements often seek to generate increased consumption of their
products or services through "branding", which associates a product name or image with
certain qualities in the minds of consumers. On the other hand,ads that intend to elicit
an immediate sale are known as direct-response advertising. Non-commercial entities that
advertise more than consumer products or services include political parties, interest
groups, religiousorganizations and governmental agencies.

34
5. Finance Department

35
 5.1 Organization of Finance and Accounts Department

Accounting department refers to the division in a firm that looks after the preparation of
financial statements, maintenance of general ledger, payment of bills, preparation of
customer bills, payroll, and more. In other words, they are responsible for managing the
overall economic front of the business. It isimpossible for any business, whether a small
firm operating out of home or a large multinational company, to function for too long
without an accounting department of any kind.

• To maintain and record all business transactions accurately and comprehensively in a

systematic way such that it could be retrieved and reviewed at any time.
• To maintain adequate internal controls within the organization to safeguard itsvaluable
resources.
• To provide a basis for performance assessment and create accountability acrossthe
organization.
• To keep track of costs incurred by the company costs and advise themodification of
existing operations with the intent to reduce operating costs.

36
 5.2 Financial Planning

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Finance is a term for the management, creation, and study of money and investments.
Specifically, it deals with the questions of how an individual, company or government
acquires money – called capital in the context of a business – and how they spend or invest
that money.

37
 5.3 Capitalization

Capitalization is the writing of a word with its first letter in uppercase and the
remaining letters in lowercase. Experienced writers are stingy with capitals. It is best not
to use them if there is any doubt. Rule 1. Capitalize the first word of a document and the
first word after a period.

Capitalization is an accounting method in which a cost is included in the valueof an asset

and expensed over the useful life of that asset, rather than being expensed in the period the
cost was originally incurred. In addition to this usage, market capitalization refers to the
number of outstanding shares multiplied by the share price, which is a measure of the total
market value of a company.

In accounting, capitalization is an accounting rule used to recognize a cash outlay as an

asset on the balance sheet, rather than an expense on the income statement. In finance,
capitalization is a quantitative assessment of a firm's capital structure. Here it refers
to the cost of capital in the form of a corporation's stock, long-term debt, and retained
earnings.

38
 5.4 Capital Structure

Capital structure refers to the specific mix of debt and equity used to finance a
company's assets and operations. From a corporate perspective, equityrepresents a more
expensive, permanent source of capital with greater financial flexibility.

Capital structure in corporate finance is the mix of various forms of external funds, known
as capital, used to finance a business. It consists of shareholders' equity, debt, and preferred
stock, and is detailed in the company's balance sheet.

Capital structure is the particular combination of debt and equity used by a company to
finance its overall operations and growth.

Equity capital arises from ownership shares in a company and claims to its future cash
flows and profits. Debt comes in the form of bond issues or loans, while equity may come
in the form of common stock, preferred stock, or retained earnings. Short-term debt is also
considered to be part of the capital structure.

39
 6. Bibliography

https://www.maahimilk.com/

https://www.maahimilk.com/PRODUCTS

https://en.wikipedia.org/wiki/Mother_Dairy

40
 6. Annexure

Balance sheet of mahi milk producer company LTD.

41
42