A

PROJECT REPORT
ON
“BALAJI WAFERS PVT. LTD.”
IS SUBMITTED TO
(COLLEGE CODE: 385)
GOVERNMENT B.B.A COLLEGE (SELF-FINANCED)
(AFFILIATED TO GUJARAT UNIVERSITY)
TOWARDS THE PARTIAL FULFILMENT OF THE AWARD
FOR THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
OFFERED BY
GUJARAT UNIVERSITY

UNDER THE GUIDENCE OF

PROF. HIRAL PATEL

SUBMITTED BY:
NAME: aakash solanki
ROLL NO:3144
YEAR: 2022-2023

1
 PREFACE

This Project Report has been prepared in partial fulfilment of the

requirement for the Subject: Practical Studies of the program B.B.A.
(Sem. II) in the academic year 2022-2023.

For preparing the Project Report, we visited the Manufacturing

Company, to avail the necessary information. The blend of learning and
knowledge acquired during the visit to the company is presented in this
Project Report.

The rationale behind visiting the manufacturing company and preparing

the Project Report is to study the production basics, and its areas like the
marketing department, services, human resource department, and
financial department.

2
 ACKNOWLEDGEMENT

I wish to express my gratitude to Gujarat University for giving me an

opportunity to be a part of such kind of learning experience, which will
surely enhance my knowledge and skills.

I am grateful to Prof. Hiral Patel for their valuable guidance and

cooperation during the course of the project.

She provided me with assistance and support whenever needed which

has been instrumental in the completion of the project The project has
been a great experience, and the learning, and exposure, I got through
this project were immense and will surely help in my future pursuits.

I would like to give my heartfelt thanks to my parents who always gave

me moral support

Name of the Student

Aakash solanki

Signature of Student

Date

3
 PROJECT COMPLETION CERTIFICATE

This is to certify that Mr.aakash solanki student of Bachelor of Business

Administration studying in First Year B.B.A (Semester: II), has carried
out the project work as per the syllabus of Gujarat University. He
prepared this annual project entitled ―Balaji Wafers Pvt. Ltd.".

The guidance and contribution of Prof. Hiral Patel in making this report
during the academic year 2022-2023 is highly appreciated.

To the best of my knowledge, the details presented by him are original

in nature and have not been copied from any other source.

Prof. Hiral Patel Prof. Ishwar Rathod Dr. Yogesh Yadav

(Project Guide) (Co-ordinator) (Principal)
Government B.B.A. College Government B.B.A. College Government B.B.A. College
(Self-finance) (Self-finance) (Self-finance)

4
 TABLE OF CONTENT

SR. No. TOPIC PAGE NO

1. Section:1 Company Profile 6
1.1 Name 6
1.2 Registered Office 8
1.3 brief History 9
1.4 Vision and Mission etc.. 19
2. Section:2 Production 25
2.1 product Classification 25
2.2 Production Process etc.. 25
2.3 Production capicity 28
2.4 Plant layout 31
2.5 Raw material and it‘s procurment(purchase) 29
2.6 way to handle industrial waste 32
3. Section:3 Marketing 33
3.1 basic data about product 36
3.2 Price distribution and promotion as of marketing 35
3.3 Competition 35
4. Section:4 Human resource 37
4.1 Number of employees at each level 37
4.2 Shifts 37
4.3 Recruitment 38
4.4 Selection 39
4.5 Training 40
4.6 Policies regarding 41
4.7 Promotion & Transfer 41
5. Section:5 Finance 42
5.1 Investment in 43
5.2 Sources of fund 44
5.3 Last three years sales turnover 45
Conclusion 46
Bibliography 49

5
6
Balaji Wafers is a major snack food manufacturer and distributor in Gujarat, India. It produces
and distributes a variety of potato chips and other grain-based snack foods.

Type | private limited

Traded as | Balaji Wafers Pvt.ltd.

Industry | food products

Founded | 1974

Founder | Chandubhai virani

Head quarters | Rajkot, Gujarat, India.

Key people | Bhikhabhai virani,

Chandubhai virani,

Kanubhai virani.

Products | potato chips and namkeen.

Revenue | ₹4,000 crore

(US$500 million)

(2021)

Website | balajiwafers.com

7
Registered Address Of BALAJI WAFERS PRIVATE LIMITED

Balaji wafers pvt. Ltd. Registered Postal Address on his record is : vajdi (vad) Kalawad Roadtal-
Lodhika Rajkot ino. Registered Address of Balaji wafers pvt. Ltd. & working Address of Balaji
wafers pvt. Ltd. May be differ.

Balaji wafers pvt. Ltd. is a Private Company, Which Cin Number

is U15400GJ1995PTC027555 , was incorporated 27 Year(s) 3 Month(s) 29 Day(s) ago on dated
22-Sep-1995 . Balaji wafers pvt. Ltd. is classified as Non-govt company and is registered at
Registrar of Companies located in Roc-Ahemadabad. As regarding the financial status on the
time of registration of Balaji wafers pvt. Ltd. Company its authorized share capital is Rs.
28500000 and its paid up capital is Rs. 5238000.

Balaji wafers pvt. Ltd. 's Corporate Identification Number is U15400GJ1995PTC027555

The registration number of this company is 027555 .Its Email address is

contact@balajiwafers.com and its registered address is where Company is actual registered :
Vajdi (Vad) Kalawad roadtal-Lodhika-Rajkot. For any Query You can reach this company by
email address or Postal address.

Balaji Wafers Private Limited is a Private incorporated on 22 September 1995. It is classified as

Non-govt company and is registered at Registrar of Companies, Ahmedabad. Its authorized share
capital is Rs. 550,000,000 and its paid up capital is Rs. 529,038,016. It is inolved in Manufacture
of other food products.

Balaji Wafers Private Limited's Annual General Meeting (AGM) was last held on 30 November
2021 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was last
filed on 31 March 2021.

Directors of Balaji Wafers Private Limited are Kanjibhai Popatbhai Virani, Chandubhai
Popatbhai Virani, Mansukhlal Narshibhai Bhanderi, Keyur Bhikhabhai Virani, Pranay
Chandubhai Virani, Bhikhabhai Popatbhai Virani, Mihir Bhikhabhai Virani,.

Balaji Wafers Private Limited's Corporate,

Identification Number is (CIN) U15400GJ1995PTC027555 and its registration number is

27555.Its Email address is contact@balajiwafers.com and its registered address is Vajdi (Vad)
Kalawad roadtal – Lodhika -Rajkot GJ 360021 IN.

Current status of Balaji Wafers Private Limited is – Active.

8
Chandubhai Virani, the 60-year-old founder and director of Balaji Wafers
Private Limited, started making potato wafers in 1982 with a minuscule investment
of Rs 10,000 at a shed erected in the compound of his house. He then went on to
build a company that has reaped Rs 1,800 crore as turnover in 2017.

Balaji Wafers, the largest regional potato wafer and snack brand and the second
biggest player in the potato wafer segment in the country, started small.

9
 1974
Despite having the canteen job, they also managed the ticket counter and filled in for the
doorkeeper. They use to buy loose wafers made locally and packet them to sell in the cinema
hall. However, the supplier of wafers was always late which use to disturb the business at the
cinema hall.Then, the Viranis started making wafers on their own in 1981. They even came up

with the name ‗Balaji‘ to sell their wafers and sandwiches in the canteen.

1981
It was a hit, but due to perishable product it was hard to keep up it and it was then that
Chandubhai saw a future in wafers because they could be carried anywhere and everywhere.
With a investment of Rs 10,000, Chandubhai set up a small scale business in a shed and began
his experiments with making chips, after canteen work. In a short span, he had three canteen
contracts- 2 at Astron Cinema and the Kotecha Girls High School in the city.
In 1984, they coined their brand name ‗Balaji‘. The premises of Balaji Wafers Private
Limited in the village of Vajdi (Vad) around 20 km from Rajkot, has a small Balaji temple in the
forefront of the 50-acre factory area. It is a proof of the faith that the owners have in Lord Balaji,

10
from where the brand name ‗Balaji‘ was derived.

Took a loan to setup a semi-automated plant in Rajkot. The aim was to improve several aspects
of the product, mainly quality and hygiene.

1995

Became a private limited company. Set up a

Fully automated manufacturing plant.

Extended the line of products to namkeen

and other snack.

11
 2008
Set up a plant in Valsad, one of the biggest in

Asia at that point. Also built manufacturing units for namkeen and other snacks in
the same region to match increasing demands from other states.

2015

Set up hi-tech plant in Indore to serve the northern and western parts of the
country.

12
 2019
The company has 65+products range and 150+SKUs.our strong presence in the
remotest of the areas to sprawling cities is made possible through ever expanding
Powerful distribution network consisting of 1225+dealers

13
Company details.

CIN | U15400GJ1995PTC027555

Company Name | Balaji Wafers Private Limited

Company Status | Active

RoC | RoC – Ahmedabad.

Registration Number | 27555

Company Category | Company limited by Shares

Company Sub Category | Non-govt company

Class of Company | Private

Date of Incorporation | 22 September 1995

Age of Company | 27 years, 3 month, 27 days.

Activity | Manufacture of other

Food products.

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MISSION/VISION:

Select new products from the existing product line for forward integration.

Select new processes for the existing products and optimize the process parameters.

Improve on the processes by adopting new techniques and procedures.

Work on the efficiency in our services and maintain long standing client relationships.

To have a sales turnover of 1000 crores by the end of 2019.

VALUES:
Innovating new production techniques to amplify our services, maintaining our integrity in the
market and excelling in all the sectors we set our foot in, is our core set of values. We abide by
them and aim to continue our legacy with the same.
One of our top most priorities is to provide safety and top-notch care to our employees and
develop a healthy work culture for all of them

15
16
Structure

17
CERTIFICATE & AWARDS

WHO GMP Certificate.

REACH Pre-Registration.

Certificate of Merit – CHEMEXCIL.

First Award – CHEMEXCIL.

Niryat Shree Award by FIEO.

Product Innovator of the Year in Chemicals – 2018.

Two Star Export House.

Excellence in Speciality Chemicals

18
Shri Chandubhai Virani, MD – Balaji Wafers has won the 18th EY Entrepreneur of the Year
Award in the Consumer Products & Retail Category

19
Award by FICCI – 2021.

20
 Production
PRODUCTION PROCESS

The operations function essentially is a transformation process that accepts the inputs, and
gives the outputs after adding value to the inputs. The transformation process is expected to
generate an output. The transformation process is expected to generate an output described by
market and this it should do in the most efficient way. Production process has to adopt itself to
number of changing factors like capacity, lead-time, flexible trade-offs between material, labour
and capital, trade-offs between volume and variety, etc. we cannot have the best process, it could
only be the most acceptable process, given the different trade-offs.

In BALAJI WAFERS PVT. LTD., production process is a well – planned process. In

contains all that important stages, which is required to make a product well, accepted in the
market.

The well planned production process of BALAJI WAFERS PVT. LTD. Is as follows:-

➤The first of production process begins on receiving the order from the dealer.

➤Potatoes are placed on electric channel and washed properly.

➤After washing, they are brought for pilling purpose to the peeling machine.

➤Once they are washed and finely peeled they are passed through a belt where labours remove
off the spoiled potatoes.

After washing and peeling, they sent for cutting. There are different shapes in cutting
machine; these shapes are arranged according to the need.

After washing, they are again sent for washing and after that for frying purpose.

➤Once frying gets over again inspection is done to remove the broken pieces of wafers.

21
 PRODUCTION PLANNING & CONTROL

Before starting any production work it is necessary to plan out the production activity
very well. If the production planning is not up to the mark then it will result to production fault.
Wastage can also be reduced by controlling the production process.

Production planning involves the decision on the resources that the firm will require for
its further manufacturing operations and allocation of these resources to produce the desired
product in the required amounts at the minimum costs.

Planning is also done regarding the finance required for the production. The amount of
capital required should be very well planned before starting the production. The capital should
neither be less nor should it be more because in both the cases is loss for the company.

The man power required for the production process should also be planned. The number of
workers, supervisors, etc. should be fixed well before the production.

Production planning an control is very well managed in balaji wafers pvt ltd. They plan
their product according to the order get from the dealer and also they do product planning b
using their previous records. In this way they can also control the production.

BALAJI WAFERS PVT. LTD.Produces the products after Receiving the order from the
dealers so that can have control on the production and can reduce

Wastage.

22
PROCESS LAYOUT OF BALAJI WAFERS PVT. LTD.

RAW MATERIAL

|
WASHING

|
INSPECTION

|
Cutting

|
Washing

Frying

|
Inspection

|
Adding spices

|
Dispatch

23
 MACHINE & MACHINE CAPACITY

A fully automatic plan t worth Rs. 80 lacs of wood tap aria Itd.. Indore and one packing machine
of Woodmal Company of USA valued Rs. 60 lacs has been installed with production capacity of
4500 kgs per hour.

Average manufacturing per day is 1800 kgs. The manufacturing of wafers and namkeens is little
high in the winter and in monsoon season i.e. in the month of august due to festivals production
goes to maximum possible level. This industry covers about 90% of the market share in the
wafers and about 70% in the namkeens

As this is a fully automatic plant, all the process like cutting of potatoes, wasginhg, peeling,
steaming and frying are done automatically. This machine being automatic consumes electricity
and sometimes they use diesel for running boiler.

Balaji can manufacture 100,000 kg of potato wafers and 500,000 kg of savoury snacks per day.
It has capacity of 1,500 kg an hour and will run 16 hours a day,‖ said Keyur Virani, director,
Balaji Wafers.
The company shelved its July 2013 plans to sell 15 per cent stake to private equity funds for
future expansions and is now readying for initial public offering (IPO) to raise fund for its future
plans.
Balaji wafers enjoys around 65 percent market share in western Indian snacks market and is
present in Gujarat, Maharashtra, Goa, Rajasthan and some parts of Madhya Pradesh. Its current
turnover exceeds Rs 1,200 crore and the company expects 25-30 percent growth in 2014-15.

24
 RAW MATERIAL

Raw material is the most basic requirement for producing any products. The
selection of raw material should be proper. The quality of raw material should be
perfectly checked because the quality of raw materials directly affects the quality
of final product depends on the type and quality of raw materials used.

BALAJI WAFERS PVT. LTD. Produces various products

Like wafers and namkeens. It is very important for the company to use

Appropriate raw materials.

BALAJI WAFERS PVT. LTD. Uses following material for the

production of various products. They are:-

1. Potato
2. Different dals
3. Peanuts
4. Chilly powder
5. Sugar
6. Salt
7. Edible oil
8. Tomato
9. Banana
10.Other spices

The raw materials are supplied to BALAJI WAFERS PVT. LTD… by

following suppliers:-

o LA CAST METAL COMPANY LTD.

o KVR BMC AUTO LTD
o KVR BNC PISTONS LTD.

25
 PLANT LOCATION:-

Site selection is an important activity which decides the fate of the

business. A good location may, reduce the cost of production and distribution to a
considerable extent. The reduction of cost of production and distribution helps in
elevating either the competitive strength or the profit margin of the business.

Therefore, the location for the factory should be selected very carefully.
While selecting a site, it is necessary to consider technical, commercial, and
financial and then the location is selected which may provide maximum
advantages.

So, looking to all these factors BALAJI WAFERS PVT. LTD.(S) Ltd. Has
established the plant in an industrial estate-

BALAJI WAFERS PVT. LTD. Had chosen this location taking into
consideration following factors:-

• Supply of Raw Material

• Nearness of Market.

• Transportation Facilities.

• Labour Supply.

• Availability of Power & Natural resources.

• Government facilities

• Personal factors

• Social factors

The following is the location address of BALAJI WAFERS PVT LTD.

BALAJI WAFERS PVT LTD.

Vajdi [Vad],

Kalawad road, Rajkot, Tal Lodhika, Gujarat [India]

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27
 SCRAP AND WASTE MANAGEMENT

Waste management has several dimensions: engineering, geographic, social and

management. Its basic purpose is to minimize of the overall waste in the given system. Waste
here refers to waster of the all kinds of the resources, but especially the material which constitute
a significant portion. Some wastage is inevitable in any conversion process of inputs in to output.
To reduce waste, we have therefore to maximize the use of the resources. Resource management
and waste management are supportive to each other.

In BALAJI WAFERS PVT LTD.. The management of the scrap and waste is done in
appropriate manner.

The forge piece which is left at the end of forge process can be reused or can be sold as
scrap.

Forge piece which are rejected, which are found at the end process can be reused are
called end piece. These pieces are not fully scrap they can be reused in the production again. So
these pieces are separated from the scrap] and are again sent to the production dept. But some
pieces which are known as ―flash‖ are of no use in production. This is the unused part of the
product which is separated when the product is giving finishing touch. As these pieces used in
the production they are sold as scrap.

28
 Marketing

Marketing Strategy And Interesting Facts Behind Its Success.

Balaji brand is not an outcome of intensive marketing and advertising campaigns but has
been created solely by the importance the company places on delivering quality and affordable
products and various CSR initiatives that it has undertaken, making it a classic example of ‗word
of mouth‘ promotion.

Balaji do not advertise its products nor run any retail schemes or promotions to sell their
products. Instead of misspending on superficial aspects like packaging and design which does
not really benefit either the company or the consumer, Balaji believes in investing on ensuring
that fresh and quality products reach the market.

Balaji does not use artificial flavours in its snacks and prefers to use local spices which give

A made-at-home taste to its snacks.1t

Balaji Group processes around 450,000 kg of potatoes per day and 400,000 kg of namkeens
per day. Balaji has a dense network of 550 distributors and its products are sold upto 400,000
retail outlets across India.

Balaji has affordable price unlike other popular brands almost 50% less, despite of in cost
bearing process like engaging in research, sustainability, product innovation and new

Manufacturing techniques this all is possible as Balaji makes good use of freely available
resources like water and air, it makes biogas (worth approximately 15-20 lacs) to use in the
canteen by treating waste water from the plant, generates electricity worth 25-30 lacs which is
used in the plant. Benefits from these savings are transferred to the consumer. Apart from all
this, Balaji also concentrates on ensuring that it maintains good relations with distributors &
retailers who give the brand good visibility at the point of sale.

29
 Market research

Market research under customer-oriented marketing philosophy can offer

current, adequate and accurate information about potential buyers and all other
aspects of market environment such as dealer‘s needs and preferences, consumer
expectation competition, marketing conditions, etc. it is through marketing
research that an enterprise plans the appropriate marketing strategies and
implements the marketing concept, and takes a scientific approach to marketing
management. Marketing research is field of experts, requiring special

There are the burning problems in front of marketing executive marketing

research helps in gathering the useful information in this regard. Marketing
research is very useful to the organization because based on facts, decision can be
taken promptly.

 Personal selling :

Is interpersonal communication with one or more prospective purchasers for the same of
making sales? Examples include sales calls to a business by a field representative.

 Public relations :

Is a co-ordinate attempt to create a favourable product image in the mind of the public by
supporting certain activities or programs, publishing commercially significant news are a
widely circulated medium or obtaining favourable publicity.

 Sale promotion :

Sale promotion Consists of marketing activities that add to the basic value of the product
or service for a limited time and directly stimulate consumer purchasing, stimulate the
distributors to carry the product and promote the product or service or stimulate the effort
of the sales force.

30
Campaigns:

Apart from colour, appearance and taste, what sets apart the best wafers are the crunch
when one bites into them. That said, a visit to the products page of Balaji Wafers will surely urge
one to buy a pack — the page opens with an irresistible „crunch‟. Balaji is said to be the second
biggest brand in the potato wafer segment in India, without any promotions and advertisements.

Distributorship Application Accepting from Only : Haryana, Uttar Pradesh, Chhattisgarh,

Karnataka, Telangana.

We, Balaji Wafers Pvt. Ltd., manufacture food products like Potato Wafers, Namkeen,
Extruded Snacks, Noodles, Pellets, Aloo Sev, Gippi Noodles, Wheelos, Flamin' Hot, and similar
products. Marketed under the brand name Balaji Wafers & Namkeen, our products are known for
their crunchiness and mouthwatering taste. We care about the health of our customers and due to
this our workforce prepares these food items using quality assured food ingredients. The offered
range of namkeen is a great compliment to every beverage especially tea and cold drink. Our
noodles are easy to cook and suitable for this fast-paced lifestyle.

The entire function of gettingg foods into the hands of the customers is often referred to
as distribution. The middle man engaged in moving goods from the place of production to the
place of consumption goods are moved to the desired place through the channel. In other words,
the root by which goods move from the place of consumption is termed as channel of
distribution.

Distribution means to distribute, or spread in the field of marketing. Channel of

distribution indicates roots or pathways through which goods or services flows from producers to
consumers.

31
PRODUCTS:-

32
 Human resources

No of employees

However, the big the organization may be but its employees are its real strength.
Employees are one of the important resources of any organisation.

The no. of employees matters a lot in the performance of the organisation. The number of
employees should be proportionate to the size of the organisation. Any increase or decrease in
the number of employees would cause a problem in the fu8ctioning of the organisation.

In BALAJI WAFERS PVT. LTD. The number of the employees is as following :

33
 Recruitment
Recruitment is defined as ―It is the process to discover the source of manpower to meet
requirements to the supplying schedule and to employ effective measure for attracting that
manpower in adequate number to facilitate effective selection of an effective efficient worker.‖

There are mainly two sources of recruitment.

1.Internal Sources

2.External Sources

Internal sources means to select the required person from the company itself. While
external sources means to recruit the person from the outside the organization through
advertisement, employees agencies, other professionals. The Balaji Wafers Pvt. Ltd. is mostly
worked on external sources. But they also sometimes use the internal sources. They adopted
following policy:

1. Minimum Qualification :-

• For staff selection | Graduation

• For production Staff | Graduation ,I.T.I

• For Operation | S.S.C , I.T.I

2. Age Limit:-

Minimum Age limit is 21 years and maximum is 58 years as per government rule.

3. Type of Labour :-

• Skilled

• Experienced

• Contractors

•Administrative Officers

34
 Selection

Selection is the process of the choosing the right person right job, which from, recruited ones.

Following are the selection policy which is used by the Balaji Wafers is pvt.ltd

• Application Blank

•Interviews

• Psychological Test

• Reference Checking

• Final Selection

• Induction

After going through all the above quoted steps the company get the best person for the
required job.

 Followings are the steps of selection:

• Job Design.
• Position Description.
• Forming a Selection Committee.
• Recruiting.
• Initial Screening of Candidates.
• Phone, Video or other Pre-Interview Options.
• Campus Visits and In-Person Interviews.
• Recommendation for Hire.
• Offers and Notices to Applicants.
• Documentation and Record Keeping.
• On boarding and Preparing for New Hire.

35
 Training Initiatives

Training is process of learning as sequence of programmed behaviour. Training increases

the knowledge and skill of employees. It attempt to improve employee‘s performance on the
current job or prepare then for an intended job. Training programmed is a systematic
programmed which designed tons, insight theories, experience of opportunities. This company
uses method of training like the following:

▸ On The Job:-

In this training method they give job instruction, job rotation, coaching, appreciation,
versatile and organization training etc.

We can say it is the best way to give the training to the personnel by the company.

> Off The Job :-

Off the job training considers lectures, conference, case studies, rule playing, audio-visual
and discussion etc.

In "Balaji Wafers Pvt Ltd." employees and office staff are also getting benefits of training.

In ―Balaji Wafers Pvt Ltd. ― workers training is given mostly on the job so that not only
employee but also management came to under the problem and can take corrective action to
avoid it.

DEVLOPMENT:

The programme for the development of officers become important to developed their mental
abilities and inherent qualities.

The scope of development are divided in to three categories:-

1) Knowledge development
2) Skill development

36
 Compensation

Wages and Salary Administration :-

Wages and Salary is generally refers to the reward given to employees for their work.
The worker and employees expect a reward in a monthly from the organization for which he is
working. This amount is called as salary of wages. The salary is decided on the basis of
performance of the staff. Wages are paid according minimum wages.

The salary started from Rs. 5000.00 and paid to each and every employees as per the
government rules and regulations. They also provide bonus and provident fund to their workers
and employees.

Today, the number of employees in the unit is 75 to 100 including managerial persons,

office staff and remaining workers who get their salary on 5th day of particular month in
the company.

EMPLOYEES SERVICES & BENEFITS :-

Employee‘s benefits and services are also known as NON MONETARY WAGES.

This is one type of compensation, which is given to the employees for encouragement
and stimulation in their work.

Modern business accepts this thing that are as follows.and similarly

BALAJI WAFERS PVT.LTD. do follows it.

• Canteen facility

• Uniform facility

• Medical facility

• Cultural activities

• Transport facility

Thus we can know that and agree to say that company take keen interest in
development of their employees and workers. Because they consider their employees and
workers as the member of same family.

37
 Policies regarding promotion and transfer

Promotion is generally meant the assignment of a position of higher responsibility to an

individual. Promotion can be used as a recruitment source for higher positions. This would
encourage the existing employee, providing them with motivation and the same time opening a
source of recruitment at the lower end of the hierarchy for outsiders.

A lateral movement of an employee not involving promotion of demotion is described as

transfer. A transfer therefore does not involve a material change in responsibility. As in case of
promotions, transfers are utilized to place employees in position where they are likely to be more
effective or where they are likely to get greats job satisfactions.

In BALAJI WAFERS PVT. LTD. The employees are given promotion and transfer on
the basis of performance and skills.

There are no frequent transfers of the employees. Transfers are mainly internal.
Employees are transferred from one department to other.

Promotion of the employees is based on their performance and skills. At these time
company refers the entire portfolio of the employee, during his stay with the company and
accordingly decides promotion and transfers.

38
 Finance

•Investment in organisation
"To launch corn chips and other products the company needs to upgrade its

Packaging units.

The company would set up the new packaging facility with investment to the tune of Rs
1.5 crore. Besides, the company has also invested Rs 5 crore to set up a food laboratory for
product testing Firm to invest Rs 25 crore to roll out corn chips.

Balaji Wafers plans capacity expansion of its production unit at Valsad in South Gujarat

At the cost of Rs 50 crore. Besides, the company is planning to invest Rs 25 crore forLaunch of
new range of products including corn chips.

―The company has two wafer and snacks manufacturing facilities in Rajkot.
Apart from that we have set up a production unit at Valsad with a capacity of 22 tonne
wafers an hour. The company is planning to increase the production capacity of wafers
and other snack products,‖ says Chandubhai Virani, Managing Director, Balaji Wafers
Pvt. Ltd.

―The Valsad unit that produces potato chips at present would also manufacture snack products
with capacity of almost 12 tonnes an hour, which would take the production capacity of the

Plant to 24 tonnes an hour. The company aims to invest Rs 50 crore for capacity
expansion.‖Added Virani.

The company claims to enjoy a 70 per cent market share in Gujarat while it has 10, 15
and 5 per cent share Used to produce bio-gas. With commissioning of the plant the company
expects in Rajsthan, Maharashtra and Madhya Pradesh respectively. To cater the growing
demand in Maharashtra, the company has set up a plant in Valsad with an Investment of Rs. 100
cr.

―With an aim to introduce new food products in line with changing lifestyle, the company is
going to launch corn chips. We would invest Rs 5 crore to launch the product,‖ says Virani.

Talking about the bio-gas plant that would use the waste of potato chips production facility.
Virani said, ―This plant would be operational within six months. The wastage of the Valsad plant
be to get at least 300 cubic meters gas an hour.‖

The company plans to introduce corn chips in triangle and rectangle shapes.

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• Sources of fund

Sources of Finance :-

It is noted that the sources of finance should be less risky and we should get maximum benefit at
low cost. Financial resources are classified as follows:

Long Term Sources :

Equity shares capital, Debentures, Long term loan etc.

Short Term Sources :-

Advances from Commercial Banks, Public Deposits, Trade Credit etc.

In Balaji Wafers Pvt. Ltd. Also follows each and every steps which are in Companies Act. 1956
and also taken loans from reputed commercial banks like ICICI, IDBI, IFCI, UTI. So we can say
that every firm is in need of funds for doing their activities.

Gross Working Capital :-

It is equal to the sum of current assets only and it may represent both owned capital as well as
loan capital.

The concept of gross capital; is financial concept whereas that of net concept is an
accounting.

In "Balaji Wafers Pvt. Ltd.", as the problems of working capital is solved by the manager
And handled it all by perfection.

Global food majors PepsiCo and Mondelez, along with their Indian counterparts ITC and
Britannia, have been approached for a large bite of Balaji namkeen and savoury brand that
dominates the western states of Gujarat, Madhya Pradesh, Rajasthan, Maharashtra and Goa with
over 65% market share. Rajkot-headquartered Balaji, run by the Virani family, has recently
mandated Ernst & Young (E&Y) to locate an investor. The company and its advisors are in
early- stage talks with several FMCG companies as well as a clutch of consumer-focused private
equity funds.

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 Last three years turnover

Balaji Wafers Private Limited‘s operating revenues range is Over INR 500 cr for the
financial year ending on 31 March, 2022. It's EBITDA has increased by 12.08 % over the
previous year. At the same time, it's book networth has increased by 0.49 %.

Financial information of BALAJI WAFERS PRIVATELIMITED for the financial year

ending on 31 March, 2022.

• Revenue/turnover of BALAJI WAFERS PRIVATE LIMITED is Over INR 500 cr

• Net worth of the company has increased by 0.49 %

• EBITDA of the company has increased by 12.08%

• Total assets of the company has increased by 9.85%

• Liabilities of the company has increased by 64.80%

• Debt/Equity Ratio 0.12

• Return on Equity 0.40%

• Fixed Assets 12.63 %

• Current Assets 4.61%

• Trade Receivables -51.19%

• Trade Payables 123.78%

• Current Ratio 2.

Future plans
Future plans of BALAJI WAFERS PVT LTD. Are as follows.

1. To get more and cheaper production.

2. To launch new products.
3. To discover new markets.
4. To establish a new plant in Gujarat region so as to reduce the burden on Rajkot unit.
5. To increase market share and stand against stiff market competition.

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 Conclusion
India is developing country and it had adopted free economy. It has an opportunity for very
domestic company to upgrade its technology and other process in order stand in modern
market.BALAJI WAFERS PVT LTD. Was not started on very large basis but due to the best
efforts of the executive and director it has earned good reputation in the sector. It earns
valuable foreign exchange for India through its exports and has maintained good relations
with outsiders and employees. It has a very efficient group of employees and I wish Balaji
wafer pvt.ltd. A very good luck for the future. channel of the company works efficiently and
effectively towards achieving the goals with full of confidence and cooperation. I have
learned a lot about Balaji Wafers from the Balaji Wafers project Chandubhai Virani, The
owner of Balaji Wafers, started his wafer business in 1974 from the canteen of a cinema hall.
Chandubhai Virani had a lot of difficulty in managing the business. At present there are 65
products of Balaji Wafers in the market Which includes wafer, namkeen and snacks. Balaji
Wafer is a non-government company. Balaji‘s production process is done by machine. Balaji
Wafer has also managed waste from its plant.They have planted around 200 trees. Balaji uses
4P to market its products.Balaji continuously strives to improve the quality of each of its
products.Balaji‘s main competitors include Gopal Snack Haldiram Samrat Namkeen and
Green snacksBalaji has different levels of employees.Balaji has a two shift system for
employees.Balaji also undertakes the recruitment process as required and Balaji also initiates
training for its employees. Balaji had invested 20 thousand in the early days.Balaji Wafers
plans to set up a 600-700 crore plant in Uttar Pradesh.

My heartily best wishes are always with them for their great sparkling and bright future.

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 Bibiliography

1) https://www.balajiwafers.com/
2) https://en.wikipedia.org/wiki/Balaji_Wafers
3) https://gujufood.com/index.php?route=product/manufacturer/info&manufacturer_id=110

4) https://www.tofler.in/balaji-wafers-private-
5) https://www.insiderbiz.in/company/BALAJI-WAFERS-
PRIVATE-LIMITED

6) https://www.joboutlook.in/company/balaji-wafers-pvt-ltd-
balajigroup/62321
7) https://in.linkedin.com/company/balaji-wafers-pvt-ltd

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