MARKETING ACTIVITIES OF DAJUBHAI

KHADHYANNA SUPPLIERS
Kawasoti, Nepal

Submitted By:
YOGRAJ KHANAL
MADHYABINDU MULTIPLE CAMUS
TU Registered No: 7-2-568-10-2018
Exam Roll No: 21161/18

An Internship Report Submitted

to Office of the Dean
Faculty of Management/ Tribhuvan University
In partial fulfilment of the required for the degree of
Bachelors of Business Administration
Kawasoti , Nepal
September 202
TRIBHUVAN UNIVERSITY
 Madhyabindu Multiple Campus
Kawasoti, Nawalpur Nepal
Faculty of Management
Date: 2080/05/22
This is to certify that the internship report

Submitted by
Yograj Khanal
Entitled
An Internship Report on Marketing Activities
of Dajubai Khadhyanna Suppliers

Has been prepared as an approved by BBA department in the

prescribed format of faculty managements. This internship reports is
forwarded for examinations

Bhanu Aryal Rishi Parajuli

Supervisor BBA
Director
 TABLES OF CONTENTS
PAGE
RECOMMENDATION II
CERTIFICATION FROM THE ORGANIZATION III
STUDENT DECLARATION IV
ACKNOWLEDGEMENT V
TABLES OF CONTENT VI
LIST OF TABLES VII
LIST OF FIGURES IX
ABBREVIATION X

CHAPER 1: INDRODUCTION 1
1.1 Background of the study 1
1.2 Objective of the study 2
1.3 Methodology 2
1.3.1 Source of data 2
1.3.2 Organization selection 3
1.3.3 Placement 3
1.3.4 Duration 3
1.3.5 Activities 3
1.3.6 Limitations of the study 4

CHAPTER II : INDTRODUCTION RETAIL &

WHOLE SALE INDUSTRY 5

2.1 Concept of Wholesale Industry 5

 2.2 Concept of Retail Industry 6
2.3 Retail& Wholesale Industry in Nepal 8

CHAPTER III : INTRODUCTION OF

ORGANIZATION 10
3.1 Introduction of Dajubhai Khadhyanna Suppliers 10
3.1.1 Vision 11
3.1.2 Mission 11
3.1.3 Objectives 11
3.2 SWOT Analysis 11
3.3 Organization Design/Structure 12

CHAPTER IV: ANALYSIS OF

ACTIVITIES
14
4.1 Marketing Department 14

4.1.1 Dealing with the Customers and Professional peoples. 15

4.1.2 Receiving Queries and Grievances of Customers 15

4.1.3 Fund Collection and Deposits in respective bank

15

4.1.4 Managing the inventory of an organization 15

4.1.5 Visiting retailers and taking orders 16

4.1.6 Dispatching the ordered goods to customers 16

4.1.7 Marketing order Bills 16

4.1.7 New Market Research 16

 4.2 Problem Identified 16

4.3 Problem Solved 17

CHAPTER V: CONCLUSION AND LESSON

LEARNT
18
5.1 Conclusion 18

5.2 Lesson Learnt 19

5.3 Recommendation 20

REFERENCES
 LIST OF TABLES Pages
Table 1.1 Organization
Selection 3

ABBREVIATION
TU: Tribhuvan University
BBA: Bachelor of Business Administration
CG: Chaudhary Group
Pvt: Private
Ltd: Limited
 ACKNOWLEDGEMENT
I would like to express my deep and sincere gratitude to my intern
supervisor, Bhanu Aryal, teacher of Madhyabindu Multiple Campus,
Tribhuvan university. His dynamism, vison, sincerity and motivation
have deeply inspired me. He has taught me the methodology to carry
out the internship report and to present the report works as clearly as
possible. It was a great privilege and honour to work and study under
his guidance. I would also like to thank him for his friendship,
empathy, and great sense of humour.
I would like to thank Mr.Romkanta Khanal for providing me the
privilege to work in Dajubhai Khadhyanna suppliers. I am honoured
to work under such experienced business man. Special thanks to
whole organization for providing such love, care and respect. I would
like to thank Tribhuvan University for providing us practical
knowledge through internship program to broaden our theoretical
knowledge into real practical life. And also like to express sincere
thanks to my colloge, Madhyabindu Multiple Campus for providing
such a good guidance and recommendation to my intern. Also
thankful to our BBA Coordinator Rishi Parajuli sir for organizing
such a resourceful program and providing knowledge about report
writing.
I want to thanks my friends and all people who helped in the
workplace and market. And again sincere thanks to Dajubhai
Khadhyanna suppliers for the cooperation and coordination.

Yograj Khanal
 Student Declaration
I hereby declare that the internship report entitled: Marketing
Activities of Dajubhai Khadhyanna suppliers submitted to the faculty
of management, Tribuvan University,is an original work under the
supervision of respected sir, Mr. Bhanu Aryal (Madhyabindu Multiple
Campus). It is submitted in partial fulfilled of the requirement for the
award of the degree program of Bachelor of Business
Administration(BBA) under the faculty of Management, Tribhuvan
University and will not be used for other purposes. I alone responsible
for any deficiencies that may have remained in this report.

Yograj Khanal
BBA 8th Semester
August 2023
CERTIFICATE FROM THE ORGANIZATION
Pho no:9841107586

Bhadra 05,2080
Ref:Internship 1-79/80
To Whom IT May Concern
This is to certify that Mr.Yograj Khanal has completed his internship
in the business firm which started from Ashad 12, 2080 to Bhadra 05,
2080.
He Has worked as a marketing officer and performed so much well in
various task and duty. He has handled with showing extraordinary
business skills, communication skills and interpersonal skills. As a
part of the job, he has approached the customers through phone calls
and in person. During his internship, he has demonstrated his skills
with self-motivation to learn new skills. His performance exceeded
our expectations, and he was able to complete the target on time. We
wish him the best and good luck for his future endeavours.

Hemkala Khanal
 Proprietor

CHAPTER 1
INTRODUTION
1.1 Background of the Study
Bachelors in Business Administration (BBA) program is the
undergraduate level program of Tribhuvan University (TU). It is a
four-year course of 120 credit hours comprehensive bachelor degree
program. It is further divided into eight semesters( two semesters in
each year). It is mainly practical oriented which emphasizes to
provide the student with practical knowledge. It aims to prepare
students to become a competent, confident, skilled and socially
responsive professional who can effectively support managerial,
entrepreneurial and leadership role in business and social
organization.
A college education will help a graduate into a profession by
conferring a degree, which demonstrates an academic proficiency in
various theoretical and practical examples of ways that a job might be
performed. The education we get in college will provides us the
theoretical knowledge that helps us to grow in our professional life .
An internship is a period of work experience within an organization or
company , usually undertake by university students or recent
graduates who is looking to gain relevant skills and experience in a
field. Internships can be full time or part time, paid or unpaid, and can
last from week to a year, depending on the departments and company
in question. In today’s competitive market only having good degree I
is no longer enough. Thus, more and more students look for
traditional experience to give them the edge when applying for
graduate positions. Internship will help gain invaluable professional
experiences as well as will help the intern of grow their self-
confidence esteem. Thus, understanding the need and benefits of
internship, Tribhuvan University has incorporated internship program
for the partial fulfilment of Bachelors in Business
Administration(BBA). In accordance with the curriculum of TU’s
BBA program, an internship program, of 8 weeks at Dajubhai
Khadhyanna Suppliers was undertaken by the intern.

1.2 Objective of the study

As a partial fulfilment of the requirement of the Bachelors in Business
Administration program of TU, a eight-week internship was done at
Dajubhai Khadhyanna Suppliers, kawasoti in Wholesale Shops. The
major objective of this internship is to understand the real working
environment of organization, and to implement academic knowledge
in practical field. The other subsequent objective are listed as
follows:
 To understand the marketing activities in real world.
 To experience a working relationship with customers and
professionals.
 To examine whether theoretical knowledge matches with
practical knowledge.
1.3 Methodology
The methodology is the systematic, theoretical analysis of the
methods applied to a field of study. It comprises the theoretical
analysis of methods and principles associated with a branch of
knowledge. Completion of the internship is a combination of the
different types of activities. It starts from the selection of the
organization for the internship, performance of different kinds of
activities and placement in different departments of the organization
and at lastly the collection of data from various primary and
secondary sources. It is in descriptive format. The following section
indicates the methodology used to prepare the internship report are
explained as follows:
1.3.1 Source of Data
There are two types of method for collecting the data:
1. Primary sources:
 Observation of working environment of the business.
 Meeting with marketing officers for products sale and field
visit.
 Informal Discussion and interaction with the staff of the firm.
2. Secondary sources:
 Annual report
 Information from notice and working guidelines.

1.3.2 Organization Selection

For completing the internship program, I was confused to choose
which sector to work as an intern. Being from a business family
backgroung, trade sector was chosen. After which Dajubhai
Khadhyanna Suppliers was near and easier to work at. So I chose
Dajubhai Khadhyanna Suppliers which perform as a wholesale and
retailer of Grocery items and many more. The organization was
selected seeing the prospect of learning marketing environment. The
following table showcase the detail of the organization where the
internship was done:

Table 1.1 Organization Selection

Name of Dajubhai Khadhyanna
organization Suppliers
Address Shivamabi-
02,Kawasoti ,Nawalpu
r
Sector Trade
sector:Wholesale and
Retail Shops

1.3.3 Placement
For the internship, the intern was placed in Dajubhai Khadhyanna
Suppliers. During the period of 56 days of internship, the intern was
in Marketing Department as Marketing officers
1.3.4 Duration
The internship program for the intern started from Ashad 12, 2080 till
Bhadra 05, 2080 that is total eight –weeks. The working hours started
from 10:00 am to 5:00 pm on sunday to friday
1.3.5 Activities
During the period of the internship, the intern was assigned various
tasks. The different activities performed are as follows:
 Dealing with the customers and professional peoples.
 Receiving queries and grievances of customers.
 Fund collection and deposits in respective bank.
 Managing the inventory of an organization.
 Visiting customers and taking orders.
 Dispatching the ordered goods to customers.
  Making order Bills.
1.3.6 Limitations of the Study
There are some limitations of the study which are mentioned as
below:
 The report is completely based on the experienced gained in 56
days of internship
 Some data are taken from previous year’s record which is not
the latest informatiom.
 The internship period was for limited time.
 The degree of truth is fully depended upon the information
provided by the concerned persons and organization.
 It does not give the detail view of the overall functioning of the
business.
CHAPTER II: INTRODUCTION TO RETAIL &
WHOLESALE SHOPS
2.1 Concept of Wholesale industry:
According to principles of Marketing by Philip Kotler and Gary
Armstong (2012) wholesaling as, ‘’all the activities involved in
selling goods and services to those buying for resale or business use.’’
Wholesaling includes all the activities involved in selling goods and
services to those buying for resale or business use. Firms engaged
primarily in wholesaling activities are called wholesalers. Wholesalers
buy mostly from producers and sell mostly to retailers, industrial
consumers, and other wholesalers. As a result, many of the nation’s
largest and most important wholesalers are largely unknown to final
customers. Wholesaling involve selling merchandise/products to
consumers other than the end retail customer. In the typical traditions
model, the products and merchandise were sold to another wholesaler
further along the chain, retailer, or to a business that would use the
products in the course of running the business. And, most of the time,
wholesaling involved quality or bulk sales at a price generally much
lower than the retail price.
Wholesaling came into its own after the industrial revolution was in
full swing, especially in the eighteenth century, which saw the advent
of full-blown mass production, as well as the development of
effective mass marketing techniques. This confluence of mass
production and mass marketing made wholesaling especially
advantageous around the middle to the latter part of that century.
Mass production was simply the result of manufacturing’s refining
and application of the principles and techniques of specialization,
division of labour and standardization of parts. These principles,
efficiency applied, allowed manufacturing process to achieve high
outputs rates at a low unit cost, with the costs usually decreasing in
proportion to the increase in the volume of output. The two main
principles is mass production and mass sales of goods in high
volume.
Wholesale can be much easier to classify, as they break easily into
three distinct categories. These categories, found on page 393 of
principles of Marketing (Kotler, 2012), are listed below:

 Merchant Wholesaler:
Accounting for roughly 50 % of all wholesalers, these organization
take title to all of the merchandise they handle and organize
themselves based on full or limited service. Full-service wholesalers
offer a fully array of services to business customers including.’’
carrying stock, maintaining a sales force, offering credit, making
deliveries, and providing management assistance’’.
 Brokers & Agents:
Brokers and agents do not take title to the goods while they are in
control of them. These organization exist primarily to assist business
customers in buying and selling necessary goods. Brokers assist in
negotiating between buyers and sellers and organize meetings
between the various parties.

 Manufactures’ sales Branches and offices:

This final category of wholesaler is not its own independent
organization. Instead, wholesalers in these categories are owned and
operated completely under the direction of buyers or sellers currently
within the market. These operations can be seen as threats to most
traditional wholesalers.

2.2 Concept of Retail Industry

According to principles of marketing by Philip Kotler and Gary
Armstong (2012), the definition of retailing is ‘‘all of the activities
involved in selling goods or services directly to potential customer is
most likely an experienced buyer with a keen eye for price, service
and convenience. They are most sophisticated and more demanding.
As markets become more competitive, customers’’ demands for
quality product and service increase. As a result, delivering a unique
in-store experience is a key goal for retailers today( Tang & Lim,
2008). Nowadays, most of the biggest economies are using the retail
industry as their crucial growth instrument(Sharma, 2008).

2.3 Retail & Wholesale industry in Nepal:

The Nepali retail scene has been promising compared to that in many
other South Asian cities of comparable size. Even Nepalis with little
disposable income spend more on apparel and consumables compared
to their brethren in the region. The success of brands like John Players
and Springwood, the exponential growth of Bhatbhateni or the new
retail outlets mushrooming in kumaripati and sherpa mall all show
that Nepalis like brands and organized retail. Retail and wholesale
industry falls under the service sector of Nepalese economy. The
census presents a distribution of retail and wholesale businesses
disaggregated by the number of people they employ.
Business employing less than 10 people constitute more than 99
percent of all establishments in the wholesale and retail trade sector.
Street-vendors usually belong to one-person enterprises representing
daily wage-earners. Outlets with two or more employees are typically
family-run, traditionally managed businesses, operating out of small
shops and engaged in various forms of retail business activities.
According to the Nations Economic census 2018 ‘‘ Analytical Report
Wholesale and Retail Trade Industry’’ published in 2021 AD by
central Bureu of statistics, the service sector is largest segment in the
Nepalese economy and it is the major driver of the steady and
continuous economic growth over the last decade. The average annual
growth rate of GOP from 2011-2012 to 2018-19 is 5.1%; the service
sector, however, has expanded faster during the period and the value
added generated by the service sector increased from Rs.318.5 million
in 2011-2012 to Rs. 476.0 million in 2018-19. The average annual
growth rate of the value added of the service sector during the period
is 5.9%, although those of the agriculture and industry sectors
expands annually at 2.8% and 4.8% respectively.
 CHAPTER III:
INTRODUCTION OF ORGANIZATION :
3.1Introduction of Dajubhai Khadhyanna
Suppliers:
Dajubhai Khadhyanna Suppliers is a both retail and wholesale store
which is located in the Shivamabi-02, kawasoti Nawalpur . It was
expansion of new firm by a family grocery business named Dajubhai
Khadhyanna Bhandar. It is one owned business organization which
main motto is to earn more profit by selling more amount of goods
and services. This business organization is established in 2073/11/20
at Kawasoti Nawalpur .It was established as retail store which turn
itself into wholesale with the time . It was consistent and successful
into its business which have gained so much of popularity in kawasoti
over the time period . It had worked as a wholesaler with various
reputed companies and its product like Unilever Nepal, Surya
Tobacco, Wai-Wai Noodles, Preeti Noodles, Gajabko Piro Noodles,
Current Noodles etc. It was reputed grocery store with trust and
honesty within Kawasoti. It has delivered its retail products all over
Kawasoti and establish itself as a successful business. During its up
and down its runs continuously and created an image of good business
organization and acquire/work with various company products. It sells
grocery items in retail and wholesale quality . It has adopted B2B and
B2C model. It becomes totally a family business. It runs as a different
firm where the intern has worked as a marketing officer. It was a
small firm with market coverage around all over kawasoti. Dajubhai
Khadhyanna Suppliers has done business more than one crores within
the time span of one years according to owner Hemkala Khanal. It is
fully operated within law boundaries and pay tax annually in time. It
has two person and a truck and scootey to deliver all over Kawasoti. It
also sells products from quwality Pvt. Ltd like biscuits and
chocolates. The core vision, mission, objective of Dajubhai
Khadhyanna Supplier is:

3.1.1 Vision:
Vision is a statement which clearly and concisely communicates the
business overall goals, and can serve as a tool for strategic decision
making across the organization. The vision of Dajubhai Khadhyanna
Suppliers is to take the business to newer height nationally.
3.1.2 Mission:
Any organization when it mentions the mission it refers to the
company’s business its objective and its approach to reach those
objectives. Mission of Dajubhai Khadhyanna Suppliers are as
follows:
I. To support our customers by providing superior product and
services of exceptional value.
II. To provide a pleasant nurturing and growth-oriented
environments which encourage our employees to be highly
productive and to grow personally and professionally.
III. To develop diversified market which provide stability and
adequate financial return.
3.1.3 Objective:
I. Offering our client or customers an excellent service and
products.
 I. Creating value for customers.
II. Incorporating accountability, transparency and integrity.
III. Working under the government and society rules and
regulations.

3.2 SWOT Analysis:

SWOT stands for Strength, Weakness, Opportunity, Threat. A
SWOT analysis guides you to identify your organization's strengths
and weaknesses, as well as border opportunities and threats. It enables
an organization to have a comprehensive insight about the current
position in the industry compared to the competitors. It provides the
organization a scope to improve strategic position in the market by
understanding your strength and weakness at the same time by
analysing the threat and opportunities created by the environment.
Here, the internal strengths and weakness of Dajubhai Khadhyanna
Suppliers as well as the external opportunities and threats are
discussed.
Strength:
Strengths are the internal factors of an organization which can be used
to achieve organization’s goals. It describes what an organization
excels at separates it from its competitors.
i. Own Delivery Transport System.
ii. Punctual and loyal workers.
iii. Variety of CG food and Kuwality Biscuits products.
iv. Trusted and transparent business house.
v. Faster delivery service.
vi. Strong administrative system.
Weakness:
Weakness is internal characteristics that might inhibit or restrict the
organization’s performance.
i. Less workforce.
ii. Less number of transport vehicle, which create little bit delay on
delivery.
iii. Low investment for further growth.
iv. Less market coverage.
Opportunity:
Opportunities are the favourable external factors that an organization
can use to give it a competitive advantage:
i. Many more markets to explore.
ii. Less number of Wholesalers which creates opportunities for
business expansion.
iii. Only one official wholesaler of CG foods which is a powerful
brand.
Threats:
Threats are such conditions in the general environment that may
hinder a company’s efforts to achieve strategic competitiveness. The
potential threats that can be seen in the general environment are as
follows:
i. Number of business firms selling CG foods are increasing.
ii. Less investment attracting many business houses.
3.3 Organization Design/Structure:
Dajubhai Khadhyanna Suppliers don’t have that much of complex
hierarchy. It has two marketing officer and accountant and driver and
helper. Being a family business, it is also helped by the family of
owner.

Fig 3.1 Organizational Structure

 CHAPTER IV
ANALYSIS OF ACTIVITIES
This chapter deals with the activities done by the intern at Dajubhai
Khadhyanna Suppliers during the internship period. The intern was
placed in marketing departments to learn various activities conducted
by the firm and to support the marketing operations of the
organization. Based on the experience the functions of the
organization have been critically analysed.
4.1 Marketing Department:
The marketing departments is a division of the company with
responsibility for the marketing function. This department aims to sell
as many products as possible in a sustainable manner. The team
designs marketing strategies and combines the right marketing mix to
satisfy customer needs and wants. They design the right product at the
right price to the right consumer, at the right place, and at the right
time . They are also responsible for developing promotions and
managing long-term relationships with customers. The marketing
Department plays a vital role in promoting the business and mission
of an organization. It serves as the face of your company,
coordinating and producing all materials representing the business.
The marketing department is responsible for identifying, anticipating,
and satisfying customers needs and wants profitably. The end goal is
to make more profit. Fostering long-term relationships is also another
tasks; thus, money keeps flowing into the company. The marketing
department is at the forefront because it interacts directly with
customers and determines the success or failure of the company in
generating revenue. The marketing departments monitors market
trends and identifies consumer needs and wants. The team then
developed a marketing strategy to create more awareness and
purchases by customers. In addition, they perform various tasks and
activities such as market research, test marketing, advertising, and
branding, help improve the organization to increase sales, elevate the
profitability, lower operation cost and creates greater customer
loyalty. The activities performed by intern are:

4.1.1 Dealing with the Customers and Professional

peoples:
Marketing officer is a post where intern have to meet various
professional people. It was a major duty of intern to interact with
people from business long ago, company officers, stakeholders and
sales manager from various companies like Quality biscuits and
Chaudhary Group (CG). The intern had to deal with customer on
various reasons like description of product, its price, how it’s better
than other company product, how it increases your profit, delivery
period, credit period and other various queries of customer.
4.1.2Receiving Queries and Grievances of
Customers:
The intern had to deal with various types of customers on various
reasons like price of product it’s feature, availability afterward,
service and profits etc. The intern had to listen about various problem
related to the products. It was intern duty to deal with them and make
them happy by fulfilling their queries and solving their problem.
4.1.3 Fund Collection and Deposits in respective
bank:
The intern had to visit retailers on daily basis for order, fund
collection and product delivery. The market was divided into two
parts east and west side. The intern had to visit east side on Sunday,
Monday, Tuesday and west side Wednesday, Thursday and Saturday.
Around 6 hours of daily visiting to retailers for collecting order,
solving problems, collecting funds etc not only that intern had to
deposit all the collection to the organization respective banks.
4.1.4 Managing the inventory of an organization:
The intern had to manage the stock and had to make purchase order
slip. The intern had to manage the store for few new purchase and
storage location. It should be kept on mind that the products never get
defects by cold due to its nature. The intern had to tracks inventory
from purchase to the sale of goods.

4.1.5 Visiting retailers and taking orders:

Its intern duty that he/she should take order of goods and services
from retailers so that they can sell their product to generate income
from it and paid amount to the wholesalers. Wholesalers had to
believe retailers to sell their goods to them.
4.1.6 Dispatching the ordered goods to customers:
The intern sometime had to go for dispatch of order. Dispatching
ordered products with proper handling of the products. Sometimes the
intern had to help in loading and unloading of the products to the
customers and retailers.
4.1.7 Making order Bills:
The intern had to make bills and vat bills of the ordered products after
returning back from market. Make the bills with proper prices and
discounts and offers if any.
4.1.8 New Market Research:
The intern had to make market research to find the new possible
market and product deficiency in that market. It includes visiting of
places in Chaudhary Wai-Wai Noodles, Quality biscuits etc.
4.2 Problem Identified:
IT was a duty of intern to check the product condition and quality of
standard. Some of the problem identified are:
i. Lack of human resources in the organization according to the
business.
ii. Lack of proper record keeping and billing.
iii. Lack of communication from lower employee.
iv. Lack of investment for further growth.
v. Hard to collect the credit amount due to lower-level retailers
4.3 Problem Solved:
i. Make an organizational system to cerates a bill and keep order
files.
ii. Handling customers with good behaviour's and make them
happy so that they came again an again.
iii. Make a system of visiting customer personally and making
orders.
iv. Follow up the potential customers of CG market and start
making orders.
v. Increased and internal communication.
 CHAPTER V
CONCLUSION & LESSON LEARNT
5.1 Conclusion:
Being in organization, the intern has learned many things from
internship. At the very beginning of internship, intern learned how to
work and adjust in the business environment besides family and
college atmosphere. As an intern, one of the important factors to be
considered is time management, which intern, learned while
performing the task assigned within the given period. The intern has
to be on a tight schedule during that time. Intern learned to develop
professional manners and cordial relationship with customers and
other peoples.
The internship has helped intern to understand how important
research and information are while starting to sell a new product in
market. Intern learnt to analyze the environment that affects the
organization. Being in Dajubhai Khadhyanna Suppliers the intern
learnt the importance of classifying the target market and the
competition. Intern at Dajubhai Khadhyanna Suppliers experienced a
great deal of corporation cultures in friendly environment. During the
internship tenure, intern had an opportunity to visit the field and
perform practical research for various product market. Meeting with
new faces and consulting made intern networking strong. Being
around the business persons and listening to their experience was such
an honor. This tenure gave intern a entirely perspective on how a
customer should be tackled and what sort of hurdles come while
dealing with various problems of customers. This obviously helped
intern communication skill and the ability to handle the pressure.
Thus, intern learned how to adjust with customer and parties yet to
continue with the willingness and determined to work.
Many of the theoretical knowledge don’t match exactly. Management
is an art not a science so moving with own management style and own
 hierarchy which suits with the firm. Intern personally feel that the
internship has led to gain an insight into how organization work.
5.2 Organization learnt:
The duration of internship lasted for twelve weeks and during the
period of time, the intern got opportunity to directly work with the
professionals and in a practical environment that proved to be quite
fruitful to understand the real scenario as well as to use the theoretical
knowledge in real life situation. Being in organization make intern
aware about business and its functioning. Many things have been
learnt from the internship program and choosing the marketing field.
Thus, some of the major learning from the eight weeks internship are
as follows:
i. Enhanced communication skills.
ii. The use of skills and knowledge gained in the university.
iii. Increased interpersonal and interaction skills.
iv. Learned the corporate culture of and way of functioning
business.
v. Learned how to deal with different people according to the
attitude of people.
vi. Learned that management is an art not a science.
vii. Developed leading power.
viii. Learned managing time and stress and optimum use of time.
ix. Learned how to create bills and cash receipt.
x. Learnt to keep files and store( inventory) in proper manner.

5.3 Recommendation:
It was an honor and pleasure to work in Dajubhai Khadhyanna
Suppliers. During internship periods in this firm the intern
experienced various positive as well as little bit of negative
experiences. Dajubhai Khadhyanna Suppliers is a growing business
firm with proper administration and possibility. It is a nice firm that
have friendly peoples around which never let me feel bored and
anxious. Some of the feedback that intern would like to give to the
firm are:
i. The firm should increase a little bit of investment due to
expansion potential.
ii. It should hire some workers and a marketing manager.
iii. It should establish proper communication system around and
outside the organization.
iv. It should decrease its delivery time by adding transport facility
due to of its expansion potential.
v. It should adapt new technology like e-billing system.

Reference