Marketing

Q.1 In the personal selling process, the step which consists of identifying potential customers is
classified as:

1. Presenting quota
2. Demonstrating quota
3. Prospecting
4. Haunting

Q.2 A descriptive thought about something held by a person is classified as

1. learning
2. attitudes
3. beliefs
4. perception

Q.3 According to SWOT analysis, the analysis of Opportunities & Threats is part of

1. Internal environment
2. External environment
3. Both a and b
4. None of the above

Q.4 when any potential customer become a regular user of the product, this change is called

1. adoption
2. cognitive dissonance
3. pre purchase behavior
4. post-purchase behavior

Q.5 According to customer's four Ps, the 'communication' is part of

1. Product
2. Price
3. Promotion
4. Place

Q.6 The marketing strategy starts with

1. Targeting
2. Market segmentation
3. Positioning
4. Differentiation
Q.7The situation in which company is making more sales with its existing product is classified as

1. Market development
2. Market penetration
3. Product development
4. Diversification
 Q.8 Who is the father of Modern Marketing.
1. Abraham Maslow
2. Lester Wunderman
3. Peter Drucker
4. Philip Kotler

Q.9 The discomfort at the buyers end caused by conflict in post purchase behavior is classified as

1. cognitive dissonance
2. post purchase behavior
3. behavioral bias
4. adoption