Comparison between the traditional and modern marketing

1. Concepts

The concept of the traditional marketing is consists of those activities which are concerned with the transfer of ownership
of goods from producers to consumers, also it refers to marketing as the process by which goods are made available to
ultimate consumers from their place of origin, the traditional marketing concentrate the product and here the consumer
satisfaction is overlooked.
According to the modern marketing thinking is, Marketing is so basic that it cannot be considered as a separate function. It
is the whole business seen from the customers’ needs/wants and their desires, while the consumer’s satisfaction is the first
and the customer considers them as kings.

2. Difference
Traditional Marketing Modern marketing

01. Traditional Marketing concepts focuses on products only. -Modern marketing concepts focuses on
customer’s needs and wants.

02. Traditional marketing starts from production and ends with sale. –Modern includes planning, product, price,
promotion, place, people, after sale service etc.

03. Products are sold which the producer produces. -Production is produce only after analyzing
consumer demands.

04. Traditional marketing is product and production oriented. - Modern marketing is consumer oriented.

05. Traditional Marketing concept is a narrow concept. -Whereas modern marketing is a broader concept.

06. It is based on production and selling concept. - It is based on social and selling concept.
07. Geographical scope of traditional market is local area. -Geographical scope of modern market is global area.

Advantages of Traditional Marketing

1. Easy to reach local audience.

2. Promotional materials can be kept and recycled.

3. It is familiarity makes it easy to understand.

4. Studies suggest that hard copy marketing are easier to process and recall.

5. It has a high and proven success rate.

Advantages of modern marketing

1. Stimulates the development of healthy competition due to increased transparency.

2. Access to multi-buyer scenarios as monitoring every activity becomes very easy

3. Helps in being more well-organized marketers due to augmented knowledge

4. Makes customers experience with the brand a better one as interaction with customer’s increases

5. A scope to increase customer services which helps to bring in more customers.

Disadvantages of Traditional Marketing.

1. In the traditional marketing you cannot interact easily with the customer.

2. In traditional marketing, you will not get time to respond to the changes that you wish to make it.

3. The Traditional marketing companies will charge you for each delivery of fliers and mailers.

4. In traditional marketing it is difficult to present complex pricing options and offers for the product.

5. Traditional marketing is mostly forced on the customer

Disadvantages of modern marketing

1. Confidentiality must be monitored always since privacy of customers personal data must be ethically maintained

2. Marketing techniques are easily copied as competition to be successful is very high

3. Lack of trust in customers due to increased number of scams as these platforms are mushrooming everyday

4. Investments sometimes go high due to continuous evolution in technology

5. Increased reliability on technology which might bring downfall if the system crashes

Traditional marketing strategies

-Marketing through Direct Mail.

2. Print Media Marketing such as newspapers and magazines.

3. Broadcast Marketing television and radio channels.

4. Marketing public transits like Buses and Trains, Billboards, Street Furniture, and Cabs.

Modern Marketing Strategies

1. Social Media Marketing.

2. Email Marketing.

3. Affiliate Marketing.

4. Internet Ads.

5. Product Placement.