A PROJECT REPORT

ON
(MARKETING STRATEGY)
AT
(DELTA RYDE)
Submitted to:
Prestige Institute of Management and Research
Gwalior
For the partial fulfillment of the award of Masters of Business Administration
(2022-2024)
Submitted by:
(SACHIN SINGH NEGI)
Sc. no.- 41110111784
MBA III SEM. (Sec- D)
Batch- 2022-2024

PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, GWALIOR (M.P)

 DECLARATION

I hereby declare that the training report entitled, “MARKETING STRATEGY ” submitted by
me to Prestige Institute of Management and research, Gwalior in fulfillment of the
requirement for the award of Master Of Business Administration is a record of my original
work carried out by me under the guidance of Dr. Raveendra Babu A. further declare that the
work reported in this report has not been submitted, and will not be submitted, either in part or in
full, for the award of any other degree or diploma of this University or to any other institute or
university.

Date- Signature of the candidate

Place: Gwalior (M.P.) SACHIN SINGH NEGI

MBA 3rd (D)

BATCH 2022- 2024

ii
iii
 CERTIFICATE

This is to certify that Mr. Sachin Singh Negi Student of the MBA program has completed his
summer training of 45 days from 2th August, 2023 to 15th September, 2023 and prepared this
report entitled MARKETING STRATEGY under my guidance. His performance during the
training was excellent.

Date:
Place: Dr. Raveendra Babu A.

(Faculty Guide)

iv
 ACKNOWLEDGEMENT

We would like to take this opportunity to express our extreme gratitude to our faculty guide Dr.
Raveendra Babu A. for this invaluable guidance, advice, support throughout the training. We
would like to express our sincere thanks to DELTA RYED Officer Mr. Shivam Shrotriya and Mr.
Raman Sharma for giving us this opportunity to undertake this Training. We are very indebted to
our Director, Dr. Nishant Joshi who extended all support required at the institution level. Last
but the least: thanking them again for them encourage moral support.

Name of the candidate

SACHIN SINGH NEGI
MBA 3rd (D)

BATCH 2022- 2024

v
S.no Chapter- 1 Page.no

1.1 History And Objectives of The Organization 1

1.5 Organizational Structure 1-2

1.6 Financial Performance, Costing Methods and Analysis 2-3

1.7 Recruitment And Selection 3

1.8 Welfare Activities 3

1.9 Training 3-4

Chapter-2

2 Strengths And Weaknesses of The Organization 5-6

Chapter-3

3.1 Introduction 7

3.2 Regarding Marketing 7

Chapter-4

4.1 The Basis of Marketing Strategy 8

4.2 Benefits of a Marketing Strategy 8

Chapter-5

5.1 Result And Discussion 9

Chapter-6

6.1 Conclusion 10

vi
 CHAPTER-1

1.1 HISTORY
DELTA RYED was started in 2021 which helps individual in increase their skills in the field of
MARKETING and sale, and company this organization is started by Shivam Shrotriya and Raman Sharma. In
2021 located in Gwalior, Madhya Pradesh, India. DELTA RYED is an ever-growing startuinitiativee on
producing Affordabl , Prolonged, and Eco friendly bicycle

1.2. Our Mission:

Our mission is to save the environment by producing e-bicycle by which we can reduce
carfootprintsents reducing pollution inourr environment

1.3. Our Vission:

India is a developing countryand thee development of a country makes its people travel a lot. Thus, it
affects thecountry’ss climate and increasepollutionon. Carbon footprints and increasing pollution due
to petroleum vehicles which are used today-topaydayy activites.

1.4. The objective of the company

a) Our objective is the perceptually seek opportunities for growth so that we can make unique
& valuable contributions the item & the environment.
b) Keep surpassing our own goals, keeping our values intact.

c) Expandourbusinesswithoutputtingastrainonourenvironment&withoutcompromising on our
ethics.
d) Learn from the past, appreciate the present & work for the future.

1
 1.5. ORGANISATION STRUCTURE

A dynamic-oriented professional with more than 1 year of MARKETING experience with, the ability
to engage with clients and target their needs. Exposure in handling client queries, providing them
feasible solutions & building healthy relationships, thereby achieving high customer satisfaction,
expertise in setting up international and national level MARKETING networks and driving them to
attain key objectives an ability to build, develop and nurture brands and enable them to achieve
leadership positions in key markets. Deals in coordinating sales distribution by establishing sales
territories, quoted goals, and establishing training programs adept in anomaly Zingales, high energy,
and results-oriented leader recognized for proactive initiative and enthusiastically meeting deadlines.
Experience in all aspects of sales cycle and management; lead generation, customer needs assessment,
presentations, negotiations, and staff management training. He has keen ability to inspire and
motivate employees via relationship-building leading skills.

In his experience, he has managed 500 portfolios with the company with the support of his team. He
also gives as he is fond of learning and exploring from youngsters.

1.6. FINANCIAL PERFORMANCE

EXPENSES COST

Inventory cost 5,20,000

Advertisement + Promotion 10,000

Rental expenses (manufacturing unit 18000

+office)

Legal work 15000 + 3600 (DIN)

Labor cost 5000

2
Website hosting and maintenance 3000

TOTAL 5,71,600

Above mention, prices are approximate to the total expenses for months.

Cost per product (modified) = 5,71,600/100

= 5,716

Marginal profit = 7,500 – 5,716

Profit (per 100 pieces) = 1,784

1.7. RECRUITMENT AND SELECTION

Recruitment and Selection is an important operation in HRM, designed to maximize employee

strengths or din er to meet the employer’s strategic goals and objectives. In short, Recruitment and
Selection is the process of sourcing, screening, shortlisting, and selecting the right candidate the filling
the required vacant positions.

Recruitment is the process of attracting the most suitable people for the position, the selection is the
process of choosing the best person for the position, and induction is introducing the person to the
position’s module describes a series of well-tested steps to hour identify the right person ensure he or
she will fit well with your farm business and test the various legal obligations of an employer.

1.8. WELFARE ACTIVITIES

Doing a donation drive of clothes and feeding to needy ones providing discount coupons to employees
and team members giving all cooperative, members, Rs a disco coupon pens from our partners do in
collaboration with NGOs providing food and clothes to needy ones the welfare activities done

3
collaboratively with WCWRD (WOMEN CHILD WELFARE AND RURALDEVELOPMENTT
COMMITTEE)

1. CUSTOMER SUPPORT (MARKETING Team)

2. OPERATION TEAM
3. SALES TEAM (Delivery and Order Acceptance)

1.9. TRAINING
1.9.1. INTRODUCTION TO ORGANIZATION
Introducing the candidates to the office environment and office members and setting up a friendly
and family bond between them and team members so that the candidates can get comfortable and
do work/tasks on time and with less workload.

1.9.2. PRODUCTION
Production of bicycle of frame do the e with experienced frame manufactures and new skilled
engineers and making some new and trendy frame and new look e-bicycle and deals in
modification of old bicycle into fully functional e-bicycle.

1.9.3. MARKETING
MARKETING processes are done on online platforms like INSTAGRM, FACEBOOK,
WHATSAPP OTHER Platforms on another online platform and supported by NGO WCWRD,
DROPGRAB, UNIQCOMB LLP

4
 CHAPTER 2

2.1. STRENGTH

Delta ryed e- bicycle is affordable healthy for placated healthy an individual life.

Delta red is also working on the recycling of e-waste by making some decorative items with help of
warden our skilful candidate

Inclusive partnership with other organizations makes Welfare drives more effectively the inclusive
partnership includes:

WCWRD

5
DROP GRAB

UNIQCOMB LLP

2.2. WEAKNESS

One of the weaknesses of an organization the peripheries of the company and-waste waste produced by
every automobile company bum where we cannot stop it, but we can reduce.

2.3. SUGGESTION

1. Growth is slow, so they need to focus on having an appropriate promotion mix.

2. Technology should be updated from time to time according to the MARKETING conditions.

6
3. MARKETING Strategies should be folded in a way that suits the market situations.

4. MARKETING strategies should be clear to all the employees to achieve their targets.

7
 CHAPTER -3

3.1. INTRODUCTION

3.2. REGARDING MARKETING

Marketing is the use of social media platforms to connect with your audience to build your brand,
increase sales, and drive website traffic. This involves publishing great content on your social media
profiles, listening to, and engaging your followers, analyzing your results, and running social media
advertisements.

The major social media platforms (now) are Facebook, Instagram, Twitter, LinkedIn, Pinterest,
YouTube, and Snapchat.

There is also a range of social media management tools that help businesses to get the most out of the
social media platforms listed above. For example, Buffer is a platform of social media management
tools, which can help you achieve success with your social media MARKETING Whether you want to
build a brand or grow your business, we want to help you succeed.

8
 CHAPTER 4

4.1. THE BASIS OF MARKETING STRATEGY

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and
turning them into customers of their products or services. A marketing strategy contains the
company’s value proposition, key brand messaging, data on target customer demographics, and other
high-level elements. We use our basic rule of direct approach to the potential customer through family,
friends, and interns’ network, promote the product through them, and sponsor in events like college fest.

4.2. BENEFITS OF A MARKETING STRATEGY

The goal of a marketing strategy is to achieve and communicate a sustainable competitive

advantage over rival companies by understanding the needs and wants of its consumers. Whether it’s a
print ad design, mass customization, or a social media campaign, a marketing asset can be judged based
on how effectively it communicates a company’s core value proposition.

Market research can help chart the efficacy of a given campaign and can help identify untapped
audiences to achieve bottom-line goals and increase sales.

Creating a marketing strategy requires a few steps:

1) Identify your goals: While sales are the ultimate goal for every company, you should have more
short-term goals such as establishing authority, increasing customer engagement, or generating
leads. These smaller goals offer measurable benchmarks for the progress of your marketing plan.

9
2) Know your clients: Every product or service has an ideal customer, and you should know who they
are and where they hang out. If you sell power tools, you’ll choose marketing channels where
general contractors may see your messaging

3) Create your message: Now that you know your goals and whom you’re pitching, it’s time to create
your message. This is your opportunity to show your potential clients how your product or service
will benefit them and why you’re the only company that can provide it.
4) Define your budget: How you disperse your messaging may depend on how much you can afford.
Will you be purchasing advertising? Hoping for a viral moment on social media organically?
Sending out press releases to the media to try to gain coverage? Your budget will dictate what you
can afford to do.
5) Determine your channels: Even the best message needs the appropriate venue. Some companies
may find more value in creating blog posts for their website.
6) Measure your success: To target your marketing, you need to know whether it is reaching its
audience. Determine your metrics and how you’ll judge the success of your marketing efforts.

10
 CHAPTER 5

5.1. RESULT AND DISCUSSION

The main aim is to interact with the people and build their print on us. So that they can easily share their
problems with the organization, Analyzing their situations and current financial status we recommend
them services/product accordingly and helps clothes many to generate their revenue.

DELTA RYED & WCWRD management is always on the lookout for talented people to join its team.
The comers an informal work atmosphere, freedom of decisions, and a multi-disciplinary experience
opportunity.

Employees feel satisfied taking products with the organization as this company is giving good
MARKETING strategies and open culture customer’s basic needs. Maximum customer response shows
that they found their services satisfactory.

We’re different because we never leave a chance to spread a smile and acknowledging our donor’s
customer efforts is way too important for us.

It has been found that the customer is fully satisfied with our service and product and after those services
and proper follow up are being taken every 2 months.

11
 CHAPTER 6

6.1. CONCLUSION

The main aim is to interact with the people and build their trust in us. So that they can easily share their
problems with the organization, analysing sing their situations and current financial status we recommend
them services/product accordingly and helps the company to generate their revenue. And satisfy our
company

DELTA RYED & WCWRD management is always on the lookout for talented people to join its team.
The comers an informal work atmosphere, freedom of decisions, and a multi-disciplinary experience
opportunity. And increase their skill and innovate something new in market the which will lead to their
development and origination development.

12
REFERENCES

1. https://instagram.com/wcwrd_committee?utm_medium=copy_link

2. https://instagram.com/deltaryed?utm_medium=copy_link

13
ANNEXURE.1

NAME OF THE STUDENT SACHIN SINGH NEGI

COURSE MBA

SECTION D

MENTOR ASST. PROF. SIMRAN ROHIRA

HOME TOWN BANMORE MORENA

SCHOLAR No. 41110111784

SPECIALIZATION HR + MARKETING

PERCENTAGE 10TH 79.6%

PERCENTAGE 12TH 82.6%

14
MOBILE: 7974310403

EMAIL ID negi49052@gmail.com

SUMMERINTERNSHIPSOURCE OWNSOURCE

15
 DAILY WORKSHEET FOR SUMMER TRAINING REPORT

NAME OF THE STUDENT SACHIN SINGH NEGI

COURSE AND SEMESTER MBA - 3 SEM

BATCH 2022-24

SPECIALIZATION HR + Marketing

NAME OF ORGANISATION DELTA RYED

D Date Description of work

AY
Introduction of the organization
1. 02 August

2. 03 August
Values that this organization follows

Int
3. 04 August Int Values that this organization follows

Production With Core Team Members

4. 05 August

5. 06 August Sunday Off

6. 07 August Team Dividing

7. 08 August Introduction with team

16
8. 09 August Learn How to order and prepare some order

9. 10 August Learn How to order and prepare some order

10. 11 August Learn How to order and prepare some order

11. 12 August Take feedback from the distributors related

old products

12. 13 August Sunday off

13. 14 August Make an Excel sheet and report to HR

14. 15 August Report management

15. 16 August Visit the dispatched area and Dispatchment office

16. 17 August Visit the dispatched area and Dispatchment office

17. 18 August Prepare a list of dispatched items

18. 19 August Manage Inventory items in the dispatching area

19. 20 August Prepare a list of inventory and report to HR

20. 21 August Sunday off

17
21. 22 August Feedback By HR

22. 23 August Assist HR the whole day

23. 24 August Assist to MARKETING head the whole day

24. 25 August
Analyze the market based on distributors’ feedback

25. 26 August Studied about strategies of DELTA RED

26. 27 August Sunday off

27. 28 August prepare report

28. 29 August Make a list of dispatched items and mail it

To HR

29. 30 August Core Team Feedback

30. 31 August Analyze the market of last month

31 1 September Prepare a report

32 2 September Assist to HR

18
33 3 September Sunday off

34 4 September HR feedback

35 5 September Create poster

36 6 September Design banner

37 7 September Sent poster and banner to the HR

38 8 September HR feedback

39 9 September Upload the pictures

40 10 September Sunday off

41 11 September Help to manage social media accounts

42 12 September design poster

43 13 September Post images to the social media handle

44 14 September Post stories of poster

45 15 September Report to the HR

19
 STUDENT EVALUATION FORM
To be filled by Industry Guide

Name of Student: Sachin Singh Negi

Duration for Summer Training: 45 days

Department: marketing

Course: MBA – 3 SEM

Batch: 2022-24

You are requested to give your valuable feedback on the following parameters on a scale of 1
to 5 where 1 indicates strongly disagree with the statement and 5 indicates maximum
agreement for the student’s performance who has undergone training in your valuable
guidance.

1. Regularity and Punctuality during training.

1 2 3 4 5

2. Openness for Learning and Acceptability of task allotted.

1 2 3 4 5

3. Able to work in a team.

1 2 3 4 5

4. Behaviour in the Organization.

1 2 3 4 5

5. Quality in work allotted.

1 2 3 4 5

Any other observation

Highly dedicated towards given task…………………………………………………

……………………………………………………………………………………………

Date:

20
Place: GWALIOR (M.P.)

STUDENT EVALUATION FORM FOR FACULTY GUIDE

Name of the Student: Sachin Singh Negi

Course: MBA FT (3RD)

Specialization: HR +MARKETING

Batch: 2022-2024

Kindly give feedback on the following points

1. Whether the student has reported before he proceeded for summer training.
a. YES
b. NO

2. Whether the Student gets the approval for Topic of Summer Training
a. YES
b. NO

3. Kindly mark the performance of the student for the following Parameters on a scale of
1 to 5
a. Regularity and Punctuality during training including reporting and submission
of Weekly work report
1 2 3 4 5

b. Openness for Learning and Acceptability of task allotted

1 2 3 4 5

c. Able to work in a team

1 2 3 4 5

d. Behavior
1 2 3 4 5

21
 e. Quality in work allotted
1 2 3 4 5
Overall Remark on Student performance

Satisfactory……………………………………………………………………………………
…………………………………………………………………………………………………

Date: / /

Place: Gwalior (M.P.)

Dr. Raveendra Babu A.

(Faculty Guide)

22