A PROJECT REPORT

ON

SALES AND MARKETING STRATEGIES OF NJ INDIA IN PANDEMIC

AT

NJ INDIA PVT.LTD GWALIOR

Submitted To

Jiwaji University

Gwalior

For the partial fulfillment of the award of Master of Business Administration

2020-2022

Submitted BY

AKASH DANDOTIYA

i
 DECLARATION

I hereby declare that the training report entitled, ‘A Comparative Study Between Regular And
Direct Mutual Fund Plan’ submitted by me to Prestige Institute Of Management, Gwalior
in fulfillment of the requirement for the award of Masters of Business Administration is a record
of my original work carried out by me under the guidance of Asst. Prof. Dr. Abhay Singh
Chauhan .I further declare that the work reported in this report has not been submitted, and will
not be submitted, either in part or in full, for the award of any other degree or diploma of this
University or to any other institute or university.

Date: Signature of the Candidate:

Akash Dandotiya

ii
 CERTIFICATE BY FACULTY GUIDE

This is to certify that Akash Dandotiya student of MBA (FT) program has completed his
summer training of 6 Weeks from 12 April 2021 to 27 May 2021 and prepared this report
entitled “Sales and Marketing strategies of NJ India in pandemic” under my guidance. His
performance during the training was excellent.

Date:

(Signature of Faculty Guide…………………………….)

Name of Faculty Guide

Asst. Prof.Dr Akash Gupta

iii
 ACKNOWLEDGEMENT

We owe a great thank to people who helped and support us during preparing this project. My
deepest thank to Asst. Prof. Dr. Akash Gupta for guiding and correcting various documents of
us with attention and care. He has taken pain to go through the project and make necessary
correction as and when needed.

I would like to thank our Industrial Guide, Unit Manager of NJ India Invest Pvt. Ltd. He gives
our precious time to enhance my knowledge about finance field and to help me to complete
summer internship Report on the topic “Sales and Marketing strategies of NJ India in
pandemic”.

Furthermore I would also like to acknowledge with much appreciation the crucial role of the
Dr. Nishant Joshi Sir, Director of PIMG and staff of PIMG, Who gave all the permission to use
all the required equipment and the necessary material to complete the task.

iv
Ref. No. : HR/REC01/TR7966/16062021/07744

Date : 16th June 2021

CERTIFICATE

This is to certify that Mr. AKASH DANDOTIYA student of PRESTIGE INSTITUTE OF

MANAGEMENT, GWALIOR has successfully completed his project on "SALES AND MARKETING
STARTGIES OF NJ INDIA IN PANDEMIC". The project period was from 12th April 2021 to 27th
May 2021.

During this period he was found to be regular and hard working. We wish him all the Best in his
future endeavors.

_________________
Vatsal Soni
(Deputy General Manager - Human Resource)

This Letter is digitally generated and does not require signature.

16/06/2021 04:29 PM

S.No CONTENT Page

v
 No.
Chapter- 1
1.1 History of the organization 1
1.2 Objective of the Organization 2
1.3 Organizational Structure of the Organization 2
Chapter- 2
2.1 Financial Performance of the Organization 4
2.2 Personnel Process of the Organization 6
2.3 Product and Services of the Organization 9
2.4 Marketing 13
Chapter- 3
3.1 SWOT Analysis of the Organization 14
3.2 Special Points are observed by me 15
Chapter- 4
4.1 Introduction of the Topic 16

4.2 Difference between the Direct and Regular Mutual Fund plan 17
4.3 Advantages of Regular plan Over Direct plan 18
4.4 Direct Plan are better than Regular Plan 19

Application of the Regular Mutual Fund which support to the Distributors

4.5
in the Organization 20
4.6 Suggestion and Implication 21
Chapter- 5
Conclusion 22
References 23
Annexure 24-29

vi
 CHAPTER -1

1.1 HISTORY OF THE ORGANIZATION

An evolving, emerging & enterprising group with its roots in the financial services sector and
today expanding into newer horizons with great passion.

The vision of the group is to be leaders in businesses driven by customer satisfaction,

commitment to excellence and passion for continued value creation for all stakeholders. This
vision has helped us grow and build the trust of our customers and associates which is at the
cornerstone of everything we do. Trust is also at the heart of our success and the driver for
passion for our success.

NJ Group is a leading player in the Indian financial services industry known for its strong
distribution capabilities. The journey of NJ began in 1994 with the establishment of NJ India
Invest Private Limited, the flagship company, to cater to investor needs in the financial services
industry. Today, the NJ Wealth Distributor Network, earlier known as the NJ Funds Network,
started in 2003 is among the largest networks of financial products distributor in India.

Over the years, NJ Group has diversified into other businesses and today has the presence in
businesses ranging from financial products distributor network, asset management, real estate,
insurance broking, training & development, technology & distribution of Organic food products,
an Interior Designer, innovative loan products, offshore funds across the globe and charitable
trust. Our rich experience in financial services, combined with executional capabilities and
strong process & system orientation, has enabled us to shape a rising growth trajectory in our
businesses.

NJ Group is based out of Surat in Gujarat (India) and has presence in 95+ locations in India and
has over 1475+ employees

1
1.2 Objective of NJ India

Vision:

To be the leader in our field of business through,

 Total Customer Satisfaction

 Commitment to Excellence
 Determination to Succeed with strict adherence to compliance
 Successful Wealth Creation of our Customers

Mission:

Ensure creation of the desired value for our customers, employees and associates, through
constant improvement, innovation and commitment to service & quality.

To provide solutions which meet expectations and maintain high professional & ethical standards
along with the adherence to the service commitments

1.3 Organization structure of NJ India

The management at NJ brings together a team of people with wide experience and knowledge in
the financial services domain the management provides direction and guidance to the whole
organization.

The management has strong visions for NJ as a globally respected company providing
comprehensive services in financial sector.

The ‘customer First’ philosophy in deeply ingrained in the management at NJ The aim of the
management is to bring the best to the customers in terms of

 Range of products and services offered.

 Quality customer service.

2
All the key members of the organization put in great focus on the processes & systems under the
diverse function of business The management also focuses on utilizing technology as the key
enable for allot activities and to leverage the technology for enhancing overall customer
experience.

The key members of the management:-

Mr. Neeraj Choksi Jt. Managing Director

Mr. Jignesh Desai Jt. Managing Director

Mr. Neeraj Choksi & Mr. Jignesh Desai are two first generation
entrepreneurs who began the journey of 'NJ' in 1994. The
promoters of the NJ Group were friends since their college years
and the bond between Mr. Neeraj& Mr. Jignesh has been
instrumental in the success of NJ. Discussing upon important
things before taking any decision, is a habit that they have
followed ever since they shared their hostel room in Vidhyanagar,
where Mr. Neeraj was studying his management courses and Mr.
Jignesh was into engineering. They both have a complementary style of functioning that augurs
perfectly well for the business.

Driven by their passion for financial well-being of customers & the mission for transforming
lives, the promoters have successfully put NJ on the forefront of innovation & growth. With a
humble beginning from home, the promoters have successfully shaped the group's forays into
many diversified businesses. Both believe that 'Trust' has played a very important role in NJ's
journey, and in every step that they have taken. The words of the promoters aptly describes this
journey of NJ – 'Built on Trust'.

3
 CHAPTER -2

2.1 Financial performance of NJ India

NJ Insurance brokers Pvt. Ltd. has a strong lineage as part of the NJ group Nj India invest Pvt.
Ltd. the flagship company of the group was started in 1994 to cater to the growing needs in the
financial services industry. NJ today is one of the leading distributors of investment products and
providers of financial investments space and portfolio advisory services accumulated over a
decade of experience in the industry NJ is amongst the largest distributors of mutual funds in
India and has over Rs.10, 000 cores of mutual fund assets under advice NJ also has one of the
largest networks of financial advisors in India Numbering 15000 engaged in advisory &
distribution of financial products.

The NJ Group is also speeding its real estate business by undertaking projects in engagement
with various stock holders. NJ also provides training and development services under the brand
of NJ Gurukul is one of the largest trainers of AMFI-mutual funds certified financial planner
(CFP) certification affiliated to FPSB India the NJ group has also presence in asset management
business with NJ advisory services Pvt. Ltd. which offers PMS products with group recently also
ventured into information technology business offering clients with solution that leverage upon
the groups strong IT expertise the NJ Group is currently resent in over 95+ location across 21
states in India and has over 1475+ employees.

The NJ group prides in being a professionally managed Quality focused and customer centric
group the NJ Group gives critical importance to internal processes and technology for providing
convenience and value to clients the combination of domain expertise technology and effective
delivery systems enables us to understand the client needs and delivery rules and guidelines in all
its businesses very seriously and is committed to follow the best practices for same.

4
FINANCE AUDIT

Finance audit means auditing the company internal data, which indirectly help the company in
finding out the deviation to corrective action. In NJ finance is done by the two ways: -

I. Internal Audit: - this type of the audit is not genially accepted by the company in NJ, it
is accepted in order to have truck of its financial transaction. Here internal audit is done
on the monthly basis. Report of the audit is available from each auditor from each book
of the account maintained.

II. Statutory Audit: - Company on a quarterly basis generally does these types of audit.
There the companies audit its financial statement on a monthly basis by discussing it with
a financial auditor. Again this audit is done at the end of each year for preparing financial
balance sheet, profitFinance Department Finance Audit: - & loss account and other
financial statement. These types of statement has to be issued at the end of each financial
year to the public but being a private company NJ prepare this document for the
submission of the government and IT sector.

5
 II.2 Personnel process of NJ India

I. Recruitment Process, Training and Development

The Board of Trainers, comprising of a cross section of trainers from diverse backgrounds,
brings the delivery capability for diverse training modules. NJ Gurukul's (Board of Trainers)
comprises of 35 trainers and the average experience in training of these trainers is an impressive
8 years.

 Selection of trainers is done through a robust process. The qualifications, dedication and
passion to training and experience form the major factors of selecting the right person.
 Evaluation of the trainers in a major activity. All the trainers on board are subjected to
evaluation through various methods including feedback of the trainings conducted by
them.
 Continuous improvement by the trainers is another basic and strict requirement. The
trainers are required to continuously upgrade themselves by attending various trainings,
seminars, etc. Self-initiative by trainers for this is appreciated and duly rewarded. The
trainers are informed about their training results as to how do the trainees trained by them
at any specific training, fared in the exams. This is done to give them a clear picture of
their own performance as a trainer, thereby assisting them in understanding the areas
which require more effort.

Training for the trainers is conducted once a year by NJ Gurukul so as to give a clearer picture to
the trainers as to what is expected of them and also to reassure uniformity of content and quality,
and standardized delivery mechanism by all NJ Gurukul trainers.

The NJ Gurukul is a venture aimed at providing valuable training & education support to the
young, emerging talent pool in India. Started in year 2008, NJ Gurukul today offers a very wide
range of training programs across India in all major cities.

NJ Gurukul is about a vision that aspires to nurture the young talent in India and to transform
them into individuals with knowledge & skills for employment and enterprise. With special
focus on the financial advisors community, NJ Gurukul today, is a leading provider of training

6
programs in the financial services industry. NJ Gurukul offers a wide range of training programs
by way of part / full time classroom sessions being conducted at multiple locations across India.
NJ Gurukul has an institutionalized, process driven approach to training with focus on delivering
uniformity in quality & content.

The NJ Gurukul has a Board of Trainers with over 35 well qualified, professional trainers
empanelled across India for delivering training programs. Within a short time, NJ Gurukul has
trained over 35,000 participants in over 80 locations across India. NJ Gurukul is an authorized
Education Provider (EP) with FPSB India to deliver training for the prestigious Certified
Financial Planner - CFPCM Certification. NJ Gurukul is also amongst the largest trainers of
Mutual Fund Distributors in India.

Key Training Programs:

 Mutual Fund Distributors Certification by NISM for prospective NJ Wealth Distributors.

 Certified Financial Planner (CFPCM) Certification by FPSB India.

II. Policy and code of conduct

Communication Policy:

 No communication on business polices process practices customers association of NJ to

any external entity.
 No communication with any media on any matters. Only marketing function is
authorized to do so.
 No usage of any NJ name, brands or your position in any communication, interaction
with any hard party unless authorized.
 Any official communication of important should be in email/document.
 For all official communication
 Use official email accounts.
 Use our designation as provided by NJ

7
Security Policy
 All employees should keep their login-ID & password confidential and not disclose the
same to other employees. Password confidential should not be such that can be easily
guessed. All action under your id & password are your responsibility.
 Any customer details, business information practice, Process, internal document
presentation etc. Are internal confidential document and should not be shared,
transmitted to unauthorized persons.
 They follow the best practices for IT security.
 Always carry employee identity card and present same when asked.

Recruitment Process

8
 II.3 Product /Services of NJ India

I. Products offering

NJ offers advisory and distribution services on the following products

i. Investment products:

 Mutual funds-covering all AMCs & all schemes

 Fixed deposits of companies

 PMS products (third party & NJ)

9
 Government /RBI bonds

 Infrastructure bonds

 Approved securities for charitable trusts etc

 Insurance

ii. Real Estate:

 Residential properties

 Commercial properties

iii. Training &Education

 Certification and training courses

 AMFI

 CFP

II. Services offering:-

i. Trading & Demat Account:

NJ India Invest Pvt. Ltd. offers benefits of trading and depository services under one roof NJ is
registered as a Member with Bombay stock exchange (BSE)& national stock exchange (NSE) NJ
is also registered as a depository participant of CDSL Dematerialization and trading in the de-
mat mode is the safer and quicker alternative to holding physical securities under the depository
services the securities are held in electronic for the investor directly by depository.

10
At NJ they are committed to provide complete depository services which are convenient safe and
secure customers can approach the DP helpdesk for any queries & grievances that they may
have.

ii. Services Quality control

Service is the key to unlocking customers satisfaction which again is key for sustainability of any
business at NJ we understand this very well has set strict processes in place to deliver quality
services to customers at NJ strict quality services standards are set and a well-defined process is
established and followed religiously by our quality customer services teams performance is
evaluated on a frequent basis and glitches are ironed out.

But quality services also involves quality people in addition to processes NJ gives significant
focus to the proper training and development of the people involved in the service delivery chain.

iii. Further them.

 Have well-defined “privacy policy” to keep clients information confidential & internal
audits done on the same at regular intervals.
 Receive various statistics which are analyzed on an ongoing basis to improve the services
standards.

They are committed to improve and enhance our service and undertake new services initiative
such and other services differentiate us with other service providers in the industry.

iv. Their service commitment

The service commitments are to guide the actions of the people at NJ clearly stated customers
can freely communicate any such action/events wherein they feel that any of the following
commitments have been breached/compromised at NJ we desire to honor our commitments at all
points of time and to all our customers without any bias.

 To provide customer-focused need-based valued service

 To provide reliable accurate and timely information

11
 To maintain all records in privacy

 To optimize services/benefits at least justifiable cost

 To develop and grow the customers’ business

 To provide constructive after sales service

 To honor our service commitments

Consumer Grievances

At NJ we are committed to provide our customers with quality services the existing customers
may approach NJ customer care for any queries /clarification or issues that they may face for the
customers of Demat& Trading account services we have a dedicated DP helpdesk which can be
reached at dpservices@njgroup.in for any quarries.

III. DIVISION:

NJ India Invest has broad distinct division of follow:

i. NJ Fundz Network

NJ funds Network, started in 2003, and is a dedicated channel for providing independent
financial advisor or IFA’s with a complete business platform for the strengthening and
development of their advisory practice. NJ offers advisor under its network will all the products,
supports and services that enable them add considerable value to their business, emerge as a

12
‘new age professional financial advisor’ and complete confidently in the industry. NJ funds
networks is a, first’s time in an India concept that offers such comprehensive business platform
to independent financial advisors.

ii. NJ Wealth Advisor

Established as a distinct entity, NJ wealth Advisor Pvt. Ltd. Seeks to offer comprehensive
financial planning and portfolio advisory services to premium clients. With NJ wealth advisor,
NJ seeks to leverage the strong financial advisory and portfolio management skills gained in over
a decade of experience in the industry. NJ wealth advisor offers its clients with quality, unbiased,
need-based advisory services & investment solution.

iii. NJ Gurukul

The special growth in terms of need of performs in financial advisory services has lead to the
crunch of available performs. Through lots of youngster are getting into financial advisory
services, but the greatest challenges is RIGHT SELLING, for which adequate training is a
prerequisite. Advisory function demands updated knowledge, backed up by honed skill to fetch
effective business. Building long term relationship with clients depends upon possessing clear
edge over other in the field. Hence continuous people development has an important role in
building this fraternity.

iv. NJ Technologies

Technology has traditionally been NJ's key strength. Our offering on the technological front is
unmatched, vibrant, and comprehensive in nature. Our focus & commitment on technology can
be gauged from the fact that we have set-up distinct entity with a very strong, talented work-
force for the sole purpose of providing the best to NJ in terms of technology and support. Fin
logic Technologies (India) Pvt. Ltd. does all the development & support work in-house on a
continuous basis. It has successfully developed & implemented a powerful support system for

13
the mutual fund distribution business at NJ with a provision for integrating the same with other
investment products as well as the financial accounting system

II.4 Marketing

Marketing is an organizational function and a set of processing for creating communication and
delivering value to the customer and for managing customer relationship in ways that benefit to
its stock holders.

Marketing Environment: -

The marketing team will help us give the relevant support needed for effective sales, creating
brands and for the development of our business. NJ India Invest is the corporate distribution of
mutual funds. But now days there are many competitors in the markets so this works is
dangerous for marketing department.

Competitors of NJ –

 ICICI Securities Limited.

 Motilal Oswal Financial Services
 Edelweiss Financial Services
 Kodak Mahindra Bank Limited.
 HDFC Securities Ltd.
 Aditya Birla Minacs

CHAPTER -3

3.1 SWOT Analysis of NJ INDIA

SWOT analysis is a tools auditing an organization and its environments. It is the first stage of
planning and helps markets to focus on key issued. SWOT stands for strength, weakness,

14
opportunity and threats. Strengths and weakness are internal factor. Opportunities and threats
external factors.

Strength: -

 In NJ India Invest is present in more than 95+ locations in 19 states.

 NJ India is a dominant player in the Indian mutual funds distribution business with over
decade of experience.
 NJ India Invest has a given the very good research supports to his advisor. 
 NJ India Invest has tried up with almost all 44AMC’s and with 16 Insurance companies.
 NJ Fundz over INR 15000+ Crore of mutual funds’ assets under advice.
 The company has own print shop that will provide services to the as well as their
employee. 
 Seminar and partner meets are also conducted by company that will create healthy
environment among advisors and company.
 NJ has strong 360° degree supports which makes it different from its competitor.

WEAKNESS:

 The first and foremost lacking element in the company is that the awareness about
company is very lees in the market.
 An NJ fund is only dominant only in mutual funds. They have also focused on other
financial instrument.

OPPORTUNITIES: -

 They have very wide scope in financial sectors.

 NJ India Invest can utilize the dominant position. It has and optimally uses the huge
network of its partners.

15
  NJ can use its network of partner in selling insurance, even company can jump share
trading business.

THREATS: 

 Blue-chip India Ltd.

 Prudent Pvt. Ltd.

3.2 Special Points Are Observed By Me

 In NJ, I observed that the NJ is the highly helpful for their Partners and they provide
Partner Meeting sessions in every month for knowing about the problems of Partners and
Provide best ideas to troubleshooting the problems faced by Partners.
 The Unit Managers and Branch Managers are very supportive for Trainees and Partners
both in case of any Guidance related to work.

CHAPTER – 4

16
 4.1 Introduction of the Topic

The present marketing strategies of mutual fund products adopted by NJ India invest can be
divided into following heads:

 Direct Marketing
 Selling through Intermediaries
 Other Channels

(A) DIRECT MARKETING:

This constitutes 20 % of the total sales of mutual funds. Some of the important tools used in this
type of selling are:

1) Personal selling:

In this case, the Customer Support Officer at particular branch takes appointment from the
potential prospect. Once the appointment is fixed, he informs the management executives in marketing
department to meet and give him all details about the schemes being offered by the fund.

2) Telemarketing:

In this type of marketing, the database of the people is to be picked from the telephone directory
or other commercial sources randomly. Sometimes people belonging to particular profession are also
contacted through phone and informed about funds.

3) Advertisements:

The Asset Management Companies advertises the particular schemes in newspaper, magazines,
televisions and radios at regular interval of time. Now a day, mutual fund NFOs (IPO’s) are coming at
every two months, which are heavily advertised through these mediums. The purpose is to keep investors
aware about the schemes offered by funds and their performance in recent past.

4) Hoardings and Banners:

17
 In this type of marketing, the various funds advertise their schemes through hoardings and
banners, which are kept at important locations of the city where the movement of the people is very high.

(B) SELLING THROUGH INTERMEDIARIES:

Intermediaries include Distributors or Agents or Brokers who contribute in great manner to increase the
sales of mutual funds schemes. These people or distributors are in direct touch with the investors. Most of
them are also involved in selling shares and other investment instruments. They are completely associated
with financial markets and hence perform a good job to convince the investors to invest in mutual funds.
On the other hand, customers prefer to put trust on those distributors who give them right information
about the fund and keep them update with market conditions.

Regular meeting with distributors also plays vital role in collecting the sales of mutual funds. The Sales
executives regularly meet these distributors and solve their requirements and complain from either service
side or from customer side. The objective is to make a good business relation and work with co-operation
because these distributors or brokers contribute 70-80% of total sales of mutual funds.

Sometimes special training sessions are also to be organized for the new agents or distributors. Training
involves giving details about the schemes, their investment objective, its performance in the market and
the competitors’ schemes also.

Sometimes big distributors have their own sub agents or sub brokers to increase their sales activities.

(C) OTHER CHANNELS:

Apart from direct marketing and intermediaries, there are other distribution channels also developed by
mutual funds. It includes banks and other financial institutions that are promoting these mutual funds
schemes as per the regulations prescribed by SEBI and RBI. In private as well as nationalized banks,

18
there is a separate section for mutual funds. They have their own executives with efficient sales force to
promote the mutual fund schemes among their customers.

2.5 ACTIVITIES OF MARKETING DEPARTMENT

Some of the activities NJ India Invest practices in marketing department are as follows:

 Joint calls
 Client meet
 Stall activity
 Van activity
 SMS
 Courier
 Khichdi meet
 Large meeting
 E-Mails

Joint calls:

Joint calls includes the calling the partners and informing them about various new schemes and keeping
them aware about the market conditions. It also includes going to the partner and explaining him about
the new stocks in the market and where actually he can invest his money i.e. in what type of mutual fund

19
he wants to invest and what is the amount. Sometimes the head also accompanies the mutual fund
advisory to do joint calls.

Client meets:

Client meets are arranged whenever it is required. There are different meets like meet for issuing of new
mutual funds, a project visit incase of NJ reality, meeting telling the partners about the conditions and
new schemes which are recently added. These meetings and gatherings are known as client meets.

Stall Activity:

NJ uses a very common technique as its marketing techniques, i.e. keeping stalls and booths at various
fairs. At these stalls the try to get convince the people to invest in mutual funds and become an advisor.
This is a widely used technique by major by NJ India Invest.

Van Activity:

Another technique used by NJ is using a car for advertising. Majorly Maruti car is used for doing this
work.

SMS:

In this modern time, marketing through SMS is a very trendy and extensively used method. It is the
fastest way of communication. NJ too uses this method for its marketing. Leads are collected from
various different places and these people are messaged about the attractive schemes which would
convince them be become an advisor. Even the current partners are informed about various meeting or
any information which is to be conveyed to them is done through SMS.

Courier:

20
This is technique is also used for marketing of NJ India Invest. Different brochures, templates, booklets
are sent on Monthly or weekly bases to the partners places. This keeps the partners update with what is
going on in the firm and market conditions.

Khichdi Meet:

Khichdi meet is one of the unique marketing techniques used by NJ India Invest. In this meet 10 to 15
partners are invited. This is a technique which makes the partners feel their importance in the company
and motivates them to work more and more.

Large Meets:

Large meetings are held when different brokers or partners get together and arrange a meeting for their
clients. These meets can be for a new scheme or some changes etc. These meets makes the clients fell that
NJ is concerned for them and motivates them.

E-Mails:

Emails are also frequently used technique by NJ India Invest. Different schemes showing the return % are
sent to clients as an email. This is a quick and efficient way of marketing and making the clients aware
about various things going around them.

CHAPTER- 5
21
CONCLUSION

I have complete 45 days summer internship training in NJ Wealth. While training, I came to
know about the basics of mutual funds, their role and structure, different kinds of mutual fund
schemes and their features. I also understood how mutual funds are distributed in the market-
place, how schemes are to be evaluated, and how suitable products and services can be
recommended to investors and prospective investors in the market. Also I understood and
evaluated how suitable products and services can be recommended to investors and prospective
investors in the market, how mutual funds are distributed in the market-place, how schemes are
to be marketed and sold.

After study, SIP seems to be one of the best investment options available to a long term investor.
It particularly suits first-time customer in equity and those who do not have a lump sum or the
time to track their investments. The salaried class should also option for SIPs since it becomes a
good savings habit. Investors who do not wish to be stressed by market volatility should adopt
the rupee-cost averaging method for secured long-term investment planning.

22
 REFERENCES
 http://www.njgroup.in/about.php#introduction
 http://www.njgroup.in/about.php#team
 http://njgroup.in/aboutus.php?pgcont=service
 http://www.njgurukul.com
 http://www.mutual fund in india.com
 http://www.njindiainvest.com/aboutus.php?pgname=abtus
 https://scripbox.com/mf/regular-vs-direct-mutual-funds/
 https://cleartax.in/s/direct-regular-mutual-funds

23
 DAILY WORK SHEET FOR SUMMER TRAINING

Name of the Student: Akash Dandotiya

Course and Semester: MBA 2nd ‘C’

Batch: 2020-2022

Specialization: Marketing and Finance

Name of Summer Training Organization: NJ India pvt.Ltd.

DAYS DATE WORK

1 13-Apr-2021 Session about NJ India and Mutual Fund Market in India
2 14-Apr-2021 Holiday
3 15-Apr-2021 Session about from which type of sources we appoint distributors
4 16-Apr-2021 Prepare the list of prospect from Natural Market
5 17-Apr-2021 Holiday
6 18-Apr-2021 Holiday
7 19-Apr-2021 Session about How to talk with distributors
8 20-Apr-2021 Holiday
9 21-Apr-2021 Assigned task to collect data of distributors
10 22-Apr-2021 Invite distributors for BOP(Business Opportunity Program)
11 23-Apr-2021 BOP Session
12 24-Apr-2021 conformation calling to prospects regarding BOP
13 25-Apr-2021 Holiday
14 26-Apr-2021 Distributors calling
15 27-Apr-2021 Distributors calling
16 28-Apr-2021 Distributors calling
17 29-Apr-2021 Distributors calling
18 30-Apr-2021 Meeting with interested Distributors
19 1-May-2021 Holiday
20 2-May-2021 Holiday
21 3-May-2021 Distributors calling

24
 22 4-May-2021 Session with Manager regarding Mutual Funds Plans and Rates
23 5-May-2021 Distributors calling
Invite distributors for BOP(Business Opportunity Program) Mutual
24
6-May-2021 Fund
25 7-May-2021 BOP Session
26 8-May-2021 Holiday
27 9-May-2021 Holiday
28 10-May-2021 assigned task to collect data of distributors
29 11-May-2021 Invite prospects for the BOP (Business Opportunity Program)
30 12-May-2021 Session for Why to associate with NJ as Financial Distributor
31 13-May-2021 Invite prospects for the BOP (Business Opportunity Program)
32 14-May-2021 Session for Basics of Mutual Funds and Power of Equity
33 15-May-2021 Invite prospects for the BOP (Business Opportunity Program)
34 16-May-2021 Reminder call to prospects for BOP (Business Opportunity Program)
35 17-May-2021 BOP Session
36 18-May-2021 Invite prospects for the BOP and Training Session
37 19-May-2021 Invite prospects for the BOP and Training Session
38 20-May-2021 Reminder call to prospects for the BOP
39 21-May-2021 BOP Session
40 22-May-2021 Holiday
41 23-May-2021 Holiday
42 24-May-2021 Feedback Calls to Prospects
43 25-May-2021 Training Session
44 26-May-2021 Training Session

Name of the Faculty Guide: Asst. Prof. Dr. Akash Gupta

Signature of Faculty Guide:

WEEKLY WORK REPORT

25
Name of the Student: Akash Dandotiya

Course and Section: MBA 2ndsem ‘C’

Weekly report for (Duration of Week): 6 Weeks

WEE
FROM TO DESCRIPTION OF WORK
K
Induction program was arranged by the company. They need
discussed about companies policies and guidelines regarding
1 13/04/2021 19/04/2021
internship. My first task is to prepare the list of prospects from
natural market and I have to prepare a sales pitch.
Making prospect list inviting interested prospect to attend the BOP
2 20/04/2021 26/04/2021 (Business Opportunity Program) of Mutual Fund and getting
feedback from them and report to mentor
Convince my leads to join the NJ INDIA for mutual funds
3 27/04/2021 3/5/2021
business. And Report to mentor
Making prospect list and invite interested prospect to attend the
4 4/5/2021 10/5/2021 BOP of Mutual Fund and give reminder to them and taking
feedback and reporting to mentor.
I collected the data for the Telecalling and called them and invited them
5 11/5/2021 17/5/2021
attend the BOP.
I have done Telecalling and in the last day we gave the names to Mentor
6 18/5/2021 24/5/2021
of prospective people who can become distributor in the future.

Thanks and Regards,

Yours Sincerely

Akash Dandotiya

26
 Students Performance Evaluation by Industry Guide
Name of Student: Akash Dandotiya
Duration for Summer Training: 6 Week
Course: MBA (FT) 2nd Sem ‘C’
Batch: 2020-2022

You are requested to give your valuable feedback on following parameters on a scale of 1 to 5
where 1 indicates the strongly disagree for the statement and 5 indicates for maximum agreement
for the student’s performance who has undergone training in your valuable guidance.

Regularity and Punctuality during training

1 2 3 4 5

Openness for Learning and Acceptability of task allotted

1 2 3 4 5

Able to work in team

1 2 3 4 5

Behavior in the Organization

1 2 3 4 5

Quality in work allotted

1 2 3 4 5

Any other observation

27
 Students Performance Evaluation by Faculty Guide

Name of the Student: Akash Dandotiya

Course: MBA 2nd SEM

Specialization: Marketing and Finance

Section: C

Batch: 2020-2022

Date and Day when student reported first time:

Kindly give feedback for the following points

1. Whether the student have reported before he/she proceeded for summer training.
a. YES
b. NO

2. Whether the Student get the approval for Topic of Summer Training
a. YES
b. NO

3. Kindly mark the performance of the student for following Parameters on a scale of 1 to 5

a. Regularity and Punctuality during training including reporting and submission of

Weekly wok report

1 2 3 4 5

b. Openness for Learning and Acceptability of task allotted

1 2 3 4 5

28
 c. Able to work in team

1 2 3 4 5

d. Behavior

1 2 3 4 5

e. Quality in work allotted

1 2 3 4 5

Overall Remark on Student performance

……………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
…

Date:

Place:

Name and Signature of Faculty Guide

29