Topic: The Influence of Country-of-origin on Consumers‘ Purchasing Intention on beauty and

cosmetics products
1. Research object : people between the ages of 15 - 40 years old, who are living in Vietnam
2. Target research:
● Find out the impact of your country-of-origin on customers’ purchasing attitudes and
intentions of consumers towards cosmetics.
The variables:
- Demographics
● Age
● Gender
● Income
● Household
- Ethnocentrism
- Cosmetics product image
● Vietnam dairy
● foreign dairy
- foreign country image
● Cognitive
● Affective