HYOKALATTO

Grade 12 – HUMSS 2

Submitted by:

Adefaith Stephannie B. Jamin

Rocille Daikhei C. Fernandez

Audrey Mae S. Bahian

April Grace D. Orlanes

Crystal C. Alberca

Angelika Mae G. Bajao

Elaine Kaye S. Cadile

Russel G. Noval

Abbygale M. Caayaman

Philip John Louisse L. Jupiter

Submitted to:

Mr. Anthony Millare

1
 TABLE OF CONTENTS

I. Marketing Plan…………………………………………................. 3-27

A. Product to Sell Description……………………………………… 3
B. Target Market……………………………………………………. 3
C. Demand and Supply Analysis…………………………………… 4
1. Survey Results……………………………………………..4-16
2. Observation Results………………………………………..17
3. FGI Interview Results………………………………………18-22
D. Projected Sales…………………………………………………….23
E. Marketing Program………………………………………………...24-25
F. Marketing / Selling Expenses……………………………………...26-27
II. Production/ Operation Plan…………………………………………....28-36
A. Production/ Operation Process……………………………………28-29
B. Production Schedule………………………………………………29-30
C. Labor Requirement………………………………………………..30
D. Equipment/ Machineries Requirement………………………….…31
E. Raw Materials Requirement………………………………….……32
F. Plant/ Factory Location…………………………………………....32
G. Floor Plan……………………………………………………….…33
H. Waste Disposal………………………………………………...…..33
I. Quality Control System…………………………………………….34
J. Production Cost…………………………………………………….34
1. Total Production Cost……………………………………….34-35
2. Production Cost Per Unit……………………………………35-36

2
I. MARKETING PLAN

A. Product / Service to Sell Description

Hyokalatto is a stand providing cold and refreshing ice cream. The

business also caters to the different creamery needs of our costumers thus
providing them with a variety of flavors for this confectionary that is perfect for
the sweltering weather in our country.

B. Target Market

1. Area Coverage

The coverage area of the business stand would be Liceo de

Cagayan University main campus located at Rodolfo N. Pelaez Blvd.,
Kauswagan for the reason that the stall would be located at the HB canteen
of the said school.

2. Demographic Profile

The business’s target market are the people from Liceo de Cagayan
University ages 17 above. The school is composed of students whose ages
range from 17 to 24. Out of the 20 respondents 3 refused to spend money for
ice cream and the majority said yes on the survey that has been handed to
them.

3
C. Demand and Supply Analysis

1. Survey Results

AGE

17
18
19
20
24

The survey is composed of 4 age 17 years old, 13 age 18 years old, 1 age 19
years old, 1 age 20 years old and 1 age 24 year old respondents.

Conclusion:

The results met the business’s expectations because it hit the target market which is
the people from Liceo with ages ranging from 17 above.

4
 GENDER

FEMALE
MALE

Out of the 20 respondents 60% or 12 are females and 40% or 8 are male.

Conclusion:

More than half of the target market is composed of female individuals.

This just clearly means that more Female is interested to buy and eat ice cream
than male.

5
 Strand / Course
16
15

14

12

10
10
Series 1
8

6
6

4
3

0
ABM STEM HUMSS COLLEGE

The table shows that out of 20 respondents 75% or 15 people are from the strand
A.B.M. (Accountancy and Business Management), 30% or 6 people that answered
are from S.T.E.M. (Science Technology Engineering and Mathematics), 50% or 10
respondents that answered are from H.U.M.S.S (Humanities and Social Sciences).
Lastly, 15% or 3 people that answered are from the college department.

Conclusion:

This shows that many students who answered are from the Senior high department.
Specifically, the ABM strand by this we can understand that most of the customers
will be coming from Senior High School mostly from ABM

6
 1. How much is your allowance per day?
9
8
8

7
6
6
5
5

2
1
1

0
20 100 50 Others

Series 1

The table shows that 5% or 1 respondent answered ₱20.00 as his/her allowance

money per day. 40% or 8 respondents answered ₱100.00 as their allowance money.
While, 30% or 6 respondents answered ₱50.00 and 25% or 5 respondents answered
others as their allowance in a day.

Conclusion:

It appears that the allowance of the students may differ by their budget and to
know what could be the possible budget they can spent to buy ice cream

7
 2. Are you willing to spend some money for ice cream?
18 17
16

14
The
12 table
10 Series 1 shows
8 that
6
85%
4
2.5 or 17
2

0
YES NO

respondents answered YES while 15% or 3 of them answered NO.

Conclusion:

This shows that most of the respondents are willing to spend their money to buy
ice cream.

8
 3. What is your expected price for ice cream?
12

10
10

6 Series 1
6

4 3.5

0
15 20 Others

The table shows that 50% or 10 respondents expected ₱15.00 as price for ice
cream, 30% or 6 respondents answered ₱20.00 for the ice cream price and 20% or
4 respondents specified their expected price for an ice cream.

Conclusion:

This just means that the respondents expected price for an ice cream is ₱15.00
making it likely for the population or the respondents to buy ice creams at a much
cheaper price.

9
 4. What flavor of ice cream do you prefer most?
10
9
9

6
Series 1
5

4
3
3
2 2 2
2
1 1
1

0
Mango Chocolate Strawberry Coffee Vanilla Ube Green Tea Others

The table shows that 15% or 3 of the respondents answered Mango as the flavor
they prefer on ice cream, 45% or 9 respondents answered chocolate, 10% or 2
respondents answered strawberry, 10% or 2 respondents answered coffee and
another 10% or 2 respondents answered vanilla. 5% or 1 respondent answered Ube
and another 5% or 1 respondent answered green tea. While, no one answered
others.

Conclusion:

The table shows that most of the respondents prefer the flavor chocolate for their
ice cream, followed by mango, strawberry, coffee, vanilla and the least flavor they
chose is ube and green tea.

10
 5. Do you prefer ice cream on a:
12
11

10
9

Series 1
6

0
Cone Cup

In this table it shows that 55% or 11 of the respondents answered they want ice
cream in cone and 45% or 9 respondents answered cup.

Conclusion:

This clearly states that most respondents prefers and enjoys their ice creams in a
cone than in a cup.

11
 6. What size of a cone/cup do you prefer?
12
11

10
9

0
0
small medium large

Series 1

The table presents that no one from the respondents preferred a small size of cone /
cup for their ice cream. 55% or 11 respondents chose the large cone / cup and 45%
or 9 respondents answered medium size cone / cup.

Conclusion:

It shows that most of the target market prefers large size of cone / cup to put their
ice creams on. It seems that most people really likes big serving of ice creams
nowadays.

12
 7.Which of the following do you prefer for your ice cream?
16
14
14

12

10
Series 1
8
6
6

0
Plain Coated

The table presents the respondents answers on the above said question. 50% or 6
respondents answered plain ice cream while 70% or 14 of them responded they
would like coated ice creams.

Conclusions:

In this table it is clearly stated that majority of the respondents wants their ice
cream to be coated than plain. More people preffer their ice creams sweeter and
has more varied texture.

13
 8. Do you want topping on your ice cream?
18
16
16

14

12

10 Series 1

6
4
4

0
YES NO

The table shows that 80% or 16 respondents answered that they would like to have
toppings for their ice creams and 20% or 4 respondents answered no.

Conclusion:

This clearly states that most of the respondents want their ice cream topped. By
this we could conclude that more people aside from wanting ice creams with
different flavors, wants their ice cream with added twist, texture and variety of
things to eat with it.

14
 9. How often do you eat ice cream?
12
11

10

Series 1
6
5
4
4

0
0
Everyday Once a week Once a month Others

This table presents the respondents answers on the question above. None of the
respondents answered every day, 55% or 11 respondents answered they eat ice
cream once a week, 25% or 5 respondents answered that they eat ice cream once a
month and 20% or 4 respondents specified their answers.

Conclusion:

More than half of the respondents eat ice cream once a week. We could conclude
that more people do like ice cream because they eat it once a week. Making the
business thrive added by the factor that the country is a tropical island where
summer is all year round.

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 10. Do you prefer ice cream?
12
11

10
9

8
Series 1
6

0
In scoops In swirls

The table states that 45% or 9 respondents answered that they wanted their ice
creams in scoops. While, 55% or 11 of the respondents wanted their ice cream in
swirls.

Conclusion:

This clearly states that most of the respondents wanted their ice cream in swirls. By
this we can conclude that the people wanted ice creams wherein they could eat that
is smooth in the palate and light in the stomach.

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 2. Observation result

The business has conducted observation on its major competitors, namely

Mr. Softy, Freezie and Nenecitas. Each member was assigned to the location of
their stores to conduct a more accccurate observation.

Observe Result

MON TUE WED THU FRI Total Market

Share

FREEZIE 2 4 2 8 6 22 22.44%
MR. SOFTY 6 10 10 12 8 46 46.94%
NENECITAS 6 4 8 8 4 30 30.61%
98 100%

Demand per Month (Similar Product)

= 98

5 days X 22 days

= 431 Units/months

Demand per Month for the Product

= 431 units x 10% (market share)

= 43 units

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Daily Demand

= 43 units

22 days

= 1.9 / 2 units (per day)

3. FGI Interview Result

1. Daikhei : Good day, so we are here because we are hoping to ask you
questions about our feasibility study for our Entrepreneurship subject. Do
not worry for your answers will be used solely for this FGI and will not be
used for any other means. This is our first question, may we know if How
much is your allowance per day?
Respondent 1: my allowance per day is Ᵽ100.00
Respondent 2: Ᵽ50.00
Respondent 3: Ᵽ50.00
Respondent 4: my allowance is Ᵽ20.00 per day
Respondent 5: my allowance is Ᵽ100.00
Respondent 6: Ᵽ100.00
Respondent 7: Ᵽ5.00
Respondent 8: Ᵽ100.00
Respondent 9: Ᵽ5.00
Respondent 10: Ᵽ5.00
2. Daikhei : Are you willing to spend some money for ice cream?
Respondent 1: Yes, because it’s one of my favourite food.
Respondent 2: Yes of course

18
 Respondent 3: Yes
Respondent 4: Yup
Respondent 5: Yes sure
Respondent 6: Yes why not
Respondent 7: No
Respondent 8: yes
Respondent 9: No
Respondent 10: ice cream is delicious too sweet so No
3. Adefaith: What is your expected price for Ice Cream?
Respondent 1: Ᵽ15.00 as a friendly price
Respondent 2; Ᵽ 25.00 minimum prices I guess
Respondent 3: Ᵽ15.00
Respondent 4: Ᵽ15.00
Respondent 5: Ᵽ15.00
Respondent 6: Ᵽ30.00
Respondent 7: Ᵽ 5.00
Respondent 8: Ᵽ 15.00 the most affordable price in the market
Respondent 9: Ᵽ 5.00 per scoop
Respondent 10: Ᵽ 10.00
4. Daikhei : What flavour of Ice Cream you prefer most?
Respondent 1: I’m so in love with Chocolate flavoured ice cream
Respondent 2: I prefer Mango flavoured ice cream
Respondent 3: Strawberry ice cream forever
Respondent 4: Chocolate! Chocolate!
Respondent5: Chocolate ice cream is the best
Respondent 6: Chocolate ice cream

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 Respondent 7: Mango Flavor
Respondent 8: I prefer Vanilla because it is not that so sweet
Respondent 9: I love the Chocolate flavored ice cream
Respondent 10: Chocolate ice cream is a must have.
5. Adefaith: Do you prefer Ice Cream on a Cone or Cup?
Respondent 1: I prefer my Ice cream in a cone
Respondent 2: Ice cream in cone for me
Respondent 3: I enjoy eating my ice cream when it’s in a cone
Respondent 4: I prefer my ice cream in a cup
Respondent 5: ice cream on cone
Respondent 6: On cone
Respondent 7: On cup
Respondent 8: I prefer on cup
Respondent 9: On cone
Respondent 10: It’s enjoyable if it’s on cone
6. Daikhei : What size of cone/cup do you prefer?
Respondent 1: Medium, of course because it's worth the prize
Respondent 2: Medium!
Respondent 3: Size large, because it will give me more satisfaction
Respondent 4: Large
Respondent 5: I want size large ice cream because I love ice cream so much
Respondent 6: Medium is enough for me
Respondent 7: Medium is life
Respondent 8: When it comes to ice cream sizes I always choose medium
Respondent 9: The larger the better
Respondent 10: Large

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7. Adefaith: Do you prefer your ice cream in plain or coated?
Respondent 1: I'm not a fan of coated ice cream, I like it plain.
Respondent 2: Coated
Respondent 3: I prefer coated because it's worthy
Respondent 4: I just love it coated for my ice cream
Respondent 5: I choose coated ice cream because it is tastier
Respondent 6: Coated ice cream
Respondent 7: Coated
Respondent 8: I enjoy eating coated ice cream
Respondent 9: Coated
Respondent 10: I like plain ice cream
8. Adefaith: Do you want to add some topping in your ice cream?
Respondent 1: Yes
Respondent 2: Yes of course
Respondent 3: Yes
Respondent 4: Yes
Respondent 5: Yes
Respondent 6: Yes
Respondent 7: Yes to toppings!
Respondent 8: Yes
Respondent 9: Yes, I do love putting topping on my ice cream
Respondent 10: No! No! No!
9. Daikhei : How often do you eat ice cream?
Respondent 1: I only eat ice cream once a month; it's not good for my
health
Respondent 2: Once a week, when I cravings are getting into my veins

21
 Respondent 3: Once a week only
Respondent 4: Once a week for an ice cream lover like me
Respondent 5: Eating ice cream once a week is enough for me
Respondent 6: Trice a week because ice cream is life
Respondent 7: Eating ice cream once a week is satisfying
Respondent 8: Anytime I want
Respondent 9: Once a week
Respondent 10: I prefer eating ice cream once a week
10.Adefaith: Do you prefer your ice cream in scoops or in swirls?
Respondent 1: In scoops, because it will not waste my ice cream when it
melts
Respondent 2: It looks nice for me when my ice cream is in swirls
Respondent 3: In scoops of course
Respondent 4: In swirls
Respondent 5: In swirls because I also love eating the sugar cone
Respondent 6: I enjoy eating in swirls ice creams
Respondent 7: In scoops
Respondent 8: In swirls
Respondent 9: In swirls
Respondent 10: I prefer putting my ice cream in scoops because it's handier

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 d. Projected Sales

Projected
Month Number of Daily Sales in Unit Sales Projected
Days sales Per Month Price Sales in Peso

June 21 2 42 50 ₱2,250.00

July 24 2 48 50 ₱3,150.00

August 22 2 44 50 ₱3,450.00

September 19 2 38 50 ₱3,150.00

October 16 2 32 50 ₱3,000.00

November 20 2 40 50 ₱2,850.00

December 15 2 30 50 ₱3,600.00

Total 137 247 ₱ 21,450

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 E. Marketing Programs

1. Market Mix

a. Product and Packaging

b. Price

Company Name Product Price Total no. of Units Total Sales

Sold

Freezie 80 22 ₱1,760.00

Mr. Softy 60 46 ₱2,760.00

Nenecitas 45 30 ₱1,350.00

TOTAL 98 ₱5,870.00

24
Per capita consumption:

= ₱5,870.00

98 units

= ₱ 59.8 / ₱ 59.00

The business sale price can be bought for 50 pesos for it matches with
the expected price of range that is specified by the target market which is 35 pesos
above.

F. Marketing/Selling Expenses

25
Month Event Promotion Material needed Cost Budget
June • Opening •Free pen  Stationary  ₱ 200.00  ₱400.00
of Classes (every pens
purchase of ( 20 pcs. x 20)
 FS an ice

Baza cream)
 ₱ 200.00
ar

July •Nutrition •Vegetable  Vegetable  ₱100.00  ₱100.00

Month Flavored ingredients
ice creams
August •Sine Fiesta •Ice cream  Key chains  ₱ 200.00  ₱200.00
key chains
souvenirs (20 pcs. x 20)

Septembe •Intramurals •Fans with  Prints  ₱ 300.00  ₱ 300.00

r sports print (20 pcs. x 15)
October •Semestral •Online o  ₱20.00  ₱20.00
break promotion

November •All souls •Trick or  Candies  ₱200.00  ₱200.00

day and all Treat
saints day candies
themed ice

•Halloween cream
flavors

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December •Christmas •Christmas  Keychains  ₱ 400.00  ₱ 400.00
Holiday themed
souvenir (20 pcs. x 20)

III. Production Plan

A. Production/Operation Process

1.Procedure (Steps) 2. Duration

Step 1: buying the Depending on the units 2 hours each

27
ingredients ordered
and the utensils to use
Step 2: Purchasing of the Depending on the units 30 minutes to 1 hour
HyokaLatto to be given to ordered
the company’s
subcontractor
Step 3: Mix the all Per batch 3 hours
ingredients of HyokaLatto

Step 4: After mixing or Per batch 2 hours

done everything
Step 5: Labeling of each Per product 1 minute
product

Step 6: Packaging of Per product 15 seconds

HyokaLatto

Step 7: Displaying of By batch 30 minutes

HyokaLatto

Step 8: Selling of Every costumer 30 minutes

HyokaLatto
B. Production Schedule

NUMBER OF
MONTH NO. OF DAYS TOTAL UNITS ESTIMATED
WASTAGE

28
June 25 47 0

July 15 54 0

August 20 62 0

September 26 70 0

October 25 73 0

November 25 89 0

December 15 108 0

C. Labor Requirement

29
LABOR TASK WHO PERFORMS NO. OF PERSONS
REQUIRED

Scoops ice cream and add Basic team member 3

toppings

Check electrical and water Maintenance 2

operations

Maintaining Cleanliness Public attendant 2

and proper sanitation

Operate the registers and Cashiers 2

handle monetory
transactions

Managing all operations, Manager/Supervisor 1

create staff schedules

D. Equipment/Machineries Requirement

1. Whisks - A cooking utensil which can be used to blend ingredients

smooth or to incorporate air into a mixture.
2. Ice cream machine- A machine used to make small quantities of ice cream
for personal consumption.
3. Sieve - A device for separating wanted elements from unwanted material

30
 or for characterizing the particle size distribution of a sample.
4. Spatulas - A hand-held tool that is used for lifting, flipping, or spreading.
5. Scoop - A kitchen utensil that is made to form ice cream into a slightly
rounded or a well-rounded ball shape as the ice cream is taken from the
container and placed into a cone, a bowl or onto a dessert.
6. Spoons - A utensil consisting of a small shallow bowl.
7. Blenders – A is a kitchen and laboratory appliance used to mix, purée, or
emulsify food and other substances.

Equipments Price (Php) Source

Whisks 80.50 Gaisano City
Ice cream machine 12,463.22 Online
Sieve 50.25 Gaisano City
Spatulas 56.75 Gaisano City
Scoop 110 Gaisano City
Spoon 30.25 Gaisano City
Blenders 699. Online

E. Raw Materials

1. Dairy products (milk, cream,) - a dairy product composed of the higher-

butterfat layer skimmed from the top of milk before homogenization.
2. Sugar - is used in prepared foods and it is added to some foods and
beverages.

31
 3. Flavorings - the ingredients that add distinction and character to baked
goods.
4. Eggs - are widely used in many types of dishes, both sweet and savory,
including many baked goods.

F. Plant /Factory Location

32
 Liceo de Cagayan University (RNP blvd. Kauswagan, Cagayan de Oro City)

G. Floor Plan

H. Waste Disposal System

Proper waste disposal is very important if you are planning to start a business
because aside from making the place to look clean it can also help the environment

33
from the hazardous and can also make money and can be useful by reusing,
recycling and reducing the waste. It is a must that we need to make sure that we are
properly storing and disposing our trash because it can be harmful to others.
Whether it’s disposing our trash in the right type of trash liner or container, it can
be critical to yours and other people’s safety.

I. Quality Control System

As a business that makes homemade ice creams and create more flavorful taste.
This gives the customers the flavor preference and able to recognize the quality of
the ice cream. The company has established various observations in making the ice
cream able to create many flavors that suit to the taste for the customers.

Pre-production stage

 Checking the list of available flavors

 Price according to the cones (size and designs)

Production stage

 Inspection of the materials needed in selling the ice cream

Final Inspection

A. Packing and Assortment

 Cones (small, medium, large)

 Flavor Assortment

J. Production Cost

34
 1. TOTAL PRODUCTION COST PER YEAR

TOTAL
MONTH NO. OF TOTAL UNIT PRODUCTION
DAYS UNIT COST COST

June 25 25 26 650

July 15 19 26 494

August 20 18 26 468

September 26 20 26 520

October 25 18 26 468

November 25 19 26 494

December 15 25 26 650

TOTAL 151 144 26 ₱3,744

2. Production Cost per Unit

Production Cost per Unit

Prices No. of Units Total

Direct Material 18 50 900
(ingredients)

Direct Labor 169

Factory Overhead

-Packaging 150

35
 -Sticker 70

-Transportation Cost 24

TOTAL PRODUCTION 1313

COST

÷50

26.26

Cost per Unit ₱ 26.00

PRICE SETTING: MARK-UP PRICING

Cost= ₱ 26.00

Mark-up= 92.31%

Selling Price= 26+(26x.9231%)

Selling Price= 50

36