The Payoneer

Guide to Catch
Contents Introduction 01

eCommerce in Australia 01

Product Categories 02

Australian Goods and Services Tax (GST) 02

Opening Your Catch Store 03

Catch Seller Support 03

Becoming a Successful Catch Seller with Payoneer 04

What Sets Payoneer Apart? 04

 Introduction eCommerce in Australia

Founded in 2006, Catch.com.au has quickly become one of the leading As the 10th largest eCommerce market in the world, Australia has quickly
eCommerce marketplaces in Australia. While the platform was originally become a prime location to expand your cross-border business. While
eCommerce in Australia has grown significantly in recent years – analysts
conceived as a deal-of-the-day website, it has grown considerably over
forecast the market size to increase from AU$28.6 in 2019 to AU$35.2 in 2021
the years and now features over two million products servicing 1.7 million
– in-store purchases are still Australians’ preferred method of shopping. This
active customers in Australia. presents sellers with an excellent opportunity to establish themselves in a
still developing market.
Monthly site visitors: Average order value:
Over a million AU$105
The Australian online market is still immature and only makes up

Average cart size: Return rate:

4.2 products 2%
Catch has successfully differentiated itself from its competitors by offering
hands-on support to their seller community, enabling a more customer-
friendly shopping experience that drives sales and increases revenues.
approximately 10% of sales in the total retail market, so there is still
huge potential for growth. We are seeing this growth particularly through
discounted online stores and marketplaces.”
Tali Lederman
Strategic Partnerships and Category Manager, Catch

At Catch, we prefer to work with reputable sellers who have a product

Australians who Percentage of total Top reason for not
offering that meets our consumer demands. This means that our shop online: 80% products bought shopping online:
online: 10% Shipping cost (52%)
customers always get a great experience and our sellers have a much
higher chance of success on our platform.”

Tali Lederman
Total shopping Strongest purchase
Strategic Partnerships and Category Manager, Catch coming from drive when
eCommerce: 36% shopping online:
Price point (81%)

Here, we’ll present you with a guide to selling on Catch, including an

overview of the Australian market, the steps you’ll need to take before
Sources: The 2019 State of e-Commerce,
selling on Catch and best practices to help ensure your store’s success. Asia-Pacific by Rakuten Marketing and
The State of Australia’s Ecommerce in 2019
1
Product Categories
To effectively target Australian customers, it’s important to understand
their shopping habits. There are several product categories, including
Home Improvement and Household Goods, in which shoppers prefer
Australian brands. When deciding on a product line for your Australian
store, the following categories might be a better fit, as shoppers largely
have no preference with regards to where the product is sourced:
Sports and Outdoors Men’s Fashion
Women’s Fashion Watches and Accessories
Media and Games
Australian Goods and Services Tax (GST)
Before opening your Catch store, it’s important to consider Australian
regulations governing cross-border sales, including the Goods and
Services Tax (GST). Until 2018, a 10% tax was levied on all overseas
purchases above AU$1,000. Now, however, that tax is applied to all
goods delivered into Australia, regardless of the purchase amount.
For cross-border sellers, this might complicate how you operate your
business, i.e., whether to absorb the tax on purchases or whether to pass
them off to your customer. Alternatively, you could rent warehouse space
inside of Australia, negating the tax while ensuring faster delivery to your
customers.
2
Opening Your Catch Store Catch Seller Support

Catch has an established set of core values that all sellers on the platform Once you begin selling on Catch, you’ll benefit from a high level of seller

are expected to follow. In addition, you’ll need to complete a vetting form support, marketing opportunities and access to a variety of sales to

to better ensure your business conforms to Catch’s standards. Before promote your store. These include:

opening your store, take note of their eligibility requirements:

Personalized support:
Quality products and product listings: As Catch limits the number of sellers on their platform, they’re able

Ensure that your products are safe, durable and are compliant with all safety to offer hands-on service, including onboarding assistance, account

regulations. Additionally, your product listings must contain all relevant management and marketing support.

information for your customers to make informed purchasing decisions.

Unique marketing channels:
Value for money: Catch provides sellers with the change to be featured in both their
When selling on Catch, it pays to offer the best deals. In addition to helping boost newsletter and marketing emails.
sales, the best deals on the platform are picked by Catch to be featured in main
Daily promotions:
events and sales pages.
Daily deals give you the opportunity to have your product line
Fulfillment and customer service: prominently featured on the Catch website.
To ensure your products are received on time, all tracking numbers must be

provided to Catch so they can facilitate orders. In addition, all Catch sellers must

respond to any customer questions within two business days.

Expected dispatch time: Expected shipping time:

1-2 business days 10 business days

Monthly store fee: Sale comission: 8-20%,

AU$49.99 depending on product category

Most popular product categories:

Apparel and Footwear, Accessories and Jewelry, Sports and Outdoors
Equipment, Electonics

Catch daily deals

3
 What sets Payoneer apart?
Becoming a Successful Catch
Accept and make payments in multiple currencies via a simple
Seller with Payoneer and cost-effective solution.

Easily access earnings in your local currency at low rates.

Payoneer offers Catch sellers a variety of benefits, so that you can focus Additional discounts available for high-volume sellers.
on building up your business while we make sure all your payment-
Connect with consumers on the world’s top online
related needs are taken care of.
marketplaces while getting paid in one place from all your
With Payoneer, sellers have access to multiple currency accounts, global sales.
enabling them to make and receive payments throughout the world, and
Enjoy dedicated, local support around the globe in multiple
then transfer and withdraw funds in their local currency. Additionally,
languages at any time.
they have the flexibility to quickly pay their suppliers, manufacturers and
service providers from their Payoneer account straight to their recipients’
Payoneer accounts or via bank transfer. SIGN UP START SELLING ON CATCH

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