Introduction

To undergo our market research, we organised survey, which was a questionnaire, where
we had multiple questions related to our problematic, which is the student
accommodations and the application, we are aiming to lunch as outcome, to resolve this
issue, our subject were random students, chosen randomly to avoid any kind of bias, we
distributed the questionnaire on, these students, who answered all the questions, freely and
then when collected them back, we entered these 50 samples, or froms in our SPSS
software, following the technics, we’ve been already taught, before.
Our questionnaire is divided to 6 sections, they are as follow:

Section a:
Personal details of the respondents, we had numbers assigned to the respondent, from 1 to
50 to keep the anonymity of their ID.

Section b:
Is related to subject or customer satisfaction, we tried to find out how satisfy our
respondent are, being commuters and how long they spend in their daily journey,
commuting to their college, or how satisfied they are being, renting student
accommodations or lodging in houses, or sharing rent in private with students or random
people, how much, they pay weekly, or monthly. Here is a sample of the result illustrated
by tables and graphs showing, the descriptive analysis of the category (b), customer
satisfaction.

Statistics
If you commute to college how
long it does take?
N Valid 50
Missing 0
Mean 1.5800
Median 1.0000
Std. Deviation .88271
Variance .779
Skewness 1.880
Std. Error of .337
Skewness
Range 4.00
Minimum 1.00
Maximum 5.00
Percentile 25 1.0000
s 50 1.0000
75 2.0000
 If you commute to college how long it does take?
Frequenc Valid Cumulative
y Percent Percent Percent
Valid under 1hr 30 60.0 60.0 60.0
under 1hr 14 28.0 28.0 88.0
30mn
1hr 30mn to 4 8.0 8.0 96.0
2hr
more than 2hr 1 2.0 2.0 98.0
I don't 1 2.0 2.0 100.0
commute
Total 50 100.0 100.0

Section c:
How tiring is a journey when commuting every day to attend the campus.
 Statistics
Do you feel that this commute makes you more tired than your peers who
do not commute?
N Valid 50
Missing 0
Mean 3.0800
Median 3.0000
Mode 3.00
Std. Deviation 1.42628
Variance 2.034
Skewness .293
Std. Error of .337
Skewness
Range 5.00
Minimum 1.00
Maximum 6.00
Percent 25 2.0000
iles 50 3.0000
75 4.0000

We have our tables, showing statistical variable, as mean, median, standard deviation,
which allow us to have an intelligent insight of our respondents behaviour and how satisfied
they are with commuting and how does it take, all this is coded, so we assign numbers to
the level of their satisfaction, illustrated here by a scenario of being tired, which goes from,
definitely to never, then doesn’t apply and represented by number from 1 to 6, which will
gives us here in this scenario an ordinal variable, which is going to lead us to a quantitative
analysis.

Section d:
Prices of accommodation and how much respondents are willing to pay, in the case or
scenario where, they are willing to go for accommodation, and they have to rent.

If the answer is Yes, how much do you pay per week?

Cumulative
Frequency Percent Valid Percent Percent
Valid 0-€100 1 2.0 2.0 2.0
€150-€200 1 2.0 2.0 4.0
€200-€250 2 4.0 4.0 8.0
n.a 46 92.0 92.0 100.0
Total 50 100.0 100.0
In the scenario where, respondent are not renting, how much they are willing to pay rent, if
they see themselves renting or going to rent in the future

If the answer is No, how much do you see yourself able to pay per week?
Cumulative
Frequency Percent Valid Percent Percent
Valid 0-€100 19 38.0 38.0 38.0
€100-€150 20 40.0 40.0 78.0
€150-€200 3 6.0 6.0 84.0
€200-€250 1 2.0 2.0 86.0
€250-€300 2 4.0 4.0 90.0
€300+ 1 2.0 2.0 92.0
n.a 4 8.0 8.0 100.0
Total 50 100.0 100.0
Section e:
We try to introduce the alternative or the outcome to our problematic, and we try to see,
how respondents are aware of the existence of certain platforms in the market, that
promote accommodation and work closely with students, and which will be our competitors
in the recent future.

Statistics
Are you aware of digs (students
renting in a family home) as a
potential source of student
accommodation? would you prefer
this to purpose built accommodation
like uninest
N Valid 50
Missing 0
Mean 3.1800
Median 3.0000
Mode 3.00
Std. Deviation 1.18992
Variance 1.416
Minimum 1.00
Maximum 5.00
Percentiles 10 1.0000
20 3.0000
25 3.0000
30 3.0000
40 3.0000
50 3.0000
60 3.0000
70 3.0000
75 4.0000
80 4.8000
90 5.0000

Are you aware of digs (students renting in a family home) as a potential source of
student accommodation? would you prefer this to purpose built accommodation like
uninest

Cumulative
Frequency Percent Valid Percent Percent
Valid I am aware and would 6 12.0 12.0 12.0
prefer it
no, i wasn't aware but 3 6.0 6.0 18.0
would prefer digs
I am aware but would 27 54.0 54.0 72.0
prefer purpose built
I wasn't aware and 4 8.0 8.0 80.0
would prefer purpose
built accommodation
n.a 10 20.0 20.0 100.0
 Total 50 100.0 100.0

We have a specific question, which allow us how long respondent are willing to rent
accommodations, and exactly illustrated by the different variant, and by percentages, the
frequencies of respondents

Statistics
 If you chose to
lodge in a
house instead
of commuting,
what would
your maximum
proximity from
How long your college
would your have to be for
ideal rental it to be
period be for? worthwhile?
N Valid 50 50
Missing 0 0
Mean 4.0800 2.5400
Median 4.0000 2.0000
Mode 5.00 2.00
Std. Deviation 1.00691 1.32803
Variance 1.014 1.764
Minimum 2.00 1.00
Maximum 5.00 5.00
Percentiles 10 2.1000 1.0000
20 3.0000 1.0000
25 3.0000 1.7500
30 4.0000 2.0000
40 4.0000 2.0000
50 4.0000 2.0000
60 5.0000 2.6000
70 5.0000 3.0000
75 5.0000 4.0000
80 5.0000 4.0000
90 5.0000 5.0000

How long would your ideal rental period be for?

Cumulative
Frequency Percent Valid Percent Percent
Valid 2-4weeks 5 10.0 10.0 10.0
1-2months 8 16.0 16.0 26.0
2+months 15 30.0 30.0 56.0
n.a 22 44.0 44.0 100.0
 Total 50 100.0 100.0

If you chose to lodge in a house instead of commuting, what would your

maximum proximity from your college have to be for it to be
worthwhile?
Cumulative
Frequency Percent Valid Percent Percent
Valid 5-15mins 12 24.0 24.0 24.0
15-20mins 18 36.0 36.0 60.0
20-25mins 7 14.0 14.0 74.0
25-30mins 7 14.0 14.0 88.0
n.a 6 12.0 12.0 100.0
Total 50 100.0 100.0
Statistics
If you know a
company was
set up by Would you be
students for willing or able
students and to give us
focused on contact details
relieving of anyone you
student know that you
commute feel would
times rather potentially
than find our
profitability services useful
would you or have good
choose it over feedback from
its past
competitors? experiences?
N Valid 50 50
Missing 0 0
Mean 1.20 .18
Median 1.00 .00
Mode 1 0
Std. Deviation .495 .388
Variance .245 .151
Minimum 0 0
Maximum 2 1
Percentiles 10 1.00 .00
20 1.00 .00
25 1.00 .00
30 1.00 .00
40 1.00 .00
50 1.00 .00
60 1.00 .00
70 1.00 .00
75 1.25 .00
80 2.00 .00
90 2.00 1.00

If you know a company was set up by students for students and focused on
relieving student commute times rather than profitability would you choose
it over its competitors?
Cumulative
Frequency Percent Valid Percent Percent
Valid No 2 4.0 4.0 4.0
Yes 36 72.0 72.0 76.0
Would't matter 12 24.0 24.0 100.0
Total 50 100.0 100.0
Section f:
Key question, what different tools of search do respondents use to look for accommodation
 $Types_Search Frequencies
Percent of Cases
90
80
Website*Apps Crosstabulation
70
60 would you use to look for
50
Percentage

40 student accommodation a
30 Apps
20 No Yes Total
10
would
0 you use to look No Count 5 5 10
for Social
studentmedia Website Apps college Website
% within Through
50.0%
notice board friend
a Do not know
50.0%
accommodation a % within Apps 26.3% 16.1%
Website Varname
% of Total 10.0% 10.0% 20.0%
Yes Count 14 26 40
% within Website 35.0% 65.0%
% within Apps 73.7% 83.9%
% of Total 28.0% 52.0% 80.0%
Total Count 19 31 50
% of Total 38.0% 62.0% 100.0
%
Percentages and totals are based on respondents.
That one of the key insight for our study, where we could see that, the respondents in
general opted for website 80% as their first choices, to look up for rent, or platforms where
they could be directed to, followed by Applications 62%, in this table, we could read that,
the % of respondents:
 No for website and No for Apps are only 5 from 50,
 Yes for website and No for Apps are 14 from 50 (35%)
 Yes for website and Yes for Apps are 26 from 50 (65%)
So we have in final, the website is used along with Apps at 62%, when it is used by itself only
at 38%, which gives a good grade to the Apps and gives it a good opportunity to invest in
this area.

Section g:

if respondent are willing to share the Data, within a specific platform or any searching tool

If you know a company was set up by students for students and focused on
relieving student commute times rather than profitability would you
choose it over its competitors?
Cumulative
Frequency Percent Valid Percent Percent
Valid No 2 4.0 4.0 4.0
Yes 36 72.0 72.0 76.0
Would't matter 12 24.0 24.0 100.0
Total 50 100.0 100.0
Would you be willing or able to give us contact details of anyone
you know that you feel would potentially find our services useful or
have good feedback from past experiences?
Cumulative
Frequency Percent Valid Percent Percent
Valid No 41 82.0 82.0 82.0
Yes 9 18.0 18.0 100.0
Total 50 100.0 100.0