Instructional Planning (iPlan)
Detailed Lesson Plan (DLP) Format
DLP Learning Area:
No.:05
Entrepreneurship
Learning
Competency/ies:
(Taken from the
Curriculum Guide)
Key Concepts /
Understandings to
be Developed
Domain
Knowledge
The fact or condition of
knowing something with
familiarity gained
through experience or
association
Skills
The ability and capacity
acquired through
deliberate, systematic,
and sustained effort to
smoothly and adaptively
carryout complex
activities or ... the ability,
coming from one's
knowledge, practice,
aptitude, etc., to do
something
Attitude
Growth in feelings or
emotional areas.
A settled way of thinking
or feeling about someone
or something, typically
one that is reflected in a
person’s behavior
Grade Quarter:3 Date:
Level:
Duration: 60 mins.
12
Describe Marketing Mix (7Ps) in relation to the business Code:
opportunity vis-à -vis:
CS_EP11/12EBTREP-0h-j-10
 Product
 Place
 Price
 Promotion
 People
 Packaging
 Positioning
Understanding the basic concept of Marketing Mix
Adapted Cognitive Process Dimensions 1. Objectives
Categories: Behavioral Verbs:
Remembering identify, retrieve, recognize, duplicate, list,
memorize, repeat, describe, reproduce
The learner can recall
information and
retrieve relevant
knowledge from long-
term memory
Understanding interpret, exemplify, classify, summarize,
infer, compare, explain, paraphrase,
discuss
Describe the Marketing Mix
The learner can (7Ps ) in relation to the
construct meaning
from oral, written and
business opportunity
graphic messages
Applying execute, implement, demonstrate,
The learner can use dramatize, interpret, solve, use, illustrate,
information to convert, discover
undertake a
procedure in familiar
situations or in a new
way
Analyzing differentiate, distinguish, compare,
The learner can contrast, organize, outline, attribute,
distinguish between deconstruct
parts and determine
how they relate to
one another, and to
the overall structure
and purpose
Evaluating coordinate, measure, detect, defend,
The learner can make judge, argue, debate, describe, critique,
judgments and justify appraise, evaluate
decisions
Creating generate, hypothesize, plan, design,
The learner can put develop, produce, construct, formulate,
elements together to assemble, devise
Design a sample product
form a functional
whole, create a new
using the marketing mix
product or point of
view
Categories: List of Attitudes:
1. Receiving Self-esteem, Self-confidence, Wellness,
Phenomena - Respect, Honesty, Personal discipline,
Awareness, Perseverance, Sincerity, Patience, Critical
willingness to hear, thinking, Open-mindedness, Interest,
selected attention Courteous, Obedience, Hope, Charity,
Fortitude, Resiliency, Positive vision,
Acceptance, Determined, Independent ,
Behavioral
Gratitude, Tolerant, Cautious, Decisive,
Verbs: ask, choose, Self-Control, Calmness, Responsibility,
describe, erect, Accountability, Industriousness, Industry,
follow, give, hold, Cooperation, Optimism, Satisfaction,
identify, locate, Persistent, Cheerful, Reliable, Gentle,
name, point to, reply,
select, sit, Study, use Appreciation of one’s culture, Globalism,
2. Responding to Compassion, Work Ethics, Creativity,
Phenomena - Entrepreneurial Spirit, Financial
Active participation Literacy, Global, Solidarity, Making a
on the part of the stand for the good, Voluntariness of
learners. Attends human act, Appreciation of one’s rights,
and reacts to a Inclusiveness, Thoughtful, Seriousness,
particular Generous, Happiness, Modest, Authority,
phenomenon. Hardworking, Realistic, Flexible,
Learning outcomes Considerate,
may emphasize
compliance in Sympathetic, Frankness
responding,
willingness to
respond, or
satisfaction in
responding
(motivation).

Behavioral
Verbs: aid, answer,
assist, comply,
conform, discuss,
greet, help, label,
perform, practice,
present, read, recite,
report, select, tell,
write
3. Valuing - Attaches Work with positive vision,
to a particular
creativity and
object,
phenomenon, or entrepreneurial spirit upon
behavior. This performance of group tasks.
ranges from simple
acceptance to the
more complex state
of commitment.
Valuing is based on
the internalization
of a set of specified
values, while clues
to these values are
expressed in the
learner's overt
behavior and are
often identifiable.

Behavioral
Verbs: work,
complete,
demonstrate,
differentiate, explain,
follow, form, initiate,
invite, join, justify,
propose, read, report,
select, share, study
4. Organization -
Organizes values
into priorities by
contrasting
different values,
resolving conflicts
between them, and
creating a unique
value system. The
emphasis is on
comparing, relating,
and synthesizing
values.

Behavioral
Verbs: adhere, alter,
arrange, combine,
compare, complete,
defend, explain,
formulate,
generalize, identify,
integrate, modify,

Values
A learner's principles or
standards of behavior;
one's judgment of what is
important in life.
Go beyond learner’s life
on earth, include more
than wealth and fame,
and would affect the
eternal destiny of millions
order, organize,
prepare, relate,
synthesize
5. Internalizing
values -
(Characterization):
Has a value system
that controls their
behavior. The
behavior is pervasive,
consistent,
predictable, and most
importantly,
characteristic of the
learner. Instructional
objectives are
concerned with the
student's general
patterns of adjustment
(personal, social,
emotional).
Behavioral
Verbs: act,
discriminate, display,
influence, listen,
modify, perform,
practice, propose,
qualify, question,
revise, serve, solve,
verify
Categories: List of Values:
1. Receiving 1. Maka-Diyos
Phenomena -
Awareness,
Love of God, Faith, Trusting , Spirituality,
willingness to hear,
Inner Peace, Love of truth, Kindness,
selected attention
Humble
Behavioral
Verbs: ask, choose,
describe, erect,
follow, give, hold,
identify, locate,
name, point to, reply,
select, sit, Study, use
2. Responding to
Phenomena - Active
participation on the
part of the learners.
Attends and reacts to a
particular
phenomenon.
Learning outcomes
may emphasize
compliance in 2. Maka-tao
responding,
willingness to
respond, or Concern for Others, Respect for human
satisfaction in rights, Gender equality, Family
responding Solidarity, Generosity, Helping, Oneness
(motivation). 3. Makakalikasan Appreciate the
significance of the
Care of the environment, Disaster Risk
Behavioral Marketing Mix (7Ps) in
Management, Protection of the
Verbs: aid, answer, Environment, Responsible Consumerism, relation to the business
assist, comply, Cleanliness, Orderliness, Saving the opportunity.
conform, discuss, ecosystem, Environmental sustainability
greet, help, label,
4. Makabansa
perform, practice,
present, read, recite,
report, select, tell, Peace and order, Heroism and
write Appreciation of Heroes, National Unity,
Civic Consciousness, Social responsibility,
Harmony, Patriotism,
3. Valuing - Attaches
to a particular object,
phenomenon, or Productivity
behavior. This ranges
from simple
acceptance to the
more complex state of
commitment. Valuing
is based on the
internalization of a set
of specified values,
while clues to these
values are expressed
in the learner's overt
behavior and are often
identifiable.

Behavioral
Verbs: work,
complete,
demonstrate,
differentiate, explain,
follow, form, initiate,
invite, join, justify,
propose, read, report,
select, share, study

4. Organization -
Organizes values into
priorities by
contrasting different
values, resolving
conflicts between
them, and creating a
unique value system.
The emphasis is on
comparing, relating,
and synthesizing
values.

Behavioral
2. Content The Marketing Mix: the 7P’s of Marketing

3.LearningResources Self-Learning Module- SLM (Entrepreneurship)

4. Procedures
4.1 Introductory Activity (5 minutes). This A. Introductory Activity
part introduces the lesson content. Although at  Prayer
times optional, it is usually included to serve as a  Checking of Attendance
warm-up activity to give the learners zest for the  Setting of Classroom Rules
incoming lesson and an idea about what it to
Be on time.
follow. One principle in learning is that learning
occurs when it is conducted in a pleasurable and Raise your hand if you have questions.
comfortable atmosphere. Listen to the teacher and following instructions.
Share your ideas and participate.
Note: Students who will participate in the class will be given
metacards with corresponding points:
Pink metacard - 3 points
Yellow metacard - 5 points
Red metacard - 10 points

B. Review past lesson about market research through “Peeling a

Cabbage game.”
Instructions:
 The students will play a cabbage game made of paper.
 When the music is played, the students will perform a
dance and pass the cabbage to the student next to
him/her.
 Students who can answer correctly will be given an pink
metacards equivalent to 3 points
 When the music stops, the student who holds the
cabbage paper will automatically peel off one layer and
answer the following questions:
INDIVIDUAL ACTIVITY: (REVIEW QUESTIONS )
1. A data gathering technique where it can be done via direct
mail, over the phone, internet or e-mail. SURVEY
2. A data gathering technique where it can be moderated to
group interviews and brainstorming sessions that provide
information on user’s needs and behaviors. FOCUS GROUP
DISCUSSION
3. It is the most common way to gather primary research with
the use of questionnaires or interview schedule. SURVEY
4. It is the process of gathering, analyzing and interpreting the
information about the product or the services to be offered for
sale in the market, the market and about past, present and any
potential consumers for the products. MARKET RESEARCH
5. It refers to information gathered directly from the respondents
who answered set of questions. INTERVIEW
6. What are the different ways on how to collect a data that help
entrepreneur in gathering information about their target
market?
Survey, Interview, and Focus Group Discussion (FGD)

C.CONDUCT PRETEST:
1) It is a set of controllable and interrelated variables composed
of product, place,price and promotions that a company
assembles to satisfy a target group better than its competitor.
a.Price b. Marketing Mix c. Product d. Packaging
2) The amount that a customer pays for to enjoy it.
a. Price b. Marketing Mix c. Product d. Packaging
3) An item that is produced to satisfy the needs of a certain group
of people.
a. Price b. Marketing Mix c. Product d. Packaging
4) It is a tangible product. It’s example includes tires, MP3
players, clothing and etc.
a.Branding b. Positioning c. Goods d. Place
5) It can be intangible or tangible as it can be in the form of
services or goods.
a. Price b. Marketing Mix c. Product d. Packaging

D. MOTIVATION:
A.Picture Analysis: ( GUESSING GAME )
The class will be divided into two groups. The game has three
round. Each group will be given a flag let. They will choose a
representative to raise the flag. The group who raise their flag
first will be given the chance to answer. The group who got the
greatest number of correct will declared as the winner.

First Round - EASY ROUND

 The teacher will present different logos of famous and
successful

companies, each group will guess which company does the logo
belongs. Students who can answer correctly will be given an pink
metacards equivalent to 3 points

1. Tiktok
2. Huawe
3. Philippine Airlines
4. Nike
5. Mercury Drug
6. McDonald
7. Apple
8. Goldilocks
9. Lazada
10. Crocs

Second Round - AVERAGE ROUND

The teacher will flash the different taglines of the different
successful companies. Students who can answer correctly will be
given an yellow metacards equivalent to 5 points

1. We find ways - BDO

2. It’s finger lickin’ good - KFC
3. “We got it all for you” - SM
4. “Bida ang Saya” - JOLLIBEE
5. Pasalubong ng Bayan- DUNKIN’ DONUT
6. Barato Paspas walay Hasol - PALAWAN EXPRESS
7. Abot mo ang mundo - GLOBE
8. Hari ng Padala - LBC
9. Sabot-Sabot Lang - RUSI MOTORCYLE

Third Round - DIFFICULT ROUND

The teacher will flash pictures of some successful business
owner, the students need to guess who the founder of the
company. Students who can answer correctly will be given an
red metacards equivalent to 10 points.

1. LUCIO TAN - Philippine Airlines

2. TONY TAN- CAKTIONG - Jollibee Corporation
3. RAMON S. ANG - San Miguel Corporation
4. KEVIN SYSTROM - Instagram
5. BILL GATES - Microsoft
6. GLENDA VICTORIO - Brilliant Skin Essentials
Note:
Okay! Very Good! I think you are now ready for our new
discussion today.

PRESENTATION OF OBJECTIVES:
And of course, we have our new topic, we also have a new
learning objectives: The teacher let the students read the
objectives of the lesson.

LESSON OBJECTIVES:
KNOWLEDGE:
Describe the Concept of Marketing Mix (7Ps ) in relation
to the business opportunity;
SKILLS:
Design a sample product using the marketing mix;
ATTITUDE:
Work with positive vision, creativity and
entrepreneurial spirit upon performance of group tasks;
VALUES:
Appreciate the significance of the Marketing Mix (7Ps) in
relation to the business opportunity.
So now! Are you ready for our new lesson? But before that the
students will task to guess the jumbled letters to form a correct
word based on the definition given.

TASK 1. Guess the word/ Ordering Concept:

Instruction: The teacher asked the student to arrange the
jumbled letters base on the definition given about marketing mix.

X I M G N I T M E K R A P s 7 = 7Ps Marketing Mix

Concept: A widely accepted strategic marketing tool that

combines the original 4P’s with the additional 3P’s in
formulating market tactics for product or services.

Very Good you got the correct word.. So our topic for today is all
about?
The 7Ps of Marketing Mix.

LESSON PROPER: DISCUSSION ( The 7 P’s of Marketing Mix )

1. PRODUCT ( Creating Value )

- Refers to any goods or services that are produced to meet the
consumers’ wants, tastes and preferences.
- Any physical good, services, or idea that is created by
entrepreneur or an innovator in serving the needs of the
customers and addressing their existing problem.
Types of Products
Tangible products - products that can be perceived by our 5
senses.
Intangible products ( services ) - products that can be enjoyed
that are performed by people or machine.

2. PLACE ( Delivering Value )

- Represents the location where the buyer and the seller
exchange goods and services.It also called the distribution
channel. It can any physical store as well as virtual stores or
online shops on the Internet.

3. PRICE ( Capturing Value )

- Price is the value of money in exchange for a product or service.
The amount or value that a customer gives up to enjoy the
benefits of having or using a product or service.
Example: Pricing strategy is the penetration pricing. It is
when the price charge for products and services is set
artificially low in order o gain market share.

4. PROMOTION ( Communication Value )

- Involves presenting the products or services to the public on
how these can address the public’s needs, wants, problems, or
desires.
- The main goal of promotion is to gain attention and to deliver
message

EXTENDED 7P’s
PEOPLE
- Consists of each person who is involved in the product or
service whether directly or indirectly. The ultimate marketing
strategy. They sell and push the product. The most important
element s of the marketing mix. The right people are essential in
marketing mix

5. PACKAGING
- How the products or service is presented to customers.
- It is the overall identification look and feel of a product and
service. This is the first element that the customers will see. It
will determine the uniqueness of the product from the
competitors.
-The silent hero in the marketing world. Refers to the outside
appearance of a product and how it is presented to the
customers.

4.3 Analysis ( 5 minutes). Essential questions
are included to serve as a guide for the teacher in
clarifying key understandings about the topic at
hand. Critical points are organized to structure the
discussions allowing the learners to maximize
interactions and sharing of ideas and opinions
about expected issues. Affective questions are
included to elicit the feelings of the learners about
the activity or the topic. The last questions or points
taken should lead the learners to understand the
new concepts or skills that are to be presented in
the next part of the lesson.
4.4 Abstraction (10 minutes).This outlines the
key concepts, important skills that should be
enhanced, and the proper attitude that should be
emphasized. This is organized as a lecturette that
summarizes the learning emphasized from the
activity, analysis and new inputs in this part of the
lesson.
4.5 Application ( 5 minutes).This part is
structured to ensure the commitment of the learners
to do something to apply their new learning in their
own environment.
4.6 Assessment( 5 minutes).For the Teacher to: a)
Assess whether learning objectives have been met for a
specified duration, b)Remediate and/or enrich with
appropriate strategies as needed, and c) Evaluate
whether learning intentions and success criteria have
been met. (Reminder: Formative Assessment may be
given before, during, or after the lesson). Choose any
from the Assessment Methods below:
Assessment
Method
a.)Observation
b.) Talking to
learners/conferencing
c.)Analysis of
learner’s products
d.)Tests
The best packaging should be attractive enough and cost efficient
for the customers.
6. POSITIONING
- refers to a process used by marketers to create an image in the
minds of a target market.
1. How does the different elements comprising the modified
framework of marketing mix influence the demand for the
product?
2. What will you consider if whenever you plan to add or change
existing features in marketing mix?
3. Why it is necessary that all P's in the marketing mix should be
compatible?
1. How many P’s are there in a Marketing Mix?
2. In marketing mix what constitutes of the 7P’s in terms of
products?
3. In terms of services what are the specific P’s constitutes in
marketing mix?
The class will be divided into five groups. Each group will
brainstorm and think of an original product, indicate the price,
place or location of business, promotional tool to be used, and
their target market, then they will make a sketch of their product
in a cartolina. Each group will be given ten minutes to do the
activity. Afterwards, they will be given three minutes to present
their work by group.
Criteria:
 Uniqueness ----------------------------------- 25%
 Creativity ------------------------------------- 25%
 Content --------------------------------------- 40%
 Impact ----------------------------------------- 10%
Total ________________________________________100%
Possible Activities
Identification
Direction: Write the word or phrase that is being described
or completes the thought of each statement.
______________1. It is a set of controllable and interrelated
variables composed of product, place, price and promotions
that a company
assembles to satisfy a target group better than its
competitor.
______________2. The amount of money that a customer pays
for to enjoy it.
______________3. An item that is built or produced to satisfy the
needs of a
certain group of people.
______________4. It determines your firm’s profit and survival.
______________5. It can be intangible or tangible as it can be in

4.7 Assignment ( 5 minutes).
 Reinforcing /
strengthening the day’s
lesson
4.8 Concluding Activity
(minutes).
This is usually a brief but
affective closing activity such
as a strong quotation, a short
song, an anecdote, parable or a
letter that inspires the learners
to do something to practice
their new learning.
1. Remarks
2. Reflections
A. No. of learners who earned 80% in
the evaluation.
B. Did the remedial lessons work? No.
of learners who have caught up with
the lesson.
C. No. of learners who require
additional activities for remediation.
D. Which of my learning strategies
worked well? Why did these work?
E. What difficulties did I encounter
which my principal or supervisor
can help me solve?
F. What innovation or localized
materials did I use/discover which I
wish to share with other teachers?
Name:
the form of
services or goods.
______________6. The way your product or service appears
from the outside.
______________7. A marketing model that modifies the 4Ps
model.
______________8. Responsible for every element of your sales,
marketing
strategies, and activities.
______________9. It refers to how a business creates awareness
in the market.
______________10. It claim a new space in the mind of the
customer different from the spaces occupied by existing
products.
______________11. The ultimate marketing strategy.
______________12. Where your product or service is actually
sold.
______________13. The place occupied by products in the heart
and minds of the consumers.
______________14. A name, symbol, or other feature that
distinguishes a seller's goods or services in the marketplace.
______________15. A powerful and sustainable high-level
marketing strategy used to create or influence a brand.
Create a promotional video of the product that you made as a group. The
videos must be 2- 3 minutes.
Criteria:
Uniqueness ----------------------------------- 25%
Creativity ------------------------------------- 25%
Content --------------------------------------- 40%
Impact ----------------------------------------- 10%
Total: ___________________________________ 100%
“A brand is no longer what we tell
the costumer it is – it’s what
consumers tells each other it is.”
- Scot
t
Coo
k
Indicate below special cases including but not limited to continuation of lesson plan to the
following day in case of re-teaching or lack of time, transfer of lesson to the following day, in
cases of class suspension, etc.,
Reflect on your teaching and assess yourself as a teacher. Think about your student’s progress
this week. What works? What else needs to be done to help the students learn? Identify what help
your instructional supervisors can provide for you so when you meet them, you can ask them
relevant questions. Indicate below whichever is/are appropriate.
School:
Ana Maria A. Sabellon Matab-ang National High School