ANKNOWLEDGEMENT

In the name of Allah, the most Gracious and the Most Merciful,

Alhamdulillah all praises to Allah for strength and His Blessing in completing this assignment.
This assignment was prepared for subject Principles of Entrepreneurship (ENT 530) in
Universiti Teknologi MARA (UiTM).

In preparation of my assignment, I had to take the help and guidance of some respected
persons, who deserve my deepest gratitude. As the completion of this assignment gave me
much pleasure, I would like to show my gratitude Dr. Law Kuan Kheng, our lecturer for subject
Principles of Entrepreneurship (ENT 530) subject for giving me a good guideline for
assignment throughout numerous consultations. I would also like to expand my gratitude to all
those who have directly and indirectly guided me in writing this assignment.

In addition, thank you to my classmates have made valuable comment suggestions on my

paper which gave me an inspiration to improve the quality of the assignment. They have been
contributed by supporting my work and help during the assignment progress till it is fully
completed.

Thank you.

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 TABLE OF CONTENT

PAGE

TITLE PAGE i

ANKNOWLEDGEMENT ii

TABLE OF CONTENT iii

LIST OF FIGURES iv

LIST OF TABLE v

EXECUTIVE SUMMARY vi

1. INTRODUCTION

1.1 Company Background 1-2

1.2 Problem Statement 3
1.3 SWOT analysis (two competitors) 4
1.4 Opportunity recognition 5
1.5 Purpose of business model canvas preparation 6-7

2. BUSINESS PROPOSAL

2.1 Business Model Canvas (BMC) 8

2.2 Details of BMC 9-19

3. CONCLUSION 20

4. APPENDICES 21

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EXECUTIVE SUMMARY

Lily’s Partnership offers beauty and hygiene products for customers, providing hand-
wash paper soap, body-wash paper soap and body scrub paper soap. Our customers was
identifying as a workers people, adults and students also. They want consume a products that
have an affordable price and more quality.

Our company will be located at 10 Lorong Rahim Kajai 14, Taman Tun Dr. Ismail,
60000 Kuala Lumpur, Malaysia. Our business will be providing this product with putting it in a
store that focuses on beauty and hygiene products such as Watson, Guardian, SASA and
others. We also help customers to buy our products through sales on our own website. It really
will help our customers to buy our products that are body-wash paper soap, hand-wash paper
soap and body-scrub paper soap on a continuous basis.

Currently, competitors that produce products like ours that are paper soaps are still
lacking in this business world but our business is also competing in different soap brands.
Then, Lily’s Partnership have been operated well where its management has been managed
by a General Manager that is Nur Iman Asyiqin Bt Zuraidi. The company also has experienced
Finance manager, Marketing manager, Operational manager and Sale manager in order to
perform their duty well.

Anticipated sales are RM 577,000.00 for the first year, RM 634,700.00 for the second
year and RM 663,550.00 for the third year. Our pricing strategy will based on the objectives to
get a higher profit and to ensure the customers will continue doing business with us.

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1.0 INTRODUCTION

1.1 Company Background

Name of business

Our company name is Lily's Partnership.

Nature of business
Our company offers beauty services to conform customers' specifications and needs. We
believe that most women nowadays need this service because the majority of them are
working in an office or organization and are required to be dressed in good way and beauty.
Besides making a normal beauty essential by walk in to our shop, our company also takes
order by online. We hope’s that by providing these services, all women in this area can shops
nicely and by faster service which everything just on internet.

Location of business

Lily Partnership is located at 10 Lorong Rahim Kajai 14, Taman Tun Dr. Ismail, 60000 Kuala
Lumpur, Malaysia. The location is strategic because it is at the centre of a housing area and
some of workplace for company.

Location Lily’s Partnership

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Types of business

Partnership

Product

Our company offers beauty services to conform customers' specifications and needs. We
believe that most women nowadays need this service because the majority of them are
working in an office or organization and are required to be dressed in good way and beauty.
Besides making a normal beauty essential by walk in to our shop, our company also takes
order by online. We hope that by providing these services, all women in this area can shops
nicely and by faster service which everything just on internet.

 Paper soap

It’s a soap that can bring to anywhere and it is prepared to those who are takes a good care
in terms of hygiene. This paper soap contains a dry soap where if we spread into our skin with
some wet hand it will turns out to the soap.

 Paper scrub

It’s a scrub that we produce into paper where we can easily scrub our body in case we needed.
The texture might be as well as scrub which contains oatmeal which is good for skin and will
make skin feel smooth.

Business size

Small enterprises (10 to 20 employees),

Number of employees

The number of employees in the Lily’s Partnership is around 10 to 20 employees.

Date of commencement

We have registered our business on 2 July 2019.

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1.2 Problem Statement

For Lily’s partnership, the problem the we faced we are definitely in terms of competing
in the competitive and having a lack of identity. This is because most beauty and hygiene
product are always filled with people that go there oversea and which makes it hard for us to
penetrate the market when other shop are already well established. Many soap manufacturers
in Malaysia have been affected by the production of premium soaps at a cheaper rate, which
has resulted in the production of soaps of low quality and high production costs. We bleading
various fragrant essential oils of varying strengths and prices for soap production could go a
long way in producing quality soaps for handwashing, bath washing and general cleaning
purposes, even at reduced production costs.

Next, this is about producing paper soap with a long-lasting fragrance to find its
viability, which will also satisfy customer satisfaction by making its fragrance last for a long
time. This type of product has not yet reached market demands but Lily’s partnership have
researchers have produced a paper soap that was different from other soap products through
the study. Thus, the study aimed to learn whether a soap with a long-lasting fragrance can be
made, how long the fragrance will last and how it will help consumers.

At the same time, we want to achieve the targeted profits. A lack of understanding of
the marketing concept can result in poorly developed product that fails to meet the customer’s
need and wants. This can affect our marketing efforts and sales performance, overall business
expansion and progress. Service differentiation such as online service to ship out to customer
premises provides our business a longer lasting competitive advantage. The durability of the
strategy tends to make it more attractive and powerful.

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1.3 SWOT analysis (two competitors)

DETTOL (RECKITT BEAUTY & HYGIENE

BENCKISER SDN LILY PARTNERSHIP LIFEBUOY
COMPANY
BHD) (THE SOAP PAPER)

Strength  Strong brand  Have quality  Affordable cost

name products  The brands
 Have a  Strong brand have credibility
reasonable name  Have a strong
price  Many variant distribution
 Have their own fragrance channel
regular  Already have worldwide
customer permanent
customers
Weakness  Penetration  Stock out  Not popular in
levels problem urban market
 Filled with the  Lack of  Perception as
competition in innovation an inferior
product
this industry
Opportunity  Dettol baby  Customer  Emerging
products will demands market and
create a quality expansion
completely new products abroad
market  Appropriate for  Innovation
 Can attract all ages
more customer  More
in target market promotion like
sample
Threat  Other markets  Strong  Competition
filled with competition  Maturing
competition  Limited categories,
 Other funding product and
alternative bath services
soap available
Table 1.3.1

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1.4 Opportunity Recognition

We have decided to establish the beauty business due to the opportunity and potential
to make profits at the Taman Tun Dr Ismail area. Besides that, there are several reasons that
attracted our company to this business and its location. Altogether, there are three reasons
why I decided to establish Lily Partnership.
Customers appreciate knowing that the business expect to be held accountable for
their success after the sale it’s compete. It provides them with a sense of reduced risk. This is
how Lily Partnership maintain their relationship with customer. Customer interaction are too
often treated as one-off instance. For Lily Partnership Marketing team, its is crucial to
understand the customer experience as a journey with a long string of interaction, always
continually building loyalty. A marketing team sets out to clear objectives and lists the actions
that can help us achieve our target. The task of marketing department of Lily Partnership is to
fulfil our customers needed. At the same time, we want to achieve the targeted profits
Our future prospects are we want to be the first choice of customers and consumers
in the beauty industry in state of Selangor. Next, we will produce the higher quality of beauty
products and will continuously improve all aspects of our business and product. Lastly, we will
create a quality standard in the beauty industry by using the latest equipment and technology
to compare with others competition.

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1.5 Purpose of business model canvas preparation

A business model canvas preparation is essentially a decision-making tool. Its content

and format is determined both by the business’s goals and by the intended audience. Such a
plan for a nonprofit group, for example, might discuss the way the organization’s mission fits
with stated goals. It is crafted in order to ask for a loan to start a new company or expand an
existing one, on the other hand, focuses primarily on the business’s ability to repay the loan
on or ahead of schedule. These are just a couple of very different examples of the purpose of
a business plan. What both have in common is that banks, venture capitalists, and others who
have an interest in financing business endeavors are concerned about the potential for default
that can happen when a poorly planned business fails.

There is a lot of purpose or reason why we must create a business model canvas
preparation. Every business or organization must have a business model canvas preparation
to get organized. Writing down our business model canvas preparation helps us to clarify our
thoughts and organize the steps that we need in order to take and to be successful in our
business. There are a number of pieces that all have to come together to make our business
profitable. A business plan ensures that we won’t skip any important steps that could derail
our efforts down the line. Be specific even if the plan is for your eyes only. Use measurable
milestones, account responsibilities and track able performance expectations, for starters.
When our plan is clearly spelled out in writing, it helps us to see the big picture and identify
potential problems before we do steps. Our plan should include things like what we plan to
offer to the market, how we plan to deliver it, what the costs are, how much we plan to charge,
what we plan to make in profit on each sale and what your fixed costs such as rent and utilities
are going to be. The other reason why we must have a business model canvas preparation is
to make sure that our business activities is stay on track.

After our business model canvas preparation is developed, referring to it periodically

can help us to maintain a long-range view as we make daily decisions. The business model
canvas makes it easier to follow each business development step in order so we won’t miss
any important elements along the way. A well-written plan provides us with a starting point
and outlines a timetable that drives our activities, keeps us grounded, focuses on our target
market, and strategically aligns with our main business tactics as we track our progress. In
addition, business model canvas preparation allow us to clarify and focus on organizational or
business goals and objective. A business model canvas is an effective means of defining our
goals and the steps needed to reach them.

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 It spells out our purpose, vision and means of operation. It also serves as our
company’s resume, explaining our objectives to investors, partners, employees and vendors.
A good business model canvas preparation clearly states the amount of capital we need to
make the company work and where the investment is coming from. It clarifies the means by
which we will pay back borrowed money, our sales forecast, spending budget, cash flow and
how we will owns profits. Business model canvas preparation also could prepare for the future.
By outlining our goals and how we will reach them, our business plan helps us to prepare for
the future. Market research in the business model canvas should include projections based
on consumer needs and our ability to fulfill those needs. A well-developed business plan also
documents actions the company will follow in case the projections turn out to be too optimistic.
Scenarios should be developed to identify potential obstacles, including possible changes in
the market, so that the company will be prepared to make operational decisions that remain
in line with the overall business strategy.

72.0 BUSINESS PROPOSAL

2.1 Business Model Canvas (BMC) LILY PARTNERSHIP

Key Partners Key Activities Value Customer Customer

Proposition Relationship Segment
1) Manufacturers 1) Marketing
1) More 1) Free sample 1) Local
2) Supplier 2) Research & convenient to use consumers
Development 2) Review
2) Give freshness product 2) Traveler user
3) Production and long lasting
3) Give 3) Students
Key 3) More easier to reasonable offer
Resources carry Channels

1) Ingredients 1) Social
network
2) Patents/
Brand 2) Drugstore

3) Media and 3) Mobile apps

Internet
4) Own website
Platform
Cost Structure Revenue Stream

1) Cost of manufacturing 1) Paper soap sales

2) Marketing 2) Commission

3) Ingredients 3) Advertising

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2.2 Details of BMC

Customer Segment

Firstly, the customer segment is a customer that will be our target. So, the type of customers
that under our customer segment is local consumers. We chose them because this product
has been launched in our country in Malaysia and of course, our main target is the local
consumer. Moreover, nowadays our local consumers more prefer to try something new and
unique. And then, the production of this product can open the eyes and give awareness to the
local consumers so that they value the local products more. Indirectly, it enhances the brand
name of the product and also improves the Malaysian economy.

Next, traveler user. It is because they will need something easier when traveling. In addition
to the local consumer as our target, our main target is also a traveler because the packaging
of this product is designed to make it easy to carry and use at anytime and anywhere. After
that, we also target student as our customer segment because as we know, life as a student
is a bit busy so we need something that can help them in terms of saving their time. For
example, they don’t have to waste time finding a place with soap because they can bring their
own soap which is our product that is paper soap.

Value Proposition

Once we know, who our target customers are, we determine what products we will sell to
that customer segment. So, the first value that we want to give to our customers is to have a
product that can give freshness and long-lasting. Because everyone prefers fragrant things
but it doesn’t smell strong enough to make people uncomfortable. The aroma produced by
this product is refreshing and long-lasting to those who used it. While this product is easy to
carry and convenient to use for our consumers because of the design itself. Because of that,
our customer segment is for travelers because this paper soap product is a great fit for them
to bring along. People today prefer to find something that is easier for them to use, carry and
others.

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Channels

After defining the customer segment and value proposition, the next one is a
channel. It means channels or how we deliver our products and how we reach our consumers.
The type of channel that we will grab is firstly through social networks. Because this platform
is a key element of success in marketing and many marketers are also realizing the potential
for business growth using this platform. Then through this platform, our product that is soap
paper will be easily known by the public because our product is the first paper soap ever
produced in Malaysia. Using this platform can increase our product or brand awareness.
Implementing a social network strategy will greatly increase our brand recognition since the
public will be engaging with a broad audience of the consumer. To get started, create a social
media profile for your business and start interacting with others. Get employees, business
partners and sponsors to "like" and "share" your page. Only the people who interact with your
content will raise brand awareness and start building your reputation as a business.
Then, sell the throughput our product in the drugstore. This platform is the perfect
place to showcase and sell to the public. As this is the first paper soap to be manufactured,
we believe that placing our products on drugstores such as Watson, Guardian, Caring and
Sasa will make it easier for people to become more aware of the existence of this product. A
drugstore is a place where there are many beauty and hygiene products that people need. We
believe that placing products like this soap paper can provide easy access to the public and
enhance the brand name of our product. Next by having our mobile apps for our own brand,
it’s a great strategy where it enables our customers and our regular customers to access or
find products from our brand by simply installing our brand apps. By simply accessing through
mobile apps, people are more likely to buy our products because they are more time-
consuming and prove to be fun.
And lastly, owning a website for our product brand is also more like having mobile
apps but having a website can give our customers satisfaction. With having a website it will
be easier for our customers. Therefore, make it easy for customers to buy from us as many
people tend to visit our site, rather than driving to our physical location and browsing for our
products. From the customer's point of view, it's best for them to not have to ask anything
because they can only find what they are looking for only on our online site. Through this
platform, it can increase our sales wherewith more people visiting our website it can lead to
more potential sales. That's how the website will help us. When we can drive more people to
our site by consistently updating and promoting the content of the site. And then more
information on our site, the more likely it is to increase sales.

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Customer Relationship

The customer relationship is how you get, keep, and grow customers. So, an
organization must select the kind of relationship it will have with its customer segment to create
financial success and sustainability. The first thing we will do after our product is released in
the market is to give a free sample of our products that is soap paper. The purpose of this free
sample is because it is our first strategy in introducing our new product and also make people
more familiar with our free sample. And then, when people become more aware of our product
presence, we can forge new relationship with the public and the relationship between us and
our customers can be nurturing something to make our customers more loyal to our products
and giving them with a good feedback because customers loyal and that is the relationship
we should aim to invest in as they will generate stable income throughout our business.
Then, make a review product also can help to make us keep in touch with customers.
What is means to make a product review is that we will use people who have a well-known
profile in helping us to make sure these soap paper products are always remembered by the
public people and they will also look for our products when they need it. That is why it is very
important to maintain customer relationships and make us keep in touch with them so they
are constantly informed, reminded and updated about our current products. When they always
know about our products in this way, they will always find when they need and buy it.
By giving a reasonable offer to the public, it also helps in terms of our relationship
with the customer where they will interact and give feedback well for our product. When the
time comes, where our products have a reasonable offer so it will make peoples more interest
in our products. Therefore, people will always get the best from us and they will never forget
the brand of our products.

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Revenue Stream

It is the methodology an organization follows to get its customer segments to buy its
product. With the sale of this paper soap, the result will be more lucrative because of the huge
profits generated by the sale. Because our product is the first product in Malaysia, so people
will cooperate by purchasing our products more often and the result is that we will get a decent
return. The importance of having a good strategy is to make sure our day-to-day sales are
always high. If our sales are profitable, the revenue will be revenge that will be used for daily
operations. Next, get a commission sale. The type of commission that we get through the sale
is when we put our products in a drugstore store with the workers at the store will help us in
promoting so people will buy our product. Therefore, how we can get the commission is when
our products are sold out and how our revenue distribution is likely to be 40% for drugstore
workers and 60% for us. It doesn’t matter how divided it is but it must be fair and the return on
sales must be high. Through this stream, we can reinvest our day-to-day operations well.

After that, we also can get revenue through advertising. Advertising revenue is the
monetary income that individuals and businesses earn from displaying paid advertisements
on their websites, social media channels, or other platforms surrounding their internet-based
content. We use advertisement methods as a way to generate our revenue because it is one
of the most effective ways of doing business. Under our business, we have applied pay per
click advertising where it is one of the most common models of internet advertising and it
simply means an advertiser will pay to us once someone clicks on their ad. Each time a visitor
clicks on our ad, a small amount of money will be deposited into our account with the
advertising service. In addition, to using the internet platform as advertising, we also use
television advertising to generate our revenue. Nowadays, many people watch television so
every time our ad is aired people will be more aware of the existence of the paper soap product
and they will definitely want to know more about our product and explore in depth our product.
So from here comes higher income and makes our sales even higher.

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Key Activities

Key activities are important things your business needs to do to run. It’s even more
specific than that. Key activities are the key things that you need to do in order to deliver your
value propositions to customers. So we look at what key activities are within the context of the
business model canvas and how to identify them and use them correctly. These are the most
important tasks a company must carry out in to fulfill its business purpose. To be successful,
a company must carry out key actions that are primarily dictated by its business model. As we
know key activities are similarly essential in an organization fulfilling its value proposition,
reaching its customer segments, sustain its customer relationships and ultimately create long-
term revenue streams. Key activities are different according to the business model of the
organization carrying out the activity.

Our first key activities are marketing. We are responsible for the growth of our
company by getting word of the company’s existence and the value it provides for our
customers. There are several functions of our marketing such as strategy. The marketing team
is responsible for drafting and getting the approval of a marketing strategy for the company,
based on our overall goals and missions before flowing this strategy throughout the
department and creating goals based on our products. The second one is market research
where we must have full knowledge of the operating market of our company including the
strengths and weaknesses of our product according to the customer, potential competitors in
the market to whom our company may lose market share or weaker competitors from whom
the company can get market share. Next, communications which are the nature of this
communication differs from media releases to online product reviews, advertisements, e-
mails, etc. Next, sales support when marketing also works closely with the members of sale
by providing them with customer leads, as well as promotional materials for our potential
customers. Lastly, events in which marketing responsible for organizing and executing events
such as seminars, product launches, exhibitions, and others also will typically call key or
prospective customers to such events as well.

Secondly, our key activities are production management consists of several activities
which are selection of product and design which is the first step is we have selected the right
product and the right design for the product. This is a crucial decision because the combination
of the right product (Value Proposition) and the right design (Key Activities) will prescription
the success or the failure of our company. Then, the selection of production process step. This
stage consists of deciding what production process our organization will be using including
the right technology, machines, inventory management system, etc.

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 Next, production planning also must decide on the routing and scheduling of our
product. Routing is aimed at creating a smooth flow of work by discovering the easiest and
most economical flow of work. Scheduling, on the other hand, refers to the timing of activities
by mentioning a start and end time for each. Lastly, the production control for monitoring and
controlling the production process. This is done by comparing planned production with actual
production, exploring deviations if any and ultimately correcting these deviations to meet
planned production.

Lastly, research and development are required to liaise with all other functions of
our company whether it be production, marketing or sales. The typical functions of a research
is when we have make a new product research before it can be produced, it must first go
through the research and development part which will explore what the design of the product
should be, the expected production costs and how long it will take to produce sufficient
amounts of the product. It also looks into how much customers want or need our product.
Besides that, our product development where we have to make the research phase naturally
leads to the product being developed due to the results achieved from the other research.
Next, we must also look into existing products to see if they require an upgrade based on
evolving consumer needs or new entrants into the product category in the market. These
changes can additionally be attributed to product glitches that need resolving. Lastly, we are
also responsible for keeping an eye on innovations and new trends within our company and
ensuring that our product stays up-to-date on these trends.

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Key Resources

The resources are needed to create value for our customers. They are considered our
assets and they are needed to sustain and support our business. Our first key resources is
the ingredients of the product. Some of the materials needed are liquid soap, scrub, container
and water soluble paper. So this is the main resources because it is the materials that we
need to produce this paper soap. The liquid soap and scrub is made by the natural ingredients
which could not cause harm and adverse effects to the customer if used on the hands or body.
It gives the advantages to the customer that have a sensitive skin because they can use and
try our product without feel worry and fear. Then, the packaging which the container also
making it easy for customers to carry and keep the paper soap well.

Secondly, our key resources is the pattern and brand of this product. Customer will
know and recognize our products through its own brand that we have designed which is lily.
Our brand is important absolutely critical to our business because of the overall impact it
makes on our company. Branding can change how people perceive our brand, it can drive
new ideas to develop the products and increase brand awareness. Other than that, our
company can get recognition and becomes known to the consumers. Through that, we can
trying to generate future business, and a strongly established brand can increase a business’
value by giving our company more leverage in the industry. This makes it a more attractive
investment opportunity because of its firmly conventional place in the marketplace. Our brand
and product pattern make it a different product than others and this will give our customer
familiar with it.

Lastly, the key resources of our company is media and internet platform. A media
platform is a service, site, or method that delivers media to the customers. It can deliver, but
also sometimes to allow for feedback, discussion, or sharing. We use social media marketing
is to promote and sell our products, services, and brand which can use both unpaid and paid
social media marketing tactics to increase online sales and generate awareness. Social media
sites include the public ones that most people know, like face book and twitter, but there are
also lesser-known social media sites that our brands can tap into. From social media such as
Instagram can give customer review and testimonials act from our products as an influencer
that promotes our product to the consumer in a good light. It is always better that the consumer
makes an informed decision by knowing other customers’ experiences, rather than after being
influenced just by social media advertisements. That is why it is mindful to make customer
testimonials of our brand on social media.

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 In addition, joining social media groups or communities relevant to our role can also
serve as a good way to spread awareness about our product. Our product promotion efforts
in social media groups will indirectly bring better results since members are already interested
in a similar product. But it is really important that we have to connect with group member’s
well, converse in their interests, and be transparent when providing details of our product. If
we pay attention to these points, social media communities will prove to be a good source for
getting quality leads for our product. We also introduce our products at Google remarketing
ads. A remarketing ad is a type of Google Shopping Ad Google shows on their Google Display
Network after a person has visited our website. They’ve become frequent because they’re
very effective when we are trying to promote our products online. Beyond helping businesses
improvement online sales, social media and internet platform allows our brands to have two-
way interactions with consumers. This provides valuable feedback about our brand, products,
industry and even competitors. Plus, it’s a great testing pounded for ecommerce brand also.

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Key Partners

Key Partners are the relationships that you have with other business,
governmental, or non-consumer entities that help your business model work. These can be
the relationships that your company has with your suppliers, your manufacturers, business
partners, etc. Instead, you will use suppliers and partners to make the business model work.
These partnerships that you will undoubtedly create will be forces that help your business
succeed in areas that would be unproductive for you to do yourself. There are usually three
reasons for creating a partnership which is reduction of risk and uncertainty, acquisition of
resources or activities and economics of scale.

Firstly, our key partners is manufacturers which are partner in our business
they’re the ones who convert our design into its final form, meaning they play a large part in
whether we bring to market a successful product, or fall short of expectations. The way we go
about selecting our manufacturer, and how we invest in building our relationship with them is
crucial. Manufacturing process of our products are the steps through which raw materials are
transformed into a final product. So our company cooperate and have a good relationship with
the manufacturer as they produce our paper soap. We need a manufacturer that is capable
of doing assembly with a particular component, for example, in which case we might seek out
our company that has experience in that specific area. Besides that, our manufacturer also
have a halal certification where the document that is issued by an authorized Islamic body to
confirm that our products are complying to guidelines of Halal and Haram in Islam.

Halal certification does not depend purely on whether a product complies with the
Shariah requirements, it also takes into account other aspects such as the process, hygiene,
equipment, storage and safety and standards. Halal Certification is an added value to our
products. Jakim is the sole body in Malaysia that is authorized to issue halal certification. Most
of the countries in the world recognizes Jakim halal logo. Intercosmetic’s body care and hand
care products include a variety of moisturizers, hand creams, foot creams, body treatments,
and many more high performance products, made using finest ingredients inspired by nature.
So with this certificate, proving that our paper soap are lawful and usable by Muslims and
there is no doubt of its safety.

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 The second one is suppliers. A supplier is a person or business that provides a
product or service to another entity. The role of a supplier in a business is to provide high-
quality products from a manufacturer at a good price to a distributor or retailer for resale. A
supplier in a business is someone who acts as an intermediary between the manufacturer and
retailer, ensuring that communication is forthcoming and stock is of sufficient quality. As apply
for our paper soap, all the ingredients we get from our cosmetic supplier who supplies all kinds
of materials for our paper soap. Our company need to work closely with suppliers to get the
best out of our products. When our business works closely with a supplier we can work
together to lead innovation. Through this, both parties can improve their offering exponentially.
Supplier will start to understand what products that our business might be interested in, and
our paper soap will know the right time to order from their supplier so they receive the order
on time.

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Cost Structure

Costs will always remain a major concern for all businesses. It is in fact the universal
concern. However, some businesses make it an organizational mission to minimize costs as
much as possible and all their strategies and tactics are derived from this one goal. Hence
businesses can be categorized into two extremes based on the volume of goods produced;
both ends of the spectrum are either cost driven or values driven. Realistically though,
companies usually fall somewhere in the middle of this spectrum. First thing first, our cost
structure is cost of manufacturing. Our company will have to bear all the costs and expenses
set by the manufacturer for producing our products. Other than that, we also have to bear the
cost of transportation goods from the manufacturer's place to our headquarters for the transfer
of our paper soap.

Furthermore, marketing also our cost structure which is for example ads on
television, our company have to pay media to display our paper soap ads. We also have to
pay for hit the market online such as ads on Facebook, YouTube, twitter and others internet
platform. In addition, we have to pay for reviews made by instafamous or public influencers
who have helped us introduce and expand our paper soap in the market on the instagram.
Next, we will have to pay the cost of installing the billboard on the road to the company that
created the billboard. Lastly, cost structure of our ingredients. The natural materials that the
supplier supplies to produce the soap such a liquid soap, water soluble paper and other
materials must be paid and borne at all costs and expenses by our company. As well as
products and services tax imposed on our materials paper soap is also borne by our company.

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3. CONCLUSION

Alhamdulillah we are feel grateful because we are finally completed our business
model canvas. We have gone through a lot of new experience and it is very beneficial for all
of us and we got the chance to experiencing creating our business model canvas by ourselves
so that we can apply when one day has a chance to have our own business. Thank to Allah
for giving us the strength and the will to get it done. We hope that our business will progress
smoothly in the future. Our target is that we want to achieve high profit in the involvement of
this business even though there are many rivals exist. Fortunately, with a good cooperation of
our subordinates, we all manage complete and manage to compete all the obstacles.

Other than hoping our business run smoothly, we are also hoping that we can change
customers’ perceptional about the variation that we create in order to ensure customer feel
comfortable and facilitate with our new launching product. We are also hoping that the criteria
of our product can meet customers’ satisfaction and right away maintaining customer’s
demand. In order maintaining customers’ demand, we are capable either maintaining or gain
our profitability of our company. To manage a business is not as easy as how it looks like.
Those successful business men undergo a lot of difficulties before being successful and we
can’t see the pain they overcome until they obtain such huge outcome in their life.

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4. APPENDICES

The paper soap

Fragrance of the paper soap

The example of type added fragrance.

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