1 Map Crayola s five pillars of operational leadership to the

1. Map Crayola's five pillars of operational leadership to the competitive priorities in Table 1.3.

2. Create an assessment of Crayola's competitive priorities as i

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operational-leadership-to-the

1. Map Crayola's five pillars of operational leadership to the competitive priorities in Table 1.3.

2. Create an assessment of Crayola's competitive priorities as it relates to their Asian expansion

plans.

3. Which of the competitive priorities might present the biggest challenge to Crayola as it
expands internationally?

Operations processes are at the heart of Crayola, the Easton, Pennsylvania maker of crayons,
markers, and paints loved by children of all ages around the world. Since 1903, the company
has been taking wax, dyes, and other raw materials and turning them into a colorful array of
products sold through an extensive network of distributors and retailers such as Walmart and
Target stores. Each day, the company produces 13 million crayons, 2 million markers, 500,000
jars of paint, 170,000 pounds of modeling compounds, and 22,000 Silly Putty© eggs from its
three manufacturing plants.

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