Your Results for: "Multiple choice questions" Print this page

Site Title: Marketing: An Introduction, Summary of Results

Second Edition
21% Correct of 34 Scored items:
Book Title: Marketing: An Introduction,
7 Correct:  21%
Second Edition
27 Incorrect:  79%
Book Armstrong
Author:
More information about scoring
Location on Student Resources > Part 3:
Site: Designing a Customer-driven
Marketing Strategy and Marketing
Mix > Chapter 8: New-product
development and product life-
cycle strategies > Multiple choice
questions
Date/Time November 14, 2020 at 11:06 AM
Submitted: (UTC/GMT)

1. ________ is a new-product development approach in which one company

department works to complete its stage of the process before passing the
new product along to the next department and stage.

Product life-cycle analysis

Your Answer:
Correct Sequential product development
Answer:

2. A detailed version of a new idea stated in meaningful customer terms is

called a ________.

product proposal
Your Answer:
Correct product concept
Answer:

3. A manufacturer with a product in the decline stage of the product life cycle
might decide to ________ if it has reason to hope that competitors will
leave the industry.

search for replacements

Your Answer:
Correct maintain the product without change
Answer:
4. After concept testing, a firm would engage in which stage in developing
and marketing a new product?

business analysis
Your Answer:
Correct marketing strategy development
Answer:

5. An attractive idea must be developed into a ________.

product image
Your Answer:
Correct product concept
Answer:

6. During which stage of new-product development is management most

likely to estimate minimum and maximum sales to assess the range of risk
in launching a new product?

concept testing
Your Answer:
Correct business analysis
Answer:

7. Executives, manufacturing employees, and salespeople are all examples of

________.

internal sources for new-product ideas

Your
Answer:

8. GrayBerry Gifts has just brainstormed a large number of ideas for adding
new products and services after visiting several buying fairs. The owners
will begin the first idea-reducing stage, called ________ , to arrive at a
realistic number to adopt.

idea dissemination
Your Answer:
 Correct idea screening
Answer:

9. In the ________ stage of new-product development, products often

undergo rigorous tests to make sure that they perform safely and
effectively or that consumers will find value in them.

product development
Your
Answer:

10 In the ________ stage, the firm faces a trade-off between high market
share and high current profit.
.
maturity
Your Answer:
Correct growth
Answer:

11 In the concept testing stage of new-product development, a product

concept in ________ form is presented to groups of target consumers.
.
commercial
Your Answer:
Correct physical or symbolic
Answer:

12 In which stage of the PLC will promotional expenditures be high in an

attempt to react to increasing competition?
.
introduction
Your Answer:
Correct growth
Answer:

13 Increasing profits will most likely occur at which stage of the PLC?
.
 growth
Your
Answer:

14 Mattel's Barbie is an example of an age-defying product. Barbie,

simultaneously timeless and trendy, is in the ________ stage of the PLC.
.
growth
Your Answer:
Correct maturity
Answer:

15 Most products in the marketplace are in the ________ stage of the product
life cycle.
.
maturity
Your
Answer:

16 Sales decline in the decline stage of the PLC because of technological

advances, increased competition, and ________.
.
new market pioneers
Your Answer:
Correct shifts in consumer tastes and preferences
Answer:

17 Schmidt Steel Corporation lacks the confidence, capital, and capacity to

launch its new steel product into full national or international distribution.
. Even though test market results look promising, what will be
management's next step?

seek the help of a nationally known consultant

Your Answer:
Correct develop a planned market rollout over time
Answer:

18 The advantages of standardizing an international product include all of the

. following except ________.

the development of a consistent image

Your Answer:
Correct the adaptation of products to different markets
Answer:

19 The creation of a successful new product depends on a company's

understanding of its ________ and its ability to deliver ________ to
. customers.

competitors, distributors, and employees; new styles

Your Answer:
Correct customers, competitors, and markets; superior value
Answer:

20 The major purpose of test marketing is to provide management with the

information needed to make a final decision about ________.
.
whether to launch the new product
Your
Answer:

21 The PLC concept can be applied by marketers as a useful framework for

describing how ________.
.
to develop marketing strategies
Your Answer:
Correct products and markets work
Answer:

22 The search for new-product ideas should be ________ rather than

haphazard.
.
strategically planned
Your Answer:
Correct systematic
Answer:
23 The second part of the marketing strategy statement outlines the product's
planned price, distribution, and ________ for the first year.
.
target market
Your Answer:
Correct marketing budget
Answer:

24 The team-based new-product development approach is faster because

departments work closely together through _______.
.
team efforts
Your Answer:
Correct cross-functional teams
Answer:

25 Under what circumstances might it be wise for a company to do little or no

test marketing?
.
When the product has no substitutes and is new in its
Your Answer: category.
Correct When the costs of developing and introducing the
Answer: product are low.

26 What are the two ways that a company can obtain new products?
.
line extension and brand management
Your Answer:
Correct new-product development and acquisition
Answer:

27 Which of the following cannot be described by the PLC concept?

.
styles
Your Answer:
Correct product image
Answer:
28 Which of the following costs is most likely associated with the
commercialization stage of new-product development?
.
determining the product's planned price, distribution,
Your Answer: and marketing budget
Correct building or renting a manufacturing facility
Answer:

29 Which of the following is not a potential cause of the failure of a new

product?
.
a poorly designed product
Your Answer:
Correct an underestimated market size
Answer:

30 Which of the following is a disadvantage of a team-based approach to new-

product development?
.
Organizational confusion and tension can be a part of the
Your process.
Answer:

31 Which of the following is necessary for successful new-product

development?
.
a market pioneer mindset and a holistic approach
Your Answer:
Correct a customer-centered, team-based, systematic approach
Answer:

32 Which of the following is perhaps the most important external source of

new-product ideas?
.
customers
Your
Answer:
 33 Which stage in the PLC normally lasts longer and poses strong challenges
to the marketing managers?
.
growth
Your Answer:
Correct maturity
Answer:

34 Your firm wants to use external sources for new product ideas. After
consulting with a friend you learn that all of the following are common
. external sources except ________.

trade shows and magazines

Your Answer:
Correct the firm's executives
Answer:

The form below can be used to email these results to up to four different email addresses.
E-mail Your Results

My name is (first last):

E-mail my results to:

E-mail address: Send as:

 E-mail my results toMe     

Text
 E-mail my results toInstructor     

Text
 E-mail my results toTA     

Text
 E-mail my results toOther     
Help

Copyright © 1995-2012 Pearson Education. All rights reserved.

Legal and Privacy Notice