SEMESTER - II

MARKETING MANAGEMENT
CORE

Option a Option b
1

A 2003 model year

GE refrigerator Yearly college
Marketers consider all with the same style entrance exam
the following examples parts and color as with required
of new products except the 2002 model essay section
2

New to the world

products where the
product category itself Discontinuous Moderate
is new, are called Innovations Innovations
3

__________ occurs when

the existing product is
targeting it towards
new market segments. It
is another type of new
product development
becos the product is
new to the segment Brainstorming Diffusing
4

A _____ links the new

product development
process with the
objectives of the
marketing department,
business unit & product review
corporation committee Concept test
5

The first stage of the Establishing the

new product Screening & new product
development process is concept testying strategies
6

_________ is scientific
investigation aimed at
discovering new
technologies Applied research Brainstorming
7

___________ takes new

technologies &
attempts to find useful Product
applications for them development brain storming
8 __________ is a process New product brain
where a group think of dumping Screening
9

A company that
manufactures mantels,
stairways, doors,
windows & other
architectural
reproductions brought
together a group of 10
recent customers and
asked them to discuss
what they liked &
disliked about the
current designs
marketing. Which of the
following techniques did
the manufacturer use? Venture team Brainstorming
10

At what stage of the

new product
development process
are most new product Commercializati
ideas rejected? Test marketing on
11

Reynolds created plastic

wrap in an array of the
different festive colors.
This is an example of a
new product TRUE FALSE
12

The most important

factor in product
failurse is a poor match
between product
characteristics and
customer desires TRUE FALSE
13

Every product has a life

of its own and it
becomes obsolete after
certain period of time TRUE FALSE
14

New product ideas can

be general both directly
& indirectly TRUE FALSE
15

Purchase laboratories
are more significant
marketing research
tools for new product
launches TRUE FALSE
16

The product manager

should introduce a new
product if an even
better competing new
product is available TRUE FALSE
17

While advertising
formulation happens in
the advertising agency,
the product formulation
happens in the ____ Dictionary Sky
18

_____ testing can tell

whether the product is
likely to be a success or
not Product Concept
19

the ________ is
developed as the end
result of a product
development process idea great idea
20

Once the purchase lab is

cleared, the product is commercializati
put for ___________ idea screening on
21

A ____ is a product of
the brand that can be
spoken Brand equity Service Mark
22

The _____ is the symbol

that cannot be spoken
in a brand brand mark Trademark
23

Increase product Encourage

Brand loyalty can.. diffusion competition
24

Unilever markets offer

brands such as RAMA
MARGARINE, REXONA
deodrant, I cant believe-
its not butter spread &
Axe shower gels.
Unilever appears to be
using a ____ branding
strategy Equity Family
25

When a company
markets several
different products
under the same brand
name, it is referred to
as a ____ brand Family Generic
26

A __ is a legel term
indicating the owners
exclusive right to use a
brand name or other
identifying mark Trademark Patent
27

Which of the following As a method of To give

is not a purpose of identifying the reassurance to
branding maker of a product a consumer
28

Any name, term, symbol,

sign, design, or a
unifying combination of
these that identifies &
distinguishes from
another competive
product is referred to
as a Trademark Brand
29

A written
A symbol used to identifying
identify a product, feature e.g. The
e.g. the olympic words "Coca
A "brand" is : rings Cola"
30

A trademark
has been in use
Which of the following for atleast 5
statements denotes the A Trademark is years; A brand
difference between a word of phrases; A for atleast 10
Trademark and a Brand brand is symbol years
31

Brand aims such as

Cocacola, Xerox, Sony,
Nissan & Kelloggs are
likely to have more
brand euity than brand
names like Vikings,
Zojirishi, Schimano, &
thule TRUE FALSE
32

The only new branding

strategies available to a
company that wants to
market its product
globally is to either use
the brand name every
where or to develop a
new brand name for
each different market TRUE FALSE
33

Cultural traits can make

a package design
successful in one
country & a failure in
another TRUE FALSE
34

A firms new product

strategy links the new
product development
process with the
objectives of the
marketing departments,
the business unit & the
corporation TRUE FALSE
35

The purpose of any

business is to create
customers at a profit &
the most valuable asset
for a company is its
customer's loyalty TRUE FALSE
36

Physique dimension
refer to the tangible,
physical aspect TRUE FALSE
37

The power and value of

different brands varies
in the market place TRUE FALSE
38

______ is a major issue

in managing products Pricing Communication
39

A ___________ is a legal
registration indicating
the owners exclusive
right to use a brand or
some part of brand Enterprise Brand color
40

What can the marketers

of consumer products
expect to find when All products go Changes in a
they study and apply through every product can
the PLC theory to their stage of the life change its life
products cycle cycle
41

Sports drinks, Pet food,

Peanut butter, DVDs, &
recreational vehicles
are examples of
____________ that
satisfy a particular
type of need PLC line items Cycle categories
42

The length of the

introductory stage of
the PLC for a new
product is largely The size of the The products
determined by: product marketing mix
43 The advertising Aim at the needs of Make the mass
44 strategy during the the innovators market aware

The phase of the PLC

in which healthy profits
begin to appear in the
_stage Growth Decline
45 Towards the end of the There is little Demand for the
growth stage of PLC: emphasis on the product is
46

Normally the longest

stage of the PLC is the
_stage Maturity Growth
47

Typically at the the

beginning of the
maturity stage of the become flat & do Increase at an
PLC, sales: not change increasing rate
48

During the maturity Prices are Product lines

stage of the PLC: increased are narrowed
49

A longrun drop in sales

signals the beginning of
which stage in the PLC Laggards Maturity
50

Being a pioneer can be

highly rewarding, but
entails high risk and
expenditures TRUE FALSE
51

The growth stage of

life cycle is
characterised by a
sharp rise in sales TRUE FALSE
52

If the market leader

reduces the price, it
encourages aspiring new
entrants and low share
firms TRUE FALSE
53 During the maturity
phase companies with
larger market share
enjoy the rewards of
their earlier TRUE FALSE
54 Weak companies may
investments
start leaving the market
while ______ still spends
money to remain as Leader Motivator
55

_competition refers to a
situation when the
marketers can
differentiate their
products or services
partially or completely Perfect Duopoly
56

_ competition exist
when the number of
competitors is very
large and they are
offering the same
product or service such
as foodgrains or basic
banking services Fierce Mild
57

rivalry takes place

among companies that
produce close
substitute products and
when ________ try to
improve or maintain
their position Consumers Suppliers
58

Factors that make a

difference between
success and failure of
companies within an
industry are called _
factors micro macro
59

which is the element of

marketing needs consumers
60

the form taken by a

human need as
which of the following shaped by culture human wants
would be an definition and individual that are backed
for a need personality by buying power
61

A ---- is anything that

can be offred to a
market to satisfy a
want or need management goal service
62

if a consumer goes
through the act of
obtaining a desired
object from someone by
offering something in
return,the consumer has
just gone through the relationship
act of exchange marketing
63

marketing provides
maximum satisfaction of
------ profits human wants
64
marketing creates ----
for goods and services customer demands
65

which of the following "market to

phrases best identifies youth-they
how marketing must be "satisfy customer drive the
understood today? need" market"
66

which among the

following is not a integrated consumer
feature of marketing? management orientation
67

the term "marketing mix"

was coined by taylor fayol
68

The marketing mix

the choice of marketing environment of the marketing
mix depends upon organisation objectives
69 The stages involved in
new product
development are idea screening concept testing
70 The product is a bundle
of ---that a customer features preferences
buys
71

concept testing involves

presenting the product
concept to appropriate
target consumers and
getting their reactions.
Which of the following
are ways to concept
test? rapid prototyping Prototype
72

deciding
The process of building up an product
commercialisation appropriate characteristics
involves marketing mix and packages
73

A product is a
physical good,
A product is a service,idea
physical good that that is capable
is capable of of offering
which of the following offering tangible tangible and
statements about and intangible intangible
products is correct? attributes attributes
74

after idea generation

has occurred in the new
product development
process,the next stage
is most likely to be ideation idea screening
75

according to the text,all

of the following are
thought to be sources
of new product ideas
except internal sources customers
76

A ---- is a detailed
version of the idea
stated in meaningful
consumer terms Product idea Product image
77

Designing an initial
marketing strategy for
a new product based on
the product concept is Business
called Screening analysis
78

Which of the following

best describes the first
stage of the new concept
product development development &
process? idea screening testing
79

The ability of a
product to
Value can best be The price of the attract another
defined? product in exchange
80

Price is one of the

prime determinants of
sales revenue. What is
the order? Advertise Profit
81

Price can be
changed fairly
rapidly as comparedPrice changes
Which of the following to the other will directly
is an incorrect elements in the influence sales
statement about price? marketing mix. revenue.
82 Which of the following Price has special Price bears a
statements is incorrect?significance as a special
83 marketing mix relationship to

The 'low price"strategy For almost all firms If revenues are

may be effective that utilize it. high
84

This is because
the cars are so
Honda cars are high Demand is high for good that they
priced and yet greatly most products if are a bargain at
in demand. price is high. any price.
85

What determines the

quantity of goods and
services that will be
produced and marketed
within the Indian
economy? Allocation Price
86

What term describes the

quantity of a product
consumers are willing
and able to buy at any
given time? Supply Demand
87

The relationship
between price and
quantity demanded the quantity
shows by the demand As price increases , demanded
curves for most so does the decreases as a
products suggests that quantity demanded price increases.
88

That as price
All demand curves tell That are price risesfalls,demand
, will
us demand will decline increase.
89

What type of pricing

strategy is best
employed for a new
product that consumers
may be uncertain as to
its value? penetration predatory
90

A skimming pricing the product is

strategy is based on all elastic demand is perceived as
the following except though to exist. new or unique.
91

The major problem with

maximization objective
is that it is defficult to
measure. TRUE FALSE
92

As price goes down ,the

quantity demanded goes
up. TRUE FALSE
93

Fixed costs vary with

changes in the number
of units produced or
sales revenue. TRUE FALSE
94

Price is the only element

of the marketing mix generates
that Generates costs revenue
95

check out the

In today's pricing product
environment, internet get competitive physicaly before
enables buyer to information purchase
96

The pricing objectives

for an organization may product
include product advertising development
97

One of the internal

factors affecting changing external
pricing decisions is environment competition
98

One of the external

factors affecting Objectives of the Govt. Policies
pricing decisions is organization and Regulations
99

The first step in the

new-product Concept
development process is development
thought to be: Idea screening and testing
100

Major sources of new-

product ideas include all
of the following
EXCEPT: Internal sources Competitors
101

The way consumers

perceive an actual or
potential product is
called the Product concept Product idea
102

Which of the following

would be considered to
be among the issues
that would be covered
in the first part of a
marketing strategy
statement? Advertising strategyDealer strategy
103

Considering that some

products have special
life cycles, a
___________ has a cycle
showing several periods
of renewed interest. Fashion Style
104

During which stage of

the product life cycle
does sales growth slow
or level off? Introduction Decline
105

During which phases of

the product life cycle
are costs thought to be Product
low on a per customer development and Growth and
basis? introduction maturity
106

Profits are normally

highest in which of the
following stages or
phases of the product
life cycle? Maturity Introduction
107

During which stage of

the product life cycle
does the company
attempt to maximize
market share? Decline Maturity
108

During which stage of

the product life cycle
does a company seek to
build selective
distribution? Maturity Introduction
109

Team
organization
during the
What is the number one business
success factor for a Quick analysis phase
new product? commercialization of development
110

What purpose does the

idea-screening phase of To reduce the
the new product number of product To produce a
development process ideas from the idea working product
serve? generation phase prototype
111

What is the proper term

for a detailed version
of a product idea
stated in meaningful
consumer terms? A business analysis A product image
112

In which phase of the

new product
development process
prior to
commercialisation does
the company see a huge Marketing strategy Product
jump in investment cost?development development
113

The
introduction of
a new product
into a simulated
shopping
A test after environment
release from the usually for the
What is the meaning of factory of the firstpurpose of
the term 'simulated test model of a new ascertaining
market'? product demand levels
114

'Harvesting' products
occurs in which stage of
the product life cycle? Maturity Introduction
115

Which stage usually

lasts the longest in a
product's life cycle? Growth Introduction
116

Which stage of the

product life cycle is
typically characterised Product
by the most competitors?development Introduction
117

In the commercialisation
stage of the new How and Where
product development to launch the
process, companies must When to launch the product e.g.
make major decisions. product due to local, regional,
Which is not one of the seasonal/economic national,
decisions? reasons international
118

Which stage of the

product life cycle is
characterised by a
trade-off between high
market share and high
current profit? Growth Introduction
119

A marketer need to
understand that some
‘general traits’ of a Easy to
brand name are: Easy to recognize pronounce
120

Close Up, Doordarshan,

Frooti, Babool, Fair and
Lovely, Band Aid, and
Ujala are the examples Descriptive brand Suggestive
of ……….. names brand names
121

Kodak, Xerox, Exxon,

Fuji are examples of Free standing Descriptive
………. brand name brand name
122

Whisper, Visa,
Tropicana, Surf, Limca,
Crush, Denim are Descriptive brand Suggestive
examples of ………. name brand name
123

Watches sold as
jewellery is related to: Titan Raga Tanishq
124

Vaseline petroleum jelly

sold as lip salve and Positioning by
moisturizer, is an Benefit related usage occasion
example of positioning and time of use
125

“Jod to tootega nahin”

tagline is related with
brand …… M-Seal Fevikwik
126

Lifebuoy-kills the germs Functional

you cannot see, is an Emotional benefit benefit related
example of related positioning positioning
127

Which is not an example

of positioning by usage Nescafe – Great
occasion and time of Listerine – night start to the
use: time rinse morning
128

The product is
shipped abroad in a
metal container The product's
Which of the following that contains many primary
would be the MOST cases of the container such
ACCURATE description product such as a as a toothpaste
of a secondary package?container on a ship tube
129

The _________ package

is the one the consumer
uses, while the
_____________ package
is the wrapper or
exterior carton that consumer;
provides the UPC label. secondary; primary retailer
130

We define packaging as
all the activities of
designing and producing
the container for a
product. This includes
up to three levels of
material: primary
package, secondary
package, and ________. Retailer package Design package
131

Various factors have

contributed to the
growing use of
packaging as a
marketing tool and
include all of the
following EXCEPT Consumer
________. Self-service influence
132

To achieve the
marketing objectives
for the brand and
satisfy the desires of
consumers, the ________
and functional
components of
packaging must be
chosen correctly. Aesthetics Logo
133

After packaging is
designed, it must be
tested. These tests
include all of the
following EXCEPT Consumer
________. Stress testing testing
134

A label performs
several functions for a
product. These include
all of the following
EXCEPT ________. Grades Promotes
135

If Toyota describes one

of its cars of the
future as being “a
moderately priced
subcompact designed as
a second family car to
be used around town;
the car is ideal for
running errands and
visiting friends”, then
the company has just
stated a potential new
product in terms of a: Product idea Product image
136

The marketing strategy

statement consists of
three parts. All of the
following would be Description of the Description of
among those parts production flow the target
except: diagrams market
137

Looking at the sales

history of similar
products and surveying
market opinion are tools
used at which stage in Concept
the new product development and Business
development process? testing analysis
Option c Option d Ans

A new flavor of A new flavor of

healthy choice powerade sports
icecream drink a

Venture
Diffussions products a

Repositioning Screening c
Part of
diffussion new product
process strategy d

Exploring Developing
opportunities business analysis b

Product
Basic research development c

Basic research Applied research d

Focused
Interview Brainstorming d
Product review
committee Focused group d

Business AnalysisIdea Screening d

0 0 a
0 0 a

0 0 a

0 0 a

0 0 a

0 0 b
Laborotary None of these c

Skill PLC b

concept Prototype d

Test marketing Beta testing c

Trademark Brand name d

Brand equity Quality mark a

Shorten the
amount of time a
product spends
in the maturity Help ensure
stage repeat sales d

Private Individual d

Bargain Dealer a

Brand Private brand a

 Introduction of
Seller can new products in
develop more a line is more
loyal customers trouble d

Patent Brandmark b

The name, term,

symbols, sign or A name, word of
design that verbal
identifies a expression that
product & identifies a
distinguishes it product c
 A trademark is a
legally registered
& protected
entity; A brand
is an identifying
A trademark is a feature that
symbol, A brand distinguishes the
is a word or a product from
phrase others d

0 0 a
0 0 b

0 0 a

0 0 a
 0 0 a

0 0 a

0 0 a

Test marketing Branding d

formal
documentation Trademark d
The lenghts of
time the product
stay in any one
stage are The all products
standardised for except those
consumer considered
products, but notfaddish go
for industrial through every
products stage b

Product
Brand classes categories d

Product
characteristics
such as
The effeciency advantages over
of the test substitute
marketing products d
Use advertising Emphasise the b
as a vehicle for products low

Introductory Maturity a
Prices increases Profits speak d
due to economies
Introductory Decline a

Decrease at a Increase ata a

decreasing rate decreasing rate d

Promotion to the More shelf space

dealer is often is made available
intensified to the product c

Deterioration Decline d

0 0 a

0 0 a

0 0 b
 0 0 a

Performer start up a

Oligopoly Monopolistic d

Perfect Duopoly c

Middlemen Competitors d
brand price a

transactions all of the above d

any activity or
benefit that one
party can offer a state of felt
to another deprivation d

product demand c

transaction marketing a
any of the (a)
and (b) all of the above b

product all of the above b

"spend the most

telling and money,get the
spelling" most resultes" a

profit
maximisation all of the above c

Neil H. Borden all of these c

marketing
organisations
structure and
information
system all of the above d

generating new
ideas all of the above d

satisfaction conveniences c
all of the above
are ways to
concept test virtual reality c

introducing
product in the
market all of the above d

A product is a
physical good,
service,idea,
person or place A product is a
that is capable service,idea or
of offering place that is
tangible and capable of
intangible offering tangible
attributes attributes c

concept
development and
testing test marketing b
competitors the local library d

Product concept Product feature c

Marketing
Product strategy
development development d

idea generation business analysis c

How much the

product or
The price of a services is woeth
product times at the retail
the quantity sold level? b
Personal selling Quantity d

Price is the only

element of the
marketing mix Price ultimately
that will pays for all of
influence sales an organization's
revenue directly. activities. c
Non-price Price is
competition extremely d
allows the inflexible at the

If it comes about
through cost
savings from
production or
technology
efficiently that
Only when ther the competition
are few buyers. cannot match. d
 these prices are
This can be maintained by
taken as an the excellent
indication that advertising
these companies companies both
are effective. companies run. c

Distribution Capital b

Equilibrium Price b

When quantity
demanded
changes,the
price follows in
There is no the same
relationship. direction. b
How much of a
product will be That demand
demanded at a stays the same
given price. as price varies. c

variable pricing skimming d

management
very few desires to
substitutes exist quickly recover
for the product. expenses. a

- - a

- - b

- - a
 generates
generates interests in the
demand product b

discus the
physicaly test product
sample of the features with
product the sales person a

profit
maximization price negociation c

nature of the
costs market c

Cost of
production Promotional cost b

Product
Idea generation development c

Customers Government d
Product image Product form c

Target market
strategy or
description
Packaging strategy d

Theme Fad b

Growth Maturity d
Maturity and Introduction and
decline growth c

Decline Growth a

Introduction Growth d

Saturation Growth b

Generating new
A unique, ideas from
superior product customers c
To add new
product ideas to To develop
those acquired product images
from outside the from the
company product ideas a

A product A prototype
concept product c

Business analysis Test marketing b

It is the term
used to identify It is the term
an overwhelming used to identify
test market a test market
success failure b

Decline Growth c

Maturity Decline c

Growth Decline c
Who to launch
the product to, e.
g. best prospects All of the above d

Product
development Decline a

Easy to memorize
or recall All of the above d

Free standing None of the

brand names above a

Suggestive brand
name Both b and c a
Free standing None of the
brand name above b

Swatch GoldPlus b

Category related Price quality

positioning positioning c

Fevicol Ambuja cement c

Usage occasion
related Health related
positioning positioning b

NIIT Domino’s (When

(Inspired……life families are
begins at NIIT) having fun) c
 The product is
shipped in a
The product's carton that
package is might contain
thrown away as several of the
the product is product types
being used such such as a case
as a toothpaste of toothpaste
box boxes c

primary; usage;
secondary promotional c

Consumer
Shipping package package c
Consumer Company and
affluence brand images b

Characters Brand Name a

Engineering testsDealers testing a

Describes Classifies d
Product concept Product feature c

The sales,
market share,
The planning and profit goals
product for the first few
positioning years a

Commercializatio Market strategy

n development b