UNIVERSITY OF ALGIERS 3

FACULTY OF ECONOMICS, COMMERCIAL AND MANAGEMENT SCIENCES

DEPARTMENT OF ECONOMICS
SECOND YEAR MASTER
ENGLISH MODULE

WORKSHEET N° 7
PREPARED BY Dr. D. ABDELALI

A What is a product?
A product is anything that is offered to a market for acquisition, use, or
consumption that might satisfy a want or need. It can be a tangible  goods, such
as a car or a computer, or an intangible service, such as tourism or a financial
consultation.

B Brands and branding

A brand is a name a company gives to its products so they can be easily
recognized. This may be the name of the company itself: the maker of the
product. For products like cars, you refer to the maker and model, the particular
type of a car, for example, the Ford (maker) Ka (model).
Brand awareness or brand recognition is how much people recognize a brand.
The ideas people have about a brand is its brand image. Many companies have
a brand manager.
Branding is creating brands and keeping them in customer’s mind through
advertising, packaging, etc. A brand should have a clear brand identity so that
people could think of it in a particular way in relation to other brands.
A product with the retailer’s own name on it is an own-brand product (BrE) or
own-label product (AmE).


A product can be classified as tangible or intangible. A tangible product is an actual physical
object that can be perceived by touch such as a building, vehicle, gadget, or clothing. An
intangible product is a product that can only be perceived indirectly such as an insurance
policy.
 Products that are not branded, those that do not have a brand name, are
generic products or generics.
C Word combinations with “product”

Product launch:
the moment when Product
the product is positioning: the
officially made way a product is
available for sale. perceived in the
This is the "big market.
moment"

Product
lifecycle: the
PRODUCT Product
stages a product design: the
goes through physical or
from its digital form of
introduction to its the product.
decline. Product
innovation:
A product line: is describes the
a group of related process of
products all developing new
marketed under a products or
single brand improving
name that is sold existing ones to
by the same address
company. customer needs
and drive market
success.
 Note :
Introduction: the stage in which a product is first introduced to the
market. Sales are typically low during this stage, and the company is
focused on building awareness and generating demand.
Growth: the stage in which sales begin to grow rapidly. The company is
focused on expanding distribution and increasing market share.
Maturity: the stage in which sales peak and begin to level off. The
company is focused on defending its market share and generating profits.
Decline: the stage in which sales begin to decline. The company must
decide whether to phase out the product or to invest in revitalizing it.

References:

1. Mascull, B. (2002). Business Vocabulary in Use. United Kingdom: Cambridge

University Press.
2. www.uniassignment.com/essay-samples/ma.
3. www.scribd.com/document/62390364/Ready-Product-Mix.