Buyer persona

Market statistics
1. More than 10,000 Coca-Cola soft drinks are consumed globally per
second
2. Coca-Cola introduced the first bottles made from recycled material
3. Coca-Cola has a product portfolio exceeding 3,500 beverages and 500
brands
4. Coke sold 25 bottles its first year, but currently sells 1.8 billion bottles per
day
5. On average, over 10,000 soft drinks from Coca-Cola are consumed every
second of every day globally
6. In a year, coke makes US$ 1 Billion from each of its 20 brands
7. Coca-Cola is the largest user of cans in the US, and uses over 300,000
tons of aluminum sheet every year
8. Coke invented the six-pack in 1932 to encourage people to drink more
Coke
9. 78 percent of all americans have had one coca-cola product
10. Mexicans are the largest consumers of Coke, and consumers in the
country drink 745 Coke beverages a year

Source Product
I will be marketing my product to young American Millennials. There will be different
cans to remember the good things of 2020. This year has been very hard for everyone
and people need to be reminded that there are still good things in life. These cans will
bring a smile to everyone's face. They will associate coke with the happiness they felt
from the event.

Product Benefits
-It will receive free media for the good things mentioned on the cans
-These cans will make the world associate coke with happiness
-The additional interest in coca-cola products will increase revenue by 7.9 percent