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  • Bruce Becker Director of New Business at Yoplait

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    Maha Israr
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    Bruce Becker, director of new business at Yoplait, wants to launch a new custard-style yogurt product line. Yoplait is already the number two yogurt brand in the US, with 60% market share. Management is focused on new product extensions. Consumer testing of the new product was positive. Becker wanted to do three more tests - simulated test, mini market test, and regular market test - before launching the product as soon as possible.

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    Bruce Becker, director of new business at Yoplait, wants to launch a new custard-style yogurt product line. Yoplait is already the number two yogurt brand in the US, with 60% market share. Management is focused on new product extensions. Consumer testing of the new product was positive. Becker wanted to do three more tests - simulated test, mini market test, and regular market test - before launching the product as soon as possible.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    33 views1 page

    Bruce Becker Director of New Business at Yoplait

    Uploaded by

    Maha Israr
    Bruce Becker, director of new business at Yoplait, wants to launch a new custard-style yogurt product line. Yoplait is already the number two yogurt brand in the US, with 60% market share. Management is focused on new product extensions. Consumer testing of the new product was positive. Becker wanted to do three more tests - simulated test, mini market test, and regular market test - before launching the product as soon as possible.

    Copyright:

    © All Rights Reserved
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    of 1

    Bruce becker director of new business at Yoplait , decides to launch new product custard style yogurt ,

    it’s a product line expansion . yoplaits ki product already united states ki 60 per introduce ho chuki thi.
    No 2 yougurt brand tha ye. Management ki attention new product extension py thi aur ak consumer
    product testing b positive ai. Becker 3 test aur karna chah raha tha simulated test , mini market test aur
    regular market. Par product as soon as possible launch karna tha

    Company background.

    1928 mai james ford bell world largest grain processors flour millers bnaye , GENERAl MILLERS .baad mai
    ye expand hogya consumers aur non food categories mai .

    PRODUCT MANAGEMENT AT GENERAL MILLS.

    Har general mills k brand k pas ak product manager hoga aur per brand as a small business k tor py deal
    hona cheye na k as a whole large business . mbas ko hire kia for product management training program
    badd mai inki he further promotion k baad ye product manager ban jaye gy .product management mai
    esko distinction thi , they was good in it.

    Yoplait USA.

    General mills 1977 mai dairy ki market mai enter howa esko ki khass experience nai tha par esne shuru
    mai 5 tastes launch kiye aur annual 10 million ki sale ki

    Yogurt market

    Milk aur bacteria ko milaty thy phir isko thick aur ak tart flavor dyne k liye acid mix karty thy 3 trh k
    yogurt ban rahy thy sundae style swiss style aunr plain

    Sundae k bottom mai fruits tht swiss mai mix frout yogurt mai he mix thy aur plain bs plain tha .

    Baki ordinary sy different the ye packinging aur taste aur sytle mai .

    Aur less tart tha as compare to others.

    Yogurt market is highly compitetive now with with high involvement of maketers , dannons (competitors
    ) ki strategy thi nutrition or value offer karne ki . breyers was superior tasting natural yogurt . ese he baki
    compitetors aur unky targeted segments thy and Yoplait jo tha as premium categorize tha , distribution
    system b sabky alag thy inventory control aur shelf life importat factor tha .store door delivery syy
    refrigerated warehouses ki trf shift araha tha .

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