be able to define what accounting is, briefly describe the three types of accounting, discuss what accrual accounting is and it's pros and cons. Before we define the different financial statements, companies typically report publicly, let's broadly look at what accounting is and the different types of accounting. Accounting is the formal collection, aggregation, analysis and reporting of financial and non-financial data about a company to various end users. Some of the financial and non-financial reporting is mandated and the companies are required to release these periodically, typically quarterly. Accounting itself comprises of three types. One is financial accounting, two is managerial accounting, and three is tax accounting. Financial accounting provides information about the company to people outside it. Managerial accounting provides information about the company to those within it. Finally, tax accounting is the estimation of taxes to be paid and the compliance with tax disclosures. The primary purpose of financial accounting is to inform outsiders about the financial performance and health of the company, which will assist them in their decision-making. This could be for valuation purposes by equity investors and investment banks and for assessment of credit risk by banks and suppliers. A secondary purpose of financial accounting is to monitor and evaluate the performance of managers and to ensure that its managers use the company's resources responsibly. Financial accounting communicates to outsiders through financial statements and additional disclosures all of which are a part of the company's quarterly and annual reports. These reports are audited for accuracy and conformity with accounting rules. The primary purpose of managerial accounting is to provide information for decision making within the company. The information provided through managerial accounting helps determine product costs, profitability and pricing, determining product mix, introducing and discontinuing products and capacity planning and determining production volumes. A secondary purpose is for performance evaluation and cost control. Unlike financial accounting reports, there is no fixed format for managerial accounting reports and they are not audited. Tax accounting provides information to tax authorities. It is legal to prepare separate statements for tax and financial purposes, as some of the rules used to prepare statements for tax purposes may differ from those used to form financial statements. In this course, we will focus only on financial accounting. A key element of financial accounting is the idea of accrual. Financial statements are based on accruals rather than on cash basis. That is, transactions are recognized on financial statements as and when the primary economic event occurs, rather than when the actual cash flow occurs. This accrual-based accounting allows the verification of earnings and the net financial position of a company during a period. This accrual-based accounting gives rise to two major financial statements. Namely, the income statement, also called a profit and loss statement, and the balance sheet. Accrual accounting occurs through the process of revenue recognition and matching costs to revenues. Revenue recognition means that a company can report revenue that it has earned through delivery of service or product, can measure this revenue and is reasonably sure of receiving this revenue. Matching costs to revenues means that expenses directly related to revenues are recognized in the same period as the revenues are recognized. It also includes expenses that are not directly related to revenues, but are recognized as expenses over the time period the benefits are realized. In a nutshell, accrual accounting says that we do not have to see the cash to record a transaction. The advantage of accrual accounting is that since transactions are recorded when the economic event happens the financial statements provide timelier and more decision-relevant information. On the other hand, accrual accounting is based on judgements and estimates and so less reliable than cash flows. As the common adage goes, cash flow is a fact, earnings is a matter of opinion. For this reason, financial accounting is guided by well-specified rules. But these rules do give some room for managerial discretion, which is why external auditors audit financial statements. Next time, we will start looking at some of the common financial statements. [MUSIC]