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  • Bluebook 20th

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    Akshit
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    This document discusses four sources related to influencer marketing regulations in India: 1) A 2020 commercial appeal case between Abhijeet Bhansali and Marico Limited, 2) A 2010 case between Hindustan Unilever and Cavincare Private regarding influencer advertising, 3) A 2019 news article about social media influencers coming under scrutiny of advertising regulators in India, and 4) The definition of "marketing" from the Oxford Learner's Dictionaries which includes influencing customer behavior.

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    This document discusses four sources related to influencer marketing regulations in India: 1) A 2020 commercial appeal case between Abhijeet Bhansali and Marico Limited, 2) A 2010 case between Hindustan Unilever and Cavincare Private regarding influencer advertising, 3) A 2019 news article about social media influencers coming under scrutiny of advertising regulators in India, and 4) The definition of "marketing" from the Oxford Learner's Dictionaries which includes influencing customer behavior.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views1 page

    Bluebook 20th

    Uploaded by

    Akshit
    This document discusses four sources related to influencer marketing regulations in India: 1) A 2020 commercial appeal case between Abhijeet Bhansali and Marico Limited, 2) A 2010 case between Hindustan Unilever and Cavincare Private regarding influencer advertising, 3) A 2019 news article about social media influencers coming under scrutiny of advertising regulators in India, and 4) The definition of "marketing" from the Oxford Learner's Dictionaries which includes influencing customer behavior.

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    © All Rights Reserved
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    of 1

    1. Abhijeet Bhansali v. Marico Limited, COMMERCIAL APPEAL (L) NO.

    31 OF 2020
    2. Hindustan Unilever Limited v Cavincare Private Limited, IA No. 8134/2010 in
    CS(OS) No. 1236/2010.
    3. Saumya Tewari, Social media influencers on Advertising watchdog’s radar,
    PRESSREADER (Oct. 9, 2019), https://www.pressreader.com/india/hindustan-times-
    delhi/20191009/282162177965882.
    4. Marketing, OXFORD LEARNER’S DICTIONARIES (Sept. 14, 2020, 02:00 PM)
    https://www.oxfordlearnersdictionaries.com/definition/american_english/marketing.

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