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    1. The document lists 15 references used in a research paper about rebranding hospitals. 2. The references include journal articles, books, websites, and news articles discussing topics like hospital business trends, rebranding strategies, branding, public relations, and the history of hospital networks in Indonesia. 3. The references are cited in APA style and cover qualitative, quantitative, and mixed research methods related to evaluating the impact of rebranding on brands, corporate image, and customer satisfaction.

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    1. The document lists 15 references used in a research paper about rebranding hospitals. 2. The references include journal articles, books, websites, and news articles discussing topics like hospital business trends, rebranding strategies, branding, public relations, and the history of hospital networks in Indonesia. 3. The references are cited in APA style and cover qualitative, quantitative, and mixed research methods related to evaluating the impact of rebranding on brands, corporate image, and customer satisfaction.

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    © All Rights Reserved
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    9 views1 page

    DAPUS

    Uploaded by

    Diantari N. Wahidah
    1. The document lists 15 references used in a research paper about rebranding hospitals. 2. The references include journal articles, books, websites, and news articles discussing topics like hospital business trends, rebranding strategies, branding, public relations, and the history of hospital networks in Indonesia. 3. The references are cited in APA style and cover qualitative, quantitative, and mixed research methods related to evaluating the impact of rebranding on brands, corporate image, and customer satisfaction.

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    DAFTAR PUSTAKA

    1. Bisnis Rumah Sakit Diprediksi Terus Moncer Hingga Kuartal III/2021 - Ekonomi
    Bisnis.com. (n.d.). Retrieved November 29, 2021, from
    https://ekonomi.bisnis.com/read/20210627/12/1410460/bisnis-rumah-sakit-
    diprediksi-terus-moncer-hingga-kuartal-iii2021
    2. Fitri, W., & Hamid, F. Z. (2020). Prosiding The 11 th Industrial Research Workshop
    and National Seminar Bandung.
    3. Mirza, M., & Suseno, A. (n.d.). STRATEGI PUBLIC RELATIONS DALAM
    REBRANDING RUMAH SAKIT AWAL BROS MENJADI PRIMAYA HOSPITAL.
    4. Mutmainah, R. A. (n.d.). PENGARUH REBRANDING TERHADAP BRAND EQUITY
    BANK BJB (Studi Kasus Penilaian Nasabah Terhadap Bank BJB Cabang Bojong
    Bandung). www.vim-group.com
    5. Muzellec, L., & Lambkin, M. (2006). Corporate rebranding: Destroying, transferring
    or creating brand equity? In European Journal of Marketing (Vol. 40, Issues 7–8, pp.
    803–824). https://doi.org/10.1108/03090560610670007
    6. Weibin Lin; Bin Chen ; Shichao Luo;and Li Liang. (2013). Qualitative, quantitative,
    and mixed methods approaches. Research Design, 1–26.
    http://www.thestar.com.my/news/nation/2016/03/21/schools-in-kedah-and- perlis-to-
    close-on-tuesday-and-wednesday-due-to-heatwave/
    7. Ramaditya,M (2019). Exploring the Impact of Perception After Rebranding and
    Customer Satisfaction on Corporate Image
    8. Kementerian Kesehatan. (2019). Berapa Jumlah Rumah Sakit di Indonesia? Retrieved
    from Maret website: https://databoks.katadata.co.id/datapu blish/2019/10/10/berapa-
    jumlah- rumah-sakit-di-indonesia
    9. Manajemen. (n.d.). Sejarah Rumah Sakit Awal Bros. Retrieved from
    http://awalbros.com/en/milestone/
    10. Novotel, R. A., & Phoenix, T. (2017).
    11. Strategi public relations (pr) dalam rebranding new saphir hotel yogyakarta.
    1(September).
    12. Sumiyati, S., Komalawati, E., & Rosma, A. (2019). Strategi Public Relations Dalam
    Rebranding Bekasi Square Menjadi Revo Town. LUGAS Jurnal Komunikasi, 3(2),
    110–118. https://doi.org/10.31334/lugas.v3i2.7 11
    13. Keller, Kevin Lane. 2003. Strategic Brand
    14. Muzellec, Laurent. and Lambkin, Mary. 2006. Corporate Rebranding: Destroying,
    Transferring, or Creating Brand Equity?. Dublin: Emerald Insight
    15. Kotler, Philip dan Gary Armstrong. 2011. Principles of Marketing 14th Edition.
    United States : Pearson Education Inc.
    16. Mulyana, Dedy. 2008. Ilmu Komunikasi Suatu Pengantar. Bandung: Remaja
    Rosdakarya

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