Table of Content

Sr.No Topic Page

. no

1 Acknowledgement 2

2 Introduction 3

3 Executive Summary 5

4 Objective of study 6

5 Need For The Study 7

6 Methodology 8

7 Limitations Of The Study 10

8 Industrial profile 11

9 Company Profile 24

10 Data Analytics and Interpretation 30

11 Findings 36

12 Suggestions 37

13 References 38

1
 1. Acknowledgement
I would like to express the deepest appreciation to our Director Dr. Anand Dadas, who has the
attitude and the substance of a genius: he continually and convincingly conveyed a spirit of
positivity in regard to achieve academic and professional excellence, and an excitement in regard
to teaching.

I would like to thank my Guide Dr Radha Dogra without her guidance and persistent help this
dissertation would not have been possible.

In addition, a thank you to Dr Anuradha Sarkar, who introduced me to primary research

methodologies. I thank the University of Pune for permission to include copyrighted pictures as a
part of my dissertation.
 2. INTRODUCTION

Marketing:

Marketing is indeed an ancient art it has been practiced in one way or the other since the
days of adam and eve. Its emergency as a management discipline, however, is of relatively recent
origin. And with in this relatively short period, it has gained a great deal of importance and
stature, in fact today most management thinkers and pratitioners the world over, regarding
marketing as the most important of all management function in any business.

“Marketing is a social and managerial process by which individuals and group obtain what they
need and want through creating, offering and exchanging products of value with others”.

-Philip Kotler

“Marketing consist of all activities which a company adopts itself to it’s environment-
creativity and profitability”.

-Roy Corey

Marketing Research:

Marketing research is a dynamic subject it has a wide coverage including marketing

studies relating to market product policies mean and methods etc. Marketing research begins
even when production is in the planning stage. It is also continuous through out the lifetime of an
enterprise. It is thus a continuous operating although here may be some adhoc projects taken up
for solving specific problems of enterprise.

Marketing research is the collection and interpretation facts that marketing to get
production Mix efficiently in to the hands of customers. Marketing research encompasses all
information pertinent to this task. It is the systematic objective and exhaustive search from and
study of facts relevant to any problem in the field of marketing.

Definition of Marketing Research:

Marketing research is the systematic problem analysi analysis, model building and fact
for the purpose of improved, model building and fact for the purpose of improved decision
making and control in the marketing of goods and services”.

Philips kotler

“Marketing research serves two major functions, it provides information for decision making and
it develops new knowledge”.

-Robert Ferder
 3. EXECUTIVE SUMMARY

Market research can be seen as a powerful and effective Business analysis tool to cut through
today’s cut throat competition and gain a competitive edge over the rival companies. It also helps
identify the strengths of the company to take leverage of and weakness of the company to be
overcome in the near future to maximize profits and brand equity. The use of market research
fro analysis of products and brands has been steadily increasing over the past few decades.
market research of such brands and products is a crucial tool in today’s market. The aim of the
study was to understand the consistency of services delivered by the company and to understand
whether there has been any change in consumer behaviour due to company’s changing strategies
and pricing policies.

This study was undertaken to get a better picture as to what consumers perceive about Jio
telecom services.

The project incorporates taking feedback from the society to know their perception regarding
Jio.The sample was decided based on simple random sampling method. The responses were
recorded by conducting a survey with the help of a questionnaire. The questionnaire has been
designed in such a way so as to bring out the most accurate data, which will enable the study to
get the closest vicinity of its objectives. The data collected from the survey has been
appropriately analyzed and has been interpreted in a meaningful way to offer some suggestions
and recommendations on improving performance.
 4.Objective of study

 To study performance delivery of Jio

 To study peoples opinion of Jio
 To understand the brand image of Jio.
 To understand the changing peoples perspective of Jio.
 To understand the level of customer satisfaction.
 To know the changing customer needs and demands from the company.

Scope Of Project
The study is conducted within Amravati District and its various parts. . The survey is conducted
Throughout the city with many youngsters who use a smart-phone and probably use one or more
network provider for their day to day activities. This study helps company understand the
aspects they are lacking and will help them achieve higher customer satisfaction and increased
customer loyalty.
 5.Need For The Study
The basic need of the project is to understand the service of Jio LIMITED products and identify
what are the gaps in service. The idea behind the projects is to identify what is the brand and
service range of Jio LIMITED products in Amravati market.

Company wants to know whether the quality of service is same, improved or declined?

Are customers satisfied with the current services delivered? Company also wants to distinguish
the availability of Jio LIMITED products and visibility in market through promotional
materials.

The need of project arises from company to improve its service practice in order to have better
market placement in Rajahmundry market. So, for that they needed in-depth analysis of the
problems which would also generate some fresh ideas for the improvement.

Company entered the market with a boom and gave best of service free of cost which was a
winner strategy for the company and due to this became one of the largest network in the world .
This survey is to find out the current situation and performance of the company as compared to
the time it was launched.

Methodology
 Definition:-

Research is an academic activity and as such the term should be used in a technical sense.
According to Clifford Woody research comprises defining and redefining problems, formulating
hypothesis or suggested solutions; collecting, organizing and evaluating data; making deductions
and reaching conclusions; and at last carefully testing the conclusions to determine whether they
fit the formulating hypothesis. D. Steiner and M. Stephenson in the Encyclopedia of Social
Sciences define research as “the manipulation of things, concepts or symbols for the purpose of
generalizing to extend, correct or verify knowledge, whether that knowledge aids in construction
of theory or in the practice of an art.”

Research is, thus, an original contribution to the existing stock of knowledge making for its
advancement. It is the per suit of truth with the help of study, observation, comparison and
experiment. In short, the search for knowledge through objective and systematic method of
finding solution to a problem is research. The systematic approach concerning generalization and
the formulation of a theory is also research. As such the term ‘research’ refers to the systematic
method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or
data, analyzing the facts and reaching certain conclusions either in the form of solutions(s)
towards the concerned problem or in certain generalizations for some theoretical formulation.

Primary Source Data:

A questionnaire was prepared helped in gaining an insight view of the factors effecting
the customer needs and related issues. The addresses of various customers were given and with
the help of the questionnaire prepared, I need to find out the first hand information regarding the
share of the Toyota in every segment in the market and the satisfaction level of each customer.
Further I need to find out the future plans of the customer regarding the purchase of the Toyota
products.

Each day I met 5 customers for 4 weeks the sample size of 100 respondents was decided upon.

Secondary Data:

Secondary data is the annual report of the company, several news article published online and
offline. Website and other online material available.

SAMPLING

Sampling Procedure:
 The sampling technique use here was Quota Sampling, which is one of the most
commonly used non-probability sample design.

Sampling Unit:

The target population from which the sample is chosen is owners of Smart phones.

Sample Size:

The sample of 100 from the target population was chosen.

7.Limitations Of The Study

  As the time given for the completion of the project was limited.
 The survey was restricted to Amravati only.
 They may be few opinions which might have been missed out.
 Though The Customers Wanted To Give Information They could not Give As It
WastesTheir Time.
 The Accuracy Of The Answers Depends Upon The Mode Of Interest Of Respondents
 Physical, and technical constraints Such as It was impossible for me to physically go and
collect the responses.

8.Industri al
profile
 Introduction:-

Telecom regulator TRAI has released the latest report on mobile operator market share for April
2018.

Airtel has 27.44 percent share of the mobile operator market in India. Vodafone has 19.74
percent and Idea Cellular has 19.27 percent. Reliance Jio has 17.44 percent share of the Indian
mobile operator market. BSNL has 9.99 percent share.

Mobile operator share April 2018India’s mobile subscriber base declined 4.93 percent to
1,125.07 million in April 2018 from 1,183.41 million in March 2018.

The wireless subscription in India’s urban areas fell 6.13 percent to 624.52 million in April 2018
from 662.18 million in March 2018.

Wireless subscriptions in rural areas declined 3.39 percent to 500.55 million in April from
521.23 million in March.

India’s wireless tale-density in India declined from 91.09 in March to 86.52 in April. India’s
urban wireless tale-density dropped from 161.17 in March to 151.78 in April. Rural wireless
tale-density dipped from 58.67 to 56.31.

TRAI said the share of urban and rural wireless subscribers in total number of wireless
subscribers was 55.51 percent and 44.49 percent respective

Major sectors of the Indian telecommunication industry are telephone, internet and television
broadcast industry in the country which is in an ongoing process of transforming into next
generation network, employs an extensive system of modern network elements such as digital
telephone exchanges, mobile switching centers, media gateways and signaling gateways at the
core, interconnected by a wide variety of transmission systems using fibre-optics or Microwave
radio relay networks. The access network, which connects the subscriber to the core, is highly
diversified with different copper-pair, optic-fibre and wireless technologies. DTH, a relatively
new broadcasting technology has attained significant popularity in the Television segment. The
introduction of private FM has given a fillip to the radio broadcasting in India.
Telecommunication in India has greatly been supported by the INSAT system of the country,
one of the largest domestic satellite systems in the world. India possesses a diversified
communications system, which links all parts of the country by telephone, Internet, radio,
television and satellite.
Indian telecom industry underwent a high pace of market liberalization and growth since the
1990s and now has become the world's most competitive and one of the fastest growing telecom
markets.The Industry has grown over twenty times in just ten years, from under 37 million
subscribers in the year 2001 to over 846 million
subscribers in the year 2011. India has the world's
second-largest mobile phone user base with over
1157.04 million users as of July 2018.

Telecommunication has supported the

socioeconomic development of India and has
played a significant role to narrow down the rural-urban digital divide to some extent. It also has
helped to increase the transparency of governance with the introduction of e-governance in India.
The government has pragmatically used modern telecommunication facilities to deliver mass
education programme s for the rural folk of India.

According to London-based telecom trade body GSMA, the telecom sector accounted for 6.5%
of India's GDP in 2015, or about ₹9 lakh crore (US$130 billion), and supported direct
employment for 2.2 million people in the country. GSMA estimates that the Indian telecom
sector will contribute ₹14.5 lakh crore (US$200 billion) to the economy and support 3 million
direct jobs and 2 million indirect jobs by 2020.
 Revenue and growth

The adjusted gross revenue in the telecom service sector was ₹160,814 crore (US$22.4 billion)
in 2017 as against ₹198,207 crore (equivalent to ₹2.0 trillion or US$28.2 billion in 2017) in
2016, registering a negative growth of 18.87%. The major contributions to this revenue are as
follows (in INR Crore s):
 Market dynamics: Introduction.

India is currently the world’s second-largest telecommunications market with a subscriber base
of 1.17 billion and has registered strong growth in the past decade and half. The Indian mobile
economy is growing rapidly and will contribute substantially to India’s Gross Domestic Product
(GDP), according to report prepared by GSM Association (GSMA) in collaboration with the
Boston Consulting Group (BCG). App downloads in the country grew approximately 215 per
cent between 2015 and 2017.

The liberal and reformist policies of the Government of India have been instrumental along with
strong consumer demand in the rapid growth in the Indian telecom sector. The government has
enabled easy market access to telecom equipment and a fair and proactive regulatory framework
that has ensured availability of telecom services to consumer at affordable prices. The
deregulation of Foreign Direct Investment (FDI) norms has made the sector one of the fastest
growing and a top five employment opportunity generator in the country.

Market Size

With 512.26 million internet subscribers, as of June 2018, India ranks as the world’s second
largest market in terms of total internet users.

Further, India is also the world’s second largest telecommunications market with 1,191.40
million subscribers, as of September 2018.

Moreover, in 2017, India surpassed USA to become the second largest market in terms of
number of app downloads.

Over the next five years, rise in mobile-phone penetration and decline in data costs will add 500
million new internet users in India, creating opportunities for new businesses.

Investment/Major development

With daily increasing subscriber base, there have been a lot of investments and developments in
the sector. The industry has attracted FDI worth US$ 31.75 billion during the period April 2000
to June 2018, according to the data released by Department of Industrial Policy and Promotion
(DIPP).
Some of the developments in the recent past are:

 During the first quarter of 2018, India became the world’s fastest-growing market for
mobile applications. The country remained as the world’s fastest growing market for
Google Play downloads in the second and third quarter of 2018.
 Bharti Airtel is planning to launch 6,000 new sites and 2,000 km of optical fiber in
Gujarat in 2018-19.
 The number of mobile wallet transaction increased 5 per cent month-on-month to 325.28
million in July 2018.
 As of June 2018, BSNL is expected to launch its 5G services by 2020.
 Vodafone India and Idea Cellular have merged into ‘Vodafone Idea’ to become India’s
largest telecom company, as of September 2018.

Government Initiatives
The government has fast-tracked reforms in the telecom sector and continues to be
proactive in providing room for growth for telecom companies. Some of the other major
initiatives taken by the government are as follows:

 The Government of India is soon going to come out with a new National Telecom
Policy 2018 in lieu of rapid technological advancement in the sector over the past few
years. The policy has envisaged attracting investments worth US$ 100 billion in the
sector by 2022.
 The Department of Information Technology intends to set up over 1 million internet-
enabled common service centers across India as per the National e-Governance Plan.
 FDI cap in the telecom sector has been increased to 100 per cent from 74 per cent; out
of 100 per cent, 49 per cent will be done through automatic route and the rest will be
done through the FIPB approval route.
 FDI of up to 100 per cent is permitted for infrastructure providers offering dark fibre,
electronic mail and voice mail.
 The Government of India has introduced Digital India programme under which all the
sectors such as health-care, retail, etc. will be connected through internet
Achievements
Following are the achievements of the government in the past four years:

Department of Telecommunication launched ‘Tarang Sanchar’ - a web portal sharing

information on mobile towers and EMF Emission Compliance s.
Six-fold increase in Government spending on telecommunications infrastructure and
services in the country – from Rs 9,900 Crore s (US$ 1.41 billion) during 2009-14 to
Rs 60,000 Crore s (US$ 8.55 billion) (actual + planned) during 2014-19.
Over 75 per cent increase in internet coverage – from 251 million users to 446 million
 Country-wide Optical Fibre Cable (OFC) coverage doubled – from 700,000 km to 1.4
million km
Five-fold jump in FDI inflows in the Telecom Sector – from US$ 1.3 Billion in 2015-
16 to US$ 6.1 billion in 2017-18 (up to December 2017)

Road Ahead

Revenues from the telecom equipment sector are expected to grow to US$ 26.38 billion by 2020.
The number of internet subscribers in the country is expected to double by 2021 to 829 million
and overall IP traffic is expected to grow 4-fold at a CAGR of 30 per cent by 2021. The Indian
Government is planning to develop 100 smart city projects, where IT would play a vital role in
development of those cities. The National Digital Communications Policy 2018 has envisaged
attracting investments worth US$ 100 billion in the telecommunications sector by 2022. The
Indian Mobile Value-Added Services (MVAS) industry is expected to grow at a CAGR of 18.3
per cent during the forecast period 2015–2020 and reach US$ 23.8 billion by 2020. App
downloads in India are expected to increase to 18.11 billion in 2018F and 37.21 billion in 2022F.

Exchange Rate Used: INR 1 = US$ 0.0142 as of Q2 FY19.

Finally Consolidation is here

Telecom business in India is dependent on volumes, rather than margins. The prediction of 2010
around consolidation of operator market into 4 or 5 national operators is now likely to become a
reality. Due to repeated regulator interventions on voice tariffs, the voice ARPU in Indian market
is one of the lowest in the world. This helps a lot in improving penetration in the market,
particularly in rural areas. However, it raises serious challenges to operator’s profitability.

New Revenue Stream through Next Gen Services

However, in a highly price sensitive market, there has been significant uptake of Value Added
Services, particularly that of entertainment and social networking applications. The Indian
market is very price sensitive and characterized by high volumes and low margins. Since the
launch of 4G, the Government of India has focused on increasing broadband connectivity
throughout India to provide e-learning, tale-medicine and government services. Operators are
also exploring new business model like mobile money, M2M, surveillance, cloud Storage, OTT
messaging, authentication services and mobile advertising. While voice revenues stagnate, video,
data and other new business models will keep on balancing the revenue streams for operators.

Rural is going to be the focus

The rural tale-density in India is about 38% as on January 2013 according to TRAI. Industry
observers have predicted that the next wave of growth will come from rural areas and it looks
most likely to happen going by the current trends. Hence, mobile operators are expected to focus
more on programs targeted at improving penetration in rural markets. We may see resurgence of
Rural focused campaigns and first time internet users on mobile may surprise the industry with
data and VAS consumption. Operators will adopt innovative strategies to reach out to rural
population through public/private, profit/non-profit and organized/unorganized organization
networks.

Need for regulatory support

Regulation will have to do a lot of support to re-invoke the vigour of Indian telecom sector. A
policy to ensure that National Development goals are met through dynamic market play and
advancing technology is the need of the hour. Transparent policy on license and spectrum, and
support for opening of new business models and segments will be of importance to this. A
government staged/supported FDI in telecom will revive the sectors uncertain outlook.

Technology will hold the key

The market is likely to move towards adoption of LTE and 5G over the coming year. Enhanced
bandwidth, flexibility, and agility provided by technology adoption will enable an advanced
telecom ecosystem.

Operators will need to do a lot of technology revamp across infrastructure, and deploy
specialized applications like analytic s in order to win the new age market. Applications that
support new business models like mobile money and mobile advertising, as well as provide
actionable insights into areas like customer experience will enable success in leveraging the
market conditions. Transactions in e-commerce space are likely to reach the peak of hype cycle
and online security becomes a real threat. Significant upgrade of technical capabilities will be
required to enable integration of subscriber database with Aadhaar numbers.

Telecom and mobile communications are enabling other industry sectors such as banking,
energy, education, health etc. Telecom will thus become a pivotal industry in enabling industry
convergence.

BUSINESS INDUSTRY

INDUSTRY

A year of consolidation for Indian telecom industry

Piyush Pandey

MUMBAI 24 DECEMBER 2018 21:32 IST

UPDATED: 25 DECEMBER 2018 10:44 IST

Reliance Jio, Bharti Airtel, Vodafone Idea may have similar numbers of subscribers, but with
different financial metrics

The year 2018 saw the consolidation of the Indian mobile telecommunications market into three
large private players — Reliance Jio, Bharti Airtel and Vodafone Idea — accounting for more
than 90% of revenue and 80% of spectrum holding.

The merger of the Indian unit of Vodafone Plc. with Idea Cellular in August created India’s
largest telco by number of subscribers (422 million), overtaking Bharti Airtel with 343 million
subscribers and Reliance Jio’s 252.3 million.

Jaideep Ghosh, partner at KPMG, expects the three competitors to have similar number of
subscribers by the end of fiscal 2019 but each with a different financial metrics.

Huge investment needed

“Large-scale investment is a must here for business-as-usual and also for spectrum acquisition,
with scant assurance of any returns in the near term. Overall, we could expect the three operators
having similar mobile subscriber numbers by the end of 2019 but with rather different financial
performance,” Mr. Ghosh told The Hindu.

The Indian telecommunications sector is gearing up for a three-way fight among Reliance Jio,
Bharti Airtel and Vodafone Idea with each of the three operators having different history and
context.

For example, while Bharti Airtel had been operating for over two decades, Reliance Jio was
launched commercially two years ago and Vodafone Idea, in its merged form, has had operations
practically in the last three months.(from December 24th 2018)

The context, priorities and strategies of the three could be rather different, while all serve the
same market. There is financial stress at an industry level, undoubtedly. But the reactions of the
operators aren’t consistent. Revenues of some have stalled and bottom-line seems elusive for
now. Yet, the new challenger demonstrates profitability at an operating level. While the older
operators are focused on cost containment or fast-tracking synergy benefits, Jio has articulated an
expansion stance with forthcoming large-scale fiber launch anticipated, and perhaps 5G
something in the early future,” Mr. Ghosh added.

Reliance Jio. with investments totaling more than ₹2.5 lakh crore, seems better placed
financially as it comes with debt of ₹80,000 crore while Vodafone Idea has a debt of ₹1.20 lakh
crore on its books. Bharti Airtel has a debt of over ₹1.13 lakh crore.

For the September quarter, Reliance Jio reported a net profit of ₹681 crore on a revenue of
₹10,901 crore, translating into ARPU (average revenue per user) of ₹131.7 per month.
Comparatively, Bharti Airtel reported a 65% fall in net profit to ₹119 crore on a 6.2% fall in
revenues to ₹20,423 crore. Its domestic ARPU in the quarter fell to ₹101.
BUSINESS INDUSTRY

A year of consolidation for Indian telecom industry

Piyush Pandey

MUMBAI 24 DECEMBER 2018 21:32 IST

UPDATED: 25 DECEMBER 2018 10:44 IST

Reliance Jio, Bharti Airtel, Vodafone Idea may have similar numbers of subscribers, but with
different financial metrics

The year 2018 saw the consolidation of the Indian mobile telecommunications market into three
large private players — Reliance Jio, Bharti Airtel and Vodafone Idea — accounting for more
than 90% of revenue and 80% of spectrum holding.

The merger of the Indian unit of Vodafone Plc. with Idea Cellular in August created India’s
largest telco by number of subscribers (422 million), overtaking Bharti Airtel with 343 million
subscribers and Reliance Jio’s 252.3 million.

Prepaid Ghosh, partner at KPMG, expects the three competitors to have similar number of
subscribers by the end of fiscal 2019 but each with a different financial metrics.

Huge investment needed

“Large-scale investment is a must here for business-as-usual and also for spectrum acquisition,
with scant assurance of any returns in the near term. Overall, we could expect the three operators
having similar mobile subscriber numbers by the end of 2019 but with rather different financial
performance,” Mr. Ghosh told The Hindu.

The Indian telecommunications sector is gearing up for a three-way fight among Reliance Jio,
Bharti Airtel and Vodafone Idea with each of the three operators having different history and
context.
For example, while Bharti Airtel had been operating for over two decades, Reliance Jio was
launched commercially two years ago and Vodafone Idea, in its merged form, has had operations
practically in the last three months.

“The context, priorities and strategies of the three could be rather different, while all serve the
same market. There is financial stress at an industry level, undoubtedly. But the reactions of the
operators aren’t consistent. Revenues of some have stalled and bottom-line seems elusive for
now. Yet, the new challenger demonstrates profitability at an operating level. While the older
operators are focused on cost containment or fast-tracking synergy benefits, Jio has articulated an
expansion stance with forthcoming large-scale fiber launch anticipated, and perhaps 5G
something in the early future,” Mr. Ghosh added.

Reliance Jio. with investments totaling more than ₹2.5 lakh crore, seems better placed
financially as it comes with debt of ₹80,000 crore while Vodafone Idea has a debt of ₹1.20 lakh
crore on its books. Bharti Airtel has a debt of over ₹1.13 lakh crore.

For the September quarter, Reliance Jio reported a net profit of ₹681 crore on a revenue of
₹10,901 crore, translating into ARPU (average revenue per user) of ₹131.7 per month.
Comparatively, Bharti Airtel reported a 65% fall in net profit to ₹119 crore on a 6.2% fall in
revenues to ₹20,423 crore. Its domestic ARPU in the quarter fell to ₹101.

Moody’s Investors Service recently placed Bharti Airtel’s rating on review for downgrade
following low levels of profitability and expectations of weak cash flows. Vodafone-Idea, which
reported its first quarterly results after the merger, recorded a loss of ₹4,973.4 crore on revenues
of ₹7,663.5 crore, leading to a decline in ARPU to ₹88 during the quarter. The company had
announced a fund infusion of ₹25,000 crore to help take on competition in the sector.

According to Naveen Kulkarni, head of research, Reliance Securities, these are challenging times
for Vodafone-Idea and the strategic direction of the company is still cloudy.

“At this juncture, it is difficult to assess the equity of Vodafone-Idea but capital infusion by the
promoters was much needed. Vodafone-Idea has solid spectrum footprint, credible brand and
now operate in a highly concentrated market. The challenge from here on will be capital
allocation to get the right customer mix which could entail a bundling strategy for managing
capex/opex mix. It seems more likely that exit from category C circles and freeing up capital for
targeting and retaining the high ARPU customers could work,” Mr. Kulkarni told The Hindu.

Vodafone Idea CEO Balesh Sharma had said that the market is “unsustainable” due to aggressive
competition and warned that it’s detrimental to the government’s flagship initiatives such as
Digital India.
 Due to
significant
leverage of
the merged
entity, strong execution of cost rationalization and raising of additional equity would be crucial

for the financial health of Vodafone India, feels Noel Vaz, analyst with IIFL Securities.
“Successful cost reduction efforts and efficacy of spectrum liberalization in improving
broadband capacity would be key points to watch going forward,” Mr. Vaz told The Hindu.
 9.Company Profile
Jio soft launched on 27 December 2015 (the eve of what would have been the 83rd birthday of
Reliance Industries founder Dhirubhai Ambani), with a beta for partners and employees,and
became publicly available on 5 September 2016. As of September 2018, it is the third largest
mobile network operator in India and the ninth largest mobile network operator in the world with
over 252.252 million subscribers.

In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for ₹4,800 crore (US$670 million). Although unlisted, IBSL was the only
company that won broadband spectrum in all 22 circles in India in the 4G auction that took place
earlier that year. Later continuing as RIL's telecom subsidiary, Infotel Broadband Services
Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013

In June 2015, Jio announced that it would start its operations all over the country by the end of
2015. However, four months later in October, the company's spokesmen sent out a press release
stating that the launch was postponed to the first quarter of the financial year 2016–2017.

Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public Interest
Litigation, through Prashant Bhushan, challenged the grant of pan-India licence to Jio by the
Government of India. The PIL also alleged that Jio was allowed to provide voice telephony along
with its 4G data service, by paying an additional fees of just ₹165.8 crore (US$23 million) which
was arbitrary and unreasonable, and contributed to a loss of ₹2,284.2 crore (US$320 million) to
the exchequer.

The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its
statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA winners
from providing voice telephony. As a result, the PIL was revoked, and the accusations were
dismissed.[15]

According to Bernstein report, Jio to become India’s No 1 telecom operator by 2021 by

subsidizing sales.

Beta launch
The 4G services were launched internally to Jio's partners, its staff and their families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio,
kick started the launch event which took place in Reliance Corporate Park in Navi Mumbai,
along with celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey, and
filmmaker Rajkumar Hirani.[17] The closed event was witnessed by more than 35000 RIL
employees some of whom were virtually connected from around 1000 locations including Dallas
in the US.

Commercial launch

The company commercially launched its services on 5 September 2016.[5] Within the first
month, Jio announced that it had acquired 16 million subscribers. This is the fastest ramp-up by
any mobile network operator anywhere in the world.[21] Jio crossed 50 million subscriber mark
in 83 days since its launch,[22] subsequently crossing 100 million subscribers on 22 February
2017.[23] By October 2017 it had about 130 million subscribers.

Vision and Promises:-

A Vision That Touches All

Reliance’s vision for India is that broadband and digital services will no longer be a luxury item.
Rather, Reliance envisions an India where these are basic necessities to be consumed in
abundance by consumers and small businesses alike, as much in far-flung villages as in our
largest cities. The initiatives are truly aligned with the Government of India's ‘Digital India’
vision for our nation.

Affordable Devices: Jio has worked with all the leading device manufacturers of the world to
ensure availability of 4G LTE Smart phones across all price points – from ultra-premium models
on one hand, to entry level models on the other

Digital Communication: The application Jio4GVoice brings the 4G communication suite to all
Smart phones. With its RCS (Rich Communication Services) features like Enriched calling,
Chat, File share and Unified Messaging, it redefines the calling and messaging experience. It
also enables Jio’s cutting edge voice and video call service on non-VoLTE Smart phones.

Digital Currency: Jio envisions a new India which will use digital currency instead of paper
money for a more secure and convenient way to transact. Jio Money, Jio’s digital currency and
digital payments business, will play a crucial role in this by offering a platform for ubiquitous,
affordable and secure digital payments.
Jio Drive: Micro and small businesses will soon have access to cutting-edge cloud storage
technologies which were once affordable to big companies only, giving them a new edge to
compete on a global landscape. Jio Drive is an application that brings powerful cloud capabilities
to every smart phone. Using Jio Drive, anyone can store, sync and share any content between
their own devices and also with their friends.

Digital Education: Teachers and students from far flung areas can connect with each other,
crowd-source knowledge and adapt new age learning techniques and thus lift the level of
education to a completely different plane.

Digital health-care: Expert medical advice would be available anytime, anywhere - with
medical practitioners able to grow their practice without constraint, and provide quality of life to
the Crore s that make up our country.

Digital Entertainment and social connectivity: Jio Chat is a powerful communication

application that integrates chat, voice, video calling, conferencing, file sharing, photo sharing
and much more. Jio Play enables users to watch HD TV anytime, anywhere on any device, from
hundreds of channels, across categories and languages. Jio Beats is a premier digital music
streaming service that gives instant access to millions of songs and curated play lists. Jio Mags
and Jio News provide access to the most popular collection of magazines and news from leading
publishing houses across multiple languages.

Digital Entrepreneurship: Jio is building is a powerful platform on which a range of rich digital
products and services can be enabled - digital currency, digital commerce, digital education,
digital health-care, e-governance, Smart Cities, M2M and the Internet of Things. It does not
matter whether these services are created by Jio itself, its ecosystem partners or anyone globally.
Reliance is committed to the principles of Net Neutrality.

Laying the Foundation for the Future

Reliance Jio is creating the most extensive and future-proof network in India, and perhaps, in the
world. It will provide next generation legacy-free digital services over an end-to-end all-IP
network, which can be seamlessly upgraded even to 5G and beyond. In addition to the existing
pan India 2300 MHz spectrum and 1800 MHz in 14 circles, Jio invested over Rs 10,000 crore
during this year's auction to acquire 800 MHz spectrum in 10 circles and 1800 MHz spectrum in
6 circles. This brings the cumulative investment in spectrum assets to nearly Rs 34,000 Crore s.
Jio now has the largest footprint of liberalized spectrum in the country, acquired in an extremely
cost effective manner.
Reliance Jio has laid more than 2.5 lakh kilometers of fibre-optic cables, covering 18,000 cities
and over one lakh villages, with the aim of covering 100% of the nation’s population by 2018. It
has an initial end-to-end capacity to serve in excess of 100 million wireless broadband and 20
million Fibre-to-Home customers. Reliance Jio has also built nearly half-a-million square feet of
cloud data centers and a multi-Terabit capacity international network.

The infrastructure is being built in partnership with some of the world’s most technologically
advanced companies.

Some highlights

Jul 2015

Reliance Industries partners with Intex to make 4G VoLTE Smart phones.

Oct 2015

Reliance announces LYF, its own brand of Smart phones compatible with Jio.

27 Dec 2015

Reliance Jio’s services launched for employees in beta.

25 Jan 2016

First smart phone under the LYF series – Water 1, is launched.

Mar 2016

Jio starts providing free Wi-Fi services at 6 cricket stadiums hosting the 2016 ICC World
Twenty20 tournament matches.

May 2016

Jio multimedia apps bundle launched on Google Play Store.

05 Sep 2016

Reliance Jio services officially launched for the public, with introductory ‘Welcome Offer’.

30 Nov 2016
‘Welcome Offer’ re-branded as ‘Happy New Year Offer’ with slight changes

Alliance

In February 2016 Jio announced a global alliance of Mobile Network Operators which include:

 BT Group
 Deutsche Telekom
 Millicom
 Orange S.A.
 Rogers Communications
 MTS
 Telia Company
 Telecom Italia

Partnerships

Jio shares spectrum with Reliance Communications. The sharing deal is for 800 MHz band
across seven circles other than the 10 circles for which Jio already owns.[28]

In September 2016, Jio signed a pact with BSNL for intra-circle roaming which would enable
users of the operators to use each other's 4G and 2G spectrum in national roaming mode.[29]

In February 2017, Jio announced a partnership with Samsung to work on LTE - Advanced Pro
and 5G.

Branding and marketing

On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand
ambassador.

Pokémon Go

Location-based AR game Pokémon Go was launched in India in December, 2016 in

collaboration with Jio in which hundreds of Jio stores and other Reliance marts and shopping
malls like Reliance Trends and Reliance Digital became Sponsored PokéStops and Gyms.

Reception of Jio Prime

By July, 125.5 million Jio customers had opted for Jio Prime. The last date for registration to Jio
Prime membership was 31 March 2017. This was extended until 15 April 2017 along with an
introduction of a new offer, "Jio Summer Surprise", which gave customers three months of free
services. On 6 April 2017, TRAI advised Jio to withdraw this offer.

Controversies

Issue with incumbents

In September 2016, the Telecom Regulatory Authority of India (TRAI) summoned Jio and the
country's existing telecom operators like Bharti Airtel, Vodafone, and Idea Cellular to meet and
discuss an issue regarding interconnection between the operators. This was a result after Jio
complained to TRAI and Department of Telecom (DoT) about other operators not honoring their
commercial agreements to let Jio use their network resources. The company further added that
the operators are trying to sabotage its entry into the telecom scene. However, DoT dismissed the
request and directed TRAI to help settle the dispute amicably. Moreover, the Cellular Operators
Association of India (COAI) requested TRAI to include all the operators in the discussion
instead of the three.

The incumbent operators had previously approached the country's PMO to reiterate their stance
they "are in no way obliged or in any position to entertain Jio's requests for interconnection
points as they do not have either the network or the financial resources to terminate the latter's
humongous volumes of potentially asymmetric voice traffic." Responding to this, Mukesh
Ambani, owner of Jio, said, "All operators have publicly said last week that they will provide
this (interconnect and MNP). So, we are waiting. These are all great companies. They have their
own reputations to protect. I am confident they won't violate the law." Commenting about
number portability, he added, "The number belongs to the consumer. No operator can cause
trouble if they want to change operators."[78] However, on 12 September 2016, Idea Cellular
agreed to allow Jio to use 196 of its interconnection access points.
 10.Data Analytics and Interpretation
Q.1. Age of respondent.

Interpretation:
The above mentioned data shows that most of the Jio users belongs to the young
generation i.e. from 16 to 30 years of age.

Q.2. Which type of phone do you use?

 Interpretation. From the above data it can be predicted that almost all of the respondents were

using a smart phone.

Q.3. Do you use Telecom services?

Q.4. Which Telecom service are you currently using?

Interpretation: From the above data it is clear that most of the respondents are using Jio telecom services
after that Idea, Airtel and Vodafone has the most users. This shows the popularity and success of jio over
a very small period of time.

Q.5. Did you know about Jio?

Interpretation: This question was asked to know about the awareness that respondents had while they
were purchasing Jio.

Q.6. You heard about Jio services through?

Interpretation: This shows the channels through which Jio increased their brand awareness and it is
clearly visible that most of the awareness was created through effective add placements and reach. Social
media and TV has played a big role in that.

Q.7. What are the value attributes you normally look for while purchasing Telecocm service?

Interpretation: While purchasing for any new Telecom Service the most important attribute for the
customer is the Quality and speed of Internet and connectivity, affordability also plays a very crucial part
in the buying decision. As during the time when Jio was launched almost all the service providers were
very expensive and relatively slow as compared to Jio, but Jio have also shown the trend of elevating their
pricing gradually.
Q.8. Why do you choose Jio service?

Interpretation: From the above chart it is visible that most people still continue using Jio is because of low
pricing and better quality of service. Also because Jio has been able to deliver all the attributes that
customers are looking for in their service provider.

Q.9. Rate the sevice provided by Jio.

Q.10. Rate your experience with Jio

Interpretation Q.9. and Q.10: Charts mentioned in the above mentioned questions tells the level of
satisfaction of the candidate while using Jio services.

Q.11. Will you use Jio in future?

Interpretation: This is the most important questions as it tell that how many people are planning to switch
or remain with the brand. It is clear that a huge portion of the current users of Jio are planning to switch
nearly 22% considering that more than 50,00,00,000 people are using Jio 22% is a huge number.
 11. Findings
This Chapter deals with the major findings of the study which are as follow

 Jio is a very successful brand in India as it covers a wide network and is still one of the
best still in network coverage and stands one of the best network in the world and has
covers major of the population coverage.
 Business houses are the major users of Jio as it is better than all other network's in
broadband coverage and plans are better than any.
 Jio focuses on its customer's satisfaction but it can provide some more relaxation to its
users and provide some more incentives for its dealers so that they can be more loyal
towards the company and market it better.
 Jio provides value added packs for its heavy users as to retain them as postpaid
connections are on the rise as compared to prepaid.
 12.Suggestion

 Following are the few suggestions to Jio for improving the market share and image of the
products concerned.
 Modification must be brought about in Jio, in terms of quality. Its demand should be
increased and provides its consumer with value added services as to retain them.
 In today's age the brand must focus on other areas to market it like Malls, theatre and
crowed area to get attention and market it and gather audience interest.
 Most of the respondents are satisfies with the services provided by Jio to mobile user
steps to be taken to make customers more satisfied but many are still not aware of phone
plus facility and steps are to be taken to popularize it.
 Many of the respondents are not satisfied with the features provided to prepaid users as
compared to Landline users.
 Questionnaire:
1. Name
2. Age
3. Which type of phone do you use?
4. What do you do?
5. Do you use a Telecom service?
6. Which Telecom service you are currently using?
7. Did you know about Jio?
8. What are the value attributes you normally look for while purchasing a Telecom
service?
9. You heard about Jio service through?
10. Why do you choose Jio service?
11. Rate the service provided by Jio(0 being least 10 being highest)
12. Rate your current experience with Jio (0 being least 10 being highest)
13. Would you recommend using Jio to your friends and family.
14. Will you use jio in future?
 13.References
 www.wikipedia.org

 www.investopedia.com

 www.researchgate.net

 Philip Kotler

 Questionnaire Design