Submitted by:

1. Kaustubh Chhaunkar - F016

2. Rihen Shah - F053
3. Anumeha Sharma - F054
4. Abhishek F056
5. Garima Sharma I049
6. Himanshu A005
7. Kruti Vyas F062

10
THINKROBO
  The increasing popularity of smart
homes has increased the
inclination of consumers towards
smart appliances which can
combine all functionalities with
handheld devices.
 Shifting habits and busy schedules
have caused customers to opt for
easier cleaning and mopping
methods
 Due to the rising tech-savvy
population, the preference has
increased for products that are
technical in operation and helpful
in easing the work
 The increasing disposable income,
rising concern for hygiene, and
decreasing time for the household
activity

The Asia Pacific represented the largest share of the global

Robotic Vacuum Cleaners market and is projected to
witness rapid growth over the forecast period.
 Covid Risk

Schedule
Clean Intelligently
With

An unique blend of 'Think and 'Robo', short for Robotics, that No Skill or Time
provides automated household help to its customers.

Our dilemma is that we hate change and love it at the same

time; what we really want is for things to remain same but get
better!! Frequent leaves
ThinkRobo has tapped that very problem faced by households in
pandemic!!
 Brand Value Proposition
Technological solutions that relieve the
customers from household chores at the
click of a button

Brand Promise
Innovation, Convenience
ThinkRobo aims to provide a hassle & Automation
free, ease to maintain and
convenient technological solution to Brand Mantra
the people for relieving them of
their household chores.

Brand Purpose
Providing innovative Home assistant
solutions via technologically advanced
products & related services
 Behaviour
The 3B Model for
No Touch and No Maintenance one
stop shop ThinkRobo

Brand
AI enable Home Assistant for mopping
and sweeping

Business
Automotive and Technologically enabled
intelligent home based solutions
Al Enabled

Operate from a
distance
Easy to charge Convenient to Carry

All About the

Product
Super- All in
Suction one
touch
 Points of Parity (POP)

All About the

1. Self - Charging
2. Mobile application
3. Over the air software updates
4. Alexa, Google home and Apple

Product home compatibility

5. Scheduling and customized
cleaning timings POP
6. All floor types
1. Mopping and vacuuming
2. Greater maneuverability on
uneven surfaces 3. Excellent
after sales service 4. Central
integration Introductory Price
5. Availability of self - dumping
1. Basic Model: Rs.29990
and reloading
6. Ease of use and simple 2. Pro Model: Rs.44990
maintenance 7. Ability to clean Regular Price:
without using mobile 1. Basic Model: Rs.34990
application 2. Pro Model: Rs.49990 .
.
POD Price
The Target Segment for ThinkRobo

Time pressed

Convenience Seekers
Behavioral
Metropolitan Cities

Towns

Semi urban Psychographic

Geographic Thinkers

Achievers

Experiences
Demographic
Age Group: 18-40 years

Annual Family Income >

6LPA
 Brand
Positioning
Bullseye

Brand Positioning
Your one-stop-shop affordable e-Home Assistant enabled with
minimum touch and maintenance features to address your
Convenience and Chores
Brand Elements Main Features: ●LDS Lidar and SLAM
algorithm, smarter and more efficient cleaning
routes planning ● Set sweeping and mopping
off-limited areas via APP ● Voice control
through Alexa, easy to interact with your robot
vacuum cleaner

Where Technology meets care
Brand Slogan:
Brand Character:
AIRO (Artificially Intelligent
Robot): A single wheeled teal-
colored character which would act
as a virtual assistant in all tutorial
videos, Ads and packaging

Brand Packaging:
Brand Logo:
1. Simple packaging with
clean easy to read font
2. Similar to that of DJI
and Apple
3. Colour scheme is teal
and grey on a plain
white background
 Digital Strategy (SEO Home & in-store Mass Media Ads (TV & Post-Launch
3 ,SEM & Social Media) 2 demonstrations
1
Tech Magazines

Launch

1 2 Live-Streaming 3 Product exclusively

Press Launch Event on all platforms available on Amazon &
company website for
first 6 months

3 2 1 Pre-Launch

Create buzz using digital Pre-Orders on E-commerce Organizing an online contest & Product
marketing and micro-influences Giveaways
 Digital Advertising Influencer Advertising
Impact
Channels:
1. Facebook 1. Increased Brand & Product
2. Instagram Awareness
3. Pinterest 2. Increase in Product Trials

Advertising
4. YouTube 3. Organic Reach & Word of mouth
5. E-mail 4. Increased Product
Campaign Idea
Message Demonstration
1. Product samples sent
1. Product Features 5. High Sales of product &
to tech influencers &
2. Easy of usage accessories
youtubers
3. Advanced Features 2. Product placement in 6. Increase post purchase services
4. Best Quality & online videos
Service

Events & Promotion

Event Marketing Home Demonstration

1. Product feature at trade shows, 1. Customers can order a free

events, malls and tech-retail stores home demonstration at home
2. Product demonstration at such 2. This increases trust in the
events gains reach, publicity and product and would boost sales
increases product trials
 Introductory
After sales service plans Festival offers offers

Referral Robo-Cash
(ecosystem benefits)

Sales
Promotion

Customer forums/Community Public Relations

Customer Feedback Complaint redressal
 Brand Extension
The brand name can be extended to a number of connected and
advanced house appliances, IOTs and software solutions. Example:

Robo-Dish:

A dishwasher where you don't have to arrange and pre-wash dishes

before placing them into the dishwasher. The dishes need to be
kept on the top of the dishwasher, and the sensor automatically
detects and segregates the dishes on the basis of their material and
size. The machine places them in appropriate slots and selects the
wash program and disposes the adequate amount of detergent from
its tank. All you need to do is place them on the top and forget the
rest
 Brand Health

Awareness & Usage Brand Brand Delivery

Positioning

Awareness Association of Values Satisfaction

Consideration Differentiation Advocacy

I II III 3
Rating Scale 0-6 7-8 9-10
THANK YOU