India Dairy Food Market Report 2019

(Ice-Cream, Milk Powder, Butter, Cheese, Paneer, and

Yoghurt )
 Ice – Cream Market

The growth of Ice Cream Industry in

India has provided impetus to the
growing presence for international
and regional players which are
foraying into the Industry. The
modes of distribution used in the
Ice Cream Industry are largely
retail channels which include Mom
and Pop stores, departmental
stores and vending channels that
incorporates street vendors.

Source: Ken Research Cont..

Over the years, the retail channels have dominated the
distribution aspect of Ice Cream market in India. In terms of
regional consumption, Delhi is the largest consumer for Ice
Cream across India, which is followed by Gujarat as the
second largest consumer. This is attributed to the prevalence
of a unique culture in Gujarat for Ice Cream consumption.

Source: Ken Research

 Milk Powder Market
Milk Powder has wide application in
both commercial and household
consumption alleged with
convenience of storage as
compared to liquid milk. Hence,
milk powder has become one of the
steadiest contributors to the overall
dairy food industry. Milk Powder
market is majorly composed of
Skimmed Milk Powder, Whole Milk
Powder, Non Fat Dry Milk Powder
and Whey Milk Powder. Milk
powder market in India has been
largely driven by Institutional sales.

Source: Ken Research

 Butter Market

Butter Market in India is regarded as one amongst the major

dairy food products i I dia. I dia is the world’s largest
producer as well as consumer of butter. Its per capita
consumption of butter has been registered at 3.5 Kg, which is
just below the European Union, but more than the US where
it has been recorded at 2.2 Kg during 2012.

Source: Ken Research Cont..

The consumption for butter has been posted at this stupendous
level owing to increasing urbanization, expansion of the
middle class and rising personal disposable incomes. A
growing preference for butter among consumers is also due in
part to nutritional studies espousing the benefits of natural
ingredients.

Source: Ken Research

 Cheese Market

Cheese market in India has grown at a steady

pace, and is anticipated to hold over to the
International market of Cheese business. The
organized Cheese market has dominated the
overall market. The urban population
accounts for major cheese consumption in
India, since Cheese has recently marked its
presence in Industrial sector. The
consumption of Cheese is majorly centered in
metropolitan cities namely Delhi, Mumbai,
Chennai and Kolkata, which has accounted for
60% of the overall consumption during
FY’ 4.

Source: Ken Research

 Paneer Market

Paneer has been one of the rapidly

growing dairy food products in
India due to its popularity among
Indian Households for making
traditional dishes. The per capita
consumption of paneer has been
growing over the past five years
owing to its direct correlation
with population growth. Indian
Paneer market revenues have
surged at a considerable CAGR of
% duri g FY’ 9-FY’ 4
Source: Ken Research
 Yoghurt Market

Yoghurt market in India has observed a series of innovations over

the last couple of years in the form of launch of newer
varieties and flavors for yoghurt. The major players operating
under this segment such as Danone, Amul, and Mother dairy
have launched flavored yoghurt, fruited yoghurt, Probiotic
Yoghurt, Srikhand, Yoghurt based smoothies and several other
varieties. This unique range of yoghurt has allured customers
towards higher consumption, which in turn has augmented
the growth for this dairy food segment.

Source: Ken Research Cont..

 The incline in consumer demand has
been one of the leading factors behind
growth of I dia’s Yoghurt arket. The
rising awareness about health
consciousness as well as willingness to
try new and innovative Yoghurt
products has further contributed to
such growth. As a result, the
conventional spoonful of plain yoghurt
is increasingly substituted by drinkable
yoghurt, organic yoghurt, bio yoghurt,
or fruited / flavored yoghurts.

Source: Ken Research

 Query ?

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communication
Ankur@kenresearch.com
+91-9015378249

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