Today's Business Environment

Nature Of Corp Comm

Competing in a Changing Business
Environment

Management

Communication

What Is Corp Comm? Relationship

FOUNDATION OF CORPORATE

Reputation
COMMUNICATION

Stakeholder

Functions od Corp Comm Key Roles of Corp Comm

In-House Practitioners

Audiences Of Corp Comm Corporate Communication Consultants

Academics

To Streamline the Interaction of

'Strategy-Image-Identity'

To Develop the Profile of Company

Values of Corp Comm
Brand

To Formulate Communication
Policies