5 t.b.h.

tips for creating your client-

landing portfolio.
Regardless of which path you chose and what you’re on en route for work, be it web
developer, web designer, UX professional, content creator , etc.,—everyone needs an
eye-catching, client-landing portfolio.
A good portfolio can help you bring in the clients and attract the attention of professionals
that can help you advance in your career. It's a constant need throughout your career,
and that definitely should be something you need to spend a good amount of time
crafting.

Why?

A portfolio is a visual calling card of you skilled work, qualifications and achievements that
lets the world know about what you have accomplished and what you are capable of.
While these days we're mainly talking about online portfolios that live on your website for
specific client pitches or trade shows.

It's very vital , that the best portfolios are constantly evolving and emerging and you might
not get it right the very first time. A keen observation and good editing skills will help you
to achieve the desired results. So, now the question arises, how do you create the perfect
portfolio? You can start off by knowing your niche and the brand idea you want to
cultivate, get started by sharing your work with the world and attracting the clients you
deserve.

1. Start collecting desired testimonials

Whenever you’re done with a product that you’re proud of—be it a job or a project you’ve
done pro bono to help a friend or relative or to gain experience—ask the client genuinely to
draft you a testimonial that you can add to your portfolio site. Even if you only have a few
projects that you’ve worked on, those reviews will add up efficiently and create a vast
narrative of your credibility for future clients to look into.

2. Show your versatility

Same as mining your educational qualifications , to cast a wide net when it comes to the
projects you include on your portfolio site Make sure you mix up your presentation so the
full range of your capabilities is on display. All the unpaid projects you’ve done to learn
new skills are perfectly valid ways to show clients what you’re capable of.

3. Always look at the bigger picture.

It's crucial to take a macro view of the work you are putting in your portfolio. This will help
you realise if you aren’t showing the best overall variety and if the work presented fits into
the  you niche that you’re are creating.A non-digital aspect to point out in your portfolio is
your participation in community groups or organisations.
4. Use high resolution images to tell your story
There’s nothing worse than looking at low-resolution, poorly lit images in a
portfolio. All the hard work you put into your creations goes in vain if they are
not properly presented.Build infographics that tells how you achieved your
most recent career point. Or find a creative and quirky way to describe your
personality and work history.

5. Seek opinions
Mentors, colleagues, and trusted clients you’ve worked with can act as great critics and
give great insight into how they perceive your portfolio . Perhaps they’ll remember a great
project you’ve overlooked or encourage you to take more chances with what you’ve
included. They will give opinions to their own point of views and perspectives. An outside
eye is a great way to know how your portfolio will be received before putting it out into the
world.