ASSIGNMENT-2

Learning Experiences (Activities)

Course Name: Operations Management

Faculty Name: R.Srinivasan

Module 2: Process Management and Facility Management

Activity 2.1:

Among the given below scenarios, what is best suitable method or combination of
methods for qualitative forecasting decisions? Give justification remarks with examples.

a. VRL - A logistic company interested in expanding its geographical coverage of

supply and distribution based upon development in market demand.

Consumer Market Survey Method

This method would be the most suitable for the case of VRL because it will help establish
the geographical areas in which consumers are actually concentrated and the it will help
the company in extension of their services that they require in these areas.

b. HUL interested in product update & new product development in various

portfolios.

Delphi Technique

The Delphi technique would be most apt for this problem as a panel of experts can help
HUL about the future risks and opportunities for the new product development.

c. KOMFORT ROYAL – a furniture company would be interested in aggressive push

strategies & interested for developing promotional programs.

Sales Force Composite

The best method for the company is Sales Force Composite because the company wants
an aggressive push strategy.

d. GENIUS SOFT – an app development company looking for reduction in lead time
of new app development.
 Nominal Group Discussions

The best solution for problem is Nominal Group discussion because the problem is a
technical problem it requires a technical solution and a group discussion will help the
company decide what their next step should be.

Activity 2.2:

a. From the given below table, shares the data from 2016 to 2018, no. of cars sold in a
dealer of Maruti Suzuki Showroom. Identify the requirement for the following
‘January’.

Perio Busine Deman Exp. Exp. MSE : α = 0.3 MSE : α = 0.5

d ss d Smoothi Smoothi
cycle ng ng Ei (Ei)2 Ei (Ei)2
α = 0.3 α = 0.5
2016 I 1100 1100.00 1100.00 0.00 0.00 0.00 0.00
quarter
II 900 1100.00 1100.00 200.0 40000.00 200.0 40000.00
quarter 0 0
III 920 1040.00 1000.00 120.0 14400.00 80.00 6400.00
quarter 0
IV 1200 1004.00 960.00 196.0 38416.00 240.0 57600.00
quarter 0 0
2017 I 1400 1062.80 1080.00 337.2 113703. 320.0 102400.0
quarter 0 84 0 0
II 1600 1163.96 1240.00 436.0 190130.8 360.0 129600.0
quarter 4 8 0 0
III 1750 1294.77 1420.00 455.2 207232.5 330.0 108900.0
quarter 3 3 0 0
IV 1410 1431.34 1585.00 21.34 455.41 175.0 30625.00
quarter 0
2018 I 1300 1424.94 1497.50 124.9 15609.57 197.5 39006.25
quarter 4 0
II 1840 1387.46 1398.75 452.5 204795.3 441.2 194701.
quarter 4 5 5 56
III 2010 1523.22 1619.38 486.7 236955.0 390.6 152587.8
quarter 8 0 3 9
IV 1650 1669.25 1814.69 19.25 370.71 164.6 27121.9
quarter 9 7
2019 I 1663.475 1732.345
quarter
 The Forecasted demand in January 2019 is 1664 when α=0.3 and 1732 when α=0.5.

Activity 2.3:

a. From the given below table, identify 5 examples each with detailed specification.

Product – Process matrix 5 examples with specification details

Job Shop Gear manufacturing
Fabrication shops
Food manufacturing
Mobile phone parts manufacturing
Car parts manufacturing
Batch Shop Electric Goods
Baked Goods
Clothing Production
Computer software
Jet Engine Production
Assembly Line Automobile Manufacturing
Transportation Equipment
Household Appliances
Satellite Manufacturing
Electronic Goods
Continuous / Mass Oil Refining
Chemicals
Fertilizer Production
Power Stations
Cement Production