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Running Head: DECISION MAKING IN MANAGEMENT 1

Decision Making in Management

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Decision Making in Management

Southwest Airline has various techniques that it uses in making decisions. The techniques are

aimed at ensuring that the decision made do no affect the company negatively. The top

managers are cautious in employing any techniques to avoid the negative impact that can be

as a result of wrongly or rushed decision (Jones, 2013). The organisation has had pattern of

changes that has made it to strategize and come up with a structure over a duration of time.

The structure is aimed at helping in decision making process. Thus, the organization settled at

using rational models in decision making.

Rational model of decision making

The rational model of decision making is a technique used in organization in making crucial

decision by managers. The method does not take into consideration any variation that

managers in an organization (Jones, 2013). The managers have different values and

preferences and thus it is possible they can evaluate scenarios in different ways.

How Rational Model of decision making is used in Southwest Airline

The method involves the multiple process where the making of choices is taking from

alternatives. The procedure of decision making favours logic, objectivity and its analysis over

subjectivity. The approach uses the sequential and formal path of activities (Cugueró,2020).

It starts with the formulating of goals. Where the organization identifies the issues that is

supposed to get addressed. Once the issues are known, they then become the goals that are

supposed to be tackled and achieved. Then the next step become the identification of criteria

for making decision to achieve the goal. After identifying the criteria of the decision making

the organization is requires to weigh the alternative of available solution. The solution tables

are supposed to be assessed and the organization needs to come up with the best one suited
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for the problem. The management the does an evaluation to analyse the advantages of the

best alternative chosen then finally a decision is made.

Nonprogrammed decision are the choices that lack a clear guideline for arriving at a solution

of a problem (Cugueró, 2020). For a programmed decision, the managers of an organization

have a clear outlined procedure of ensuring that the solutions are reached. The southwest

organization non-programmed decision are made at the managerial level. These sample

mostly affects our air company in a way that they are supposed to be addressed as first as

possible. When the problems come up its prompts the stuffs to consults the managers

immediately. The managers take the risks and directs the staff to the best decision according

to him. Such decisions are considered as risks because they do not allow or do not give

enough time for consultation on possible setback is the choices of decision made will be

problematic. Thus, it gives the managers the responsibility to gather relevant information and

make an informed decision that is worth to the Airline company.

Decision making Problem in Southwest Airline

There are several problems observed when southwest airline company makes its decision.

The decision mostly is arrived at by managers. They discuss the problems affecting the

company in the boardroom and come up with theoretical solutions for the company. it means

that the staff who do the donkey work on the ground are not given any chance to speak

themselves out (Cugueró 2020). They are treated as machines and they are just given

instruction to be followed. Such methods of decision making is not good for such a company.

the company should come up with forums that allows the organization staff to air their views

on the matters that might be affecting them.

The ability of the Southwest Airline to change its management character


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Southwest Airline company can change the way it does its business in many ways. As its

known, the staff are the ones responsible for the success of the company. there hardworking

and commitment gives the company the pride of success as compared to the other airlines.

Thus, there is need of the management of the airline to come up with the better ways of

making decision. The new ways should involve the staff directly. The management should

come up with methods that will reach the staff directly. Like they should come up with

teleconferencing where every person is given equal responsibility of making their

contribution to the organization.

The airline company has the capacity to adapt itself to the new measures. The company

already has the infrastructure that can facilitate teleconferencing. They have enough laptops

that the staff use in their offices. Also, they are connected to a stable network that can

facilitate easier communication. Nevertheless, the staff members are eager to be considered

as part of the decision-making people. Thus, the staff will be supportive for the project and

that will ensure the company will have an easier time in changing to the new method of

decision-making procedures.

Cognitive Biases in Decision Making

A cognitive bias are shortcuts that make a lot of sence to the organization. The cognitive

biases in management affects the innovation process. They make the staff lazy because they

do not do research in solving a problem.in general, as much as the cognitive biases in

decision making might come with some advantages they are supposed to be discouraged
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References

Cugueró (2020). The Relative Role of the Intellectual and Moral Virtues in Sustainable

Management Decisions: The Case of Practical Wisdom and

Justice. Sustainability, 12(3), 1156.

Jones, G. R. (2013). Organizational theory, design, and change: Texts and cases (7th

Ed.).New York, NY: Pearson

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