‫منظومة التميز المؤسسي‬

GEM 2.0

Professor Mohamed Zairi

Senior Advisor
Prime Minister’s Office
UAE Government
07-09-2020 Prof. M. Zairi, 2020
 ‫هل مفهوم التميز الحالي يظمن النجاح المؤسسي‬
Is the meaning of EXCELLENCE clearly defined to guide
Organizations towards the ultimate success?
 ‫ما هي العوامل التي تظمن أن التميز‬
‫يحقق نجاح المؤسسة؟‬

Are there clear guarantees that

EXCELLENCE delivers success?
 Are all the organizations that have won prestigious
Awards the only successful examples to emulate
And learn from?
‫هل المؤسسات التي فازت بالجوائز العالمية‬
‫هي أفضل مصادر للتعلم؟‬
‫هل ممكن ألي مؤسسة أن‬
‫تكون متميزة؟‬

Can any organization

become excellent?
‫هل هناك تطورات جديدة في علم التميز؟‬

Is there something
beyond
Excellence as
we know it?
‫هل التميز مفهوم ال يتغير أو قابل للتطوير؟‬

Can Excellence be subjected

To change or is it cast in
Tablets of stone?
Tom Peters’s True
Confessions
On the 20th
anniversary of In
“Search of Excellence,”
‫أفضل طريقة الوحيدة هي‬
‫عدو التميز‬
“The enemy
of Search was “the
one best way.” It was
the practice of
scientific
management that
said to managers,
Find the one best
way, and you’ll win.” Tom Peters
“People
read Search and took
away the message that
we had written down
on the tablets about
the new truths on how
to win: Do these things,
and God will smile
down on you. Now and
forevermore. Follow ‫القناعة أن تطبيق المبادء الثمانية‬
these eight rules, and
glory will rain upon
‫يظمن النجاح‬
you.” Tom Peters
 Giving the Impression
that EXCELLENCE is for
PERPETUITY
“We forgot to include a warning
label. Warning! Nothing is
permanent. Anything in excess
is a poison. And remember:
Everything in business is a
paradox. To be excellent, you
have to be consistent. When
you’re consistent, you’re
vulnerable to attack. Yes, it’s a
paradox. Now deal with it!”
Tom Peters
‫ليس هناك شيء ثابت في التميز‬
 Implicit in Search was the notion
that we could write a prescription
for the ages that would tell you
how to make your company
excellent — today, tomorrow, and
forever. The truth is, I don’t care if
companies are excellent. And I
sure don’t care if they stay
excellent. What I care about is
what we can learn today — now!
— by taking a look at companies
and people who are doing stuff
that’s interesting.
‫المهم في العصر الحديث ليس الوصول لمستوى التميز‬
‫و الكن التعلم المناسب‬
The Key Message about the
Real Meaning of Excellence
• That said, today I hold myself blameless. First, my
feeling is that anyone who’s idiot enough to read a
business book and follow the words exactly to the
letter is just that — an idiot. And
second, Search should have been seen as a negative
guarantee, not a positive one. A positive guarantee
would say, Follow these eight principles, and you will
win — guaranteed. I’d never say that — not then,
not now. But what I would say is, Ignore these eight
principles, and you will fail — guaranteed. If you do
none of these things, I can promise you that your
company will never come close to being an excellent
one. Not for a moment, let alone for an eon. Ignore
these eight principles at your peril — for you will lose.
That’s no lie, and it’s still true today.
‫المبادء الثمانية تبقى دائما أساسية ال تظمن النجاح‬
‫و الكن بدونها ستواجه المؤسسات عدة تحديات‬ Tom Peters
 ‫من الممكن و كذالك أمر الزم أن يتم تطوير‬
‫المبادء الثمانية و اضافة الفكر الجديد المناسب‬
‫للعصر الرقمي‬
“It has been 20 years since In
Search of Excellence first
appeared. I look back at the
eight basic principles that
comprised excellence in the
book, and I wouldn’t tamper
with any of them. But I
would add to them. And I
would ratchet them up to fit
these new, faster, weirder,
more volatile, less
predictable, more confusing
times.”
Tom Peters
‫ما هي التعديالت في فكر و منظومة التميز؟‬
‫ما مو مفهوم الريادة الجديد؟‬
‫كيف نؤثر؟‬
‫أهمية المبادء‬
‫معنى بناء التميز المؤسسي‬
‫المفهوم الكالسيكي‬
‫المفهوم الحديث‬
 Human Centered Q0L Orientation

Spiritual Needs
Physiological Needs

Psychological Needs

Emotional Needs

07-09-2020 Prof. M. Zairi, 2020

 ‫جودة الحياة متعلقة بكل‬
‫المراحل في حياة االنسان‬

‫‪07-09-2020‬‬ ‫‪Prof. M. Zairi, 2020‬‬

 ‫جودة الحياة تشمل كل ما يتعلق بتواجد االنسان و رحلته في الدنيا الى نهاية الرحلة‬

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 ‫حياة االنسان رحلة‬

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 ‫التركيز على االنسان في‬
‫كل مسؤوليات و أدوار الحكومة‬
‫المختلفة‬

‫القيمة الفردية عن طريق‬

‫‪07-09-2020‬‬ ‫‪Prof. M. Zairi, 2020‬‬ ‫تجارب ايجابية‬
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 ‫المحور األول‬
‫تحقيق الرؤية‬

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 VISION REALIZATION SUB-ECO SYSTEM

© Prof. M. Zairi, 2020

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‫قياس األثر على جودة الحياة‬
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 ‫المحور الثاني‬
‫القيمة المميزة‬

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 ‫المحور الثالث‬
‫الممكنات‬

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 ‫المحفزات‬

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 ‫التقييم و‬
‫قياس األثر‬
‫النتائج و المخرجات‬
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