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INTRODUCTION TO ENTREPRENEURSHIP
Session/Semester: 20202021-1
Group: 1
Lecturer’s Name: Dr. Abdul Halim Bin Mohd Yusof
Instruction: Please fill in the student name and evaluate them based on the rubric form
provided. Calculate the total marks of all evaluated students at the last row.
Remark: Total marks is 100%.
Adrian Teoh Wong Chang Chia Kim Gan Kian Tan Jack
Name Jia Wei Koon Chuan Hong Mink
(Innovative (Food Basket) (Online Fitting (Promoting (Screen
Moving Apps - Reafit) Agent) Protector
Criteria Company) Services)
19 18 18 19 18
Creativity of
product
Market needs 18 19 18 19 19
17 18 18 18 19
Availability of
product
Marketing 18 19 19 18 18
strategies
(Example:
promotion,
advertisement)
19 19 18 17 17
Product
Attractiveness
TOTAL 91 93 91 91 91
Additional Comments:
Name Comment
Adrian Teoh Jia Wei Hard to achieve the product
Wong Chang Koon Demand and preference in the market is high enough
Chia Kim Chuan Require many human resources to develop the app
Gan Kian Hong Other companies might have their own promoting agent
Tan Jack Mink Quite common in the market
Through our discussion and evaluation, food basket scores the highest. However, due to
the overwhelming suggestion from our friends to sell snacks, we decided to improvise it into
selling SNACK BOX. The snack box will be filled with variety of snacks (chocolate, biscuits,
sweets) and the target customers are students.