NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: International Marketing
Internal Assignment Applicable for December 2020 Examination

Assignment Marks: 30

Instructions:

 All Questions carry equal marks.

 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.

 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage 20%
Concepts and Application 60% of the formula
related to the question Procedure / Steps 50%
Conclusion 20% Correct Answer & 30%
Interpretation

1. An Indian company is planning to setup a base in UK. They are confused as to which
management orientation should they follow and what are the nuances of the same. Can
you please guide them on the same? (10 Marks)
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: International Marketing
Internal Assignment Applicable for December 2020 Examination

2. As a part of the team working on the factors positively and negatively affecting global
marketing specially post Covid, can you please share your thoughts on the driving and
restraining forces affecting Global Marketing? (10 Marks)

3. ABC Ltd., an Indian firm dealing with sports goods and sportswear is planning to
venture out into Japan

a. Can you guide them about the cultural parameters that they need to be aware of?
(5 Marks)

b. Can you also help them differentiate between high and low context culture?
(5 Marks)

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