Class: BBA Course: Credit Hours Instructor:

7th Semester Strategic 3 Rana Muhammad Nadim

Management Phd Scholar (HRM).,M. Phil., M.Com P.u. (Gold
Medalist)

 This course gives students the knowledge about

the changing environment, it build up the skills to
solve business problems, it also changes the
Objectives attitude to become the generalist rather than to
become specialist. Its basic objective is to know
about the opportunities and threats in the
environment as well as to detect the strength and
weakness within organization that helps in formulating,
implementing and evaluating strategies.

Outline
Part 1
Overview of Strategic Management
The Nature of Strategic Management
Part 2
Strategy Formulation
The Business Vision and Mission, The External Assessment, The Internal Assessment,
Strategies in Action, Strategy Analysis and Choice
Part 3
Strategy Implementation
Implementing Strategies: Management and Operations Issues, Implementing Strategies: Marketing,
Finance/Accounting, R&D, and MIS Issues
Part 4
Strategy Evaluation
Strategy Review, Evaluation, and Control
Part 5
Key Strategic-Management Topics
Business Ethics/Social Responsibility/ Environmental Sustainability, Global/International Issues
Part 6
Strategic-Management Case Analysis
How to Prepare and Present a Case Analysis

Course Evaluation The students will be evaluated on the following criteria:-

 Quizzes/Class Participation 15%
Assignments/Project 10%
Mid-term Examination 35%
Final Examination 40%

Total 100%

Recommended Text: Following text is recommended for this course:

 Fred R. David Strategic Management, Concepts and Cases, 14th Ed. Prentice Hall.
 George A. Steinar & John B. Miner Management Policy & Strategy: McMillan Pub.Co.N.Y. (Latest
Edition)
 William F. Clueck, Lawrence R. Jauch, Business Policy and Strategic Management 4th Edition McGraw-
Hill (Kogakusha) Ltd., Tokyo. 1984
 Newmann & Logan, Business Policy in Central Management. (Latest Edition)
 Thomas L. Wheelen, J. 4. David Hunger, Strategic Management and Business Policy, 7th Ed. Prentice Hall,
Year 2000
 Thompson Strikland, Strategic Management, Concepts and Cases 10th Ed. McGraw Hill (Latest Edition)
 Journals / Periodicals: National and International Journals.
 Newspapers/Business Recorder