Assignment: Strategic Management

Submitted By: Hafsa Mehmood

Roll No : BBA F-17-M27-A
Submitted to: Rana Nadeem
 Mission Statement Evaluation Matrix
Organization Cus Prod mar techn Survival philoso Self Pub Employ
Name to ucts/ ket ology /growth pher conc lic ees
me Servi ept ima
rs ces ge
TripAdvisor YES YES NO NO NO YES NO YES NO
Amazon YES NO NO NO YES YES NO YES YES
Shopify YES YES YES YES YES YES NO YES YES
Toyota YES YES YES NO NO YES NO NO NO
P&G YES YES NO NO YES YES YES NO NO

“We will provide branded products and services of superior quality and value
that improve the lives of the world’s consumers.”

“To help people around the world plan and have the perfect trip.”

To attract and attain customers with high-valued products and services and the
most satisfying ownership experience.”

To offer an online, easy to use, cost effective, quality guaranteed service. Make
commerce better for everyone, so businesses can focus on what they do best building and selling
their products.

“To be Earth’s most customer-centric company, where customers can find

and discover anything they might want to buy online, and endeavors to offer its customers the
lowest possible prices.
 REVISED STATMENTS

“We will provide branded products and services from our employees of superior
quality and value that improve the lives of the world’s consumers.”

“To help people around the world plan and have the best trip and perfect
services from our team.”

“To attract and attain customers with high-valued products and services and
the most satisfying ownership experience , yet at a reasonable price for worldwide customer”

Make commerce better for everyone, so businesses can focus on what they do best
building and selling their products.

“To be Earth’s most customer-centric company, where customers can find

and discover anything they might want to buy online, and endeavors to offer its customers the
lowest possible prices. We enable businesses to transform the way they market,