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Team 2 Program Plan:

Happy Heart, Happy Life

“One small step for you, one large improvement for your heart”

Garret Veldhuizen, Arlynna Mitchell (idle), Maddie Callahan, Megan Tsong & Riley Quincy

HPS 350 - University of Arizona

December 10, 2019


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Table of Contents Page


List of Tables………………………………………………………………………… 2
List of Figures……………………………………………………………………….. 2
Introduction …………………………………………………………………………. 3
Literature Review ……………………………………………………………………
The Problem Statement ……………………………………………………………..
Theoretical Framework for the Program Plan …………………………………….
Program Description ………………………………………………………………...
Program Implementation Plan ……………………………………………………...
Program Evaluation Plan …………………………………………………………....
References …………………………………………………………………………….
Appendices …………………………………………………………………………….
Appendix A: Slide during Blood Pressure Demonstration at First
Program Meeting………………………………………………………………
Appendix B: Happy Heart, Happy Life Program Flyer……………………..
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List of Tables
Table 1: Table 1: Timeline for Planning, Implementation, and Evaluation…………….

List of Figures
Figure 1: Age Adjusted Incidence of Stroke/Heart Attack by Race and
Sex, Ages 45-74, 1987-2001……………………………………………………………
Figure 2: African American Senior Citizens Heart Disease - Problem Map…………..
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Introduction

The community health needs assessment for Pima County reveals both the

strengths, and areas that need improvement, to advance the health status of Pima County.

According to the 2018 community health needs assessment, Pima County ranks fourth out

of the 15 Arizona counties primarily due to the fact that Pima County is first for clinical

care and second for health behaviors. (Pima County, 2018). Although there are bright

spots in the health status of Pima County, there are many areas which could use

improvement. The community health needs assessment highlights four necessary health

needs that should be considered priorities for Pima County. These include

anxiety/depression spectrum disorders, substance abuse/dependency, injuries/accidents,

and diabetes. Another important takeaway from the needs assessment is that the leading

cause of death among all Pima County residents it attributed to cancer and heart disease.

For residents of Pima County who are looking for resources, the Pima County website

provides several different means to gather information. Under the health tab on the

website, there are several links to a variety of health resources such as health clinic

locations, preventive, behavioral and sexual health sources.

The target population for this program is African American senior citizens over the

age of 65, including immigrant populations, all socioeconomic classes, and geographical

locations within Pima County. The program is open to all African American senior

citizens who currently have heart disease or exhibit risk factors for heart disease

(hypertension, diabetes type 2, high cholesterol, etc). The program is inclusive to all

African American senior citizens in Pima County regardless of residency or duration of

time spent in Pima County.


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There are many diseases affecting a wide spectrum of people on the range of

chronic and non-chronic illnesses. However, there are common trends that affect specific

subpopulations and ethnic groups. For African Americans who are 65 and over (senior

citizens), heart disease is a chronic health issue that severely affects them. The leading

cause of death for both African American males and females is cardiovascular disease;

accounting for 31.4% and 32.9% of total deaths for African American males and females,

respectively (American Heart Association, 2015). The Arizona Department of Health

Services reported that the African American cardiovascular disease (CVD) risk profile is

41.2% higher for African American seniors as compared to the state average for all

ethnicities. Figure 1 shows that the incidence of stroke and/or heart attack due to chronic

heart disease is much higher for African American males and females at all ages compared

to white males and females (American Heart Association, 2015). These national trends

hold true for the African American senior citizen population in Pima County, and are the

driving factor for why they will be our target population for this program.
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Figur
e 1: Incidence of stroke and heart attack by race and sex per 1000 people aged 45-74
between 1987-2001 (American Heart Association, 2015).

Approximately 4% of African American senior citizens are living in poverty in Pima

County with “the median personal income for older African American men is $23,026

and $14,633 for women” (ACL, 2015). Not only does income affect their socioeconomic

status, but so does the level of education these individuals have attained. The

Administration for Community Living states that in the year 2014 around 84% of African

American senior citizens had graduated high school despite the fact that 4% of the

population was living in poverty but less than half of these individuals had obtained a

college degree (ACL, 2015). With less than 50% of African American senior citizens in

the U.S. receiving a higher education level than high school, 6.3% of African Americans

over the age of 65 were unemployed in the year 2018 throughout the county (Bureau of

Labor Statistics, 2019).

Heart Disease and diabetes are two of the five most common reasons for mortality of
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the African American population in the U.S. and this can be due to the cultural aspect of

“Soul Food” (Lee, 2018). It is a cultural tradition for some African American senior

citizens to have social interactions with family and friends that is centered around soul

food (Lee, 2018). Soul food consists of fried chicken, fried fish, sweet potato pie,

macaroni and cheese, corn bread, and other “foods typically high in fats”, grease, and

sugars that all cause obesity which is a risk factor of heart disease (Edwards, 2003). One

ethnic characteristic when it comes to the heart health of African American senior citizens

in Pima County is that 85% of the African Americans aged 65+ who live in Pima County

are born in the U.S. but around 20% of African American senior citizens in Pima County

are African natives (U.S. Census Bureau, 2019). Because a proportion of the Pima

residents who are elderly African Americans are not from the United States, they are faced

with the lack of English proficiency they face more stress due to lack of financial stability

and employment status (U.S. Census Bureau, 2019).

Nationally, the most common chronic conditions among the elderly African

American population are hypertension (85%), arthritis (51%), diabetes (39%), cancer

(17%), which are all precursors of heart disease which is prevalent among 27% of the

population (ACL, 2015). The prevalence of all the listed conditions, especially heart

disease, are significantly lower in other populations and this results in the African

American life expectancy age to be around 75 years old while other white Americans live

close to five years longer (ACL, 2015). On a national level, African American senior

citizens need more accessibility to affordable healthcare. In 2018 there were 639,000

fewer individuals aged 65 and above on the Medicaid insurance plan and around 20% of

this decline was due to older African American citizens (Bunis, 2019). Without health
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care, individuals are unable to afford medical attention, which results in about 1 in 5

people without insurance missing out on needed care (Bunis, 2019). In the state of

Arizona, around 28% of African American senior citizens have type 2 diabetes. The health

needs of the targeted population include affordable primary prevention care screenings to

monitor their A1C and better manage their blood sugar levels. Individuals in financial

distress are unable to afford primary prevention screenings. With managing and

monitoring glucose and A1C levels, African American senior citizens can prevent type 2

diabetes, a precursor to heart disease. In Pima County, 4% of the elderly African

American Population is living in poverty which can play a role in obtaining an unhealthy

diet. In Pima County there are a total of 38 census tracts identified as urban food deserts

(Tong, 2018). With the lack of food accessibility in Pima County, individuals who live in

low-income areas have more of a struggle in maintaining a healthy diet. Not obtaining a

healthy diet puts these individuals at a greater risk for obesity, diabetes, high cholesterol,

high blood pressure, all the precursors that lead to heart disease. Pima County needs more

affordable grocery stores spread out through the community to provide a healthier lifestyle

for African American senior citizens.

Literature Review: (Everyone Needs 2)

To determine the health issue for this program, a literature review was conducted. Data was

gathered from research journals, peer-reviewed articles, and government websites which pertain

to African American senior citizens. The task started with a given target population (African
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American senior citizens), and through research, refine a specific health issue for the population.

Many health issues surfaced which affect this population, however, the data and reports for heart

disease complications in African American seniors raised severe concern.

There are a variety of different components that affect an individual's health outcomes. It

is often found that higher socioeconomic status correlates with reduced risk of chronic diseases

such as cancer, diabetes, and heart disease. This is relevant because it has been found that a

lifetime of health care disparities add up to increase the prevalence of heart related issues. For

the African American community specifically, they have a 25% higher chance of dying from

heart disease (Guy-Walls, Long, 2017). The American Heart Association (2015) states that the

prevalence of high blood pressure in African Americans is the highest of any race in the world.

Not only is high blood pressure more severe in African Americans, but it occurs earlier in life.

High blood pressure, obesity, and diabetes are the top three risk factors for the development of

heart disease; all diseases that African Americans are at a higher risk for as compared to other

racial populations. In order to address the prevalence disparity of heart disease it is important for

individuals to understand the risks and medical steps to take in order to address the issue.

Hypertension is the most common condition among adults over the age of 60, and among

that population, African Americans are affected at the highest rate (Still, Ferdinand, Ogedegbe,

Wright, 2015). Because the population of those people 60 and older is currently growing, it is

important for people at risk for hypertension to be aware of how to recognize and how to manage

it. Although African Americans are aware that they have a higher rate of hypertension, they still

have less controlled blood pressure. This is vital because, “lowering blood pressure substantially

decreases the rates of cardiovascular morbidity and mortality in older hypertensive patients”

(Still, Ferdinand, Ogedegbe, Wright, 2015). To improve the blood pressure of African
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Americans, a great start would be with lifestyle and behavior changes. This can be a variety of

changes like dietary modification or incorporation of physical activity. The American Heart

Association suggests that African Americans check their blood pressure regularly, walk at least

30 minutes a day, and eliminate sugary drinks and desserts from the diet. These changes along

with recording blood pressure regularly would help reduce the disparity in heart disease for

African Americans.

The study conducted by Sundquist, Winkleby, and Pudaric (2001) analyzed how

race/ethnicity influences risk for heart disease in senior citizens between the ages of 65 and 84

for both men and women. In most areas of risk for heart disease, African American senior men

between the ages of 65 and 84 showed significantly greater risk than their White and Mexican

counterparts in the same age range (Sundquist, et.al., 2001). Their risk for physical inactivity,

hypertension, and current smoking was greater in African American men than both other races in

the study. This study, based on the data acquired, recommends a secondary intervention with

more intent to focus on the cultural and lingual differences within these groups in order to

account for the amount of disparity that is demonstrated.

In a different intervention, conducted by Butler-ajibade, Booth, Min, and Burwell in

2012, highlights the effectiveness of implementing programs that are integrated with the church

in the Southern belt, referred to by medical professionals as the “Stroke Belt” of the United

States. More organizations have begun to partner with the church within this section of the

United States because they play an integral part in the communal, economic, and social aspects

of the African American population. This is recognized as a relatively effective process and has

been ongoing for the past 30 years. This partnering with such an integral part of the community

has increased effectiveness of programs designed by health professionals to decrease risk for
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incidence and prevalence of heart disease within this vulnerable population. This study

concludes that behaviors are more readily learned when they are taught by those in the

community that they trust in the case of African Americans located in this area. The primary goal

of this method is to ensure that the practices that are implemented and suggested by the program

are followed through with even after the termination of the program and this study demonstrates

that this is an effective method of program planning and implementation.

To combat the issue of a sedentary lifestyle, which research has shown to be a risk factor

for hypertension and later development of heart disease, the program Walk with a Doc (WWaD)

was started by David Sabgir, MD. According to Freeman (2014), 80% of heart disease is

preventable if a patient is doing aerobic exercises, such as walking, regularly for 30+ minutes a

day. The effectiveness of WWaD is rooted from the combination of health teaching with regular

exercise. It is a year-round program that provides an informal setting that makes participants

comfortable interacting with healthcare providers and the health and wellness team. WWaD

takes the medical office and formality out of the health conversation and allows patients to

witness their physicians “practicing what they preach.” This program has increased awareness of

risk factors for heart disease, while at the same time, decreasing the impact of heart disease by

walking regularly.

Health interventions and learning can become effective to lowering the influence of a

person’s disease. In a particular study it examined ways to reduce CVD(cardiovascular disease)

risk in mid-life and older African Americans, using a church based health approach. A particular

intervention used in this study was bringing in African American women who were 40 and older

from 16 churches. The main focus was creating a program focused on diet, exercise with

spiritual components. Activities in this program would include environmental approaches that
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promote awareness (Ralston, et al., 2014), clinical learning that includes small group educational

sessions using culturally-tailored communications (Ralston, et al., 2014) and developing the

confidence to health behavior change (Ralston, et al., 2014). One year after the program was

implemented, it states how people made progress in adapting a healthy lifestyle such as diet,

making it successful compared to other groups in the church (Ralston, et al., 2014). Examples of

these results would include decreased body weight, blood pressure, reduced fat and sodium

intake. Based on the results of the program, having comprehensive community based approaches

involving the church can have positive effects for older African American male and females.

Racial and ethnic health disparities are a manifestation of already existing and reinforced

social boundaries that are constantly marginalizing black communities and individuals as well as

other minority communities. There are different cultural norms and expectations that, if not

recognized, can make or break an intervention. It is important to address this when designing a

health intervention with the intention of reaching the Black community community, and any

community rather, effectively and creating a long lasting positive impact. What’s critical in

addressing Black senior citizens is that the Black community is very close knit with family and

community laying at the foundation of their values. The structure of family is matriarchal with

women being often considered to take charge and often providing for the family. Another

foundational value found to be centered as a unifying cultural bond is the connection to the

church and religion. The Black community embraces this as a means of updating fellow

community members, implementing and encouraging already existing community interventions,

managing community crises, and socializing youth and old alike (Parrill, et.al., 2011). This

influenced the method of outreach and promotion that health professionals such as Fowler

implemented a mammography education and recruitment strategy program through and with the
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assistance of the church as well as Falcone who partnered with the church to spread health and

safety for children through scripture (Parrill, et.al., 2011). Studies have found that information

relayed through more personal networks such as the pastor are much more likely to be received

positively than from someone outside of the community (Parrill, et.al., 2011). Through this data

as well as multiple other studies, it can be concluded that trust and community cooperation are

paramount in creating an intervention program for Black senior citizens and these components,

the intervention will inevitably be unsuccessful in achieving health goals and objectives.

Hypertension has been proven to be the most common risk factor that causes heart

disease among African American senior citizens in Pima County (Flack, Ferdinand, 2007). Heart

disease impacts the lives of these individuals so harshly due to the fact that the prevalence of

hypertension in African Americans is among the highest of any racial/ethnic group in the world

(Flack, Ferdinand, 2007). This knowledge will help the program, Happy Heart, Happy Life, as

implementation methods of health education for African American senior citizens on how to take

their own blood pressure, record it, and manage it. The program will also benefit from

understanding that up to 30% of all deaths in African American men and 20% of deaths in

African American women are due to hypertension (Flack, Ferdinand, 2007). Happy Heart,

Happy Life will educate participants on the risk factors for heart disease including risky behavior

habits and healthy eating habits. This research will ultimately drive the program to teach these

individuals healthy lifestyle habits that reduce the impact of heart disease such as proper physical

activity, a healthy diet, and controlling blood pressure levels (Kurian 2007).
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Problem Statement: (Maddie)

In Pima County, there is an overarching issue regarding the prevalence of heart disease

among African American senior citizens aged 65 and older. According to the U.S. Department of

Health and Human Services, African American senior citizens are 30% more likely to die from

heart disease than non-Hispanic whites (OMH, 2016) and 66% of CVD deaths occur in people

age 75 and older (American Heart Association, 2013). African American senior citizens in Pima

County who expose themselves to the precursors of obtaining an unhealthy diet, smoking,

drinking alcohol, or lack engaging in physical activity can be putting themselves at risk for high

cholesterol, high blood pressure, obesity, and diabetes in which increases their overall risk for

heart disease and increases the severity of symptoms of heart disease that is already diagnosed.

These behavior risk factors are commonly observed by individuals in the county with a lower

socioeconomic level, the reason for heart disease being more prevalent in African American

senior citizens who are living in or near poverty levels. Contracting heart disease can result in

heart attacks, strokes, swelling in organs, and potentially death (American Heart Association,

2013).

African American senior citizens are prone to heart disease if they participate in the risk

factors of smoking, alcohol, not engaging in physical exercise, or if they have a pre-existing

condition such as diabetes, high blood pressure, high cholesterol, or obesity. If African American

senior citizens are recruited in to the Happy Heart, Happy Life program then the impact of their

diagnosed heart disease symptoms will be reduced.


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Figure 2: African American Senior Citizens Heart Disease - Problem Map

Hypothesis
If the issue of heart disease in African American senior citizens were to be addressed,

then the impact of heart disease (specifically hypertension) will decrease in the participants of

the Happy Heart, Happy Life program.


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Theoretical Framework for the program plan: (Garret)

In order to address the high prevalence of Heart disease in African American senior

citizens, a community organization health theory will be implemented. This is an example of a

change theory which “guides the health education specialists in developing meaningful health

interventions for defined health problems” (Parker, 2013). A community organization theory is

specifically one that requires the participation of a community to take action in order to change a

health problem. For reducing the impact of heart disease in African American senior citizens,

this is an applicable option because in order to reduce the impact of heart disease, participants of

the program have to engage in the proposed solutions to be successful.

A community organization theory approach will help drive each of the components of the

plan to reduce the impact of Heart Disease in African American senior citizens. This theory is

essential to guide the overall goal because in order to effectively reduce the impact that heart

disease inflicts, it is essential for participants to effectively practice the lifestyle

recommendations of the program plan and continue them for an extended period of time. This

theory will help drive the planning of the desired objectives because by having the community at

the center of the program, it will create an environment which promotes success and

accountability. This is important for achieving objectives because the values to be considered

successful are specific and having a strong community based program will encourage the

participants to make suggestions for the plan that they think will be effective. The methods will

be developed to require the participants to take part in activities. These activities will be designed

to not only reduce the impact heart disease has on an individual, but also to sound appealing for

the population we are targeting. The participation of the community is the only way for the

program to be successful, so the methods need to be enjoyable and effective. Once the methods
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have been decided, a process of implementation will be decided on. This theory will guide the

implementation process because it is designed as a community project and has beneficial

intentions. This is important because when recruiting participants for the program, it is more

likely that establishments will provide information to the desired population if it is a program

that seems respectful and beneficial. For the evaluation portion of the program, it is likely that

the success or lack of, will be assessed in the Community Health Needs Assessment. This would

be an applicable method of evaluation because this assesses all aspects of health in the target

community and since heart disease is the leading cause of death, evaluation of success on this

program would be beneficial.

Program Description: (Everyone)

Statement of Purpose: The mission of the Happy Heart, Happy Life program is to combat

the issue of heart disease in African American senior citizens. Because of this, Happy

Heart, Happy Life will utilize lectures, demonstrations, health appraisals, and personal

improvement logs as primary intervention methods regarding risk factors for heart disease.

It is expected that this program will result in a decreased impact of heart disease for

participants by emphasizing the importance of healthy blood pressure (non-hypertensive

levels), proper nutrition/healthy eating habits, and getting a sufficient amount of exercise.

Goal: To reduce the impact of heart disease in African American senior citizens aged 65+

in Pima County.

I. Level 3 -Outcome Objective: Six months after the completion of the program, 70%

of the seniors 65+ who were actively enrolled in the program in Pima County will
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display blood pressure levels less than 130/80 (non-hypertensive levels).

Method: Using a Personal Improvement Log, all participants will record their blood

pressure at least once a week. This is made possible due to the free stethoscope and blood

pressure cuff provided to all participants.

II. Level 2 -Behavioral Objective: One year after the completion of the program, 90%

of the program participants will report having their blood pressure measured

weekly during the past six months.

Method: Former program participants will prove to the program staff that they

have checked their blood pressure at least once a week using their Personal Improvement

Log that is provided at the first program meeting.

III. Level 2 -Learning Objective (Skill Development, Knowledge, and Awareness

levels): By the conclusion of the program in Pima County, 75% of the African

American senior citizens actively enrolled in the program will demonstrate skills

for reducing the impact of heart disease through a quiz.

Method: Participants will attend informational Heart Disease classes that will go

over lifestyle changes that can reduce the impact of heart disease.

IV. Level 2 - Impact Objective: By the end of the last program session, participants

blood pressure will decrease by 4 points for both systolic and diastolic measures.

Method: Baseline blood pressure measurements for all program participants will be

collected at the first program meeting and recorded in a “master blood pressure log” kept

by the program director. At the final program meeting, blood pressures will be collected

again, and compared to the baseline measurements for all participants.


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V. Level 2 -Environmental Objective: By June 1, 2020, 80% of the participants who

fall <138% of the Federal Poverty Level will have access to walking trails and

recreation centers (YMCA).

Method: The Happy Heart, Happy Life program staff will not insert themselves

into building or creating access to walking trails and recreation centers. However, the hope

is that, through enrollment in the program, participants will themselves actively seek out

walking trails and access to recreational areas. To measure this, program staff will provide

a simple questionnaire at the first program meeting, followed by the same questionnaire at

the last program meeting; both questionnaires will ask “Do you currently have access to a

walking trail and/or recreational area whenever you want to use one?”

VI. Level 1 -Process/Administrative Objective: By January 1, 2020, 50 African

American senior citizens who reside in Pima County will be recruited to the

program.

VII. Level 1 - Process/Administrative Objective: By the end of the first program

meeting, all participants will successfully take their own blood pressure.

Method: Through the blood pressure educational demonstration (See Appendix A:

Slide during Blood Pressure Demonstration at First Program Meeting), participants will

be exposed to what is expected of them for the remainder of the program. At the first

meeting, participants will be provided a complimentary stethoscope and blood pressure

cuff due to the program's partnership with the American Heart Association.

VIII. Level 1 -Process/Administrative Objective: By the completion of the first program

meeting, baseline blood pressure tests will be conducted and recorded for all

African American senior citizen participants.


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Method: Health Educators will take all program participants blood pressure on the

first meeting of the program, followed by participants taking their own blood pressure.

IX. Level 1 -Process/Administrative Objective: By the completion of the program, to

be considered as reliable impact results and used in program evaluation, African

American senior citizen participants must attend at least 80% of the program

meetings.

Method: Project staff will keep an attendance log for every activity and calculate

each participants total attendance at the completion of the program.

Research was compiled to determine the most effective intervention methods for

the African American senior citizen population. The Happy Heart, Happy Life program

will utilize lectures, demonstrations, health appraisals, and personal improvement logs as

primary intervention methods. The program staff believes that these methods will aid in

achieving the program’s overarching goal to reduce the impact of heart disease in African

American senior citizens over the age of 65. For a more in depth analysis of the Happy

Heart, Happy Life program methods, see the objectives.

Summary: Of the above stated intervention methods, the first program session of Happy

Heart, Happy Life will combine lectures, demonstrations, and personal improvement logs

to give an educational crash course to participants on taking blood pressure. Appendix A:

Slide during Blood Pressure Demonstration at First Program Meeting, is an example of

the type of slide the program staff will use during the demonstration and lecture portion of

the meeting.
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Method: On the first meeting of the program, an instructional presentation on how to take

one’s blood pressure will be given to the participants. This presentation will be followed

up by handing out blood pressure cuffs, stethoscopes, journals, and writing utensil to the

participants. The participants will then attempt to take their own blood pressure, using the

presentation for reference and record their results three consecutive times in their journals.

Once they have all recorded their results, program staff will then go around to each

participant and individually take their blood pressure to check for accuracy and record a

baseline blood pressure for everyone. The program staff taking each members blood

pressure is crucial to make sure they are doing it correctly and for evaluation of the

participant’s progress once the program is completed.

Materials:

● 50 Blood pressure cuffs

● 50 Stethoscopes

● 50 journals

● Writing utensils

● Classroom to provide lecture

Program Implementation Plan: (Garret, Riley)


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The target population for this program is African American senior citizens who

have heart disease and are looking to reduce the impact it has on their life. It is preferred

that the participants are engaged in the concept and are able to attend the majority of the

events. If there is a surplus of applicants, the 50 who report having more severe heart

disease symptoms and free time will be given priority.

In order to gather the 50 participants for the program, the program director will go

to local churches and ask the pastors to present the information about the program to the

intended population. The program director will give informational flyers (See Appendix B:

Happy Heart, Happy Life Program Flyer).

to the pastor to hand out after services. It is preferred that the pastors provide the

information directly to the desired population because they have a closer relationship with

the members of the church. The developed trust between the pastor and the African

American senior citizens is likely to be effective for recruiting participants as opposed to

the program director presenting the information. The flyer will have the contact

information of the project staff who will give them all the details about getting involved.

Another channel that will be used to recruit participants is the contacting of retirement

homes. The staff working at these homes have a good idea about which members may be

suffering more from heart disease and will provide these individuals with information on

the program.

c. Staffing needs to carry out health education program responsibilities and services

In order to carry out the necessary tasks for this program to be successful, staff will be

hired for different steps of the process. It will initially start out with the project director(s)
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who will seek out members to form a planning committee. This planning committee will

have many of the pre-program implementation responsibilities such as conducting a needs

assessment, developing a hypothesis, goals and objectives. In the first year of the program,

the planning committee will also be responsible for reviewing policies and helping with

marketing the program. The project staff will be responsible for tasks that are more aligned

with direct implementation. First they will develop methods and activities that the

participants will take part in. Following the development of these, they will also help

market the program and recruit participants. At the end of year one the project staff will

also help with the pilot test and evaluation. Health educators will be the ones primarily

responsible for the pilot test and the project evaluator for the pilot evaluation.

The Beginning of year two will start with the project staff reviewing and revising the

program based off of the pilot test. They will then continue to recruit participants, if

necessary, and market the program alongside the planning committee. The project staff

will then work alongside the health educators for the phase in portion of the program and

then onto the total implementation. After the conclusion of the program, the project staff

will create the impact evaluation and the project evaluator will develop the evaluation

report. This report will then be distributed by the project director.

d. Facility and equipment needs to fulfill program objectives and services

We reached out to the American Heart Association

Because Healthy Heart, Healthy Life is partnering with churches, the program will provide

a small donation for rental space for program meetings.

Partnering with Frys food market, healthy food options will be provided for all program
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participants at every meeting

e. Will there be pilot-testing, phasing in or total implementation? Explain

For the program Happy Heart, Happy Life, total implementation will not immediately

happen. First, one stage of phasing in will be utilized by program staff to have greater

control of the program. Phasing in will have half as many participants (25 instead of 50) to

allow program staff to get acquainted with the population at a smaller scale, and will be

held at a church instead of the YMCA to make participants feel more at ease. If all goes as

planned, phasing in will last for two months before total implementation will occur.

f. Timeline for implementing the program

Program Evaluation Plan

Personnel responsible for the program’s evaluation would be an external evaluator with

the ability to provide unbiased feedback. An example would include a consultant

evaluating a program for African Americans (65+ and older) and reducing risks of heart

disease. The functions would include analyzing the quality of the program and find areas

that need assistance. This can play a key role for the program to be effective for the

community. Additional infrastructure that is put into the neighborhood such as parks and

pathways will be evaluated and assessed by city officials in order to ensure they are up to

code and the by community members in order to measure the practicality of the structures

that are implemented.


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For Objective I, the project evaluator will check blood pressure levels with

baseline checks, halfway checks, and checks at the termination of the program of blood

pressure by a community health physician, employed through El Rio Health Center on

behalf of each participant in the program. For objective II and VII, we will evaluate

whether or not the participants have consistently continued to monitor their blood pressure

by collecting and evaluating their log data that was given to them at the start of the

program. This data will be inputted into an online spreadsheet and evaluated by

statisticians and data specialists employed in program in order to ensure accuracy in the

evaluation progress. Objective III, the ability of our participants to demonstrate their

knowledge and skills gained in the program for heart disease management, program

participants will demonstrate the ability to take their own blood pressure, and access to

walking trails and recreation centers with a survey they are able to fill out themselves at

the termination of the program. The survey will be given through google forms where

they will be obligated to fill out their name and information in order to be individualized

and these data will then be evaluated by community health physicians. Objective IV will

be measured and evaluated through the data that are collected during the first session of

the program and the termination of the program. Objective V will be evaluated through

comparing survey results at the beginning and termination of the program. The baseline

blood pressure of participants in the beginning of the program will be compared to the

blood pressure scores throughout and at the end of the program through combining the

physician beginning and finishing blood pressure and the self recorded measurements of

participants throughout in order to evaluate Objective VIII. Lastly, Objective XI will be

evaluated by compiling data from the attendance logs in order to determine the level of
HAPPY HEART, HAPPY LIFE 25

program participation.

Process evaluation: This can examine how well the program or activity being

implemented relates to the program plan. A health program for older African American

citizens regarding health disease, evaluating the method and activities used such as

prevention methods(lectures, physical activities, physical exams) used towards the

population participating in this program.

Impact evaluation: This can examine how it’s affects/impacts towards people

participating in the program. This can include how older African American are making a

change in their life. This can include short term changes such as increased physical

activity, or proof that the targeted population is controlling their health. This can include

lowering of blood pressure based on taking weekly blood pressure.

Outcome Evaluation: This can examine how the program is effective including

long term health changes. Based on the program for African American citizens 65 and

over in Pima County, evaluating the result of the intervention and the health status of the

population. Examples would include an increased percentage of participants completed

the program and the outcome of their health has lowered their chances of getting a

disease.

d. Timeline for the evaluation activities (this timeline may be included in the

implementation timeline)

At level 1 of the program objectives, this will be evaluated by a community member at the

halfway point of the duration of the program plan and at the finale of the program. This is

done by a member of the community in order to limit risk of conflict of interest and is

done at two points in the intervention in order to account for the housing process. Each
HAPPY HEART, HAPPY LIFE 26

month, every participant will have their blood pressure checked by a physician and each

participant will be taught how to check and log their blood pressure weekly in order to

establish a trend. The purpose of evaluating participants once per month with a physician

is to ensure accurate readings as data can possibility skewed if blood pressure is taken

incorrectly in the home. A health professional will evaluate the skills of participants in the

program to reduce risks of heart disease at the termination of the program. They will be

interviewed about their comprehension of the recommendations and steps to take in order

to assess the effectiveness of the education methods used in the program intervention.

This is done at the end of the program in order to ensure that the promotional materials

have been retained in the duration of the study.

Key evaluation tools are the survey by those at the end of the program as well as

community members and staff who are able to accurately track progress of those involved

in the program. A small section of this is included with the program plan (See Appendix

C: Happy Heart, Happy Life Satisfaction Survey).

The audience that will receive the evaluation report is people who are working

within the program such as directors and staff members working in Happy Heart, Happy

Life that is being evaluated.The person who would deliver the report is the program

evaluator and be able to present their findings orally to the program. This can be known as

internal evaluators and external evaluators. In regards to the Happy Heart, Happy Life

program an internal evaluator can be a person such as the program director, since they

work closely with the designated staff and are involved in activities within the program.

An external evaluator can be a person that is new to knowing what the program provides

aside from the program director or staff. Based on the Happy heart, happy life program
HAPPY HEART, HAPPY LIFE 27

this can be an individual who provides experience on a professional level. This evaluator

can be a person in a college/university graduate level, or an evaluator who is apart of a

professional organization such as the American Public Health Association. By providing

feedback from the internal and external evaluators this can determine the program’s

Happy Heart, Happy Life effectiveness for the targeted population being African

Americans 65 and older.

References

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Kennedy, B. M., et al. (2007). Cultural characteristics of African Americans: implications for

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HAPPY HEART, HAPPY LIFE 31

Appendices

Appendix A: Slide during Blood Pressure Demonstration at First Program Meeting


HAPPY HEART, HAPPY LIFE 32

Appendix C: Happy Heart, Happy Life Program Flyer


HAPPY HEART, HAPPY LIFE 33

Appendix C: Happy Heart, Happy Life Satisfaction Survey

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